13 Google Ads Optimization Tips: Expert Strategies in 2025

Running Google Ads in the current competitive landscape can be challenging. About 80% businesses rely on the platform to run their PPC (pay-per-click) campaigns. This shows how effective and massive the Google Ads network is.

With this number, leaving an impression on potential customers may seem difficult, but it is not impossible. In 2025, advertisers witnessed an average conversion rate of 3.1% to 6%.

A high conversion rate like this improves ROI (return on investment), which can boost the business’s revenue.

But how do you achieve such conversion numbers? The answer is simple – through Google Ads Optimization.

By optimizing Google Ads, you will see gradual growth in overall ad performance and gather accurate data that will benefit you in future campaigns.

Now, one must know that optimization is a continuous process to maintain better ad visibility and an enhanced user experience. This process usually involves:

Utilizing keyword grouping and understanding negative keywords
Adjusting bidding strategies
Improving landing page experience
Conversion tracking
Understanding ad strength and optimization score
Running A/B Testing

The list does not stop here. This guide delves deeper into optimization strategies, offering unique tips and essential recommendations that every Google advertiser must know.

Let’s jump right in.

Google Ads Optimization Checklist: Effective Strategies

Below are all the strategies that every marketer using Google Ads should swear by. We have covered all the major points for a complete 360° optimization so that your ads run effectively:

Leverage Google Ads Optimization Score

Google offers a Google Ads Optimization Score, an estimation built-in tool that informs you of how well your Google Ads account is set to perform. The percentage score ranges from 0% to 100%, with 100% meaning that your account and ad campaign are well-optimized.

The score highlights areas where you may not be utilizing Google Ads features. For example, it might suggest adding new ad extensions, expanding keyword match types, or testing automated bidding strategies. These can directly improve reach and efficiency.

You’re not just getting a score but also receiving what actions (called recommendations) will raise your score and by how much, like this:

Google calculates your account’s optimization score in real time based on:

Campaign and account-related statistics and performance data
Campaign and account settings
The potential impact of the current set of available recommendations that you can view in your Google Ads account
Your history of applying or dismissing recommendations given by Google
Google Search volume and trends

The score acts like a health check for your account. It covers key areas such as:

Bidding strategies: Your bidding strategy, whether it’s Manual CPC or Target ROAS, directly impacts your optimization score.
Keywords & Targeting: Adding broad match keywords or resolving keyword issues can potentially increase your score.
Ad assets: Missing images, sitelinks, or callouts will trigger Google’s asset-related recommendations, which will ultimately impact the optimization score.
Account issues & Repairs: If your account or any other elements, such as assets, ad groups, etc., have issues, your optimization score will be impacted. Moreover, Google will highlight recommendations for such fixes under the Repairs category.
Conversion tracking: Google takes into account how well your conversion tracking and measurement are set up. Setting up enhanced conversions or connecting to Google Analytics 4 can affect your optimization score.

While the Optimization Score is helpful, it’s not perfect. Some recommendations may not fit your business goals. The best approach is to use the score as a guide, not a rulebook.

Note: You can use this tool at the Campaign, Account, and Manager Account levels. It is only used for active Search, Display, Video Action, App, Performance Max, Demand Gen, and Shopping campaigns.

Also, learn what product feed optimization is. Scale your business to new heights on different marketplaces.

Optimize Landing Pages To Improve Conversion

Landing page optimization is essential for Google Ads because it connects the promise made in your ad with the experience a person has once they click.

A thoughtfully designed, user-friendly landing page that delivers clear, relevant information not only respects their time but also builds trust. This improves conversions and enhances your Quality Score, which helps lower costs and improve ad placement.

Here’s what you should do:

Align with Ad’s Message: Ensure your landing page closely aligns with your ad’s message and keywords. Visitors should immediately find what the ad promised, whether a product, discount, or offer.

For example, if the ad is about “Free Consultation for Home Solar Installation,” the page should say exactly that, not just “Welcome to Our Solar Company.”
Page Loading Speed: Focus on page loading speed. Use Google PageSpeed Insights to test your landing page speed and aim for a load time under 3 seconds.

To achieve this, optimize images, eliminate unnecessary scripts, and enable caching. Also, ensure the page is fully mobile-friendly, as most ad clicks typically come from mobile devices.
Clear Call-to-Action: Place your call-to-action (CTA) buttons where they are immediately visible. Use phrases like “Get a Free Quote,” “Shop Now,” or “Book a Demo” to trigger an action.

Use action-driven language that tells users how they will benefit after clicking. For example, rather than a generic “Submit,” say something more compelling like “Get My Free Estimate.”

Highlight Your Unique Points: Display what sets your business apart from others. What unique features can you highlight that can guarantee a conversion?

For example, highlight special offers such as 10% discount on their first purchase, BOGO (buy-one-get-one) offer, etc.

Apply Audience Targeting For Better Reach

There is no better way to garner traction than by optimizing Google Ads Audience Targeting.

Optimizing the audience narrows down your search for potential customers, offering a rich set of audiences. You are constantly analysing customers based on their interests, behaviors, habits, what they are actively researching, and their interactions with your business.

You can improve audience targeting by using audience segments for ad groups. Audience segments help you reach people with specific interests, intent, and demographic information, based on Google’s data.

For accurate tracking, you can apply the following audience segments:

Custom Segments: Custom segments allow you to reach your ideal audience. Adding keywords, URLs, and relevant apps to your product or service will enable you to tailor your targeting across Display, Discovery, Gmail, and Video campaigns.
Your Data Segments (remarketing): This segment uses data retrieved from users who have interacted with your business as website and app visitors, through customer match, and lookalike segments.
Detailed demographics: This segment targets people based on where they are in their life or career journey. Users are targeted based on life events and in-market segments.
Affinity Segments: This segment finds customers based on their passions, interests, and everyday habits on the Internet.
Google-engaged audiences: This segment targets high-intent users who previously visited your eCommerce site through Google Search, YouTube, or other Google properties.

Other audience targeting optimizations involve:

Using exclusions to remove unneeded segments that do not serve any purpose in your ad campaigns. For example, you can exclude past purchasers from a brand awareness campaign.
Segment audiences based on funnel stage. For example, use affinity segments for brand awareness (top of the funnel), in-market segments for customers in the consideration stage (middle of the funnel), or Your Data segments to reach existing customers who have a higher chance of making a purchase (bottom of the funnel).

Refrain from overusing audience segments in a single campaign. Limit it to 2-3 audience groups belonging to different customer types, but all must match your campaign’s intent.

Controlling Spend Through Bidding Strategies

No advertiser likes to see their ad budget being wasted. Adjusting bidding strategies that align with your campaign goals can help you get the most value from your budget.

If you optimize bids according to performance data, you can focus on high-performing campaigns, decrease wasted spend, and enhance overall campaign performance.

To optimize bids effectively, you must do the following:

The most important part is to understand the ultimate goal of the campaign. Is it to generate clicks or to get conversions? Based on that, you can determine which bid strategy to go for. Here’s how you should analyse:

When your focus is conversions: For conversions, Google recommends using Google ads smart bidding strategies. You can apply 5 smart bidding strategies for this: Target cost per action (CPA), Target return on ad spend (ROAS), Maximize Conversions, Maximize Conversion Values, and Enhanced cost per click (ECPC).
When your focus is clicks: You can apply Maximize Clicks, Target CPC and Manual CPC bidding.
When your focus is visibility: Apply Target Impression Share, CPM, tCPM, and vCPM.

Ensure you have enough data for smart bidding (a portfolio bid strategy) to analyse ad performance. To have sufficient data for Google AI, try to have at least 30 conversions (tCPA) or 50 conversions (tROAS) in the past 30 days.

If you do not have this data, go for Maximize Conversions or ECPC.
Use different bidding for different campaigns. For instance, an awareness campaign can use Target Impression Share to focus on new traffic, while a shopping campaign can use Target ROAS for conversions.
Aim for realistic goals. Suppose your average cost per acquisition (CPA) is $50. Setting a target CPA (tCPA) of $15 is too low and could limit traffic, making it hard for Google’s system to learn.

It’s better to start near your current average and try lowering it by 10-15% at a time. The same goes for Target ROAS. If you’re currently getting a 250% Target ROAS, don’t suddenly jump to 700%. Make small, gradual changes instead.

Use Search Term Reports Smartly

The key to good optimization is to rely on available data. For this, we recommend utilizing Google Ads’ search term reports. These reports offer insights into how the ads perform based on the searches that triggered them within the Search Network.

Using the search term reports will help you generate new ideas for landing pages and ad copies with high-performing content that aligns with customers’ queries.

Not only that, you will also understand which search terms to include and which ones to exclude.

Google recommends updating the search terms based on the reports to leverage high-intent terms and not miss out on a good opportunity.

Here’s how it looks:

When you use search terms effectively, you can:

Match the ad copy’s message to users’ expectations.
Use new relevant keywords you may not have considered.
Reduce Google Ads budget wastage on low-value traffic.
Prevent future impressions for poor-performing terms.
Improve match types to increase precision and have a broader reach.

Note: In this scenario, advertisers often mix “search terms” and “keywords,” but they’re not the same.
Keywords are the terms advertisers bid on in their Google Ads campaigns to trigger ads.
Search terms are the actual queries users type into Google search.

Target Shoppers Using Dayparting for Better Results

Instead of displaying your ads all day, how about reaching customers when they are most active or when they convert the most?

This is possible with dayparting, also known as ad scheduling, where you can adjust when your ads appear based on time of day or day of the week.

Instead of displaying your ads “all day,” you can set ad delivery with dayparting. Based on the provided schedule, your ads will only appear when your target audience is mostly active or when they happen to convert the most.

When you optimize your campaigns through dayparting, you also focus on the following:

You can manage the timezone of your Google Ads account and customers’ locations. Dayparting can help when you’re targeting international customers.
You can easily set different schedules for different product lines, goals, etc.
For more precise targeting, you can even combine device or location targeting.
Add bid modifiers for various time slots and segments.

Note: All campaigns except App campaigns can use dayparting.

Leverage Remarketing Lists for Search Ads (RLSA)

Retargeting ads to customers who have interacted with your business in the past is an effective strategy for increasing conversions. In the Search Network sphere, you can use remarketing lists for Search Ads (RLSA).

Using RLSA can help you target high-intent users, mostly past visitors. These visitors are far more likely to convert on your ads than new traffic.

This allows you to customize your bids based on customers’ actions. For example, this list can be helpful if you want to target cart abandoners.

This way, you can even opt to increase bids for returning customers, too.

Here’s how you can use RLSA to optimize your Search ad campaigns:

Create segmented remarketing lists and apply different bidding strategies for each. These segmented lists can contain cart abandoners, product viewers, etc.
Exclude customers who purchased in the past from mainstream ad campaigns (unless you’re upselling or cross-selling).
Use RLSA with broad match keywords to reach more people already familiar with your brand.
Test different audiences in different durations, such as in 7 days, 30 days, and 90 days, to see which time frame delivers the best return on investment (ROI).

Filter Out Irrelevant Traffic Using Negative Keywords

Another strategic approach to remove irrelevant traffic would be to use negative keywords.

Negative keywords are effective optimization levers as you are actively informing Google not to display your ads for searches that do not match your ad’s intent. You can use search term reports to analyse negative keywords.

For example, if you want your ads to be displayed for search terms like “organic coffee” and not “organic tea,” then you use “organic tea” as a negative keyword to inform Google not to display your ads for queries with organic coffee in them. Check out this, for example:

One of the best ways to utilize negative keywords is in PMax campaigns. Using negative keywords in Performance Max is beneficial, as these campaigns are known to generate effective results with more targeted search terms.

So, how do you optimize your Google Ads with negative keywords? Let’s dive in:

Make negative keywords a part of a continuous filtration process. Add terms that do not serve your ad’s intent. For example, you can exclude search terms like “cheap” or “fake” from your campaigns.
Understand how to segment these negative keywords at different levels. Such as:

You can use account-level lists for broad exclusions.
Apply campaign-level negative keywords to reduce low-intent traffic reaching your campaigns.
Ad group-level negative keywords can further narrow down the search.

Exclude competitor names. Only use them if their names are a part of your strategy.
Negative keywords work best to protect your business’s identity. A common example would be if you are a product-based business looking for conversions, then if your ads appear for the term “job”, they will not be effective.
Using match type can help you decide on the right negative keywords. Apply broad match type when you want to cover a broad range of unneeded terms. And apply Phrase or Exact match types when you wish to avoid specific kinds of keywords.

Pro Tip: Negative keywords also perform well in Dynamic Search Ads (DSA). These campaigns focus on providing high-quality results, and there may be situations where they target irrelevant keywords.

Boost Visibility & Clicks with Assets (Ad Extensions)

Google works smartly to make your ads more discoverable through assets (formerly called ad extensions).

Your ads can gain more traction if you use all the assets correctly. These assets usually contain:

Headlines
Descriptions
Sitelinks
Images
Call buttons
Location information

Now, assets can boost the number of clicks, and also offer a convenient path to reach your business via maps, calls or website link. So, as a good practice, we recommend using all the assets that are available at your disposal.

Based on these assets, Google Ads chooses which additional assets to show based on each person’s search.

The more assets you add, the more ad visibility and prominence your ads will achieve across search results.

Bonus? There is no cost attached to adding extra assets. Usually, you’re only charged for clicks on most ad assets, such as headlines, sitelinks, images, calls, or app downloads, except seller ratings. Google Ads charges a maximum of two clicks per impression.

Further Reading: Expand your Google Shopping ads reach by using ad extensions. Learn more to increase your chances of getting clicks!

Use of Specialized Platforms & Tools

Optimization isn’t limited to just relying on Google Ads’ internal tools. While using them to their maximum potential is recommended, you can always go the extra mile by using additional platforms and tools.

These tools work like an extra pair of hands. Here are some of the best Google Ads apps that you must incorporate into your optimization plan:

AdNabu’s Google Ads Pixel: This app simplifies Google Ads conversion tracking by automatically installing and updating Google’s tracking code with one click, eliminating manual errors and technical hassle. It is perfect for Shopify merchants using Google Ads.
AdNabu’s Retargeting Pixel for Google Ads: This app helps with dynamic retargeting with a one-click setup and requires no coding. It automatically installs and updates Google’s retargeting code, pulls product data from Google Merchant Center, creates retargeting audiences, and keeps everything accurate and up to date. It is perfect for Shopify merchants using Google Ads.
Opteo: Opteo offers recommendations to optimize your Google Ads account. It’s a management tool that monitors overall ad performance and suggests optimal optimization solutions.
Acquisio: It provides AI automation to enhance the functionality of PPC campaigns across Google and other supported platforms like Meta and Microsoft.
Adalysis: Adalysis is another software that looks after the management of PPC campaigns such as those running on Google.

Test Google Ads With A/B Testing

No one purchases a vehicle before a test drive. Then, why should you run your ads before testing them yourself?

To get an idea of how your ads will look to the target audience, Google Ads lets you do A/B testing. Also known as split testing, this involves running two ads or campaigns of the same kind and analyzing which one performs better.

You’re basically comparing different versions of ads or campaigns with variations in keywords, landing pages, ad copy, bidding, etc.

A/B testings are proven to be effective as running them can improve CTR, lower CPA, and increase ROI based on data-driven decisions and not any guesswork.

There are 4 methods you can apply for A/B testing:

Method 1: This involves manually optimizing campaigns based on present data. In this, you let the campaign run for 4 to 6 weeks, and based on the data you receive in those weeks, you tweak and run the latest version of the campaign for another 4 to 6 weeks.

Method 2: Using Google Ads experiments, a recommended method, which runs controlled tests by splitting your campaign’s traffic and budget between the original and test versions.
Method 3: Try duplicating ad groups, assets, keywords, or any other variable from an existing campaign.
Method 4: Using third-party tools to compare your results. You can try tools like Split, A/B Tasty, and Adobe Target.

Further Reading:
A Guide To Understanding Google Ads Reporting & Metrics
Top 21 Ecommerce Marketing Strategies You Must Try
Bing Ads vs. Google Ads: Which Suits You The Best?

Run Quality Check With Quality Score

Google Ads offers Quality Score to monitor the quality of your ad campaign. This diagnostic tool gives you insight into the quality of your ads compared to other advertisers’ Search campaigns.

What’s the difference between Quality Score and Optimization Score?

Quality Score focuses on user experience and ad relevance. It is calculated at the keyword level and directly affects Ad Rank, CPC, CTR, and overall performance. Better ads, keywords, and landing pages improve quality score.

Optimization Score focuses on account setup and campaign management best practices. It does not directly affect performance but is a guide for improvement. The advertiser can apply or dismiss Google’s recommendations. It happens at the account, campaign, and ad group levels.

To improve the Quality Score, the expected CTR, ad relevance, and landing page experience are three components that must be focused on.

Each Quality Score component is rated as:

Above average
Average
Below average

These ratings are based on comparisons with other advertisers whose ads appeared for the exact same keyword in the past 90 days.

Why is this necessary? Google calculates the score by combining the performance of these three aspects and ranges the score between 0 and 10 at the keyword level to inform you how well your ads are performing.

If you’re seeing “below average” or “average,” you must incorporate the following:

Your ad text must compel your target audience to click on the ad. Your keywords need to match user intent.
Target keywords must be carefully added to the ad copy. Do not overuse every target word, as this can drive low-quality clicks and may not convey the ad’s message.
We cannot stress this enough: Landing page experience makes all the difference. This means you must give your customers what they are looking for. Update the page and keep the messaging consistent from ad to landing page.
Google recommends using conversion rate as a proxy for a good landing page experience. This will not affect its status, but can be considered a good optimization strategy.
Make your page mobile-friendly and improve loading speed.
Highlight your products’ unique points and be very specific. Look at the example below. Notice how these ads offer very specific texts for the search term “vintage ’80s sofas.”

Use other metrics to track the performance of your ads beyond Quality Score. Try using GA4, the ad performance report, or third-party analytics tools.

Throughout the blog, you must have observed how important prioritizing keywords is in your campaigns. We want to highlight that keywords play a key role in delivering high-performing campaigns.

That’s why we have created this list of 500+ top e-commerce keywords you must know.

Optimize Your Google Ads Periodically

Lastly, you must optimize your Google Ads periodically. Knowing when or how often to optimize your campaigns can yield significant results.

As we have mentioned earlier, Google Ads optimization is an ongoing process that demands constant monitoring and updating to obtain better results. So, we will dive into how often you should optimize your ad campaigns:

Daily Optimization

We don’t recommend optimizing your campaigns daily, but we do recommend monitoring any changes that may disrupt the metrics. Here’s what you can check:

Keep an eye on budget shifts. If the ad spends more of your budget, it may need your attention.
Slight changes in the campaign metrics are not a cause for concern. However, if you see some major shifts like impressions dropping from 50,000 to 5,000, then you need to run an investigation.
Always look out for disapprovals.
Check your bidding strategies, whether manual or automated. Check whether you have sufficient data for smart bidding or if any strategy needs adjustments.

Weekly Optimization

You can perform these optimizations at any time of the week. These optimizations may need minor overhauling and usually involve keyword optimization to improve results:

Check keywords are making an impact, and which ones need to be excluded (use negative keywords).
Look into the search term reports to stay in touch with what your customers are searching for.
Review your locations, devices, and audiences to find where bid adjustments can help. Cut spending on underperformers, and test one adjustment at a time to track what drives results.

Monthly Optimization

This time will require serious overhauling that can make or break your campaigns. A 30-day window will give you an idea of how well your ads performed in that time period. Doing this requires attention and precision. Let’s see what you can do:

Rely on past data. To make more informed decisions, look at historic data of past purchasers and impressions to understand what worked and what you can edit out of your campaigns.
Apply geolocation strategy. Understand which locations generate more profits and adjust bids accordingly.
Look into audience lists and determine if you need to run a remarketing campaign.
Evaluate and remove campaigns that are not yielding any results. Sometimes, it is important to understand that some campaigns will not perform as we expect them to. Doing so will save time, budget, and track better customer data.

Pro Tip: You can also check the performance quarterly (90-day window). This will require some bigger questions, like where your ad campaigns stand, how they are doing compared to your competitors, and how much ad spend is going into running them.

Why is Google Ads Optimization Important?

Every novice or seasoned advertiser’s ultimate goal is to increase sales. Without a comprehensive plan, you will not achieve the desired results. Having an optimization blueprint helps structure your ads better and gives you a clearer idea of where to focus more.

Here’s why it is important to optimize them:

Improves Return on Investment (ROI)

Every click costs money, but not every click results in a sale or lead. Optimizing Google Ads helps identify which campaigns, keywords, and audiences generate the most value for the money spent.

For example, if two campaigns have similar click-through rates (CTR) but one has a cost per acquisition (CPA) of $27 and the other $65, reallocating budget to the $27 CPA campaign can double profitability without increasing spend.

Better Ad Quality & More Relevance

Optimization also improves Quality Score. It is based on ad relevance, expected CTR, and landing page experience. Higher Quality Scores lower your cost-per-click (CPC) and improve your ad rank.

For example, by improving ad copy to match user search intent, for instance, changing “Great Coffee for All” to “Buy Organic Brazilian Coffee Beans. Free Shipping Available!” can enhance Quality Score.

Higher Conversion Rates

Even if you get a lot of traffic, optimized campaigns can only turn visitors into paying customers or leads. This involves refining targeting, ad copy, and landing page alignment.

For example, changing a generic call to action like “Learn More” to a high-intent one like “Get 15% Off on First Purchase” can make a difference.

Cutting Down on Wasted Costs

When you don’t optimize your ad campaigns, you waste money on irrelevant keywords, low-performing audiences, locations, or devices/operating systems. There are also chances that what worked in the past may no longer work in your favor.

For example, if you’re getting more sales in Arizona than in Ohio, you can use geolocation optimization to exclude Ohio and focus on Arizona.

Keeping this in mind, let’s move forward and delve into strategies that actually work.

Conclusion

A successful advertiser knows that campaign optimization doesn’t stop at publishing. It goes on even after their ads are live across the Google Network.

Optimizing your Google Ads is an ever-growing process that teaches you about your campaigns and yourself as an advertiser.

With that, here are the key takeaways of this blog:

Optimization is a continuous process. Daily, weekly, and monthly reviews help catch issues early and improve performance.
A well-optimized landing page is crucial. It should be fast, mobile-friendly, and aligned with your ad message to improve conversions and enhance your Quality Score.
Effective audience targeting can significantly yield better results. Segment your audience based on interests, behaviors, and where they are in the buyer’s journey.
Bidding strategies should be aligned with your campaign goals. Whether your focus is clicks, conversions, or visibility, choose a strategy that fits your available data and objectives.
Negative keywords help eliminate irrelevant traffic. Regularly reviewing and updating them can prevent wasted spend and improve targeting accuracy.
Ad assets improve ad visibility and engagement. Use all available asset types to increase click-through rates and enhance user experience.

FAQs

What is a good optimization score for Google Ads?
An optimization score ranging from 80% or higher is considered a good optimization score. It covers all major recommendations that an advertiser can apply. A 90% score can indicate your account is highly adjusted based on Google’s recommendations. A 100% score would mean an ideal score. Keep in mind that the optimization score should be used as a guide and not as the absolute solution.

How can I optimize my Google Ads for seasonal sales?
You can create a seasonality adjustment. It is an advanced tool in Google Ads that informs smart bidding of what changes can be expected in conversion rates. These changes occur in the future in the form of sales or promotions.

What are the two types of optimization in Google Ads?
In Google Ads, optimizations can happen in two ways: manually or through automation.

Manual optimization requires advertisers’ personal intervention, such as adding negative keywords, adjusting bids based on device, location/time of day, or creating new ad copy.

Automated optimization depends on machine learning and smart bidding strategies, such as auto-applied recommendations, Target CPA and Target ROAS, and automatically checking headlines for responsive search ads.

Is Google Ads SEO or PPC?
Google Ads is PPC (pay-per-click) and not SEO. A PPC platform like Google Ads won’t boost your organic search rankings like SEO does. Instead, it lets you show ads to potential customers right when they’re actively searching for products or services like yours.

How to optimize Google Ads cost?
You must use negative keywords, refine keyword match types, improve Quality Score, write more relevant ad copy, pause or reduce bids on low-performing traffic, leverage Smart Bidding carefully, focus on high-intent audiences, monitor Impression Share Lost (Budget), and run A/B testing.

How to calculate Google Ads budget?
A good way to calculate your Google Ads budget is:

Budget = (Desired Conversions ÷ Conversion Rate) × Average CPC

For example, if you want 200 leads, your site converts at 5%, and CPC is $2, you’d need 4,000 clicks = $8,000 budget. Constantly adjust the budget based on your CPA/ROAS goals and add a buffer for testing.

What are the best practices for using in-market audiences?
Best practices for using in-market audiences in Google Ads include adjusting bids to prioritize high-value segments, testing custom combinations with remarketing lists (RLSA), tailoring ad copy to match audience intent, and regularly reviewing performance to refine which audiences drive the best results and ROI.

What should I do if my ads are not converting despite high impressions?
If your ads are getting a lot of views but no conversions, it might be time to dig deeper. Take a look at your audience targeting. Tweak your keywords and add negative keywords to filter out the wrong clicks.

Ensure your ad copy and calls to action are clear and compelling, and your landing page matches what people expect. Also, check which audiences, devices, or times of day perform best, so you can put your budget where it really counts.

Check Out These Related Articles: