Shopify has been a choice for several rapidly growing businesses worldwide; with Shopify Plus alone, there are over 48,426 stores across 175 countries as of January 2024.

Launched in 2014, Shopify Plus is used by enterprise-level businesses and those with high sales volume to reduce costs, time, and innovation.

If you’re here, I firmly believe you have a store and are doing good in sales. However, you have outgrown your existing plans and are ready to explore what is Shopify Plus.

So you can’t stop but think if you’re ready to take that leap – switching to the Shopify Plus plan.

You’re in the right place if you’re with me so far. 

In this blog, you’ll learn everything that Shopify Plus offers. Ultimately, you’ll have enough information to decide if you’re ready for the move.

What is Shopify Plus?

Shopify Plus is an enterprise e-commerce platform tailored for high-growth businesses and brands, specifically designed for merchants with higher annual revenue.

Shopify Plus comes from the Shopify Plan with an extended set of features and functionalities that suit big brands and growing companies.

Shopify Plus promises 99.99% uptime, highly advanced security, reliability, and other valuable features and functionalities at your fingertips. Additionally, you get your store up and running in just 90 days – launch faster and scale faster with flexibility and customizability. 

Shopify Plus is everything you need to open an enterprise-level business and provide customers with a seamless shopping experience without going outside Shopify for anything related to commerce.

Let’s see the difference between the Shopify Plus Plan and Shopify standard plans.

What is the difference between Shopify and Shopify Plus?

Shopify Plus is the enterprise version of the Shopify platform. Shopify Plus has everything included in other Shopify plans. Below are the exclusive features that aren’t part of any other Shopify plans but are included in Shopify Plus.

• Lower Transaction Fees
• Merchant Success Program with a Launch Manager
• Exclusive & Custom Apps
• Full Customization Flexibility
• Unlimited Staff Accounts

Below is the comparison table of Shopify, Advanced Plan, and Shopify Plus Plan, including pricing.

The first thing you see is the vast price tag the Shopify Plus Plan comes with. And if you’re wondering, is the Shopify Plus plan worth the $2000?

It is!  

Lower transaction fees alone can make a lot of difference if you have a turnover of $1 million in revenue annually. 

Transaction fees for the Advanced plan is 2.4% + 30 cents USD

For Shopify Plus, it is 0.15% when used with third-party apps, and you get the lowest fees of all plans when you use Shopify Payment Integration.

Hence, you’re saving a lot on each transaction.

If you’re still unconvinced, let’s go in-depth with Shopify Plus plan features and functions.

Features of Shopify Plus Plan

Customization Capabilities

Source – Shopify

Shopify Plus gives you powerful customizations that increase order value and 30% conversion rates. 

A good company’s revenue explodes 100% year-over-year with a customized site alone. 

The Shopify Checkout Editor allows you to customize and manage your customer’s checkout process. Below are a few capabilities of customization:-

• Checkout Customizations
• Checkout Editor
• Shopify Pixels
• Branding API

Here’s how you can make use of Customization:-

• Customize the “ order placed” page, “order status” page, and customer account pages from one place.
• Customize your branding.
• Connect APIs and 8000+ apps.

Organization Admin

If you have multiple stores, you can manage everything from a single place,

As a Shopify Admin, you can manage users, stores, billing, and analytics in the organization’s admin section.

• Add, suspend, reactivate, or remove users in bulk through user settings. 
• Enable two-factor authentication. 
• Restrict the access to specific features. 
• Have complete control of store-level access and permissions. 
• Take advantage of assigning roles that combine organization-level access and store-level permissions.
• Create stores and manage all your stores in a single place.
• Use a single billing entity for all your stores and manage payment for subscriptions and other fees via the same.

Get Access to Specialized Apps and Channels

As a Shopify Plus user, only you can access a few channels and apps:-

B2B Channel

B2B on Shopify lets you sell business to business without depending on third-party apps. Set customer-specific catalogs, payment terms, and currencies and connect multiple customers and locations in a single company profile.

Wholesale Channel

As a wholesaler, you can offer your wholesale customers the same products as your online store customers but at different prices.

Also, your wholesale store has a separate storefront. Additionally, you can add wholesale-only products available in your wholesale store.

With a wholesale store, you can completely customize the pricing:-

• Percentage basis
• Fixed prices
• Volume-based pricing or different prices to different customers.

Launchpad

Launchpad is an app to schedule, coordinate, and execute events such as sales, product drops, and inventory restocking. 

For instance, you can automate:-

• Changes in pricing at the start and end of sales.
• Scheduling theme customization to highlight specific products.  
• Scheduling shipping scripts to change prices and grant discounts at checkout.

Additionally, Launchpad enables you to track these events in real time through an analytics dashboard.

ShopifyQL Notebooks

Source- Shopify

ShopifyQL Notebooks lets you visualize your business data in Shopify. You can use ShopifyQL Notebooks to understand how your business is performing and create custom reports – which means you make more intelligent and better business decisions!

Bulk Account Inviter App

Invite your customers via the bulk account inviter app to activate their accounts for your online store. 

Shopify Audiences

Shopify Audiences is a tool that creates a list of new audiences most likely to buy from you by leveraging data and attributes leading to higher conversions.

Create, export, and refresh store-specific audiences to use across the Google Ad network, Pinterest, and Facebook channels. Shopify Audiences is also integrated with Snapchat, Criteo, and TikTok.

With Shopify Winter’24 Edition, Shopify Audiences is enhanced with custom retargeting boost lists and more intelligent algorithms that have the potential to retarget twice as many buyers. In addition to this, you can measure your ad performance side-by-side with similar stores like yours and get insightful data.

Maximize your ad performance by comparing your campaigns to similar businesses for more accurate and in-depth insights.

Shop Cash Campaigns

Source- Shopify

With the latest 2024 update which is named Foundations, Shop Cash campaigns are now Shop campaigns. They are now accessible on the web along with mobile. It has added features like real-time analytics to track new customers, sales, and scale campaigns.

Shop campaigns introduce an innovative buyer rewards program that offers merchants a distinctive pay-per-sale model. This program gives merchants the tools to attract new customers. Most importantly, merchants are only required to pay when they gain a new customer.

With shop cash campaigns, merchants can make the mobile shopping experience beneficial to the users with a risk-free platform and reduced customer acquisition costs.

Firebelly, a famous tea brand, saw a 21% increase in customers acquired from Shop Cash offers, where customers were 2x more likely to repurchase. 

Shopify Media Editor

Shopify Magic, a newly launched suite of AI-powered tools, and Shopify Media Editor is one that particularly stands out that the Shopify team is working on.

Shopify Media Editor gives an edge over Shopify users struggling to rely on a platform for their product images and media files.

Shopify Media Editor lets you create, edit, and DIY your product images at par with professional photographs, cutting down huge costs on other platforms.

Omni Channel Selling

Source- Shopify

With Shopify Plus, there’s no limit to where you can sell. Be it via the web, mobile, physical stores, or social media, you can reach your customers wherever they are without worrying about infrastructure and extra costs. 

For instance, Shopify POS makes selling ideal anywhere in brick-and-mortar stores, pop-up shops, and online. And use apps like AdNabu, powered by Artificial intelligence and an advanced GPT-3.5 Turbo model built for Shopify and Shopify Plus stores, which struggle with large-scale operations and huge inventories. 

With Adnabu, take your store the extra mile by reaching out to audiences in marketplaces like Google Shopping, Facebook, TikTok, Snapchat, Instagram, Pinterest, X(Twitter), and Bing with ready-to-use feed URLs with platform-specific data integration. You also get:-

• 24/7 expert assistance
• a single unified dashboard for all your product listings 
• seamless integration with third-party apps and 

plenty of other opportunities like multi-lingual feeds, customized meta fields, in-depth analytics, and powerful integrations you need to run your Shopify store effortlessly. AdNabu is a premier Google partner and is rated 4.8 by 557 users across the globe.

Improve Shopping Experience

Source- Shopify

Enrich your products through augmented reality, showcase your product in 3D, and create product videos and recommendations, enabling consumers to visualize, try on, and choose a product based on their preferences.  

Combined Product Listing App

This is a new feature that the Shopify team has in developer preview and is exclusive to Shopify Plus merchants.

It allows you to have variant-specific product information like titles, carousals, and dedicated descriptive URLs. This feature is good for your consumer experience and for your SEO, too.

Unlimited Staff Accounts

Unlimited staff is another unique feature of Shopify Plus that allows you to increase your staffing without additional charges. 

Within this feature, you can assign staff to specific tasks. By default, staff does not have access, so you have complete control over granting permissions to your staff, which encourages safety and security.

You can also use the Collaborator option to collaborate with your Shopify partners and permit them to work on specific sections. The number of personnel you can add depends on the plan you’re at.

Permission settings

“Permission settings” is where you provide the level of access your staff must have in your store.

Shopify Flow

Source- Shopify

No code, drag and drop builder of Shopify Flow enables you to automate repetitive tasks. Choose from various templates or build customized workflows with many options available, including triggers, conditions, and actions.

Click here to learn about Shopify flow examples.

9 Expansion Stores

Get up to 9 expansion stores for internationalization, separate physical locations, and other related purposes. 

Create multiple storefronts and localize them to different regions and countries.

Customers get a better localized experience where they can cater to language, currency, shipping, taxes, promotions, discounts, payment gateways at the checkout, etc.

Unlimited Development Stores

Shopify Plus supports unlimited development stores.

Shopify Plus Partner Program

Source – Shopify

Shopify Plus employs thousands of highly experienced professionals who provide services related to tech, industry, etc.

Think of an idea, and there’s an app in Shopify. There are over 8000 apps available in the Shopify app store. 

API Integrations

Shopify Plus gives you this powerful integration feature with various apps necessary for tracking, shipping, and customer service. You don’t have to look for third-party apps when you upgrade to Shopify Plus. On the other hand, it also personalizes your experience. You can also create custom apps as per your needs.

100 Themes

Source – Shopify

Take advantage of Shopify Plus’s remarkable themes and publish a theme that suits your brand.

Shopify POS Pro

Shopify POS(Point Of Sale) is an app that works on a subscription-based model. Upgrading to Shopify Plus, you get the first 20 POS Pro locations included in the plan.

With the latest updates from Winter’24 Edition, the Shopify team announced your staff will soon be able to pick, pack, and ship a product from your retail store.

Make fulfillments within the store. It excites you when you have different stores in different countries, you can totally choose to ship from a store closer to the consumer’s location.

This way you reduce overall shipping costs and don’t have to miss a sale.

Shopify Plus Academy

Although Shopify Plus offers you 24/7 dedicated support, you get access to critical topics on Shopify Plus Academy you’ll need for your business as it grows.

Next, we’ll get into the benefits of the Shopify Plus plan for your store.

Benefits of Shopify Plus

Customization

Customized design for theme and checkout are the added functionalities.

Stand tall with the Shopify Plus theme’s competitive and unique design. You can create any site effortlessly with Shopify Plus’ Javascript and CSS code.

High-level Security

Shopify Plus complies with all six PCI standard categories. It offers the highest data encryption, fraud analysis, chargeback recovery, auto-reconciliation, automated backups, bot, and DDoS protection to secure your business and payment data.

Cross-Platform Functionality

If you’re hustling from one market to another, Ebay to Etsy, Etsy to Pinterest, or eBay. We recommend you upgrade to Shopify Plus. With cross-platform selling, you have one dashboard with access to these various platforms, giving you excellent visibility with in-depth analytics.

Make it simple with Shopify Plus and hustle better.

Launchpad

Source – Google

With Launchpad, you can dynamically manage scripts for upselling and cross-selling.

Freeze your store to prevent traffic spurge and change visibility based on the location.

This means you can seamlessly drive the traffic and ensure the discounts are applied to chosen products.

Reliability

With Shopify Plus servers up and running, you don’t have to worry about technical issues. Invest your undivided attention to serving your customers and improving your products.

Scalability

With $314 Billion plus sales from Shopify. You don’t have to ever look for other alternatives again. With unlimited bandwidth, maximum speed, and an elastic infrastructure, Shopify Plus will scale as you grow.

Shopify Payment Integration

Shop Pay is another intuitive feature that helps your customers save their billing and shipping information when they revisit your site; this cuts down the lengthy process, adding convenience to your users. There is a 50% conversion lift when Shop Pay is used, outpacing all other accelerated checkouts.

Shopify Plus Bot

Stop bots from entering your stores, especially during flash sales; this feature is exclusive to Shopify Plus members. 

Shopify Plus Account Manager

When you upgrade from Shopify to Shopify Plus, you’ll be assigned an account manager to personalize your experience from the setup, migration, and customization to everything you need.

Merchant Success Program

Irrespective that Shopify helps you with everything. How about you’ve access to a community where you find businesses similar to yours?

Discuss the challenges you might face and discover solutions.

You can engage through:-

• Shopify Plus Academy
• Shopify Plus Facebook Community
• Shopify Plus meet-ups and invite-only events

Google Tag Manager

Shopify Plus is the only plan that allows you to use Google Tag Manager(GTM). With GTM, you can track where your customers drop off during checkout. With granular data like this, you have insight and strategy to optimize the checkout process, resulting in fewer abandoned carts.

Advanced Reporting & Analytics

Shopify reporting is of four categories:-

• Sales reports
• Product reports
• Customer reports
• Marketing reports.

Make smarter decisions with Shopify Plus advanced analytics that provide deeper insights into sales, inventory levels, and customer behavior. Create custom dashboards with the important metrics for your Shopify store. It also provides access to writing data via API, which allows integration with external data analytics tools.

By now, I am sure you’ve got a fair idea of what is Shopify Plus, its features, and its benefits. Hundreds of companies scaled their store, increased their average order value, and boosted sales. 

So, here are a few highlights of the companies we’ve picked for you to look at:-

Companies Using Shopify Plus

Source – Shopify

Shopify Plus has a 10% total share of the US e-commerce market. There are over 10,000 requests per minute on Shopify Plus. A few companies experienced huge spikes in order values, sales, etc. 

Abode Living

• Abode Living shot up its average order value by 25%
• Expanded the market internationally to New Zealand
• 53% peak sales increase yearly

Daniel Willington

• Reduced License costs by 50%
• Faster time-to-market
• Launched 12 stores since the partnership 

Decathlon

• 50% faster reporting with ShopifyQL Notebooks
• 60% faster data analysis through ready-to-use reporting templates
• Improved data exploration, analysis, and storytelling capabilities

GIVA

• 100% increase in year-over-year (YoY) revenue
• 193% increase in global customer base from April 2021 to April 2022
• Three regions served

Gymshark

• Gymshark outgrew Magento and re-platformed to scale internationally
• One of the fastest-growing global fitness and apparel brands
• A total of 5.1 million social media followers in 131 countries.

Thousands of companies trust Shopify Plus and are thriving with their business, leveraging Shopify Plus to their full potential. You could be the next!

Hence, we got you the processes to migrate to Shopify Plus.

Ways to Migrate to Shopify Plus

Source – Shopify

You can re-platform to Shopify Plus or switch from the existing Shopify Plan to Shopify Plus in below listed ways:-

1. Shopify Plus Team

Get in touch with the Shopify Plus team, where a launch engineer will help you migrate to Shopify Plus. The teams are also happy to recommend Shopify Plus accredited agencies if you want an expert team to migrate on your behalf.

2. Matrixify

Source – Shopify

Matrixify is a Built for Shopify app that can import, export, and migrate data. Get access to the app here.

3. Shopify-Provided Tools

Shopify Import Store App: A Shopify tool that helps import products, customers, and inventory data from other platforms into Shopify Plus.

Transporter App and Toolkit: It allows for the bulk import of customers, orders, and products from a CSV file or another platform using the command-line tool.

4. Third-Party Migration Tools

Excelify: Enables detailed and complex data migrations, including products, customers, orders, pages, and blogs, with the ability to modify and enrich the data during the migration process.

LitExtension: A comprehensive migration service that supports over 120 platforms, facilitating the transfer of products, customers, orders, and other data to Shopify Plus.

Cart2Cart: An automated migration service that transfers a wide range of data types from more than 75 different e-commerce platforms to Shopify Plus.

Shopify (previously ReShopify): Specializes in data migration services tailored for Shopify Plus, including product, order, and customer data transfer.

5. Additional Supportive Tools

CSV Files: Shopify supports importing data through CSV files for products, customers, and inventory, which can be prepared manually or extracted from another system.

API Integrations: For highly customized migrations, Shopify’s API allows for developing custom scripts or applications to transfer data directly into Shopify Plus.

Bulk Editor: Once data is imported into Shopify, the Bulk Editor tool can quickly edit products and other information directly within Shopify’s admin area.

How Do You Choose Between Shopify Plans and Shopify Plus?

After thoroughly understanding what is Shopify plus and its features. Here’s a simplified table to get insights into Shopify Plans and Shopify Plus and decide which suits your online business.

Factors to consider	Shopify Plans	Shopify Plus
Transaction Fees	Basic: 2.9% + 30 cents for online card sales, flat 2.7% for in-person sales Shopify: 2.6% + 30 cents for online card sales, flat 2.5% for in-person sales Advanced: 2.4% plus 30 cents for online card sales, flat 2.4% for in-person sales	Credit card rates vary by country, and you pay the lowest fees for any plan when paid through Shopify payments. With a third-party processor: processor fee + 0.15% to 0.30% per transaction
Customizability	Limitations to the extent of customization possible	Fully flexible customizable options with access to script-level changes
Multiple Stores	Only one	Main store plus 9 expansion stores
Support assistance	Provides 24/7 support via email, chat, calls	Provides 24/7 support via email, chat, calls
Pricing	Basic: $25 USD/month Shopify: $65 USD/month Advanced: $399 USD/month	$2000 USD/month
Flat Pricing	Yes	No, pricing can go more than $2000 USD
Best suited for	Solopreneurs, small and medium size businesses	Enterprise-level and high-sales volume-generating businesses

Cons of Using Shopify Plus

There are n reasons to trust Shopify plus for your business. But here are few aspects to consider and evaluate before choosing to migrate to Shopify Plus.

Integrations

Shopify Plus gives you access to 8000+ apps. The downside of this invaluable feature is you need apps for most of your business, and these come with extra costs.

Pricing

 $2000 USD a month is costlier compared to other Shopify Plans.

Customization

Shopify’s coding is way too complex for developers to bring out the customization brands are looking out for thus making it far-fetched to access the script and make improvements.

Shopify Payment 

Although Shopify Payment Integration works wonders in waiving off fees. There are eligibility criteria a business must adhere, to choose this integration. Hence, businesses end up going for third-party apps that have heavy fees.

Final Thoughts

To switch or not to switch to the Shopify Plus Plan entirely depends on your current store and your vision for the future. There’s no Yes or No answer to this question.

However, you could consider a few factors to make this decision:

• You have an extensive customer database and high sales.
• You want to have complete control over the checkout process.
• You wish to expand your stores and go global.
• You require various apps or tools to function effectively.
• Your team is constantly growing.
• You’re looking for a cost-effective solution to reduce costs on IT, maintenance, and transaction costs.

We hope this blog has provided enough information on what is Shopify plus and helped you to decide what’s best for you and your store. 

FAQs 

What are the extra charges compared to the advanced/professional Shopify plan?

Shopify Advanced Plan costs – USD 399 per month

Shopify Plus Plan costs – USD 2000 per month

Extra costs from the Advanced to Plus plan are more than $1600 per month

Features that Shopify Plus offers apart from advanced/professional plans?

Here are the features of the Shopify Plus plan apart from the Advanced Plan

Customization Flexibility, International B2B Features, Global Expansion Tools, Wholesale Management, Lower Total Cost of Ownership, Improved Traffic Processing, Workflow Automation with Shopify Flow, API Resources, Specialized Apps & Channels, Integrated Backend Management, Comprehensive Integration Options, Merchant Success Program, Unified Dashboard for Multiple Stores, In-Depth Analytics Options, Exclusive Access to Resources, Unlimited Staff Accounts, 9 Expansion Stores, Shopify Plus Partners Network, Lower Credit Card Fees, Permission Control, Launch Team Support, and Merchant Success Program

What is Shopify Plus?

Shopify Plus is an enterprise e-commerce platform designed for high-growth businesses. It offers customizable and extensible solutions for managing commerce operations across various channels and platforms.

Who can use Shopify Plus?

Shopify Plus is targeted at companies with sales between $1M and $500M, aiming to support their rapid growth with an average increase of 126% year-over-year, significantly above the e-commerce industry average.

What are the key features of Shopify Plus?

Key features include effortless commerce management, omnichannel solutions, digital commerce features for B2B, customizable online stores, optimized performance for headless commerce, and integration capabilities with third-party systems.

How does Shopify Plus support omni-channel selling?

Shopify Plus offers omnichannel solutions that reduce friction across online and retail operations, allowing businesses to sync their online and retail systems seamlessly.

What benefits does Shopify Plus offer for international expansion?

The platform supports over 150 countries, providing tools for localizing content and transactions to facilitate global expansion with ease.

Is Shopify Plus cost-effective for operations?

Yes, Shopify Plus aims to reduce the total cost of ownership by offering flexible integrations, APIs, and automated workflows, which can lead to lower customer acquisition costs and higher marketing ROI.

How does Shopify Plus ensure platform security and reliability?

Shopify Plus boasts a high level of built-in security with data encryption, fraud protection, and an average uptime of 99.99% during major sales events.

What kind of support does Shopify Plus offer for B2B commerce?

The platform offers digital commerce features specifically designed for B2B, creating seamless wholesale buying experiences and supporting manual and time-consuming B2B processes.

How does Shopify Plus assist in marketing and customer engagement?

Shopify Plus provides tools enriched by Shopify’s data network, offering smart analytics to expand and capture the customer base effectively.

What kind of innovation and updates does Shopify Plus offer?
Shopify Plus is continuously updated, with over 100 Shopify product updates every six months since 2020, ensuring that the platform stays innovative and up-to-date with current e-commerce trends.