Taggoogle ads basics

What are campaigns in AdWords?

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We are well-versed with keywords, ad copies, and bids. We did learn about Ad Groups in one of the previous blogs. In this blog, I want to explain what campaigns are in AdWords. We will learn about the different campaign types, best practices and more. What is a Campaign? A campaign, in general, is an organized way to achieve a goal. Similarly, a campaign is the first step of organizing an AdWords...

What are Product Groups in Google Shopping?

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What is a Product Group? A product group is a subset of your inventory. As an advertiser you can group the products that fall under the same category, or of the same brand or any with any other similarity into product groups. In Google Shopping, advertisers bid on product groups. (Advertisers bid on keywords in search campaigns). All the products in a product group use the same bid as the product...

What is Google AdWords?

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What is Google AdWords and Internet Marketing? I will be discussing what is Google AdWords and about PPC and internet marketing in this blog. Pay-Per-Click Marketing or PPC, in short, is an online advertising model which is aimed at driving traffic to websites of businesses. An advertiser pays the host or the publisher when their ad gets a click. A few popular PPC Advertising service providers...

What is Cost Per Click in Google AdWords?

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What is the cost per click? Cost per click is the price an advertiser pays to a pay-per-click advertising campaign service provider like Google AdWords or Microsoft Bing Ads, for each click the advertiser get on their ad through these PPC platforms. Note: CPC is a measurement of an advertising campaign’s cost on per-click basis whereas PPC is a payment method of an advertisement campaign based on...

What is Click-through Rate in Google AdWords?

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What is Click-through Rate? Click-through Rate (CTR) is an important metric not just in AdWords, but in pay-per-click advertising in general. Click-through rate is the ratio of the number of clicks and impressions. It is expressed in percentage. Let’s say an ad get triggered 10 times, and it got clicked 3 times. The CTR of this ad is (3/10), i.e., 0.3 or 30%. Note: Click-through rate is a key...

What is a Negative Keyword in Google AdWords?

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When an advertiser doesn’t want to trigger an ad for a word/phrase, the words/phrases are called negative keywords. For instance, Mr. Shawn is running a search campaign for beer mugs using beer mug as the keyword. He offers mugs that are made of plastic, they can also be customized, but they are not free. Mr. Shawn makes a list of negative keywords which includes free beer mugs. This list of...

What is an Impression in Google AdWords?

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Each time a search query matches the keyword defined by an advertiser, ads are selected for bidding. Every instance after a successful auction when an ad is displayed is counted as an impression for that ad in Google AdWords. An impression is counted even when the ad is not the top or in the section of a search results page that is not visible to the user. Search Impression This ad displayed for...