Today, I will tell you how you can become Google Partners. But before we get there, let’s first under what Google Partners Program is.

Google Partners is a program offered by Google. Advertising agencies, digital marketing professionals, etc. can become partners. In addition, individuals who manage their own AdWords accounts or for their clients are also eligible for this program.

Furthermore, the Google Partners program offers various benefits for individuals and agencies. And the benefits also include free training, and certification to expand the reach and find new clients.

Why did Google start Partners program?

First of all, Google AdWords is one of the leading online advertising platforms. As a result, Google receives regular requests for AdWords help. Similarly, Google also receives fraud reports and scams from different pseudo-advertising agencies. To address these flooding requests and reports, Google devised this program. After detailed scrutiny, individuals or agencies get certified as Google Partners.  And this helps Google, experts, and users in making the best of AdWords.

What are the benefits of becoming part of Google Partners?

Google Partners program comes with added benefits for both individuals and agencies. Below are the highlights of all the benefits that can be availed.

Individuals as Partners-

  • Become an expert: Google Partners program offers free exams for individuals. Google also provides free study material for the same. If you pass the exams, you will earn certifications from Google. The exams focus on accessing your knowledge of Google AdWords, Google Analytics, and mobile site development. And when you become a certified partner, you can showcase your expertise with a personalized, printable certificate and a Google Partners public profile page.
  • Connect with Google: Not just certificates, with the Google Partners program, you can get access to events and training, industry research, product updates, and the active Google Partners Community.

Agencies as Partners-

  • Earn Partner status: Passing the exams and earning certifications can help companies qualify for Partner status. Companies who qualify for Partner status earn the Partner or Premier Partner badge. These badges indicate that you’ve demonstrated AdWords skill and expertise and met the AdWords spend requirements. These badges also show that you have delivered agency and client revenue growth. They also say that you sustained and grew your client base.
  • Earn company specializations: Companies with Partner status and that meet the requirements can earn specializations. Company specializations display your expertise in specific products. Specializations can help you win business and differentiate yourself from the rest in the market.
  • Find new clients: Companies that earn the Partner or Premier Partner badge can get listed on Google Partner Search, our search engine for Partners. Advertisers use Google Partner Search to find companies that can help them with their online advertising and website needs.
  • Connect with Google: Companies with Google Partner status will get access to additional events, training, and more. Partner companies will also be able to access AdWords promotional offers for prospective and existing clients.

How to become a Google Partner?

First of all, registering an account to become a Google Partner is very easy. When you sign up for the partners program, Google will ask you to create an account as an individual. And for your company too.

Individual Registration as a Google Partner-

  • Sign in to Partners.
  • Click My Profile in the navigation bar.
  • Fill out the following information:
    – Mailing address
    : To receive exclusive promotional offers from Google, the mailing address is necessary.
    Phone number: If it interests you, you can opt for calls from Google with updates on your Partner account.
    Primary country: Your primary region of business helps Google provide you personalized offers.
    Job Function: Select your job role from the drop-down menu.
    Company affiliation: If your company is already a partner, you can select it from the list. If not, I have listed down the steps to register your company.
    AdWords manager account: Google offers AdWords promotional offers only to individuals with AdWords manager account. A manager account is also must to register your company as a partner on Google.
    Interests: Your interests can include different advertising channels you are using, markets you are exploring and services you are offering.

Note: When you create your company’s account, you’ll become the account administrator. And then you will get access to information like your agency’s Partner badge status. However, if you don’t want to be the long-term administrator, you can set someone else as an admin who is affiliated with your company.

Company Registration as a Google Partner-

  • Sign in to Partners.
  • In the Overview section, enter your company’s name in the search box and select the correct suggestion.
  • If your company’s name doesn’t appear in the search results, click +Add company.
  • Fill out the following information:
    Company name: Google verifies the credentials and confirms adds the name to the official list.
    Website URL: Google sends a confirmation to the registered email, website URL verification is a must.
    Primary Country: Enter the location of your business interest.

Note: To earn the Google Partners badge, Google deems it is necessary to get at least 1 affiliated individual certified in AdWords.

Hence, by following the above-mentioned steps, an individual or a company can become a Google Partner. For more information on Google Partners program, visit the help page provided by Google.

Google Partners program also has an advanced level called Premier Partners. AdNabu is also a Premier Partner with Google.

You can also read many more informative articles on our AdWords and PPC blog.


CEO and co founder of AdNabu. Exploring the intersection of data and marketing