In the fast-paced world of e-commerce, establishing trust with potential customers is a paramount challenge. As consumers increasingly turn to online shopping, they rely heavily on the experiences and opinions of others to inform their purchasing decisions.
This reliance has brought customer reviews to the forefront of online business success as a form of social proof. Almost 50% of people who shop online trust reviews and ratings as much as personal recommendations. For Shopify store owners seeking to build credibility and influence consumer trust, Shopify product review apps have become a strategic necessity.
A product review app is a specialized tool designed to maintain the process of collecting, managing, and displaying customer reviews on your Shopify product page. From building credibility and trust to influencing purchasing decisions, these apps play a pivotal role in shaping the perception of a brand, even contributing towards its brand image.
In this blog, we will explore the nuances of product review apps and unveil the 8 best Shopify product review apps for this year. Our goal is to equip you with the knowledge needed to make an informed decision, allowing you to harness the power of customer feedback and propel your online store to new heights of success.
Table of Contents
8 Best Shopify Product Review Apps
Here are the best Shopify Product Review Apps in 2024, in no particular order, for your perusal.
Yotpo
Yotpo is an old player in the product review market and a trusted name for many Shopify merchants. Since 2011, it has offered businesses a way to connect with their customers through reviews and ratings that can be easily connected to their Shopify store.
It is much appreciated for its prompt and supportive customer service team, along with its focus on ‘user-generated content’ as a step up from just plain text reviews.
Key Features
- It has AI-powered review widgets for a more streamlined collection of ratings and reviews.
- SMS and Loyalty programs are available through this Shopify review app.
Price
Free Plan – Upto 50 orders
Growth – $15 per month
Prime – $119 per month
Rating
The app has a rating of 4.8 ⭐ from over 6,000 reviews, most of which find it useful.
Loox
Loox has made its name in the market and has garnered a considerable user base that can vouch for it. With competitive pricing based on usage and a variety of features for the merchants to customize their review process, it is one of the best apps out there in the Shopify product review market.
Its automated processes and commitment to visual appeal make it a good choice for those who have an aesthetic to their online store that motivates their sales.
Key Features
- It has the ability to collect both photo and video reviews to be displayed on your products.
- The app has one-click referrals for easy store promotion.
Price
It offers a 14-day trial to its customers.
Beginner – $9.99 per month
Scale – $34.99 per month
Unlimited – $299.99 per month
Rating
The app has a rating of 4.9 ⭐ from around 14,000 reviews.
Stamped.io
Stamped.io is another name in the Shopify product review market that has its own loyal user base. With diverse pricing suitable for most businesses, it offers simplicity as its central focus. The app is user-friendly and intuitive while offering a plethora of features like NPS, Instagram Shoppable Gallery, Community Q&A, Checkout Reviews, and much more.
It is a good choice for small businesses that want a bunch of features at reasonable prices.
Key Features
- It can collect and import a variety of user-generated content like reviews, NPS, Instagram Shoppable Gallery, etc.
- It has Search Rich Snippets for SEO optimization on Google Shopping.
Price
It offers a 7-day free trial.
Free – Upto 50 orders
Basic – $23 per month
Premium – $59 per month
Business – $149 per month
Rating
The app has a rating of 4.7 ⭐ from around 6000 reviews, most of which are positive.
Judge.me
Perhaps one of the most used apps on the Shopify app store for product review integration, Judge.me boasts of a 5-star rating and the ‘Built for Shopify’ badge on its app page.
It is an exceptional software that comes in 38 languages and has a high degree of customizability when it comes to themes, widgets, and user-generated content. Users also praise its affordability as one of the cheapest apps in the market, considering everything it offers.
Key Features
- It is highly customizable and supports 38 languages.
- It has a lot of visual appeal in showing reviews with carousels, trust badges, etc.
- It has no limits or review requests or email forms.
Price
Forever Free
Awesome – $15 per month
Rating
The app has a rating of 5 ⭐ from around 19,000 reviews.
Okendo
A high-end app that offers a multitude of services for reputation management, Okendo is slowly garnering respect in the Shopify app store for its great reliability and reach. Supporting platforms even other than Shopify, the app is great for those whose business is also spread over multiple platforms.
It is diverse in its pricing, making it suitable even for small businesses. It is well known for its incentive program that helps get reviews from customers.
Key Features
- It supports quick browsing surveys for insights into customer trends.
- There is a reward engine feature for collecting customer feedback.
- It supports integration with various other reputation management apps like Klaviyo, Gorgias, Attentive, LoyaltyLion, etc.
Price
It offers a 14-day free trial.
Essential – $19 per month
Growth – $119 per month
Power – $299 per month
Advanced – $499 per month
Rating
The app has a rating of 4.9 ⭐ out of almost 800 reviews.
Junip
Junip stands as another top-notch 5-star product review app with its user-friendly interface and robust features. Its integration capabilities make it a good choice for online businesses looking for easy integration and automation of the review process.
Yet, it does not let down on the available features or its customization ability. The app offers analytic tools that help provide insights into customer trends.
Key Features
- Its review submission system is built specifically for mobile users.
- It supports admin tools for better reputation management and social media management.
- It supports both photo and video reviews.
Price
It offers a 14-day free trial.
Free
Essential (500) – $19 per month
Essential (1000) – $39 per month
Standard – $74 per month
Rating
The app has a rating of 5 ⭐ from almost 400 reviews.
Opinew
Opinew’s emphasis on the importance of social proof is what sets it apart from the other apps. It tends to accommodate user-generated content from many sources like Amazon and eBay to influence the purchase decisions of your potential customers, thus having a direct influence on your sales. It is a powerful tool known for its multi-tasking abilities and compatibility with various platforms.
Key Features
- It can import reviews from marketplaces like Amazon and eBay.
- It supports review collection through email, SMS, and QR code.
Price
It offers a 14-day free trial.
Free
Starter – $19 per month
Growth – $89 per month
Advanced – $199 per month
Rating
The app has a rating of 4.9 ⭐ from around 1800 reviews.
Growave
Growave stands out as a comprehensive reputation management tool that offers much more than just product review capabilities. The app includes a multitude of features like loyalty programs, wishlists, and social sharing. Its integration of reviews and ratings into this broader approach of customer retention and appealing to potential customers makes it an amazing tool for most online businesses.
It is basically a one-stop shop for processes that usually takes multiple applications in sync to function.
Key Features
- It has a variety of options for reputation management, like loyalty programs, VIP tiers, reward systems, etc.
- It supports trigger email notifications like wishlist reminders to boost sales.
- It has 24/7 live chat and phone support.
Price
It offers a 14-day free trial.
Free
Medium – $49 per month
Growth – $149 per month
Premium – $349 per month
Rating
The app has a rating of 4.8 ⭐ from around 2,000 reviews.
How To Pick The Best Shopify Product Review App?
Now that you have the options, it is time to make a choice. The best way to do so is to look at the needs of your business and act accordingly. Below are some criteria you can follow to pick the best Shopify Product Review app for your online business.
1. Compatibility
Ensure that the product review app seamlessly integrates with your Shopify store. Compatibility issues with your themes, mail system, and website can lead to technical glitches and a difficult user experience, leading to problems in the review process.
2. Aligns with your Business Goals
Clearly define your business goals and choose an app that aligns with them. If you prioritize visual content, apps focusing on photo reviews might be suitable. If you need a comprehensive solution, consider apps that offer a larger approach to the review process with loyalty programs and other features.
3. Pricing
Evaluate the pricing plans of different apps and choose one that fits your budget. Consider the app’s scalability – does the pricing plan accommodate your business growth without a significant cost increase?
4. Customer Support and Resources
Assess the quality of customer support provided by the app’s team. A responsive support team can be invaluable in resolving issues and ensuring a smooth user experience. Additionally, check for available resources such as documentation, tutorials, and community forums. It is important to know that the developer is committed to providing help to the customers in times of need.
5. Trial Period or Demo
Before committing to a long-term plan, see if the app offers a trial period or a demo version. This allows you to test its features and functionalities to ensure they align with your expectations.
How To Integrate Reviews With Google Shopping Ads?
As we discussed above, integrating reviews with Google Shopping Ads can significantly enhance the visibility and appeal of your products. But how to do it? Well, here’s a comprehensive guide to help you through the process:
- Google’s Guidelines and Eligibility: To display reviews on Google Shopping Ads, you must adhere to Google’s requirements. This includes having a minimum of 50 reviews in your Product Ratings feed and ensuring all reviews, including low ratings, comply with Google’s content policies. Additionally, each individual product needs at least 3 reviews to display its rating.
- Setting Up Product Ratings:
- Log into your Google Merchant Center account and complete Google’s Product Ratings Interest Form.
- Respond to Google’s email to confirm using a review aggregator and submit a direct product ratings feed via your Google Merchant Center.
- After approval, upload your products’ ratings and reviews to Google Merchant Center. Adjust settings in your review aggregator to select specific products and review types for fetching.
- Complete the process by uploading your Product Ratings feed to Google. This involves setting up a scheduled fetch upload for your reviews feed in the Merchant Center.
- Sourcing Reviews: Choose your review source, which could be Google Customer Reviews, third-party aggregators, or manual uploads. Each has different advantages, like ease of setup, cost implications, and the level of customization available for the review experience.
- Compliance with Google’s Policies: Regularly update your reviews, ensuring they comply with Google’s guidelines. Include both positive and negative reviews, and ensure they are high-quality and valuable for shoppers. Also, make sure to “own” your reviews.
Bonus: For more information and additional insights, you can check out this blog on how to show Google product ratings on your listings.
Challenges with Product Review App Integration On Shopify
Despite the benefits, integrating Shopify product review apps can come with challenges. Common problems include compatibility issues, complex setups, and potential conflicts with other apps. Ensuring a seamless integration is crucial to maximizing the benefits of these tools.
Oftentimes, a lot of technical expertise or interference in the backend process needs to be done in order to connect with product review apps. Many businesses lack the ability or time to indulge in all this, especially Shopify users during seasonal times or even on regular business days.
This is where AdNabu comes in.
AdNabu’s Product Review Integration
AdNabu, a product feed management app on Shopify, streamlines the management of Google Shopping Feeds and other marketplaces. Its ‘Built for Shopify’ badge underscores the high-quality standards that it meets on Shopify. AdNabu provides robust control over shopping feeds, featuring keyword generation, AI feed optimization, and multi-language and currency support.
One of AdNabu’s key offerings is its product review integration feature that facilitates the smooth integration of various review aggregators with the Google Shopping Feed. This feature is pivotal in simplifying access to and customization of product and review feeds, thus playing a key role in showcasing Google product ratings on listings.
Moreover, AdNabu integrates everything related to the Google Merchant Center with the review aggregator apps, making it accessible to users. This integration enables tracking of listings, syncing data at chosen intervals, and the ability to add or remove items as needed.
The process for integrating reviews with AdNabu is straightforward:
- In your Shopify dashboard, go to app settings.
- Select ‘product review’.
3. Generate a ticket.
That’s it.
AdNabu also allows updating the item ID format, with options like the default Shopify format or using SKU as ID (compatible with Judge.me). This feature ensures compatibility and streamlines the integration process, requiring no technical expertise from your end.
By using AdNabu, you can harness the power of social proof through verified reviews efficiently and effortlessly.
Conclusion
Choosing the right product review app for your Shopify store is a crucial decision that can significantly impact your business. You should evaluate your specific needs, budget, and desired features when making this decision. Each of the mentioned apps has its strengths, so take the time to explore and choose the one that aligns with your business goals. Remember, the best app is the one that suits your unique requirements and helps build trust with your customers.
FAQs
- What is the best review app for Shopify?
It depends on what you want and what your business needs. Above are a number of apps made for the same purpose but with many different features. All of them work wonderfully and have been selected out of the many in the market. Make your choice on what’s best for you and your business.
2. Does Shopify have an in-built feature for product reviews?
No, Shopify does not have an in-built feature to collect product reviews. You either need to collect them manually or use a third-party aggregator.
3. Are these apps suitable for small businesses?
Yes, many of these apps offer tiered pricing plans, making them accessible for businesses of all sizes.
4. Can I use more than one review app on my Shopify store?
While technically possible, it’s not recommended as it may lead to conflicts and a less streamlined user experience.
5. How often should I request reviews from customers?
Timing is crucial. Consider sending review requests shortly after the customer receives their product to capture their immediate feedback.
