What is a Product Group? A product group is a subset of your inventory. As an advertiser, you can group the products that fall under the same category, or of the same brand or any with any other similarity into product groups. In Google Shopping, advertisers bid on product groups. (Advertisers bid on keywords in search campaigns). All the products in a product group use the same bid as the product group. Getting started with…
Google Shopping Ads are now on Google Display Network. Google Shopping is one of the most used advertising platforms used by e-commerce advertisers to promote their products. And to retain the big number of advertisers, Google very regularly updates the features of Google shopping ads. Google Shopping ads had already made their way to Google Image Search, YouTube, and third-party retail sites partnered with Google. The expansion of Google Shopping Ads to the Google Display…
What is a Product? Things that are produced and marketed to be sold are called products. This is the standard marketing definition. Products could be goods, services or an idea that satisfies a demand, want or a need. A product can either be tangible or intangible. But in the context of Google Shopping, the definition of products is a little different. A good that is tangible and can be sold are products. Products can be…
What is a conversion? Advertisers set clear targets for their potential customers. These objectives are aligned with the interests of their business. When a customer reaches that mark, advertisers count it as a conversion. A conversion, therefore, can be defined as a target/goal (directed towards a user) set by an advertiser that contribute to the success of the business. Conversions for different businesses might mean different things. A conversion for a blogger could be a…
What is Google Shopping? Google Shopping in the early 2000s was popular by the names Google Product Search, Google Products, and Froogle. Froogle was a free product listing and price comparison service where users could discover various products from across the vendors, sort them and make a purchase. A new name was given to Froogle in 2012 and it is now called Google Shopping. It no longer is a free service, advertisers have to pay…
What is Conversion Rate? Conversion Rate is the percentage of conversions done for the total number of clicks obtained. For instance, an eCommerce website obtained a total number of 1,000,000 (one million) clicks using AdWords which lead to 20000 (twenty thousand) sales (conversions) in the month of February. Its rate of conversions is (20000/1000000)*100 = 2% (two percent). Note: When single click results in multiple conversions, the multiple conversions aren’t added into a single conversion.…
Before we get into a detailed understanding of ad groups, lets first try to get the picture of the structure of an AdWords account better. Google AdWords is a three-layered structure wherein each account is associated with an email address. In other words, one email address can have only one AdWords account. (This has changed recently but let’s stick to this number as of now). Each AdWords account can have multiple campaigns and each campaign…
What is Click-through Rate? Click-through Rate (CTR) is an important metric not just in Google Ads, but in pay-per-click advertising in general. Click-through rate is the ratio of the number of clicks and impressions. It is expressed in percentage. Lets say an ad get triggered 10 times, and it got clicked 3 times. The CTR of this ad is (3/10), i.e., 0.3 or 30%. Note: Click-through rate is a key performance indicator of both keywords…
