How to Increase Sales on Amazon: 25 Expert Tips for Sellers

If you’re wondering how to increase sales on Amazon, you’re not alone. Many sellers look for ways to stand out and sell more.

Amazon is a massive marketplace with millions of sellers and shoppers. In fact, over 50% of online shoppers start their product searches on Amazon. These Amazon statistics highlight the platform’s significance in e-commerce. With such a vast majority of the audience on the platform, it is important to understand and apply effective strategies to capture this extensive market and boost amazon sales.

But how exactly can you leverage these strategies? What are the proven methods, and how can you implement them effectively?

No need to stress; that’s exactly why we’ve come up with this blog on how to increase sales on Amazon marketplace.

This blog will cover expert tips on running Amazon ads, optimizing product listings, using different Amazon features, and more that will help sellers optimize their Amazon selling strategy and boost their sales.

So, are you ready? Buckle up, and let’s dive into the Amazon jungle with our expert tips to help you thrive!

Top 25 Tips to Increase Amazon Sales

Let’s now quickly start looking at the tips that will help sellers boost Amazon sales.

1. Offer Discounts, Coupons, and Promotions

Discounts

Discounts are straightforward: you reduce the price of your products to make them more appealing. This can lead to quicker sales, especially during busy shopping periods like the holiday season.

Tips for Using Discounts:

• Offer Discounts during Peak Sales Season: Use discounts during busy shopping times to get the best results and boost Amazon sales.
• Show the Savings: Make sure it’s clear how much customers will save to encourage purchases.
• Balance Your Prices: Set discounts so you still make a profit.

Coupons

Coupons help you sell more by offering savings right where customers see your products. You can choose to give a set amount or a percentage off on the price.

Bonus: Leveraging discounts during peak sales seasons can be especially effective for Amazon retail arbitrage sellers who aim to quickly move inventory and maximize profit margins.

Promotions

Promotions, which offer special deals, can help sellers increase sales on Amazon. Sellers can lower prices, offer free shipping, or offer deals like “buy one, get one free” (BOGO). These offers make customers more interested in buying products and can help reach new people.

Tips for Successful Promotions:

• Set Clear Goals: Know what you want to achieve with your promotions, like selling more of a particular item or clearing out old stock.
• Know Your Customers: Make promotions that your customers will like, and that fit their needs.
• Track Results: Keep an eye on how well your promotions are doing so you can learn what works best and improve future offers.

Lightning Deals

Lightning Deals are limited-time promotional offers on Amazon where products are featured at a discount for 6 to 8 hours. These deals are shown on the Amazon Deals page, catching the eye of many shoppers quickly because of the ticking clock.

Your products must have a solid sales history and at least a 3-star rating to be eligible for Lightning Deals.

Additionally, you need to ensure that as many product variations as possible are included in the deal, particularly for categories like clothing and shoes.

Lightning Deals are a powerful way to increase visibility and drive quick sales, especially when used strategically during high-traffic times.

Pro Tip: You can also run promotions with dropshipped products on Amazon. Offering discounts or deals on dropshipped items can help you drive more sales, grow your store’s reach, and increase customer loyalty. Running a promotional strategy alongside Amazon dropshipping can be a smart way to gain visibility in a competitive market.

2. Run Amazon Sponsored Ads

Running Amazon Sponsored ads is also a powerful option to increase visibility and drive sales for your products.

These ads can help you reach ready-to-buy customers by strategically placing your products in front of active shoppers. Additionally, with the pay-per-click (PPC) model, you only pay when someone clicks on your ad, making it a cost-effective method of driving traffic and conversions.

There are different types of Sponsored ads that can help you increase sales on Amazon. These include:

1. Sponsored Products: Amazon Sponsored Products ads promote individual product listings and appear in search results and on product pages. They target shoppers’ searches and have been shown to increase the return on ad spend (ROAS) by 11.2% after running for 12 months or more.

2. Sponsored Brands: These ads promote your brand through your logo, a custom headline, and several products. They are great for making your brand more visible and standing out from competitors.

3. Sponsored Display: These ads use Amazon’s data and help merchants target potential buyers both on and off Amazon. Sponsored Display ads are ideal for reaching people wherever they are online.

4. Sponsored TV: These ads allow Amazon sellers to reach large audiences on streaming platforms like Amazon Freevee and Twitch. By using Amazon’s detailed data, these ads target viewers effectively, increasing brand visibility and engagement. They are easy to set up and manage with Amazon Ads, requiring no minimum spend, making it an accessible option for enhancing reach and driving sales across all brand sizes.

Learn how much these Sponsored ads cost through our blog on Amazon advertising costs.

Advertisers have seen up to 74% of their ad-attributed sales driven by new customers using Sponsored Display.

Success story: An excellent example of Sponsored Display’s potential is demonstrated by Pacvue, a commerce acceleration platform. By leveraging Sponsored Display ads, Pacvue helped their clients see an average sales increase of 8%. One campaign that displayed the brand’s logo prominently saw a 43% higher Amazon return on ad spend than the brand’s usual rate. This highlights how effective these ads can be for sellers who want to boost brand awareness and increase sales on Amazon.

Note: To use Sponsored Brands and Display, you have to register on Amazon Brand Registry.

3. Improve Customer Service

Good customer service is important for sellers to boost Amazon sales. Remarkably, 88% of customers are more likely to buy again if they experience great service.

Below we are sharing some strategies using which you can improve the overall customer experience and boost your Amazon sales:

• Respond to Customer Reviews: Make it a priority to reply to all reviews. Show appreciation for positive feedback and address any issues mentioned in negative reviews. This helps in retaining dissatisfied customers and shows potential buyers that you value customer feedback and are proactive about improving their shopping experience.
• Be Proactive in the Product Q&A Section: Regularly check and answer questions in your product’s Q&A section. Provide clear and informative responses to all customer concerns and queries. This will help you as a seller ease potential buyers’ concerns, making them more likely to purchase.

Below, you will see an example of how sellers respond to customer Questions and Answers:

The list doesn’t end here. To improve customers’ experience and your service, you should optimize your listings, get more reviews, etc. However, we will discuss those points in detail in the following sections.

4. Improve Customer Loyalty

Boosting customer loyalty on Amazon increases the chances of business success.

Loyal customers are 5 times more likely to buy again, 5 times more likely to forgive, 4 times more likely to recommend your brand, and 7 times more likely to try new products. Building a loyal customer base ensures steady income and creates a community that supports and promotes your brand on Amazon.

Did you know that a 5% increase in customer retention can increase profits by 25% to 95%? This highlights that repeat customers are important for maintaining consistent sales and growth.

Now, you might be thinking about how to increase sales on Amazon and foster loyalty? Here are some strategies that will help you:

• Personalize Experiences: Use customer data to customize marketing and product recommendations.
• Reward Loyalty: Reward repeat customers with points, discounts, or exclusive benefits. Doing so will help to keep them coming back to your store.
• Stay Engaged: Keep in touch with customers through emails, social media, and Amazon tools like Posts and Sponsored Brands.
• Be Transparent: Always be clear about product details and maintain honest policies.
• Empower Customers: Provide resources like FAQs and how-to guides to help customers help themselves.
• Deliver Quality Service: Ensure quick delivery, quality packaging, and hassle-free returns and exchanges.
• Subscribe and Save: Encourage repeat purchases by offering discounts on regularly scheduled deliveries through Amazon’s Subscribe and Save program.
• Remarketing: Use Amazon Ads for remarketing to remind customers about your products and encourage repeat purchases.

5. Grow the Number of Quality Reviews

Earning a higher number of quality reviews also plays helps to increase sales on Amazon.

More reviews can make your product more visible on Amazon and push it higher in search results. Products with many good reviews often get seen more by shoppers. Positive reviews also help reassure customers about the quality of your product, leading to more Amazon sales and fewer returned items.

There are different strategies that can help to earn more reviews on Amazon:

• Amazon Vine Program: Joining the Amazon Vine program allows you to give free products to notable reviewers on Amazon. This can help you gain credible reviews quickly, which builds customer trust and introduces your products to a broader audience.
• Providing Exceptional Customer Service: Provide stellar service to encourage positive reviews. Address customer issues swiftly and effectively.
• Use the ‘Request a Review’ Button: Take advantage of this feature in Seller Central to ask customers directly for feedback, which can increase your number of reviews.
• Product Inserts: Include a request for a review in your product packaging. A friendly note can motivate customers to share their experiences.

6. Join Fulfillment By Amazon (FBA)

Joining Amazon’s FBA program can significantly increase your sales by handling the logistics of storage, packing, shipping, and customer service. And joining FBA has several benefits, which include:

• Faster Deliveries and Higher Satisfaction: With Amazon managing logistics, your deliveries become quicker and more reliable, which enhances customer satisfaction.
• Eligibility for Amazon Prime: FBA products qualify for Amazon Prime, making them attractive to Prime members who prioritize fast, free shipping.
• Increased Chance of Winning the Featured Offer: Products in FBA are more likely to win the Featured Offer (Buy Box), boosting sales as many customers use this feature to make purchases.
• Reduced Shipping Costs: Leveraging Amazon’s logistics network allows for lower shipping costs, further allowing for competitive pricing or better profit margins.
• Trust Building: Customers tend to trust Amazon’s customer service, which can reflect positively on your brand and increase Amazon sales.
• Flexible Inventory Management: FBA provides access to large storage facilities. This allows sellers to scale their inventory based on demand, particularly useful during peak sales periods.

7. Improve Organic Ranking on Amazon

Improving your organic ranking can directly boost your sales by making your products more visible to potential buyers.

There are some important Amazon ranking factors that a seller should focus on. These include:

• Keyword Relevance: Ensure your product listings include relevant keywords in titles, descriptions, and backend search terms to align with customer searches.
• Sales Rank: A higher sales volume improves your Best Sellers Rank, improving your visibility and ranking on Amazon.
• Customer Reviews: Earn a high number of positive reviews. Products with better ratings tend to rank higher, attracting more customers.
• Conversion Rate: Optimize your listings to convert browsers into buyers by offering clear, compelling content and competitive pricing.
• Seller Authority: Build a strong seller profile with positive feedback and low order defect rates to improve credibility and your chance at winning the Buy Box.
• Product Listing Completeness: Provide comprehensive product information, including detailed descriptions and high-quality images, to engage customers better.
• Pricing Strategy: Maintain competitive pricing to encourage purchases and improve your product’s rank.
• Answered Questions: Regularly answer customer inquiries on your product pages to enhance customer trust and improve engagement.

8. Optimize Product Pages

Optimizing your listings (product pages) is an important step in improving Amazon sales. Well-structured and optimized listings make your products easier to find and more appealing to potential buyers.

Here’s how you can refine your listings for better results:

• Product Titles: Keep your product titles clear, informative, and under 80 characters. Include essential details like brand, key features, and product type to make them easily searchable.

Read more about: Optimizing Amazon product titles

• Product Features: Use bullet points to clearly highlight the main benefits and features of your product. Amazon suggests including at least three bullet points to make key information easily accessible and quick to read. 
• Backend Keywords: Use backend keywords in Amazon Seller Central to help your product appear in relevant searches. This enhances visibility without cluttering your main listing.
• Use High-Quality Product Images: Upload multiple high-resolution images from various angles to offer customers a detailed view of the product.
• A+ Content: Use A+ Content to make your listings stand out. This includes detailed images and descriptions that tell your brand’s story. Adding this content can boost customer interest and repeat purchases, helping increase sales by up to 8%. It’s a great way to engage customers and increase sales on Amazon.
• Submit your products for ASIN Indexing: This directly affects product visibility and impacts sales.
• AR and 3D: Incorporate augmented reality (AR) and 3D views to provide an interactive shopping experience, allowing customers to see products in a more realistic setting (and ultimately make a purchase.)

Pro Tip 💡: You can also use Amazon’s Manage Your Experiments (if your brand is registered in the Amazon Brand Registry) to refine your product listings. This tool allows you to A/B test elements like images, titles, and descriptions to see what increases sales. ONKATA, a hardware retailer, used “Manage Your Experiments” to optimize their online listings and boost Amazon sales significantly. By testing different content versions on their product pages, they discovered what most appealed to customers. This strategic approach led to a dramatic increase in sales for their client, AccuTec, from $125,000 to over $500,000 annually.

9. Keep Your Product Pricing Competitive

To boost Amazon sales, it’s important to keep your product prices competitive. Setting attractive prices helps you win the Featured Offer (Formerly known as Buy Box) and rank higher in search results, increasing your sales. You don’t need to underprice your products, just ensure your prices are competitive.

Using tools like Amazon’s Automate Pricing can simplify this task. This tool adjusts your prices automatically based on market changes, helping you stay competitive continuously. You can set rules to slightly undercut the Featured Offer or be just above the lowest competitor price.

Additionally, repricing tools such as JungleScout, or InformedRepricer also automate pricing adjustments, saving you time and improving your pricing strategy. These tools often offer free trials, allowing you to test them and choose the best one for your business.

10. Win the Amazon Featured Offer (Buy Box)

Securing the Featured Offer on Amazon, formerly known as the Buy Box, is important for boosting your sales. This position enhances product visibility and increases your chances of attracting purchases.

Here’s how you can increase your chances of achieving this prime spot:

• Offer free shipping, which will improve your eligibility for the Featured Offer.
• Set competitive prices with Amazon’s Automate Pricing tool.
• Maintain high customer service ratings by monitoring Order Defect Rate and other metrics.
• Keep sufficient inventory to meet demand without running out.

Pro Tip: You can maintain optimal stock levels by using Amazon inventory management tools.

11. Create an Amazon Store

Creating an Amazon Store offers a valuable opportunity to increase your brand’s visibility and drive sales on Amazon. An Amazon Store allows you to craft a branded, multi-page shopping experience that showcases your products and shares your brand story.

This dedicated space on Amazon not only helps to improve your brand presence and makes it easier for customers to browse and purchase your products through a unique branded URL.

To leverage the full potential of Amazon Stores:

• Create Multi-Page Stores: Design your Amazon Store with three or more pages to engage shoppers longer, leading to an 83% higher dwell time and a 32% increase in attributed sales per visitor.
• Regularly Update Your Store: Refresh your store’s content at least every 90 days to attract 21% more repeat visitors and achieve a 35% increase in attributed sales per visitor.

Success story: RESETTEC, a company selling audio and video products across Europe, boosted its sales by 40% by adapting to changes in customer habits and economic uncertainties. They used Amazon’s Sponsored ads and advertising tools such as Sponsored Products, Sponsored Brands, and Brand Stores. Jorge Galiana, their marketing director, credits their success to using these ads and quickly adjusting strategies based on the performance data from Amazon’s ad console. This approach helped them grow their brand by making the most of Amazon’s advertising and store features.

Bonus: Learn how to create Amazon Storefronts (as a brand or influencer) and Amazon 1P vs 3P with our blog.

12. Monitor Seller Dashboard

Keeping track of your Amazon Seller Central Dashboard is essential for managing your online business. It shows important details like inventory, pricing, and order management. Watching these closely helps make sure you have the right amount of stock and competitive prices, which can boost your sales.

For example, regularly updating your inventory helps avoid running out of stock, which keeps your products available for customers to buy.

Source: Amazon

The dashboard also helps you see how well your ads and promotions are doing. Understanding which ads work best can help you focus your efforts and budget more effectively, possibly leading to more sales. This information is key to fine-tuning your marketing strategies and improving how you engage with customers.

13. Leverage Email Marketing

Email marketing is a powerful tool to increase your Amazon sales by keeping your audience engaged. Here’s how to make it work for your business:

• Build Your Subscriber List: Encourage sign-ups through your website or during checkout by offering special discounts or exclusive information in exchange for their email address.
• Segment Your List: Tailor your email campaigns by grouping your subscribers based on their shopping behavior and preferences. This allows for more personalized communication.

Pro Tip: Regularly clean your email list to remove inactive subscribers. This improves engagement rates and keeps your campaigns cost-effective.

• Deliver Value in Every Email: Include content that goes beyond promotions. Share tips, insights, or news related to your products that might interest your customers.
• Direct Links to Products: Embed clear call-to-action buttons that link directly to your Amazon products, making it easy for customers to purchase immediately.
• Use Automated Triggers: Set up email triggers based on customer actions, like abandoned carts or recent purchases, to send timely and relevant emails that are more likely to convert.

14. Enroll in the Amazon Brand Registry

Enrolling in Amazon Brand Registry is a smart move to increase your sales on Amazon. This program gives you tools to protect your brand and improve your product listings. By joining, you gain access to features that help your brand stand out in a crowded marketplace.

Brand protection is a key benefit. The Brand Registry helps you safeguard your products and listings from counterfeiters and incorrect details. This protection ensures that customers see your brand as reliable and trustworthy, which can lead to more sales.

Other benefits include:

• A+ Content: Make your listings more attractive, which can lead to higher conversion rates.
• Branded Storefront: Create a custom store to enhance your brand presence and keep shoppers focused on your products.
• Sponsored Brand Ads: Use ads that appear at the top of search results, driving traffic directly to your storefront or product pages.

If you want to learn more about the Brand Registry application process, check out this official guide from Amazon.

15. Create Product Bundles

Creating product bundles is a powerful strategy to boost Amazon sales. By grouping complementary items into a single package at a reduced price, you make it easier for customers to purchase related products together, which can increase their total spending.

Now you might be wondering if there are any strategies for effective product bundling? There are:

• Combine Related Items: For instance, pairing cricket bats with cricket balls encourages customers to purchase both, enhancing the value of their buy.
• Offer Discounts: Offering a discount on bundles can make them more appealing than buying items separately. Pairing slower-selling items with more popular ones is especially useful for moving slower-selling items.
• Use Virtual Bundles: If you are part of the Amazon Brand Registry, consider using Virtual Bundles. This feature allows you to sell sets of products without the need for physical packaging, saving on costs and simplifying logistics.

Hexclad’s Success Story with Product Bundles For example, HexClad, a top cookware brand, used Amazon’s tools to figure out which products customers often bought together. They then offered these items as virtual bundles, which don’t require physical packaging and save on costs. This approach paid off, with bundles making up about 30% of HexClad’s Amazon sales, driving significant growth for the brand on the platform. This shows how using data to create bundles can lead to more sales.

16. Improve Inventory Management

Effective inventory management is key to boosting sales on Amazon. It ensures you always have enough stock to meet customer demand, helping you avoid lost sales from items being out of stock. Efficient management also cuts down on storage costs, which can increase your profits on Amazon.

But the question is how to manage your inventory properly. There are several ways to that:

• Conduct Regular Audits: Regularly check your inventory for any issues like excess stock or products that aren’t selling. Addressing these quickly can prevent further financial loss.
• Implement Real-Time Tracking: Use an inventory management system to monitor your stock levels accurately. This allows you to know when to reorder and keeps your stock levels optimized.
• Leverage Amazon FBA: Consider using Amazon’s Fulfillment by Amazon (FBA) to ease the burden of order fulfillment and inventory tracking. FBA automates these processes, so you can focus on other aspects of your business.

17. Expand Internationally

Expanding your business internationally on Amazon can greatly increase your sales by reaching millions of new customers worldwide.

With Amazon Global Selling, you can tap into 18 global marketplaces across over 200 countries, such as the USA, UK, Japan, and UAE. This allows you to diversify your sales and benefit from peak selling seasons like Prime Day, Christmas, and Black Friday.

To start:

• Log in to Seller Central: Access the “Sell Globally” section to explore available regions.
• Merge Your Accounts: Simplify management by merging your regional Amazon accounts.
• Use Build International Listings: Create and sync listings across multiple regions automatically.
• Ensure Compliance: Use the “Compliance Reference Tool” to meet local regulations.
• Manage Payments: Use Amazon Currency Converter for Sellers (ACCS) for smooth payment processing.
• Leverage Service Provider Network: Connect with trusted providers for support in expanding globally.

And you will be good to go.

Pro Tip 💡: Use Remote Fulfillment with FBA to sell your U.S. inventory in Canada, Mexico, and Brazil without shipping stock to those countries. Amazon uses your existing U.S. FBA inventory to reach international customers with Prime shipping. Amazon also handles the logistics, customer service, and import duties, making it easy to expand your sales without extra effort.

18. Maintain a Good Amazon Account Health Rating

Keeping a good Amazon Account Health Rating (AHR) is crucial for running your business smoothly on Amazon and increasing your sales. The AHR tells you if your account is “Healthy,” “At-Risk,” or “Unhealthy,” based on your adherence to Amazon’s rules.

A “Healthy” status means your listings stay up, boosting visibility and the chance to make more sales.

Some important steps to maintain a Good AHR include:

• Prevent Suspension: Keeping your AHR up prevents your account from getting suspended, maintains your reputation, and ensures your sales keep coming.
• Check Often: Regularly look at your account to make sure you’re following Amazon’s rules. This helps keep your sales process running without interruptions.
• Fix Issues Quickly: By maintaining a good health rating, you prevent potential suspensions. And this further helps you preserve your reputation as a seller and ensure continuous sales.

19. Use Amazon Seller Tools

Amazon seller tools are important for driving sales and growing your business on the platform. These tools help you manage every aspect of your selling process, from optimizing product listings to managing inventory and advertising.

By using these tools, you can make better decisions, automate routine tasks, and stay competitive in the marketplace, all of which contribute to higher sales.

Some Popular Amazon Seller Tools To Try

Here are some popular seller tools that can help increase sales on Amazon:

• Helium 10: A comprehensive suite for product research, listing optimization, and PPC management.
• Jungle Scout: Offers tools for product research, sales analytics, and review automation.
• FeedbackWhiz: Focuses on managing customer feedback and automating review requests.
• SellerLabs: Provides tools for PPC management and buyer-seller communication.
• AMZScout: A tool for market research and product tracking, helping sellers identify profitable products.

You might also like to read: 35+ Amazon Analytics Tools Every Seller Should Try

20. Leverage Amazon Posts

Amazon Posts is a powerful tool that allows sellers to showcase lifestyle images and videos to boost engagement and sales on Amazon.

Brands and sellers using Posts have seen some impressive outcomes: purchase rates increased by 2.5%, and add-to-cart rates boosted by 33.2%, showing significant impacts on sales dynamics.

This approach helps improve product discoverability and also increases customer interactions significantly.

Creating Amazon Posts is simple. Here’s the step-by-step process:

• Register for sponsored ads and ensure you’re enrolled in the Amazon Brand Registry.
• Sign in to your advertising account.
• Navigate to the Posts section and set up your brand profile.
• Upload your creative content, write engaging captions, and link up to five ASINs.
• Schedule when your posts will go live.
• Review and submit your campaign for approval.

And you will be good to go with Posts.

21. Conduct Split Testing

Conducting split testing, also known as A/B testing, is a simple way to see what works best for your Amazon listings.

It involves comparing two different versions of a listing to see which one performs better. This could include testing different product titles, images, descriptions, or prices. By doing this, you can find out what attracts more customers and leads to more sales.

Start by changing one element at a time in your listing. For example, you could test two different product images to see which one gets more clicks. After running the test for a set period, compare the results. The version that performs better is the one you should keep.

Split testing helps you make data-driven decisions that can increase your sales by improving your listings based on what customers respond to best.

22. Engage in Multichannel Marketing

To boost your Amazon sales, consider using multichannel marketing. This approach lets you reach more customers by linking your Amazon store with other platforms like your website, Facebook, Instagram, Snapchat, and more.

Here’s how you can start with multichannel marketing

• Sync your products across all platforms: Start by syncing your Amazon products to different marketplaces and make sure your brand looks the same everywhere. This helps people recognize your brand easily. Use inventory management tools to track sales and stock on all channels.
• Run Targeted Ads: Create ads that speak to each platform’s specific audience. For instance, show eye-catching images on Instagram and share detailed benefits and testimonials on Facebook.
• Use Data: Analyze data from each channel to understand what your customers like and dislike. This helps you tailor your Amazon listings to attract a broader audience.
• Enhance Customer Experience: Make sure customers have a smooth experience no matter where they shop from you. Offer consistent customer service and rewards for shopping across multiple platforms.

By marketing across various channels and using insights from each to improve your offerings, you can easily increase your Amazon sales.

23. Use Amazon Product Targeting

Amazon Product Targeting allows your ads to appear on specific product pages and search results. This strategy helps showcase your products directly to interested shoppers, increasing the chances of conversion.

By targeting relevant ASINs, brands, or categories, you can focus your advertising efforts on customers most likely to buy your product.

This approach is especially useful for product launches or when competing with similar products.

24. Partner with Amazon Influencers

The Amazon Influencer Program lets you tap into the power of social media influencers to increase sales on Amazon.

Influencers who have strong followings on platforms like YouTube, Instagram, TikTok, and Facebook create content that showcases your products. When their followers purchase products through these links, influencers earn a commission.

By partnering with influencers, your products gain exposure to a broader audience. This can drive more traffic to your Amazon listings and increase sales. Influencers provide authentic reviews and recommendations, which help potential buyers make informed decisions.

25. Enroll Your Products in Subscribe & Save

Enrolling your products in Amazon’s Subscribe & Save program is a smart way to increase sales and build customer loyalty. This program allows customers to subscribe to regular deliveries of your products, ensuring they receive them automatically without needing to reorder.

A perfect example of this is if you are selling supplements (products consumed on a monthly basis), you can provide the subscribe and save option for such products.

By offering your products through Subscribe & Save, you can create a steady revenue stream with predictable sales.

Success story: Schwartz Bioresearch, which sells high-quality supplements and vitamins, saw its annual sales increase by 10% to 30% after joining the program. They also noted a significant rise in their repeat customer rate to 30% since joining in April 2017. They attribute this growth to the customer loyalty fostered by the program, emphasizing that “the biggest benefit of the Subscribe & Save program is customer loyalty. Customers become repeat customers with minimal investment.” Additionally, products in the Subscribe & Save program gain better visibility on Amazon, giving you a competitive edge. Customers are more likely to choose products that offer subscription options, leading to more consistent sales on Amazon.

Common Mistakes to Avoid When Selling on Amazon

Picking an Over-Saturated Niche Choosing a niche with too much competition makes it tough to stand out. Avoid markets where big brands dominate, as it can be hard to attract customers.

Not Paying Attention to Customer Service Ignoring customer service can lead to bad reviews and lost sales. Always respond quickly to customer questions, solve issues fast, and aim to make every buyer happy.

Overly-Priced Shipping Options High shipping costs can turn customers away. Offer competitive shipping rates, or consider using Fulfillment by Amazon (FBA) to provide affordable and reliable shipping.

Failure to Fulfill Orders on Time Late order fulfillment can disappoint customers and lead to negative feedback. Always ship orders on time to maintain a good seller rating and keep customers satisfied.

Not Going After Reviews Customer reviews are important for building trust and boosting sales. Encourage happy customers to leave reviews, as positive feedback can greatly improve your product’s success.

Not Understanding Tax Liabilities Ignoring tax obligations can cause legal problems and fines. Understand your tax responsibilities when selling on Amazon, and make sure you follow all the rules.

Bonus: Tools and Apps to Help Increase Amazon Sales

Using the right tools and apps can help Amazon sellers streamline their processes and boost sales. Here are some top Amazon marketing tool and seller tools with their pricing details:

Helium 10

Helium 10 provides a suite of 30+ Amazon marketing tools for sellers, including tools for product research, keyword optimization, and inventory management.

Pricing: Starts at $29/month (billed annually) for the Starter plan, $79/month for the Platinum plan, and $229/month for the Diamond plan.

Jungle Scout

Jungle Scout is known for its product research, as well as keyword research, sales analytics, and inventory management tools.

Pricing: Starts at $49/month for the Starter plan, $79/month for the Growth Accelerator plan, and $399/month for the Competitive Intelligence plan.

Seller Labs

Seller Labs focuses on improving seller performance with tools for managing product listings, optimizing advertising, and enhancing customer feedback.

Pricing: Starts at $49/month for sellers with an annual revenue of up to $50K.

SellerApp

SellerApp offers a range of tools, from basic product research to advanced advertising automation, tailored to sellers at different stages.

Pricing: Free plan for basic functionalities and for sellers who are just starting on Amazon, $99/month for the DIY Professional Plan, and $149/month for the Smart Plan with Automation.

Teikametrics

Teikametrics is an advanced platform for managing Amazon PPC campaigns, using AI-driven insights to optimize ad spend and improve campaign performance.

Pricing: Starts at $99/month for ad spend up to $5K, $199/month for $5K–$10K ad spend, and $499/month plus 3% of ad spend over $10K.

InventoryLab

InventoryLab provides inventory management and accounting solutions, helping sellers track stock levels, manage orders, and analyze profitability effectively.

Pricing: Starts at $69/month for the Base plan and $94/month for the Base + Insights plan. Offers a 30-day free trial.

Conclusion

In conclusion, understanding how to increase sales on Amazon requires a combination of smart strategies and consistent effort. Focus on optimizing your product listings, using the right tools, and avoiding common mistakes that can hinder your success.

By implementing these practices and staying proactive, you can effectively grow your business and achieve long-term success on Amazon. With the right approach, increasing your sales and expanding your reach on Amazon becomes a realistic and attainable goal.

Good luck!

FAQs

1. How do I get maximum sales on Amazon? 

Focus on optimizing your product listings with high-quality images and detailed descriptions. Use keywords effectively to increase visibility and engage in PPC advertising to target potential customers​​.

2. How to increase Amazon revenue? 

Increase your Amazon revenue by diversifying your product offerings and using promotional tactics like discounts and special deals. Also, leverage Amazon’s advertising tools to reach a wider audience​​.

3. How to increase sales on Amazon FBA? 

For Amazon FBA, ensure your pricing is competitive, manage inventory effectively, and use Amazon’s promotional features like Subscribe and Save to encourage repeat purchases​​.

4. How to increase organic sales on Amazon? 

Increase organic sales by focusing on SEO best practices, such as using long-tail keywords and optimizing your product titles and descriptions. Also, encourage positive customer reviews to boost your product’s visibility​​.

5. How to increase sales velocity on Amazon? 

Increase sales velocity by running frequent promotions, optimizing your Amazon ads, and ensuring your products are always in stock. Also, focus on getting more reviews as they influence buying decisions​​.

6. What is the benefit of using Amazon’s Fulfillment by Amazon (FBA) service? 

Amazon FBA helps increase sales by providing storage, packaging, and shipping services. It also makes your products Prime-eligible, enhancing customer trust and satisfaction​​.

7. How can I identify trending products to sell on Amazon? 

Use tools like Google Keyword Planner and Jungle Scout to analyze search trends and find products with high demand and low competition. Monitoring market trends and customer feedback can also guide your choices​​.