“Work smarter, not harder.” Automation software is designed to free up your time for more important tasks within your business. Automating your online advertising can be a great way to boost your business while saving time and money. Read how automation software could greatly improve your advertising efficiency and return. Every sale that your business makes on your website is the culmination of...
As a modern eCommerce marketer, what best practices you should follow to advance your email marketing strategy? Ever thought about it? If not, then we have the answer for you – Email Marketing Automation Email marketing automation is a powerful customer retention tool for all eCommerce online retailers. But why focus on Email Marketing strategy? Take into account the following...
Who doesn’t love gifts? Everybody loves them. As human beings, we feel valued and fulfilled when we receive gifts from other people. It gives our moods a boost, and most importantly for you and me as entrepreneurs, it makes the other person want to give back. So… How can we use giveaways to grow our businesses? How do giveaways work? Before we jump into the details of the strategies that...
Are your fraud protection methods driving away good customers? Learn how to have great fraud protection and great customer experience. When it comes to being successful online, merchants know they need to strike a balance between protecting their business against fraud while also providing a top-notch customer experience. It’s harder than it sounds. Retailers know that while preventing...
Customer loyalty is an incredibly powerful asset in times of endless choice. Having customers shop from you repeatedly has marketing and financial benefits that businesses with only one-time shoppers do not enjoy. To get there, though, you need to make an effort in your customer engagement and nurturing so they stay positive towards your brand, and not indifferent. Post-purchase emails are...
eCommerce is one of the quickest developing fields around the world. Day by day, we see new e-stores while traditional trade slowly switches to online opportunities. Nowadays, online shopping doesn’t mean only hunting for better offers. It’s much more and eCommerce owners reach for search engine optimization in order to convert better. Let’s explore 5 key factors they should remember about! ...
Product pages can make or break your store. Maybe they’re attracting viewers and maybe those visitors are staying for a while – but why aren’t they buying? That’s where our tips to increase product page conversion rates can help you. A well-constructed product page is more than a great look and easy navigation, it’s about engaging with a visitor and gently accompanying them through the...
Are you planning to advertise your business online, but cannot decide what platforms to use? In choosing the right channel to promote your company, products, or services, you need to consider several factors, like maximum visibility, costs, and return on investment (ROI). At present, the leading platforms in online advertising are Google Ads and Facebook Ads. Which one should you choose? In...
Unboxing simply means taking something out of a box. While it sounds like a simple thing, it has a significant impact on how the customer perceives your product and service. There are over a million YouTube videos on unboxing. In 2015, people watched 60 million hours of unboxing videos totaling 1.1 billion views, according to YouTube. Google reports that 62 percent of people who view unboxing...
In the growing competition in the eCommerce industry, are you looking for innovative ways to engage your VIP customers? 56.8% of consumers are more likely to participate in programs that offer exclusive rewards to VIP customers. Customer engagement is a crucial part of customer satisfaction and retention, and turning customers into brand evangelists is one of the best ways to market your brand...
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