Facebook allows businesses to run ads in different formats that can appear across various placements. Utilizing these various formats and placements, you can effectively market your products to the widest audience possible and target the right customers with the most relevant message.
However, to create ads in your preferred format and ensure that they appear correctly across all eligible placements, you must follow the defined Facebook ad specs. These specs cover image and video sizes, dimensions, text requirements, etc. Ignoring them can lead to ad disapproval or even poor campaign performance.
Now, if you aren’t aware of those Facebook ad specs, then no need to worry. This blog will help you. Through this, we will cover all different Facebook ad formats and their latest specifications, as per specific placements based on Meta’s official documentation.
By the time you complete reading this blog, you will know precisely how to design ads that look engaging and deliver outstanding results.
| Note: Facebook ad specs stay the same for every placement, no matter the objective or conversion goal. So an image ad with the awareness objective appearing in the Facebook feed will follow the same specs as an image ad in Stories, Reels, etc. |
Table of Contents
Facebook Image Ad Specs
Facebook image ads include a single picture and an optional footer. They are the most useful when you want to highlight one specific product, service, or offer.
Creating Facebook image ads is simple and can be done via two methods:
- You can go to your Ads Manager account and create a new ad
- You can boost a post that includes an image from your Facebook page
With that basic knowledge in place, let’s understand the specs of Facebook image ads across different placements.
Facebook Feed
Facebook feed is a personalized stream of posts and updates on your Facebook account’s home page. It includes content from your connections, businesses that you follow, advertisers, etc.
To ensure that your image ads are eligible to appear across these feeds, you need to meet these guidelines:
- For Design
- The images should be in JPG or PNG format, as these are recommended for the best results. However, please note that even if your images are in some other format, such as WEBP, JPEG, etc., Meta will accept them.
- The ratio of images should be 1.91:1 to 4:5
| Note: 1. Ads using stock photos only support the 1.91:1 ratio. 2. The 4:5 ratio isn’t available for desktop device placements. |
- Image resolution should be 1440 X 1440 pixels for images in the 1:1 ratio. For images that are in the 4:5 ratio, the resolution needs to be 1440 X 1800 pixels.
- For text
- Primary text should be in the range of 50-150 characters.
- The headline should be 27 characters or fewer.
| Note: Exceeding the character limit shared above for primary text and headlines is allowed. However, in all such cases, Facebook’s ad systems will truncate the text. This also applies to other text requirements that we discuss ahead in the blog for other ad formats appearing across different placements. |
- Technical Requirements
- The maximum size of image files should be 30 MB. This applies to all images used for ads, irrespective of their placement across Facebook.
- Minimum width should be 600 pixels.
- Minimum height should be 600 pixels for 1:1 ratio images and 750 pixels for 4:5 ratio images.
- The aspect ratio tolerance should be 3%.
- Some Available CTA Options for these ads
- Contact Us
- Get Quote
- Apply Now
| Note: Facebook also supports panoramas and 360-degree photos. But for these to work properly, you must ensure that images include camera-specific metadata and are clicked from 360-ready devices. |
Facebook In-stream Video
Using Facebook in-stream video, you can deliver your image or video ads to users when they are watching videos on Facebook from creators, publishers, etc. Moreover, image ads across Facebook in-stream videos can appear across both mobile and desktop devices.
To ensure that your image ads appear properly across in-stream videos, you need to follow these specs:
- For design
- The resolution should be at least 1080 X 1080 pixels.
- The recommended ratio is 1.91:1 to 1:1. However, please note that all image ratios from 1.91:1 to 4:5 are supported. In the case of stock photos, only the 1.91:1 ratio will be applicable. And if you are using any link in the ad, the 4:5 ratio will not work.
| Note: 1. The recommended image file type (JPG and PNG) remains the same as image ads that appear across the Facebook feed. Moreover, this is applicable for any image that you use for any Facebook ad format, irrespective of its placement or advertising objective. 2. As the images that appear in these ads are small, Facebook recommends not adding any text to them. |
- For text
- Primary text should be within 125 characters.
- Headlines should be under 40 characters.
- Descriptions under 30 characters.
- Technical Requirements
- Both the minimum width and height should be 600 pixels.
- The allowed aspect ratio tolerance is 3%.
| Note: No information is available from Meta’s side regarding the available CTA options for image ads across in-stream videos. |
Facebook Marketplace
Facebook Marketplace is a platform within Meta’s ecosystem where you can buy and sell products either in your community or across different regions.
When your image ads appear across it, they are shown to an active community of shoppers who are already browsing items and are on the verge of purchasing. This makes Facebook Marketplace one of the most effective channels to drive product discovery and sales for your store.
| Note: To differentiate from organic listings, ads on Facebook Marketplace display a Sponsored label. |
Coming to the specs of your image ads, specifically for the Facebook Marketplace, here are some points to note:
- Design requirements
- The recommended image ratio is 1:1. However, ratios from 16:9 to 9:16 are supported.
- The resolution of images should be at least 1080 X 1080 pixels.
- Text requirements
- Primary text shouldn’t be longer than 125 characters.
- Headlines shouldn’t exceed 40 characters.
- And descriptions should be less than or equal to 30 characters.
- Some Available CTA Options
- Apply now
- Book now
- Contact us
Facebook Stories
Facebook stories are basically user-generated moments in the form of images and videos. These appear at the top of your Facebook feed and even in Messenger and are visible for 24 hours.
Image ads appear in between these organic Facebook stories in a full-screen, vertical format.
To make sure they display properly and perform well, you must ensure they meet the following specs:
- For design
- The recommended image ratio is 9:16
- Resolution of the image should ideally be around 1440 X 2560 pixels.
- At least 14% (250 pixels roughly) from the top and 20% (340 pixels) of the bottom of the image should be kept free of text, logos, etc.
- For text
- Primary text should be equal to or below 125 characters.
- Headlines should be equal to or below 40 characters.
- Technical Requirements
- Minimum width should be 500 pixels.
- The aspect ratio tolerance should be 1%
- Some Available CTA options
- Send WhatsApp message
- Send Message
- Get directions
Facebook Reels
Facebook reels are short-form, engaging videos that you can share with your followers. They provide an immersive and mobile-friendly opportunity to reach those audiences that are actively seeking entertainment across Facebook.
In order to create image ads for Facebook Reels, you must meet these specifications:
- Design Recommendations
- Recommended ratio is 9:16.
- The Image resolution should be at least 1440 X 2560 pixels.
- Avoid adding text to the images.
- Also, leave 14% of the image’s top, 35% of its bottom, and 6% at each side free of text, logos, etc. This will help ensure that key elements don’t get cropped.
- Text Recommendations
- Ensure that the primary text and headlines don’t exceed the character limit of 40 and 55, respectively.
- Technical Requirements
- The maximum file size should be 30 MB.
- Minimum width and height should be 600 pixels.
- Aspect ratio tolerance should be 3%
- Some Available CTA options
- Learn more
- Shop now
- Sign up
Facebook Search Results
Facebook Search results refer to those results that appear whenever a user searches for something on Facebook (the social media platform) or its Marketplace.
Your image ads can also appear in these results, allowing you to target shoppers who are discovering and browsing products.
In terms of specs, you need to follow these guidelines:
- For Design
- The recommended image ratios include 1.91:1 to 1:1.
- Resolution of the image should be at least 1080 X 1080 pixels.
- For Text
- The primary text shouldn’t exceed 125 characters.
- Headlines should be equal to or under 40 characters
- Descriptions, either equal to or under 30 characters.
- Technical Specifications
- The minimum width and height should be 600 pixels.
- Aspect ratio tolerance should be 3%.
- Available CTA options
- Download
- Learn More
- Sign up
Audience Network allows you to expand the reach of your Facebook ads across partner websites and mobile apps. With native, banner, and interstitial placements, you can improve the scalability of your campaigns and reach audiences outside of Facebook with ease.
The requirements that your image ads should follow for appearing across the Audience Network include:
- Design Requirements
- Image ratios from 16:9 to 9:16 are accepted. However, the 9:16 ratio is recommended.
- The resolution of images should be at least 398 X 208 pixels
- Text Requirements
- The primary text shouldn’t be longer than 125 characters.
- Headlines shouldn’t exceed 40 characters.
- And descriptions shouldn’t go beyond 30 characters.
- Technical Specifications
- The minimum width and minimum height should be 398 and 208 pixels, respectively.
| Note: For single-image static ads, we have covered almost all essential specs as per the specific placement. However, the list of specs shared above isn’t exhaustive. Image ads can also appear across other placements, such as Messenger Stores and Facebook Right Column. For detailed Facebook ad specs for these placements, you can go through these pages: 1. Messenger Stories 2. Facebook right column 3. As an overlay on Facebook reels 4. Audience Network Rewarded Videos 5. Facebook Video Feed Ads |
Facebook Video Ad Specs
Video ads on Facebook allow you to promote your products, services, or brand in the format of videos. They are ideal for:
- Demonstrating how your product looks or works in real-life scenarios.
- Highlighting your product’s features or even walking customers through its usage instructions.
- Sharing customer testimonials.
- Or even creating immersive storytelling experiences that static images cannot achieve.
With that understanding, let’s now discuss the specs required for Facebook video ads across different placements.
Facebook Feed
To appear across a user’s Facebook feed, your video ads should follow these requirements:
- From a Design Perspective:
- The files can only be in MP4, MOV, or GIF format.
- Use H.264 format with square pixels, a fixed frame rate, progressive scan, and stereo AAC audio (128 kbps or higher).
| Important: The two requirements shared above apply to all video files you use to create Facebook video ads across any placement. |
- Keep the resolution at 1440 X 1440 pixels for 1:1 ratio videos. In case of 4:5 ratio videos, it should be 1440 X 1800 pixels.
- Even though video captions and sound are optional, Facebook recommends adding them.
- Avoid edit lists or special boxes in file containers
- The thumbnail should strictly be sourced from the video thumbnail chosen during ad setup
- Text Requirements
- Primary text should be in the range of 50-150 characters.
- The headline shouldn’t exceed 27 characters.
- Technical Requirements
- Duration of the video should be in this range: 1 second to 241 minutes
- Video’s minimum width and height should be 120 pixels.
- The file size cannot exceed 4 GB. This applies to all video files (for your Facebook video ads), regardless of the placement you are targeting.
- Some Available CTA Options
- Download
- Learn more
- Order now
| Note: For some advertising objectives, you can also use 360 videos. |
Facebook Video Feeds
The Facebook video feed is a placement where your video ads appear among video-only content on Facebook.
This placement covers:
- The Video tab on Facebook
- Other video feed environments such as when somebody clicks on an organic video in their Feed, Facebook suggests additional videos in a scrollable video feed.
If you want your Facebook video ads to appear across these feeds, you should create them with the following specs in mind:
- Design Requirements
- The ratio of the video should be 4:5.
- The resolution should be at least 1080 X 1080 pixels.
- Video captions and sound are optional but recommended.
- Videos shouldn’t include any edit lists or special boxes in file containers.
- Text Requirements
- The primary text shouldn’t exceed 80 characters.
- Both the headlines and descriptions should be equal to or under 25 characters.
- Technical Requirements
- The video’s duration should fall in this bracket: 1 second to 241 minutes
- Minimum width and height should be 120 pixels
Facebook Marketplace
To appear across the Facebook Marketplace, your video ads should meet the following specifications:
- Design Requirements
- The recommended ratio of the video is 1:1. However, please note that videos from 16:9 to 9:16 are supported. It’s just that if you upload videos such videos, they will automatically be truncated to the 1:1 ratio.
- Video’s resolution should be at least 1080 X 1080 pixels.
- Text Requirements
- Headlines shouldn’t exceed 25 characters.
| Note: The technical requirements are similar to video ads that appear across the standard Facebook and video feeds. |
Facebook Stories
| Note: In Facebook Stories, video ads that are under 10 seconds will play as a single story. However, if your ad’s video is longer than 10 seconds, it will automatically be split into separate cards. Read more about this on this official Facebook page. |
You should create your Facebook video ads while keeping in mind the following specs, in order for them to appear across stories:
- Design requirements
- The recommended ratio is 9:16. However, video ratios from 1.91:1 to 9:16 are supported. Moreover, you should note that dynamic ads in stories will not be eligible for the 9:16 ratio. And, videos that are under the 9:16 ratio will contain coloured gradient bars above and below the media.
- Minimum resolution should be 1440 X 2560 pixels.
- Video captions and sound are optional but recommended.
- You should leave 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the video free from text and logos. This is to prevent overlap with the call-to-action button or other UI elements.
- Text requirements
- Primary text shouldn’t exceed 125 characters.
- Headlines shouldn’t exceed 40 characters.
- Technical requirements
- The video’s duration should respect this range: 1 second to 2 minutes
- Minimum width 250 pixels.
- The aspect ratio tolerance should be 1%
- Some Available CTAs
- Get quote
- Send Message
- Download
Facebook Reels
To optimize your video ads for Facebook Reels, you need to follow these specs:
- Design Specifications
- Leave 14% at the top, 35% at the bottom, and 6% on each side of the video free of any text, logos, etc. This is to prevent overlapping with other elements such as CTAs, etc.
- Ensure that your videos are in the 9:16 recommended ratio.
- The minimum resolution is 1440 X 2560 pixels.
- Video captions are optional but recommended by Facebook to be added.
- Video sound is optional, but strongly recommended to be added.
- Special boxes should be avoided.
- Text Specifications
- Primary text should be equal to or less than 40 characters.
- Headline text shouldn’t exceed 55 characters.
| Note: Auto-captioning is not supported. |
- Technical specifications
- There’s no maximum limit on the video’s duration.
- Some Available CTAs
- Try in Camera
- Send Message
- Order Now
Messenger Stories
Messenger stories allow you to share photos, videos, and any other type of user-generated moments with your connections on Facebook. These stories appear at the top of your Messenger chats and also your Facebook feed.
| Note: Messenger Stories play video ads up to 15 seconds in full. If your ad is longer than 15 seconds, it will be split into cards. And Messenger will display either 1, 2, or 3 cards while giving an option to viewers to tap on ‘Keep Watching’ to see the rest of your ad. |
To create video ads that are eligible for this placement, you should follow these specs:
- For Design
- Recommended ratio: 9:16
- Minimum resolution should be 1080 X 1080 pixels.
- Both video captions and sound are optional but recommended.
- Your videos shouldn’t include edit lists or special boxes.
- Around 14% (250 pixels) of the video’s top and bottom should be left free from text, logos, etc.
- For Text
- Keep the primary text under 125 and headlines under 40 characters.
- Technical Specifications
- The duration of the video should be within this range: 1 second to 2 minutes
- The minimum width of the video should be 500 pixels.
- Aspect ratio tolerance has to be 1%.
- Available CTA Options
- Apply now
- Listen now
- Book now
Audience Network Rewarded Video
Rewarded video ads across the Audience Network are full-screen video ads that viewers choose to watch in exchange for a reward or something valuable. These rewards can include virtual currency, exclusive content, etc.
If you want to create Facebook video ads that appear across this placement, you must follow these requirements:
- For Design
- The recommended ratio of the video is 9:16
- Minimum resolution is 1080 X 1080 pixels
- Video captions aren’t supported. Video sound is supported and optional, but recommended.
- Avoid including edit lists or special boxes in file containers.
- For Text
- The primary text shouldn’t exceed 125 characters.
- Headlines shouldn’t exceed 40 characters.
- Descriptions shouldn’t exceed 30 characters.
- Technical Requirements
- The video’s duration should be in this range: 3 seconds to 61 seconds
- Some Available CTA Options
- Shop now
- Watch Live Video
- Get updates
| Note: You can read about the specs for Facebook video ads across other placements on these pages: 1. Facebook in-stream video 2. Overlay ads 3. Facebook Search Results 4. Facebook Business Explore 5. Audience Network native, banner, interstitial 6. Facebook Right Column |
Facebook Carousel Ads
The carousel ad format on Facebook enables you to share two or more images or videos in a single ad. Each of these images or videos have their own headlines, descriptions, links, and CTAs.
These ads are best used for promoting multiple products or sequential storytelling for any item or even your brand.
Now, let’s break down the specifications of carousel ads for all different placements.
Facebook Feed
- Design Recommendations
- The images should be in JPG or PNG format.
- Video files should be in MP4, MOV, or GIF format.
| Note: As shared earlier in the blog, for both image and video files other formats are supported by Meta. However, the ones listed above are recommended for optimal performance. |
- The recommended ratio of both images and videos is 1:1 or 4:5. However, you should note that the 4:5 ratio is only applicable to Meta Advantage+ catalog ads using the carousel format. As of now, it is currently being rolled out for other ads as well and will be available to you in the near future.
- The resolution should be at least 1080 X 1080 pixels. However, uploading the highest resolution files is recommended for your carousel ads across all placements.
- Text Recommendations
- Primary text should be of 80 characters or fewer.
- The headlines and descriptions should be of 45 and 18 characters or less, respectively.
- Landing page URLs should be added for all cards mandatorily. Also, remember that this applies to all images and videos that you use for the carousel format, irrespective of the placement.
- Technical Recommendations
- Carousel cards should be at least 2 and at max 10.
- The maximum image file size should be 30 MB.
- The maximum video file size should be 4 GB.
| Note: Even the file size limits shared above for images and videos are applicable to all placements. These maximum limits won’t change. |
- Video duration should be within this range: 1 second to 240 minutes
- Aspect ratio tolerance should be 3%.
- Some Available CTAs
- Sign up
- Apply now
- Shop now
Facebook Video Feed
To allow your carousel ads to appear in the Facebook video feed placement, you should follow the same design recommendations we discussed for the Facebook feed placement above.
Apart from that, there are separate recommendations for text, which include:
- Primary text shouldn’t exceed 80 characters.
- Headlines and descriptions shouldn’t exceed 45 and 18 characters, respectively.
Technical Requirements include:
- The number of carousel cards should be from 2 to 10.
- All video files should be at least 1 second longer and not more than 240 minutes.
- Aspect ratio tolerance should be 3%.
Facebook Stories
| Note: Facebook stories will display 1 to 5 cards of your carousel ad automatically. Beyond that, viewers will have the option to tap and see the remaining cards. The number of cards that Facebook (or Meta’s) systems show at first to a user isn’t predefined. It is customized as per each individual user. Facebook stories don’t support videos for carousel ads. |
- Design Recommendations
- The recommended resolution is at least 1080 X 1920 pixels.
- Recommended ratio is 1:1
- Leave 14% (250 pixels) of the top and bottom of the image free of text or logos.
- Text Recommendations
- Primary text should be equal to or within 125 characters.
- Headlines should be equal to or within 40 characters.
- Technical Requirements
- Number of carousel cards to add: At least 3 and up to 10.
- The minimum width of the image should ideally be 500 pixels.
- Some Available CTA options
- Download
- Listen now
- Shop now
Facebook Search Results
Here are the specs you should follow for optimizing your carousel ads for the Facebook Search results placement:
- Design Requirements
- The recommended ratio for image and video files is 1:1
- Resolution of image and video files should be at least 1080 X 1080 pixels
- Text Requirements
- The primary text should be of 125 characters or fewer.
- Headlines and descriptions should be of 40 and 20 characters or fewer, respectively.
- Technical Requirements
- You should at least add 2 cards and not more than 10.
- Video’s duration should respect this range: 1 second to 240 minutes
- Aspect ratio tolerance: 3%
- Some Available CTA Options
- Sign up
- Watch more
- Send WhatsApp message
These are the Facebook ad specs for carousel format you should follow for optimizing your ads to appear across the Audience Network:
- Design Recommendations
- The recommended ratio of images and videos is 1:1
- Minimum resolution should be at least 1080 X 1080 pixels.
- Text Recommendations
- Primary text should be less than or equal to 125 characters.
- And the character limit for headlines and descriptions is 40 and 20, respectively.
- Technical Requirements
- You should have at least 2 and up to 10 carousel cards.
- Video duration should be 1 second at least and 240 seconds at max.
- Some Available CTA options
- Find your groups
- Apply now
- Get directions
Facebook Right Column
The Facebook right column is a desktop-only placement. Ads that appear here are generally visible in the right-hand column of Facebook pages, though they can also show in other areas of the site.
What’s important to note is that whenever your ads appear across this placement, only the first card will be visible.
Ad specifications that you must follow to allow your ads to appear in the Facebook right column placement include:
- Design Recommendations
- The recommended ratio is 1:1
- Recommended resolution is at least 1080 X 1080 pixels.
- Facebook recommends not adding any text to images due to their small display size in the placement.
- Text Recommendations
- Headlines shouldn’t exceed 40 characters.
- Technical Recommendations
- 2-10 carousel ads are allowed and should be added.
- Video duration has to be between 1 second and 240 minutes.
- Aspect ratio tolerance has to be 3%.
- Some Available Call to Actions
- Download
- Listen now
- Order now
Messenger Stories
For your carousel ads to display properly in Messenger Stories, you’ll need to follow these design requirements:
- Design requirements
- Ratio of images and videos: 1:1 or 4:5.
- Minimum resolution: 1080 X 1080 pixels.
- Text requirements
- Keep the primary text equal to or under 80 characters.
- Headlines and descriptions should be greater than or equal to 45 and 18 characters, respectively.
- Technical requirements
- At least there should be 2 carousel cards, and at most 10.
- The video’s duration should be in this range: 1 second to 240 minutes.
- Aspect ratio tolerance should be 3%.
- Available CTA Options
- Get quote
- Order now
- Shop now
| Note: Refer to the following pages for reading more about the specs of carousel ads across these placements: 1. In-stream video 2. Facebook Marketplace 3. Facebook Business Explore 4. Ads as an overlay on Facebook reels 5. Audience Network native, banner, and interstitial ads 6. Audience Network Rewarded video 7. Messenger Stories 8. Facebook Groups feed |
Facebook Collection Ads
Collection ads feature a main cover image or video along with three or more product images underneath it in a grid-like layout. These ads are useful for allowing shoppers to seamlessly transition from the discovery to purchase stage.
| Pro tip: Read about collection ads across both Facebook and Instagram in this ‘Meta Collection Ads’ blog. |
Below are the specs to follow to create collection ads that perform well across different placements on Facebook.
Facebook Feed
- Design Requirements
- Images should be in JPG or PNG formats.
- Videos should be in MP4, MOV, or GIF format.
| Note: These image and video formats are applicable for all collection ads. |
- The ratio of images or videos should be 1:1 or 9:16.
- The resolution should be at least 1080 X 1080 pixels.
- Text Requirements
- Primary text is less than or equal to 125 characters.
- Headlines less than or equal to 40 characters.
- Landing page URL required. This is applicable to all collection ad placements.
- Technical Requirements
- Instant Experience required.
- The maximum size of image and video files can be 30 MB and 4 GB. This is applicable to all placements of collection ads.
Video Feed
| Note: The visual example of a collection ad in a video feed looks the same as in a Facebook Feed. |
- Design Requirements
- Ratio of images or videos is recommended to be 1:1 or 9:16
- Resolution of images or videos should be at least 1080 X 1080 pixels.
- Text Requirements
- Primary text shouldn’t exceed 125 characters.
- Headlines shouldn’t exceed 40 characters.
- Technical Requirements
- Instant Experience is required.
Facebook Reels
- Design Recommendations
- Use a ratio between 9:16 and 1:1 for the images and videos that you use.
- While the highest possible resolution for all visuals is preferred, you should maintain at least 1080 X 1080 pixels.
- Leave 14% at the top, 35% at the bottom, and 6% on each side free from text, logo, etc.
- Text Recommendations
- Primary text shouldn’t exceed 72 characters.
- Headlines shouldn’t be longer than 10 characters.
- Technical Requirements
- You should have an existing Instant Experience or create a new one.
| Note: Collection ads for Facebook reels can only be created when Advantage+ catalogue is your source. |
Facebook Marketplace
Collection ads on the Facebook marketplace include 1-2 product images that are swipeable in a horizontal layout. When shoppers click on the ad, they are taken to an Instant Experience where they can explore the product further or visit your landing page.
The specs that you should follow to create Facebook collection ads that appear across the Facebook marketplace include:
- Design Recommendations
- Recommended ratio for images and videos is 1:1
- The resolution should be at least 1080 X 1080 pixels
- Text Recommendations
- Headlines shouldn’t be longer than 25 characters. In case they are, they will get truncated.
- Technical Requirements
- Instant Experience should be there.
| Note: Collection ads can only appear across the four placements that we discussed above on Facebook. They cannot appear across stories, audience network, etc. |
Facebook Playable Ads
Playable ads are primarily used for app promotion across Facebook and the Audience Network. These ads provide a short preview of your app before a user decides to download it.
For playable ads, you need to create and use playable assets, which include:
- Playable HTML5 assets
- Playable zip files
- Lead-in video
Below, we will be discussing the specs for all three in detail.
Playable HTML5 Assets
- These assets should be in .html or .htm format.
- File size should be under 5 MB.
- The playable should only be in portrait mode.
- Playable HTML5 Assets cannot include JavaScript redirects.
- There shouldn’t be any dynamic asset loading through external networks either.
Zip Files
- The Zip file should be supported across all placements on both iOS and Android devices.
- It should include an index.html file at its root.
- The index.html file should not exceed 2 MB.
- The maximum file size should be 5 MB.
- You can only add up to 100 files in a bundle.
Lead-in Video
For lead-in videos, all aspect ratios are supported by Facebook. This includes landscape, vertical, and square.
Also note that lead-in videos are required when running playable ads, but they only display as part of the playable experience in the Facebook Feed. On the Audience Network, the playable will run without the lead-in video.
| Note: 1. For detailed specifications of lead-in videos, refer to the Facebook video ad specs section in the blog above. That’s because, as we discussed earlier, the same video formats and requirements apply here for the eligible placements. It’s just that the advertising objective changes when it comes to playable ads. 2. The specs that we discussed above for all three playable assets aren’t exhaustive. Refer to this Meta help page for more information. |
Facebook Slideshow Ads
Facebook Slideshow ads are video-like ads that are created with the help of a series of images. They use motion, sound, and text to convey your message to the audience.
As these ads include images as one of their core components, all advertisers should follow the specifications for Facebook image ads shared above in the blog while creating slideshow ads.
In addition, Facebook also recommends following these requirements when creating slideshow ads:
- Use high-quality images that have a minimum resolution of at least 1080 X 1080 pixels.
- Your images should have an aspect ratio of either 16:9 or 1:1. If they aren’t in any one of these ratios, Facebook will automatically crop them.
- The slideshow’s length cannot be more than 15 seconds.
- The required number of images: 2-15
- Each image can include a text overlay of up to 30 characters.
- For more engagement, you should add transitions, music, and even your brand logo.
| Note: The list of Facebook ad specs doesn’t end here. For all other Facebook ad types and specs, we recommend checking Facebook’s official help center. |
Conclusion and Key Takeaways
Running Facebook ads is no longer just about great visuals and messaging. It is also about strict adherence to the format and placement-related ad specs.
The key takeaways from this blog include:
- Mainly, Facebook ads have four formats, which include image, video, carousel, and collection. There’s also a flexible format. However, in that format, Facebook’s ad delivery systems will automatically finalize what media combination is shown to the end user.
- Facebook ad specs vary by placement. This means that an image ad appearing across the Facebook feed won’t necessarily have the same specs as an image ad appearing across Facebook stories.
- Advertising objectives, per se, don’t have much of an impact on Facebook ad specs.
- The different placements where Facebook ads can appear include Facebook feed, Stories, Marketplace, Right Column, Reels, etc.
- When creating ads, you need to ensure that you upload your images, videos, or other assets in the correct file format. This will vary depending on your media file. For example, for images, the supported formats are JPG and PNG.
- Moreover, you should also stay compliant with the text requirements for that particular ad and placement. For example, a video ad that needs to be created or optimized specifically for the Facebook Marketplace placement should have headlines of 25 characters or fewer. If you exceed this defined limit, then Facebook’s system will automatically truncate it.
- Similarly, there are also technical requirements that you need to follow for all ads and their respective placements. These ensure your files display correctly and maximize campaign performance.
Good luck!
FAQs
- What are the specs for a Facebook ad?
The specs for a Facebook ad depend on the format and placement. For example, an image ad in the Facebook Feed should be in JPG or PNG format, use a 1:1 or 4:5 ratio, and have a resolution of at least 1080 x 1080 pixels. For other placements, such as Stories or Reels, the image ad will have different requirements.
- What size is a 1.91:1 Facebook ad?
A 1.91:1 aspect ratio is often used for landscape ads. The recommended size for this ratio is 1200 x 628 pixels.
- Can Facebook ads be 9:16?
Yes, Facebook ads can use a 9:16 vertical ratio. This is the preferred size for immersive placements like Stories and Reels.
- Does Facebook support 1080 x 1080?
Yes, Facebook fully supports 1080 x 1080 pixels, which corresponds to a 1:1 square ratio. This size is one of the most versatile and commonly used across multiple placements, including the Feed, Marketplace, etc.
- Which size is best for Facebook ads?
The best size for Facebook ads depends on the format and placement. A safe choice is 1080 x 1080 pixels (1:1 ratio), as it works across Feed, Marketplace, and carousel ads. For Stories and Reels, use 1440 x 2560 pixels (9:16 ratio) for full-screen impact.
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