Google Product Category vs Product Type, Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so.
Beginners guide to Google Shopping Priority – Using Google Shopping Priority methods, you can prioritize one campaign over the other so Google Ads knows which one to take a bid from.
Single Product Ad Group is an ad group consisting of just one product and built similarly for every item in the product feed on Google Merchant Center.
Google Shopping Ads is one of the most popular options for eCommerce merchants to advertise their products and attract potential customers. However, these Google Shopping campaigns do not offer many customization options, and the only thing that users can control is the cost-per-click (CPC) that they are willing to shell out on their campaigns. More returns from advertising almost always encourage sellers to increase their advertising investment. However, if returns are not satisfactory, then advertising…
Google shopping API is a link that connects two applications, allowing them to exchange relevant pieces of information with themselves directly.
Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google. These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest return on ad spend. It is important to…
Why do you need to sell on Google? Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses. Google is one of the biggest and most distinguished brands, and to understand how Google can benefit your business, it is important to know how it is going to benefit your customers. When the…
When it comes to shopping online, there are different variations of the same product which can be placed online. Products can differ by margins, inventory, seasonality, price, and so much more. While they seem to be trivial, they can help create better Google Shopping Campaigns. Its essential that you understand the importance of having custom labels for your Google products. They can help in the process of organizing Shopping Campaigns to your preference, and then…
High Profitable Google Shopping Checklist – AdNabu Google Shopping allows users to search and compare products directly on a Google platform, depending on their search queries.
Product groups in Google Ads are a subset of an advertiser’s inventory of products. As the name suggests, a product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to subdivide product groups, editing and removing the existing ones. How do Product…