Conversion tracking in Google Ads accounts helps you figure out if your present efforts are yielding the results you want. This post goes through the most important advantages of tracking your campaign conversions, the value of conversion tracking and Google Ads conversion rate to your business, and how to utilize its power for long-term growth. What is conversion tracking? Conversion tracking is the procedure by which a mobile measurement partner tracks a defined data element…
Single Product Ad Group is an ad group consisting of just one product and built similarly for every item in the product feed on Google Merchant Center.
Google Shopping Feed is the ultimate cluster of all the relevant information displayed over your Google Merchant Account. Later, this feed is used to execute multiple operations levels, allowing you to improve your sales and revenue. Now, this is something that we all know about the platform. However, what should you do when you want to have an eCommerce store generated via Shopify? Google Shopping feed Shopify integration, Is it an intelligent solution to update…
So you have a Shopify store? Sounds great! How often do you find yourself switching between your store to Google Merchant Center, to upload similar information over both platforms? If you can be related to any of these questions, you already face trouble maintaining similar feeds between two distinctive platforms. What if we told you theres a solution to the problem? A solution that will allow you to tap into Google Merchant Center features with…
Google Shopping Ads is one of the most popular options for eCommerce merchants to advertise their products and attract potential customers. However, these Google Shopping campaigns do not offer many customization options, and the only thing that users can control is the cost-per-click (CPC) that they are willing to shell out on their campaigns. More returns from advertising almost always encourage sellers to increase their advertising investment. However, if returns are not satisfactory, then advertising…
All merchants who run pay-per-click advertising on Google generally have a decent idea about how Google Shopping feed works and how to leverage it. No matter how much it is optimized for search, there is always more than can be done to keep up with new trends. The pay-per-click is a constantly evolving industry that, coupled with AI learning advancements, makes it easier for merchants to save time with advances such as Google’s Smart Bidding.…
To list your product on Google or to ensure that your product ads work seamlessly, Google directs online merchants and e-store owners to upload the product data in the form of a feed. The feed needs to be uploaded to the Google Merchant Center. What are Google shopping feed attributes? Google Shopping feed can, in its simplest form, be thought to be a list of products or a spreadsheet that contains your product name and…
Google Shopping Ads is a platform that needs no introduction; being one of the best platforms for generating traffic and improved conversions, it has shaped the way eCommerce businesses scale and grow. Being one of the most reliable eCommerce platforms, it certainly has a vast number of users. Yes, you guessed it right, more vendors on a platform = increased competition for the top spot! However, what if we told you that there was a…
If you are one of those users who are relatively new at Google Shopping, you know how the platform works like a charm for businesses that are starting out. Being an eCommerce platform that allows organizations of varied sizes to come over the top of SERP organic results, Google Shopping has opened new avenues for several businesses worldwide. However, the opportunity to top Google search results isn’t as easy as it sounds! You can’t get…
Your Google Shopping bidding strategy is a significant factor that can change the entire scenario of Google Shopping Ads for your eCommerce business.
