An engagement in Adwords occurs when a customer takes action on ads. Google has different engagements for various ad types. Engagement columns are available in AdWords statistics tables. They let you measure how users interact with different ads. Engagement Metrics in AdWords AdWords have five engagement metrics. Continue reading to learn more. Note: Metrics for Showcase Shopping Ads are available in both ads and ad group pages. Showcase ad metrics aren’t available on products or…