Taggoogle shopping campaigns

Google Shopping Feed Custom Labels – All You Need to Know

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Google Shopping Ads is one of the most popular options for eCommerce merchants to advertise their products and attract potential customers. However, these Google Shopping campaigns do not offer many customization options, and the only thing that users can control is the cost-per-click (CPC) that they are willing to shell out on their campaigns.  More returns from advertising almost always...

Google Shopping For Shopify: The Ultimate Guide

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If you already have a store on Shopify then your next logical step would be to get more customers and more traffic running through your site. Google Shopping these days has grown to be the most powerful tool to acquire more customers. In 2018 76.4 percent of retail search ad spending was through Google Shopping and it beat the long-popular PPC Google text ads.  This profitable marketing...

Google Shopping Optimization: Step by step Guide

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Google shopping ads are a great tool for online e-commerce business owners. These ads help your products and services find a sturdy place on Google’s search engine results page.  This means, utilizing the platform’s features and specs will improve your chances of meeting potential customers. In the long run, customers who stick to your brand can churn out 80 percent of your profits. ...

What is Google Shopping API & How to Use Them?

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“The sooner we drop the ‘e’ out of ‘e-commerce’ and call it commerce, the better,” a quote by Mr. Bob Willett (Former President of Best Buy International), is taking its shape to reality.   We live in a world that cannot be imagined without eCommerce. Today, online shopping has made its rightful place as an everyday part of our lives. It won’t be wrong to say that you can buy anything...

How to Set Up a Google Shopping Campaign for Success in 2021

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With 2021 approaching soon, brands are jumping on the digital marketing trail like never before. Having an eCommerce store without a marketing strategy can be detrimental and similar to cleaning without a broom’s help – you can manage with other equipment. However, it will still feel like you’re missing the critical element. To understand why this is so, you need to have a Google...

Google shopping ads for shopify stores: The Ultimate Guide

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Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google.  These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest...

How to Sell on Google – Right Programs and easy ways to do it

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Why do you need to sell on Google?   Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses.  Google is one of the biggest and distinguished brands, and to understand how Google can benefit your business, it is important to know how it is...

Google Product Category vs Product Type: The Difference & When to use What?

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One of the most critical tasks in digital marketing is understanding your competitor and outdoing their performance while spending less. In case you want to do that on Google, you’ll have to place your bets on sharpening Google’s Taxonomy. Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so. ...

Google Shopping Feed For Shopify: The Definitive Guide

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Losing money online in your business can be a frustrating experience, yet companies tend to operate at a loss. One of the main reasons these businesses do so is due to the lack of optimizing their Google Shopping campaigns or feeds.  One of the most important things you must do with your Google campaigns on platforms like Shopify is to optimize them accordingly so your products appear online...

Google Shopping Custom Labels: What Are They & How to Use Them?

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When it comes to shopping online, there are different variations of the same product which can be placed online. Products can differ by margins, inventory, seasonality, price, and so much more. While they seem to be trivial, they can help create better Google Shopping Campaigns. It’s essential that you understand the importance of having custom labels for your Google products. They can help in...