Email marketing is one of the most cost-effective and successful customer acquisition tactics, but, unfortunately, it still gets less-than-appreciated street cred from many marketing practitioners. For 10 years in a row, email is the marketing channel that generates the highest ROI for marketers: For every $1 spent, email marketing generates $38 in ROI. But, it makes no difference how...
Running a Shopify ecommerce store can be a challenge, but it doesn’t have to be. Thankfully, there are tons of apps available on the Shopify App Store that will help your business run more efficiently, and better yet, generate more sales!
Referral marketing is the method of promoting products or services to new customers through referrals, usual word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.
building an E-Commerce business is about scalability and flexibility. Often expected to be coupled with great numbers, decent year-on-year growth, and a lot of repeat customers.
If you're able to increase the number of conversions on your site page using social proof, you'll get a better ROAS.
What is a Product Group? A product group is a subset of your inventory. As an advertiser you can group the products that fall under the same category, or of the same brand or any with any other similarity into product groups. In Google Shopping, advertisers bid on product groups. (Advertisers bid on keywords in search campaigns). All the products in a product group use the same bid as the product...
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