Top 10 Google Shopping Alternatives

Google Shopping ads have been the cornerstone for promoting product listings for businesses online. 

The average cost per click (CPC) of these ads was $0.66 in 2024, indicating rising competition and advertising expenses. However, the average clickthrough rate for Google Shopping Ads is only 0.86%, with a conversion rate of 1.91%, which is below the average eCommerce rate of 2.5-3%. 

Seeing this rate can make one pensive. The solution? Try Google Shopping alternatives. These alternatives include Amazon, Bing Shopping, Wix, eBay, and more. 

In this guide, we will explore the Google Shopping competitors, their features, pros and cons, pricing, etc., in detail.

Ready? Let’s get started! 

Top 10 Google Shopping Competitors: At A Glance

Platform	Pricing	Free Trial or Plan	Unique Selling Point
Walmart Marketplace	Commission-based. Depends on the product category & type: Referral fees range between 8% to 20%	No	Extensive physical and online retail stores
Etsy	Listing fee: $0.20/item, Transaction fee: 6.5% of the item price + shipping + gift wrapping, Payment processing fee: Varies country-wise; charged on every sale for Etsy Payments users. It is charged for each transaction made through Etsy Payments	The first 40 listings are free with $0.20/listing. No charge on monthly subscription in the initial phase	Specialized marketplace for handmade, vintage items
Facebook Marketplace	Free to list, 5% transaction fee of the sale price, with a minimum charge of $0.40 (for merchants using Facebook checkout; not for individual sellers & local sellers)	Yes	Integrated within a vast social network, provides the option of localized selling
Amazon	Individual: $0.99/item, Professional: $39.99/month	No	Vast selection, Prime service, B2B platform
Alibaba	Performance-based (CPC or CPS); spend varies according to campaign scale and goals.	No	Global B2B marketplace with integrated services for suppliers
Bing Shopping	Pay-per-click, Avg CPC: ~$1.54. CPC varies by industry & competition.	No	Higher CTR, cost-effective ads
Pinterest Shopping	Free, but with costs associated with paid advertisements & other integrations	Free account & catalog setup	Visually-oriented shopping integrated within social media
TikTok Shop	Commission on sales, rates vary from 1%-5%; listing is free	Yes	Combining social media and e-commerce, it is popular among youth
eBay	First 250 listings free, then $0.35/listing, final value fee varies	Yes, the first 250 listings are free	Auction and fixed-price sales, global reach
Criteo Commerce Growth	Promote products across different media like mobile apps, websites, etc, using AI	No	Promote products across different media like mobile apps, websites, etc, using AI.

Here’s the list of Google Shopping competitors for you: 

Facebook Marketplace 

Facebook Marketplace is a robust online shopping platform integrated within Facebook, used by over 1.1 billion people monthly​​. It dominates social commerce with a 51.19% market share​​, making it a major player alongside sites like eBay and Amazon. 

Features 

• Localized Shopping: Facebook provides you with this feature where items can be listed based on the seller’s location, showing nearby buyers what’s available​​.
• AI-driven Suggestions: The platform uses AI to recommend products to buyers and assist sellers with pricing and categorization​​.
• Search and Filter Options: Buyers can search for specific items using the search bar within a particular radius and filter results by location, price, category, or keywords.
• Featured Listings: Users can browse through featured and recent listings.
• Sharing Listings: Items can be shared with friends, family, and Facebook groups.
• Sponsored Posts: Businesses can pay for sponsored posts that appear on the Marketplace results page, directing buyers to their websites.

Pricing 

• No Listing or Subscription Fees: Listing on Facebook Marketplace is free, with no ongoing subscription costs​​.
• Selling Fees: A small fee of 5% or a minimum of $0.40 per shipment is deducted from the sale price​​.

Pros and Cons

Pros	Cons
Offers an average conversion rate of 9%, much higher than other marketplaces and e-commerce platforms​​. A significant portion of users exclusively use Facebook for Marketplace transactions​​. As a merchant, this gives your business a high reach.	Users should be cautious, as there are chances of scam attempts on the platform.  Facebook Marketplace only supports payments through its platform, which may be inconvenient for some buyers and sellers who prefer other methods like PayPal. Another con with Facebook Marketplace is that it does not verify the credibility of users, making it vulnerable to scams and low-quality products.

Best Suited For

Facebook Marketplace is ideal for:

• Individual Sellers and Small Businesses: The platform supports a wide array of sellers, especially those dealing in niche or second-hand items.
• Merchants Who Want to Leverage Local Transactions: Its integrated location-based system makes it perfect for local buying and selling.
• Retail arbitrage sellers who buy in-demand products from retail stores and resell them online at a higher price. The shipping capabilities of Facebook Marketplace make it great for this type of selling.

Walmart Marketplace

Walmart Marketplace has emerged as a robust platform for sellers seeking to expand their online presence. It caters to a vast audience with over 120 million unique visitors monthly – which provides an exciting opportunity for merchants to reach potential buyers. 

Features and Services 

Walmart Marketplace supports sellers with several important features and services that include:

• Local Pickup and Delivery: This service allows customers to either pick up their purchases in-store or opt for same-day delivery. It makes receiving products convenient and fast.
• Big and Bulky Fulfillment: Through WFS, sellers of large items get comprehensive support. This includes storage, picking, packing, and shipping services. It caters especially to products that require extra handling.
• Brand Shops and Shelves: Sellers can create digital storefronts to highlight their brand. This feature enables the curation of product assortments on virtual shelves, enhancing customer interaction.
• Virtual Garage: This tool allows customers to save product details for later, simplifying the shopping process. It makes finding and purchasing products more efficient.
• Sponsored Products: This helps boost visibility by showing ads to customers on Walmart.com, from their initial search to checkout, helping sellers promote their products.
• Two-Day Delivery: Fast delivery options are available for eligible products. This service, coupled with easy returns, increases customer satisfaction and loyalty.
• Payment Processing Integration: Walmart Marketplace seamlessly integrates payment processing, offering a hassle-free experience for sellers and customers.
• Enhanced Security: All transactions and data are securely protected. This provides peace of mind to everyone involved.
• No Regular Fees: Unique to Walmart, sellers pay fees only when they make a sale. This policy removes the burden of monthly or setup fees.

Pricing

Walmart Marketplace operates on a commission-based model. In this case, sellers pay a referral fee for each product sold. 

The fee varies by product category, ranging from 8% to 20%, depending on the type of item being sold. This model is beneficial as it eliminates upfront costs, allowing sellers to only pay a portion of their sales as fees​​.

For detailed information, you can refer to this SellerHelp Walmart resource. 

Pros and Cons

Pros

Cons

Only pay referral fees when a product is sold, without any monthly or setup charges. Sellers have the autonomy to create their return policies, offering flexibility to fit their business model. The platform’s vast user base and EDLP strategy attract a diverse audience. With fewer sellers than other platforms, Walmart Marketplace offers better chances of winning the Buy Box​​. Also offers cross-platform integration with platforms like Shopify. You can read more about this in our Shopify Walmart integration blog.

Sellers must adhere to Walmart’s Price Parity and Price Leadership rules, which may impact their pricing strategies. Due to Walmart’s EDLP, sellers might need to lower their prices, which can reduce their margins. Despite Walmart’s significant physical presence, its online shopper traffic is less compared to other platforms like Amazon. Initially, sellers were responsible for their fulfillment; however, Walmart Fulfillment Services (WFS) now offers support for eligible sellers, but not all may qualify​​.

Best Suited For

• Sellers of Large and Bulky Items: Walmart Marketplace’s Big and Bulky Fulfillment service is specially designed for products that require extra handling, making it an excellent platform for merchants dealing in large items.
• Businesses Seeking a Vast Customer Base Without Regular Fees: The platform’s commission-based model, combined with its wide reach, offers a lucrative opportunity for businesses of all sizes.

Etsy 

Etsy is a unique online marketplace focusing on handmade, vintage, and craft items. Unlike broad platforms like Amazon, Etsy offers a specialized space for creative sellers​​. 

As of 2023, Etsy’s community had 5.4 million active sellers, and its website has been consistently getting 400-500 million visits monthly, which highlights its significant reach and the high demand for unique and creative goods. 

Features

• Ease of Use: Etsy simplifies the setup process for sellers. You just register and start selling​​.
• Reliable Uptime: Etsy’s website is consistently accessible, ensuring your store is always open​​.
• Payment Options: Offers various payment methods like credit cards, debit cards, PayPal, etc., ensuring smooth, safe, and secure transactions for all parties.
• SEO and Analytics: Basic SEO tools and built-in analytics are available to track performance​​.
• Mobile Optimization: Etsy ensures that stores sellers create are automatically optimized for mobile devices​​.
• Integration: Etsy supports many third-party integrations and apps​​.
• Feedback Mechanism for Improvement: Sellers on Etsy receive feedback on their products, allowing them to assess performance, identify areas for improvement, and enhance the quality of their offerings
• Seller Support and Education: Etsy also provides support, tools, and educational resources to help merchants start, manage, and scale their businesses on the platform.
• Customer Support: Multiple support options assist sellers effectively​​​​.

Pricing

• Listing Fees: A $0.20 listing fee per item​​.
• Transaction Fees: A 5% transaction fee plus a 3% + $0.25 payment processing fee​​.
• Etsy Plus: $10/month for advanced features and discounts​​.
• Etsy Pattern: $15/month to create a personalized e-commerce site​​.

You can find more information on fees and taxes for selling on Etsy through their official resource. 

Pros and Cons

Pros

Cons

Etsy provides a straightforward and low-cost way to set up an online store, making it accessible even for those with limited technical skills.  With over 81.9 million active buyers, Etsy offers a built-in audience for sellers of handmade or vintage items, increasing the potential for sales. Etsy offers business owners access to analytics on their shop’s performance, including traffic, orders received, and more, helping in decision-making and optimization. Compared to building a standalone website, selling on Etsy is a low-risk option with minimal upfront costs and no domain or hosting fees.

Selling on Etsy may lead to customers associating their purchases with Etsy rather than the seller’s brand. This can potentially reduce customer loyalty, referrals, and repeat business. The marketplace is crowded with many sellers, making it challenging to perform well and attract customers, especially in saturated niches. Sellers on Etsy operate within the platform’s rules and changes, with limited control over fees, features, and policies, potentially impacting business decisions and strategies.

Best Suited For

• Creative Sellers: Etsy focuses on handmade, vintage, and unique craft items.
• Small Businesses and Individual Artisans: With low start-up costs and a global audience, Etsy is perfect for those starting out or operating on a smaller scale.
• Sellers Wanting Built-In Audience: The platform offers a ready audience specifically seeking unique and creative goods, making it easier for new sellers to find customers.

Amazon

With 310 million customers worldwide, Amazon is a strong alternative to Google Shopping. In the U.S. alone, it has a 37.6% market share. It is known for its vast selection of consumer goods. The platform caters to individual consumers and offers Amazon Business for business-to-business transactions. 

It is especially useful for businesses purchasing supplies or selling goods in a B2B model.

Features

• Amazon Business: Made for business users, providing business-only pricing and quantity discounts.
• Free Shipping: Available on millions of eligible orders for business accounts.
• Amazon Tax Exemption Program: Allows tax-exempt purchases for eligible businesses.
• Amazon Business Analytics: Offers insights into spending activity with automated reporting.
• Multi-User Accounts: Businesses can set up accounts with multiple users and permissions. This is great for larger companies/retailers with multiple employees.
• Amazon Business Account: Free to create, with an optional upgrade to Amazon Business Prime for additional benefits.
• Amazon Business Prime: Subscription fees vary based on the number of users and desired features, ranging from $69 for one user to $10,099 for an unlimited-user enterprise account.

Pricing

• Individual Plan: Costs $0.99 per item sold; best for sellers who plan to sell fewer than 40 items per month.
• Professional Plan: This plan is priced at $39.99 per month and offers a larger set of tools and services. It is suitable for sellers aiming to sell more than 40 items.

Pros and Cons

Pros	Cons
Access to business-only price deals and quantity discounts. Free shipping on a vast range of products. Automated analytics tools for tracking spending activity. Provides Tax exemption for eligible orders.	Not all features are free; a subscription to Business Prime is required for extra benefits. Membership can become costly with multiple user accounts. On Amazon, sellers face tough competition and high saturation in many industries, making it difficult to stand out.

Best Suited For

• Sellers Seeking Global Reach: Amazon’s presence in around 20 countries connects sellers with international customers​​.
• Competitive Sellers: Ideal for businesses that can navigate and can set themselves apart in a crowded marketplace​​.

Further Reading: Explore Google Shopping Feed Examples and learn how to optimize your ads for maximum performance.

TikTok Shop

TikTok is another option when we talk about Google Shopping alternatives. Its popularity is such that already 55 million users have shopped through the platform. It offers features like TikTok Shop and TikTok feed, which integrate e-commerce directly into the app. 

Basically, TikTok Shop combines entertainment with instant purchasing options, appealing strongly to its young audience.

Features 

• In-Feed Video Shopping: Users can purchase items featured in videos and live streams directly.
• Product Showcase: Sellers display their offerings on their TikTok profiles for easy access.
• Personalized Recommendations: The app suggests products based on user interactions and preferences.
• Live Shopping Events: Creators and brands host live selling events, enhancing engagement and sales.
• Integration with Multiple e-commerce platforms: TikTok Shop allows integration with platforms like Shopify, BigCommerce, Prestashop, and more to manage the TikTok Shop.

Pricing 

While listing products on TikTok Shop is free, TikTok charges a commission on sales. The exact rate can vary based on the product category and region, but generally, commissions range from 1% to 5%.

Pros and Cons

Pros

Cons

The interactive format of TikTok leads to high engagement rates, potentially boosting sales. Shopping features are well integrated into the social flow, promoting spontaneous purchases. The platform’s algorithm and content features promote virality, helping businesses reach a broader audience.

It may not be as effective for search-based shopping compared to Google Shopping. Primarily targets a younger audience, which may not be suitable for all brands. There is high competition on the platform. The growing popularity of TikTok Shop means businesses must create standout content to capture attention. Managing shipping across various regions can be complex and costly, posing challenges, especially for smaller businesses.

Best Suited For 

• Brands targeting younger demographics, including Gen Z and Millennials. These users are not only active on TikTok but are also more inclined to make impulse purchases through engaging and interactive content.

Bing Shopping

Bing Shopping is another comparison shopping engine like Google Shopping. It provides merchants with an alternative platform to Google, where they get a chance to show their products on Bing’s search engine. 

It excels as an alternative to Google Shopping because of its integration across Bing, Yahoo, and AOL, helping sellers reach a broad audience with a single campaign.

Features

• Diverse Ad Types: Offers text ads, responsive ads, and Bing shopping ads, including product and showcase ads.
• Extensive Reach: Despite a smaller market share, Bing ensures visibility across multiple search engines.
• LinkedIn Profile Targeting: Bing Shopping allows LinkedIn profile targeting, which can be beneficial to you as a seller if you want to target a professional audience.
• Negative Keywords and Broad Matches: These features refine ad targeting, improving ad relevance and performance. 
• Seamless Shopify Integration: Offers easy integration with Shopify. This allows Shopify merchants to showcase product details through Bing Product Ads, product listings on the shopping tab, and the Microsoft Start Shopping tab!

Pricing

Bing Shopping operates on a pay-per-click model, similar to Google Ads. And the average cost-per-click (CPC) for Bing Shopping Ads is approximately $1.54. This is lower than Google’s average CPC due to Bing’s less competitive advertising landscape.

Note: You can read more about this in this blog, where we compare Google ads and Bing ads.

Pros and Cons

Pros

Cons

Bing’s traffic quality is often higher, with users typically having more buying power, which could result in better conversion rates. Setting up Bing Shopping campaigns is simple and user-friendly, which means businesses can start leveraging these ads instantly.  Bing Shopping provides options for targeting based on various factors like location, search terms, and user demographics. This flexibility to manage campaigns makes it easier to customize ads.

Bing’s market share is significantly smaller than that of Google. Supports 12 targeted languages, compared to Google’s 40+. Users have reported issues with account management and technical support.

Best Suited For

• E-commerce Businesses Seeking Diversification: It’s an excellent avenue to boost sales with less competition compared to Google​​.
• Brands Targeting Specific Demographics: Ideal for reaching users over the age of 35 and those with higher household incomes, especially in regions like the South Atlantic in the U.S., North America, Latin America, and China​​.
• Merchants Looking for Cost Efficiency: Offers more affordable cost-per-click rates, making it a budget-friendly option for ad campaigns​​.

Pinterest Shopping

Pinterest Shopping is an interactive and visually-oriented shopping platform, which is seamlessly integrated across Pinterest. It takes a user’s shopping experience to a whole new level as it blends product discovery directly with purchase opportunities. 

Notably, Pinterest has seen a 66% increase in retailers setting up shop and a 70% growth in active shopping feeds year over year globally. This highlights the platform’s expanding role in e-commerce​, and also its effectiveness as one of the Google Shopping alternatives out there​. 

Features

Key features of Pinterest Shopping include:

• Option To Upload Product Catalogs: Merchants can upload their entire product lineup into Pinterest, turning them into shoppable pins.
• Shopping APIs: These allow for real-time updates in pricing and availability, helping larger brands manage their inventories effectively.
• Mobile and Direct Links: These features simplify the path from pin to purchase, improving conversion rates for advertisers.
• Shop in search: Product Pins show up in search results for related terms
• Shop with Lens: Users can take a photo of an item and see similar products from sellers on Pinterest
• Shop from Pins: Users can find Product Pins to shop from static Pin images
• Shopping Spotlights: Pinterest selects Product Pins to feature in an editorial-style “favorite picks” section

Pricing

Pinterest Shopping is generally cost-effective as it offers free account setup and catalog uploads. The main costs are associated with paid advertisements and advanced e-commerce integrations.

Pros and Cons

Pros

Cons

Pinterest Shop offers a visually rich shopping experience, using inspiring images and videos that fit the platform’s style. The platform’s Shopping Ads typically cost less per click than those on Google Shopping, offering savings for businesses, particularly small ones. Users discover products on Pinterest through trends, Pinterest feeds, and user content, helping businesses reach interested audiences with shareable and engaging content. Pinterest Shop works well for businesses aiming at younger people, particularly females, who value visual shopping experiences.

Pinterest’s user base, though substantial, is smaller than platforms like Google Shopping, which could limit business reach. There is a learning curve associated with Pinterest Shop. And mastering Pinterest Shop’s features and algorithms may require more time and resources, which can be a concern for merchants. Businesses have less control over how their products are shown on Pinterest Shop compared to their own websites, which might be an issue for some.

Best Suited For

• Businesses that focus on visually appealing products and are looking to target a predominantly female audience, particularly those involved in categories like fashion, home decor, and DIY projects.

Further Reading: Learn about Google Shopping Ad extensions to amp up your ad reach.

Alibaba

Next on our list of Google Shopping alternatives is Alibaba. It is a global technology company from China specializing in e-commerce and retail. It operates platforms catering to B2C, B2B, and C2C transactions worldwide. 

It has an impressive customer base of around 860 million users across its services, which highlights it how effective it is as a marketplace, amongst other Google Shopping competitors. 

Features

• Integrated Services: Offers financing, logistics, and marketing tools to facilitate business operations​​.
• Analytics and Support Tools: Provides dashboards for store metrics, industry analytics, and one-on-one support through its Seller Academy.
• Seller Profile and Storefront: Allows sellers to create profiles and digital storefronts to showcase products and build buyer trust.
• Secure Transactions: The Trade Assurance program ensures secure payments and addresses product quality or shipping issues.

Pricing

Alibaba offers four pricing tiers for suppliers:

• Basic: $1,992/year for unlimited listings, 0% commission, 10 showcases, and 20 RFQ responses per month.
• Standard: $3,368/year for unlimited listings, 0% commission, 20 showcases, 40 RFQ responses, and a $500 advertising credit.
• Premium: $10,999/year for unlimited listings, 0% commission, 20 showcases, 100 RFQ responses, a $2,000 advertising credit, and standard traffic boosting.
• Verified Supplier: $21,999/year for unlimited listings, 0% commission, 60 showcases, 60 RFQ responses, a $2,000 advertising credit, and maximum traffic boosting.

Pros and Cons

Pros	Cons
Alibaba has an extensive global reach that supports international commerce, making it easier for businesses to operate on a worldwide scale. The platform offers a variety of services that cater to the diverse needs of different industries. Alibaba provides a suite of seller tools and educational resources, which help support business operations of merchants all around the world.	Alibaba has an extensive global reach that supports international commerce, making it easier for businesses to operate on a worldwide scale. The platform offers a variety of services that cater to the diverse needs of different industries. Alibaba provides a suite of seller tools and educational resources, which help support the business operations of merchants all around the world.

Best Suited For 

Alibaba is best suited for businesses that:

• Sell products in bulk quantities to other businesses (B2B model). Alibaba is a wholesale marketplace, so buyers purchase products in large volumes.
• Offer a wide range of products across numerous categories, such as clothing, electronics, raw materials, machinery, and more. Alibaba has a massive selection of products.
• Want to customize or private label products. Alibaba’s suppliers offer flexibility in terms of customization, allowing businesses to create unique packaging, branding, and product specifications.

eBay 

Founded in 1995, eBay has grown significantly. It now boasts around 132 million active buyers and 18 million sellers​​. On top of that, it’s the second most visited online marketplace after Amazon​​.

Features

• Multiple Selling Options: eBay offers auctions and fixed-price sales. Choose how to sell items.
• Access to Global Marketplace: Supports sales in over 190 countries. eBay has a vast global reach.
• Seller Security: Provides seller protection and Verified Rights Owner Program (VeRO). Secures transactions and protects rights.
• Optimization Tools: Listing tools enhance visibility and sales. Optimize your product listings easily.
• Shipping Solutions: Shipping is streamlined with eBay tools. Simplify shipping with automation.

Pricing

eBay offers a 30-day free trial. Its pricing plans include: 

• Insertion Fees: The first 250 listings are free monthly. After that, it’s $0.35 each.
• Final Value Fees: A percentage of the sale plus a per-order fee. Rates vary by category.
• Optional Upgrades: Charges for enhanced listing features differ by listing type and duration.
• Special Categories: Lower fees for select items, like heavy equipment or certain fashion brands.

For specific details on each fee category and how they apply to different types of listings or products, visit eBay’s official fee information page.

Pros and Cons

Pros	Cons
eBay offers access to a wide audience globally, increasing potential sales. Selling fees on eBay are generally lower than on some other platforms. eBay’s marketplace supports a diverse range of product categories for sale.	The platform is highly competitive, with many sellers vying for attention. Accumulating fees from listings and sales can impact overall profitability. Managing international shipments involves navigating complex logistics and regulations

Best Suited For

• Sellers with rare items: eBay’s unique auction house setup, alongside the option for fixed-price listings, offers flexibility in how you sell and price your items. This can be particularly appealing for sellers with rare or collectible items or for those who want to let the market determine the price​​.
• Competitive Pricing: While the platform can be challenging for smaller sellers due to competitive pressure and the need for competitive pricing, it remains a top choice for those looking to reach a vast audience without sacrificing too much of their profit margins​​.

Criteo Commerce Growth 

Last but not least, we have Criteo on our list, which is a performance marketing platform where ecommerce merchants and brands can advertise and promote their products across different media like mobile apps, websites, social media platforms, etc. 

With the help of AI, it can be used to generate personalized advertisements and retarget existing customers. 

Features

• Retargeting Ads: Criteo is popular for its dynamic retargeting capabilities and displays personalized ads to customers based on their activity and purchase history. Use Criteo’s Shopper Graph and track billions of active shopper data in a few clicks.
  
• AI-powered product recommendation: A great tool to display product recommendations to potential customers with the help of AI suggestions.
  
• Detailed Performance Dashboard: Get detailed insights and monitor overall performance, sales made, engagement, and return on investment (ROI). Use dashboard analytics to understand better how your ecommerce brand is doing.
  
• Run in Multiple Ad Types: Easily run native, social media, and display ads.
  
• Marketplace Integration: Integrate with different marketplaces and retarget customers. Connect with Target, Walmart, Shopify, etc. 

Pricing

It uses a performance-based pricing model that uses CPC (cost-per-click) and CPS (cost-per-sale). The spend may depend on the campaign’s goals.

Criteo has not disclosed the minimum spend. 

Pros and Cons

Pros	Cons
Criteo is known for reaching several customers, thanks to enhanced dynamic retargeting capabilities. Uses AI to automate ads and for managing bidding.  There are no upfront fees as it uses CPC and CPS models.	Some users reported that the setup is slightly tricky and difficult to implement, especially as a new merchant.  Might require a little technical knowledge with integration.  Less flexibility over ad campaigns.

Best Suited For

Medium to big, established ecommerce brands and marketers. Sellers using Walmart, Shopify, Target, etc. 

Final Verdict

If we had to pick some options from the list that impresses with their offerings, we could talk about Shopify and Amazon. 

Shopify offers a user-friendly platform, ideal for those merchants who are just starting their selling journey. It supports extensive customization, enhancing the shopper’s experience. 

Then there’s also, Amazon, the e-commerce giant. With its vast audience, it offers a perfect option to reach a wide range of customers. Its Prime service and B2B platform stand out among other Google Shopping alternatives. 

These alternatives provide tools to extend your online presence effectively. They cater to diverse selling needs, from startups to large enterprises. Each has unique strengths, offering more than just product listings. They are worth considering for any e-commerce strategy.

Also read: Understanding Google Shopping Feed Requirements A Quick Guide To Price Drop: Google Shopping PMax Search Themes: Optimize PMax Ad Campaigns in 2025 How To Use Pinterest For Business: 10 Tips To Get You Started

FAQs

Why should I consider using alternatives to Google Shopping?

Alternatives to Google Shopping may offer unique features, better deals, or a different selection of products. They can also provide a more specialized shopping experience for certain types of products or markets.

Are there any free alternatives to Google Shopping?

Yes, there are free alternatives, such as Camelcamelcamel and BigBangPrice which offer price tracking and comparison services without any cost.

How do I choose the best alternative to Google Shopping for my needs?

To find the right Google Shopping alternative, assess your product types, desired features, and required geographical reach. Reviews and a feature comparison will aid your choice.

What are the pricing models for platforms like Walmart and Etsy?

Walmart typically charges a category referral commission of 8-15% of the total sale price, with no setup, hidden fees, or monthly subscriptions. Etsy charges a listing fee of $0.20 per item, a transaction fee of 6.5% of the sale price, and optional subscription and payment processing fees.

How do I track the performance of my products on these alternative platforms?

Most platforms provide analytics tools to track sales, views, and other key metrics. You can also use external analytics tools for more detailed insights.

Can I use multiple Google Shopping alternatives simultaneously?

Yes, you can.

Why Look For Google Shopping Alternatives? 

Merchants may face issues with Google Product Taxonomy, where some items are well-classified, while others, like common household goods, may be overlooked. High competition on Google Shopping reduces product visibility and increases costs per click, leading to lower click-through rates and diminished campaign success.

Google’s age and content guidelines require retailers to target their audience carefully and comply with policies. Although free listings are available, the pay-per-click model can lead to high costs, especially in competitive niches, which can affect visibility.