google ads strategy


Google Ads Keyword Status tells whether keywords are active or not. If keywords aren’t performing well or not performing at all, keywords status tells us why. We can categorize Google Ads keyword status into three based on what they indicate. Independent statuses that we can control – Campaign paused; Campaign removed Status about keyword approval process – Eligible Dependent statuses impacted by other factors – Low search volume; Below first-page bid estimate How to check…