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One of the most critical tasks in digital marketing is understanding your competitor and outdoing their performance while spending less. In case you want to do that on Google, you’ll have to place your bets on sharpening Google’s Taxonomy. Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so. Getting the taxonomy right is vital as Google can…

If you’re running a Shopify store, you need to be aware of SEO. Optimizing your Shopify site for search engines will help you get more traffic and make more sales. Shopify has a number of features that can help you with SEO, and there are a few tricks you can use to boost your ranking. Let’s examine the definition of Shopify SEO. What is Shopify SEO? As we know, search engine optimization is the process…