Taggoogle shopping feed

Google Product Category vs Product Type: The Difference & When to use What?

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One of the most critical tasks in digital marketing is understanding your competitor and outdoing their performance while spending less. In case you want to do that on Google, you’ll have to place your bets on sharpening Google’s Taxonomy. Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so. ...

What is Data Feed? and How to create one for your eCommerce store?

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What is Data Feed? A data feed is a way of sending structured, current, and up-to-date information. Usually for use on a website, app, or another online tool. Two common types of data feeds are news feeds and product data feeds.  We will focus on product data feeds here. With the help of the product data feed, it becomes much simpler to load information about products that are present in an...