Tagdisplay ads

How To Use Giveaways To Grow Your Ecommerce Business

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Who doesn’t love gifts? Everybody loves them. As human beings, we feel valued and fulfilled when we receive gifts from other people.  It gives our moods a boost, and most importantly for you and me as entrepreneurs, it makes the other person want to give back. So… How can we use giveaways to grow our businesses? How do giveaways work? Before we jump into the details of the strategies that...

The Ultimate Guide To Boost Sales By 30% Using Google Ads

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How would you like to increase, perhaps even double your sales revenue from your Google Ads marketing campaigns? This question only has one answer — there’s no such thing as having too many sales. While this is the objective of every marketer, you have to get things right on the conversion end first, before you can convert these leads into sales. Essentially, the core focus of any smart...

Engagement in AdWords Display and Shopping Network Ads

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An engagement in Adwords occurs when a customer takes actions on ads. For various ad types, Google has different engagements. Lightbox ads: An engagement for lightbox ads is when a user expands the ads. Video ads: For video ads, Google records engagements when users click on a teaser or when they expand a card. Video app promotion ads: Google counts an engagement for a promotion ad when a user...

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