About two decades ago, international selling was reserved only for big corporations. However, now we are seeing global eCommerce happening at businesses of every size. eCommerce expansion has made it possible for businesses that don’t have billions of dollars, a multinational team, or a physical presence all over the globe to carry out international selling. The global eCommerce sales...
If not anything else, the year 2021 has definitely shown the business world how crucial automation is to e-commerce companies at large. If your organization is digitally savvy or is at least beginning to understand and value the many advantages automation affords, you’re probably heading in the right direction. The pandemic and the subsequent indefinite lockdown have unsurprisingly taken a toll...
Google Shopping Ads is one of the most popular options for eCommerce merchants to advertise their products and attract potential customers. However, these Google Shopping campaigns do not offer many customization options, and the only thing that users can control is the cost-per-click (CPC) that they are willing to shell out on their campaigns. More returns from advertising almost always...
In simple words, Google Shopping feed taxonomy refers to the list of categories into which Google distributes and places the products you upload onto your Google Shopping product feed. It is the system of classification and categorization employed by Google for all product feeds on Google Shopping which is why it is called the Google Shopping feed taxonomy. Taxonomy generally refers to such...
To list your product on Google or to ensure that your product ads work seamlessly, Google directs online merchants and e-store owners to upload the product data in the form of a feed. The feed needs to be uploaded to the Google Merchant Center. What are Google shopping feed attributes? Google Shopping feed can, in its simplest form, be thought to be a list of products or a spreadsheet...
Google Shopping Campaigns help you promote your products, boost traffic to your store, and find better-qualified leads. These days, Google shopping drives 76.4% of all retail search spend. And it has well and truly transformed the retail search industry. This has converted Google Shopping Campaigns from an optional tactic to an absolute must-have for ecommerce stores running on Shopify...
Between choosing your products and launching your eCommerce business, many merchants miss one crucial step: picking the most suitable Shopify theme for your platform. If you have never thought of spending time choosing the right theme, then read on to learn more about why it’s essential and check out the list of top Shopify themes 2021. What are Shopify themes? Shopify Themes allow...
In the wake of an unanticipated pandemic, all of us turned to online shopping for our rescue. Although online shopping was once the most dreaded affair, the coin has now flipped to reveal otherwise. If you plan to take your business online, what could be a better time! Expanding your existing business to an online hemisphere or starting an online business afresh can be quite nerve-racking...
Despite the ongoing turmoil due to the pandemic and the slowing down of businesses, the e-commerce industry has bounced back. Now, due to an explosion of brick and mortar stores moving online, gaining customer loyalty is the top priority for eCommerce stores. 30% of buyers state that they trust brands that they have bought previously from. Particularly, the 2020’s coronavirus outbreak has made...
When we look at the future of eCommerce, we know a few things to be true. Firstly, the online marketplace is growing faster than industry experts predicted. Secondly, the number of businesses entering the online marketplace is growing exponentially. Thirdly, and most surprisingly, there are even more businesses out there who have yet to make the jump to a digital transformation. It’s commonplace...