How to Increase Ecommerce Sales in 2025: 35+ Proven Tips 

Did you know that global ecommerce sales are projected to hit $7.4 trillion by 2025? Additionally, the number of online shoppers is expected to grow to 2.77 billion. This highlights that the ecommerce industry is expanding rapidly. However, the competition is also increasing, which makes it more important than ever to know how to increase ecommerce sales. 

Why so? 

As more merchants have entered the market, shoppers have multiple sellers from which to make a purchase. With more options, they also expect better shopping and checkout experiences, customer service, etc. If your store doesn’t meet those expectations, then most likely, they will shop from a different vendor. 

To stay ahead of the competition, you need to implement smart strategies that help you provide better shopping experiences to your customers. 

But which strategies? Some of those include: 

• Improving user experience
• Improving sales funnel
• Reducing cart abandonment
• Running email marketing campaigns
• Optimizing your store for organic traffic

But the list doesn’t end here. There are many other strategies you can use to increase eCommerce sales. In this blog, we will break down these strategies and explore ecommerce marketing tools that can help you execute them and streamline your marketing efforts.

Are you ready for the exciting ride? Let’s get started, then! 

Note: All sources and references for the statistics and data mentioned in this article are listed at the end of this blog, underneath the conclusion.

List of 30+ Strategies to Increase Ecommerce Sales  

Let’s quickly dive into the list of strategies on how to increase ecommerce sales.

Use SEO & Content Marketing 

SEO and content marketing can be great sources for getting ecommerce sales without relying heavily on paid ads. These strategies can help you get consistent, high-quality traffic from search engines to your ecommerce website. This can improve and increase ecommerce sales conversion. 

Even for Smartbuy Kenya, an electronics ecommerce store, SEO and content marketing did wonders. When their business first came to life in 2021, they were investing in Google and Facebook ads. These ads helped them generate around $8,000 a month. However, they found these ads to be costly and wanted to move towards a cost-effective, long-term solution. 

Since then, they invested in SEO, and as a result, their revenue grew to $30,000 per month. Some of the SEO strategies they invested their efforts in include product page optimization with high-intent ecommerce keywords, technical SEO, and link building.  

Some SEO and content marketing strategies that can be useful for improving ecommerce sales will include: 

1. Optimizing product pages with high-volume, low-difficulty keywords.

Note: Low difficulty keywords are those keywords for which fewer brands are competing for. These are easier to rank for.

2. Writing valuable blog content around the products that you sell.

For example, we will assume that you have an online shoe store where you sell comfortable shoes. To get more organic traffic to your store, you can use free tools like AHREFS keyword generator and find high-volume keywords that are relevant to your business. 

One great keyword choice (as seen in the image) can be “best shoes for walking and standing all day.” It has a high search volume and low difficulty, which basically means it is easy to rank for. 

With this keyword, you can optimize your product pages, create a blog post like ‘Top 10 Best Shoes for Walking and Standing All Day’, and include links to your product pages. That will help you boost organic traffic and conversions. 

3. Also, focus on creating categories or collection pages.

Search engines tend to rank such well-structured category pages higher for broad and commercial-intent keywords. Also, these pages will help your customers find products faster, which will increase your conversions. 

Note: These aren’t the only strategies. You can also use schema markup, work on competitor pages, focus on building topical authority, organize content with a calendar, improve URL structures, create social media content, etc., as part of SEO and content marketing.

Run Paid Ads for Improving Brand Awareness and Sales

32% of companies use PPC ads to sell products directly to their consumers. What’s even more surprising is that the PPC delivers an estimated 200% ROI. So, if you are thinking of running Facebook ads for ecommerce or even Google shopping ads to increase ecommerce sales, you are heading in the right direction. 

32% of companies use PPC ads to sell products directly to their consumers. What’s even more surprising is that the PPC delivers an estimated 200% ROI. So, if you are thinking of running Facebook ads for ecommerce or even Google shopping ads to increase ecommerce sales, you are heading in the right direction. 

PPC advertising will help you show your ads on different platforms. These ads can appear in search results, social media feeds, etc., depending on the ad placement options offered by the respective PPC platform. 

Google Ads, Facebook Ads, and Bing Ads are some popular PPC platforms that you can explore.

Also, paid ads on different platforms can be cost-effective depending on your targeting strategy and platform choice. We have shared a brief overview of the Average CPC and Conversion Rates of Google, Facebook, and Bing ads (prominent platforms to run your ads on) below:  

Platform	Average CPC	Conversion Rate
Google Search Ads	$1.16	2.81%
Google Display Ads	$0.45	0.59%
Facebook Ads	$1.88*	3.26%
Bing Ads	$1.54	2.94%

*The average CPC of Facebook ads shared above is across all industries. The average CPC and conversion rates of Google and Bing ads shared above are specific to the e-commerce industry.  

Leverage Social Media & Influencer Collaborations for Credibility

Social media and influencer collaborations can also come in handy for driving ecommerce sales for your brand. Such collaborations depend on creating engaging and authentic content that your audience will resonate with. It helps your brand get more visibility and drive conversions. 

Platforms like TikTok, Instagram, and YouTube (list not exclusive) can be useful for collaborations. On these platforms, you can connect with potential buyers with the help of influencers who have strong follower relationships. These influencers make product promotions feel authentic and reliable. This leads to higher ecommerce sales.

To make the most of influencer collaborations, consider these strategies:

• Partner with the Right Influencers
• Leverage Micro and Macro Influencers
• Encourage User-Generated Content
• Use Hashtags & Branded Campaigns

Experiment with Viral Giveaway Campaigns to Boost Visibility

You can also run a viral giveaway on social media to increase ecommerce sales. When users participate in a giveaway contest, they engage with your brand and also explore your products. This means that you get more potential buyers. 

Another benefit of running a giveaway contest is that such competitions encourage word-of-mouth promotion. This can be helpful to boost your trust amongst new audiences. 

To get the maximum benefit from a giveaway and drive ecommerce sales: 

1. Ensure that participating in it is easy (for example, by following your page, tagging friends, etc.) 
2. You give extra entries into the giveaway competition whenever a user takes some specific action, such as signing up or visiting your store. 
3. Provide extra discount codes to all participants so that they are encouraged to make immediate purchases. 
4. Also, you can offer valuable products to giveaway winners so that you get more future purchases from them. 

Use Referral Programs to Get New Customers Through Word of Mouth

Referral programs can help you increase ecommerce sales as these get you new customers while rewarding existing ones. 

Basically, referral programs involve brands encouraging their existing happy customers to share their positive experiences with their friends, family members, and network. Because of this, brand awareness and trust factors associated with a brand increase significantly. In return, that particular brand can easily attract new buyers. 

• One great example of leveraging referral programs to increase sales is Casper, a brand that sells pillows, sheets, mattresses, and other home goods. They used a Friendbuy-powered referral program to improve customer acquisition and get more sales. 

They offered a $75 Amazon gift card to customers who referred Casper’s products to their connections. New customers also got 10% off their first order. Their reward fulfillment was seamless and very quick. 

The results? They got a 7x higher ROI. With time and by applying A/B testing, they improved their referral conversion rate by 13%. 

Pro tip: After going through Casper’s success story related to referral programs, it’s wiser to always conduct A/B testing of your referral program strategy. For example, you can test and analyze which types of referral incentives – discounts, store credits, drive the highest conversions.

Employ a Multichannel Ecommerce Strategy

Expanding to other marketplaces and ecommerce platforms like Facebook, Instagram, Amazon, and Walmart can be a great way to improve ecommerce sales.

This will help you market and sell your products to a larger audience (users already active on these platforms), allowing you to attract more customers.

For example, Facebook has over 3.07 billion monthly active users, making it a huge platform for potential buyers. As a Shopify merchant, you can market your products on Facebook using Facebook Shop or by running Facebook Ads for your Shopify products. This can help drive more traffic to your store and increase sales.

There are many other ecommerce sites and social media platforms you can consider expanding on. Here’s an infographic that shows popular platforms and their monthly active users to guide you: 

Also, if you are wondering how to expand to multiple channels, a multichannel listing software can help you. 

• Referencing back to our Shopify example, if you want to expand to other marketplaces, you can use an app like AdNabu. It is a Built For Shopify feed management app. With its help, Shopify merchants can edit and optimize their Shopify product feeds and also market their products on Google Shopping, Facebook, Instagram, Snapchat, X, Pinterest, Bing Shopping, etc. 

Basically, inside AdNabu, you get data feed URLs for different marketplaces that you can copy and use as a data source on the respective marketplace. These accurate and platform-compliant data feed URLs ensure that the product data transfer is accurate and quick. 

Leverage Social Commerce on Instagram Shop, Facebook Shop, and TikTok Shop

If you decide to expand to marketplaces like Facebook, TikTok, etc., then you should also consider leveraging their Social Commerce features to the fullest. 

These platforms allow you to provide in-app shopping experiences as well. How? By creating shops. You can create shops on platforms like Facebook, Instagram, and TikTok. On these custom storefronts, your customers can view and buy products without leaving the platform. 

This ensures that potential buyers are getting a frictionless shopping experience. 

Beyond creating Shops, you can also leverage other powerful features such as Live Shopping (sellers can promote their products via live stream events) and Shoppable content (social media content such as a post, image, video, etc., shoppers can click through to make a purchase), etc., on these platforms for increasing ecommerce sales. 

For example, SEEQ Supply, a fitness nutrition brand, leveraged TikTok Shop and its marketing tools like Spark ads to increase its ecommerce sales. They promoted their products using shoppable product videos and gained 600 additional conversions, 2.5 million ad impressions, and a 3.6 return on their ad spend. 

Also Read: How To Set Up an Instagram Shop With Shopify.

Focus on Improving Website & User Experience 

88% of online customers say that they wouldn’t visit a website again if they had a bad user experience. That’s not all. 70% of customers say that they have abandoned their shopping carts because they were having a poor user experience. 

This highlights that having a well-designed and optimized ecommerce website is the need of the hour. This is to ensure that customers can easily navigate through different pages, find products they like, and make purchases seamlessly. 

What does having a great website mean? 

1. It means your website is fast-loading. And how fast? Ideally, between 0-2 seconds as per industry standards. 
2. Your website should also have a responsive design (your website interface should easily adapt to any device’s layout).
3. It should be mobile-friendly.
4. It should be intuitive.

Improve Product Pages with High-Quality Images and Descriptions 

As per Google Consumer Insights, 85% of shoppers say that product information and pictures are very important elements for them when deciding which brand or retailer they should buy a product from.

This highlights the importance of great product pages that are clear and engaging and provide informative content to increase e-commerce sales.  

What does a great product page look like? Let’s understand that with the help of an example. We will analyze Master & Dynamic’s MH40 Wireless Headphones page. 

1. A Variety of High-Quality Images for Better Visualization: On their product page, they provide high-quality images of their over-ear headphones from multiple angles. Moreover, they provide close-up shots that highlight the important details of the headphones. 

If you scroll down further, you will also see that some photos of the headphones being used in real life have been shared. They showcase the product in action and help visualize its actual size.

2. Standout Features Highlighted with Icons: All the important features of these headphones, such as passive noise isolation, Bluetooth 5.2 connectivity, etc., have been highlighted with icons. How is this helpful? These icons are easy to understand, so even if a user doesn’t read the complete product description, they can quickly grasp the features and benefits of the product. 

3. Large Add to Cart Button: The big button for ‘Add to Cart’ is easy to notice and big enough not to be avoided. 

4. Seamless Navigation with Anchor Links: The brand has also provided anchor links to different sections like Tech Specs, Features, etc. So, a customer can easily click on the links, view the required information, and quickly make a purchase. 
5. Cross-Selling Opportunities: If you scroll down to the product page, you will notice that the brand has smartly shared some other complementary products, such as wireless chargers, ear pads, etc. Also, to encourage customers to buy these complementary products, they have given a coupon code MH40BUNDLE for an extra 10% discount! 

6. Product Support Content: They have also provided a lot of product support content that clarifies all the queries a customer may have related to the headphones. Such level of clarity ensures that the customer doesn’t leave without making a purchase. 

Such a detailed product page can increase the likelihood of conversions and help you boost your ecommerce sales! 

Showcase Social Proof & Reviews on your Store and Product Pages

Around 93% of customers (as per Podium) said that online reviews affect whether they purchase a product or not. Therefore, showcasing customer reviews and ratings on your website or product pages can also boost your ecommerce sales. 

This is because it improves the trust factor and helps other buyers make informed decisions based on the experience of other real customers. Simply put reviews act as social proof of your brand and also give reassurance to customers that your product will meet their expectations. 

As we can see on Kit + Ace’s website, they showcase buyer reviews quite clearly and prominently. A buyer can easily view star ratings, written feedback, and even the reviewer is a verified buyer or not. 

Offer AR and VR Shopping Experiences 

Augmented Reality (AR) and Virtual Reality (VR) allow sellers to offer immersive and engaging shopping experiences to customers. Through AR and VR, you can increase your customer’s engagement with your products and drive sales. 

With this advanced technology, a customer can easily overlay digital elements onto real-world visuals. This allows anyone to try out a product in their own space before making a purchase. Due to this, you can minimize product returns. 

Research also supports the effectiveness of AR and VR. AR can increase engagement by 66% and your ecommerce sales by 40%. 

Use Onsite Notifications & Dynamic Messaging for Engagement

Onsite notifications and dynamic messaging can also be a great strategy for increasing ecommerce sales. Through these elements, you can interact with your customers in real-time. Research shows that onsite push notifications can increase conversion rates by 23%. So, it can be a good bet to play. 

What do onsite notifications include? Popups, banners, slide-ins, etc. Also, it’s important to understand that these notifications get triggered based on specific actions across both desktop and mobile devices. So, if you have a mobile app for your store, you can send in pop-up or other notifications to your customers. 

Run Interactive Quizzes to Help Customers Find the Right Product

For a customer, choosing and buying any product can get overwhelming. Especially today, when there are so many product options available. That’s where interactive quizzes can help you increase your ecommerce sales. 

How? With a simple quiz where you ask your customers a basic set of questions related to their needs, you can guide them to those products that fit their needs. 

Also, research shows that interactive content like product quizzes, etc., can increase customer engagement significantly. Higher engagement can help you increase sales for your ecommerce brand. 

Focus on Building A Mobile App for Your E-Commerce Business

Did you know that mobile commerce sales are expected to reach $710 billion by 2025 (as per Tidio)? This only highlights the growing demand for mobile commerce and how you should shift your focus toward creating a mobile app for your ecommerce business. 

A mobile app will allow you to provide your customers with 

• Personalized shopping experiences
• Faster checkouts and 
• Easy navigation.

All these elements drive higher engagement and further lead to more conversions. 

Use AI Chatbots for Instant Assistance  

According to Tidio, 42% of B2C companies already use chatbot software to enhance customer interactions. If you’re considering setting up an AI chatbot for your eCommerce website, you’re on the right path to improving customer engagement and efficiency. 

These virtual assistants can handle multiple tasks like: 

• Answering frequently asked questions 
• Assisting the users through the purchasing process
• Recommending products

This will help reduce the workload on your human support staff. 

Additionally, you can implement an AI chatbot to assist users with technical issues. That will help ensure that you are offering 24/7 customer support.

Offer AI-Powered Product Recommendations 

What if there was a way to suggest the most relevant products to your customers based on their browsing behavior, past purchases, etc.? That would surely help you increase ecommerce sales, right? At the end of the day, you will be suggesting products that your customers are most likely to buy. Well, that’s what AI in eCommerce, particularly AI-powered product recommendations, helps with.

Now, how do these AI product recommendations work?

AI algorithms analyze your customers’ past activity on your ecommerce website, their preferences, as well as past purchases, amongst other data points. Based on that data, they suggest relevant products to customers in real-time, which further increases the likelihood of conversion.

With AI-powered product recommendations, you can easily improve product discovery and encourage your customers to explore more products that are best suited to their needs. Also, with these recommendations, you can strategically display complementary or alternative products. That can further help you increase cart values or even repeat purchases.

Use AI-Driven Personalized Email Campaigns for Re-Engagement

Traditional email marketing in e-commerce has always been the focus of every merchant. But with time, AI has revolutionized email marketing, too. 

AI email marketing uses computer algorithms to help you build better and optimized email campaigns. This is done with the help of machine learning techniques that analyze customer behavior. Based on that, AI can automate and personalize content creation for your email marketing campaigns, which can also help you get better open rates. 

That’s not all. You can use AI email marketing for your ecommerce store in multiple other ways, including: 

1. Segmentation of customers 
2. Send-time optimization
3. Email Content Creation

Implement First-Time Buyer Offers to Capture New Customers

As per Statista, if you make a consumer buy a product for the first time, 58% of the time, they will make a repeat purchase. This highlights that first-time buyer offers or discounts can play a huge role in helping you increase your ecommerce sales. 

These offers encourage new customers to make their first purchase from your store. These first-time buy offers can be exclusive deals such as ‘20% off on first purchase’ or even ‘Buy 1 and get 1 free’ (BOGO). 

Create Urgency, Scarcity, and FOMO with Countdown Timers and Stock Alerts

Urgency, scarcity, and FOMO are also powerful psychological triggers to push customers to make quick purchases. When customers see that time is running out for a lucrative deal or stock is limited, they are more likely to make a purchase instead of abandoning it. Why? They feel the fear of missing out (FOMO). 

But which strategies can help you leverage urgency, scarcity, and FOMO to increase ecommerce sales? 

1. Using Countdown Timers  
2. Use Stock Alerts
3. Limited Edition Releases
4. Run Flash Sales and Limited Time Offers
5. Coupon Discounts

Use Cart Recovery Emails & SMS to Bring Back Abandoners

Did you know that sending a cart recovery email within one hour can result in an average conversion rate of 16%? This is what Rejoiner, an email marketing agency, found out after analyzing millions of cart recovery emails on their platform. 

This means that if you send well-timed emails or text messages to your cart abandoners, you can recover those sales and boost your ecommerce revenue. 

But sending those emails will also require a strategic approach: 

1. Timely Follow-Ups: Send your first email within one hour. Then, follow up with the customer via another email within 24 hours.
2. Personalized Reminders: Ensure that the emails that you send are personalized, and show the products that the user had added to their cart. 

For reference, check this cart recovery email from Rudy’s: 

3. Offer Incentives and Free Shipping: Referencing Rudy’s cart recovery email example, notice how effectively they combine free shipping with a coupon code to encourage completion of the purchase. You can also offer a lucrative offer when sending such an email to ensure that the user is encouraged to complete their purchase. 
4. Use SMS for Faster Reach: There is a chance that a shopper might not check their emails. In that case, you can send an SMS reminder. That can remind them of their abandoned carts and prompt them to complete their purchase. 

Leverage Dynamic Pricing Strategies  

As customer behavior changes, and so does the competition in the market, it’s important that you use dynamic pricing strategies to improve your ecommerce sales.

In this strategy, AI-powered pricing models adjust the pricing of your products based on real-time data. This real-time data is related to customer behavior, your competitor’s pricing, demand, seasonality, etc. 

So, whenever a customer comes to your ecommerce store and browses your store, they see the most relevant and competitive price. Due to this, the likelihood of conversion increases. 

Some of the best dynamic pricing strategies include: 

1. Demand based pricing
2. Competitive pricing
3. Personalized Pricing

Also read: How To Use Dynamic Pricing In Ecommerce? A Simple Guide to Ecommerce Marketing Automation in 2025 What Is E-commerce Feed Management?

Offer Free Shipping Above a Certain Threshold to Increase AOV 

Offering free shipping is another great way to increase ecommerce sales and AOV (Average Order Value). How? Whenever a customer spends a minimum amount, they can qualify for free shipping. That will encourage them to add extra items to their cart instead of paying shipping fees. 

For example, if you have a fashion store, you can offer free shipping on orders above $200. That way a customer with a $180 will always feel that urge to add extra items to reach that threshold and get free shipping. 

With this strategy, you can also maintain profitability. So, it’s like shooting two birds with a single stone. 

Simplify the Checkout Process with One-Click Options

As per a study by Baymard Institute, a poor and complicated checkout experience causes around 22% of shoppers to abandon their carts. 

So, if you want to ensure that customers don’t abandon their carts in your store and that your sales graph remains on track, you need to streamline your checkout process. 

For that, try to remove unnecessary steps from your checkout process that complicate it and cause friction. For example, don’t make your customers fill out unnecessarily lengthy forms that include information that is not related to the checkout process. 

Apart from that, you can always try to implement a one-click checkout process. In this system, a shopper can visit their cart, and purchase the items in it with just a single click. So initially, the shopper will have to fill out their information once. This information includes important details like their name, shipping location, etc. Once filled, the payment processor will store the information for future use and ensure that the checkout experience is fluid! 

Pro tip: You can use software like Samcart for one-click checkout. If you are a Shopify merchant, you can then use Shop Pay, which is basically a wallet that helps you check out faster by automatically filling in your saved details.

Offer Multiple Payment Methods, Including BNPL Options

With research, we found that 13% (Sellerscommerce) of customers abandon their carts because they don’t find enough payment methods. That’s a huge number, right?  The question isn’t whether you should provide multiple payment options but how soon you can do that. 

While that will help you recover some lost sales or those customers whom you are on the verge of losing, you will also end up attracting those customers who prefer flexible payment options. 

The different payment options that you can offer on your ecommerce store (or its checkout page) will include:  

• Credit/Debit Cards (Visa, Mastercard, American Express)
• Digital Wallets (Apple Pay, Google Pay, PayPal, Amazon Pay)
• Buy Now, Pay Later (BNPL) Options (Klarna, Afterpay, Affirm, Sezzle)
• Bank Transfers & Direct Debit Payments

Display Personalized Thank-You Pages with Exclusive Deals

You can also design and optimize your thank-you pages (where order confirmation messages are shared) properly to increase ecommerce sales. 

How to do that? Look at the example we have shared from Convertcart. You can structure your thank-you pages like this where: 

1. You add a discount offer like “30% off on your next order.” 

This can motivate the customer to shop again from your ecommerce store. 

2. You can also suggest other relevant or complementary products via the thank-you page. That will also encourage your existing customers to explore other items and purchase them. 

Integrate Gamified Rewards or Loyalty Points for Purchases

Gamification can also be a valuable strategy to increase your ecommerce sales. It helps to improve customer engagement and retention. How? Whenever your customers purchase a product, and you reward them for their actions, they will feel appreciated. Due to that, there is a high chance that they will return to your ecommerce store in the future and shop again. 

Also, research supports this approach. According to a Harvard Business Review article, gamification can improve retention rates by 4% and your overall profits by 25% to 95%. 

Coming to how you can implement gamified strategies, here are some tips: 

1. Loyalty Points System: In this, you can reward your customers with points for some specific action. These actions can include every purchase, social share, or even referral. Your customers can redeem these points for an offer or exclusive products, which will also encourage them to return and shop again from your store. 

2. Spin-the-Wheel Discounts: When your customers complete a purchase, you can use a “Spin & Win” pop-up, wherein customers need to spin the wheel, and based on that,t they can awarded exciting insights.
3. Tier-Based Loyalty System: In such a reward system, customers get more benefits as they spend more. This encourages repeat purchases from their side. 

Display Trust Badges & Secure Payment Logos to Build Credibility

According to a study by Baymard Institute, adding a trust badge can increase conversions by up to 42%. 

Basically, trust badges are digital icons that you, as an e-commerce store owner, can display on your website to assure the customer about the credibility of your business. 

Trust badges are of different types. But some of the most popular ones include: 

1. Secure Checkout Badges: These badges reassure your customers that your site uses advanced security measures and secure payment gateways. 

2. Money-Back Guarantee Badges: These badges help increase the customer’s confidence in your store. Money-Back Guarantee badges will make your customers feel comfortable that if they are not satisfied with any product, they can easily return it and they will get their money back. 

3. Review Badges: Displaying star ratings, Google or Trustpilot reviews, can also help you increase your ecommerce sales. These elements help you add social proof to your website.

Provide Hassle-Free Returns & Exchange Policies to Build Trust

60% of customers state that a good and clear return policy is very important for them when making an online purchase. 

This highlights that if a customer is uncertain about returning a product, then they will be hesitant about buying it at first sight. Due to this, your ecommerce sales can take a hit. 

Therefore, ensure that you work on a return policy and add it on your ecommerce store. More transparency from your end will help the customer make quick and confident purchasing decisions. 

Regarding how your return policy should be: 

1. Keep it clear and transparent
2. Outline Return Conditions
3. Offer Easy Replacements
4. Detail the Return Process
5. Refund and Exchange Options 
6. Make the Return Policy Accessible

Use SMS & WhatsApp Marketing for Instant Offers

Along with other marketing channels, you can also look toward WhatsApp and SMS marketing. These can help you engage your customers better with the help of personalized promotions, time-sensitive deals, and order updates. 

Moreover, the benefit of SMS texts and WhatsApp messages is that they have a great open rate. Mainly because you send these texts on a customer’s smartphone, and almost 70% of the world population uses a smartphone (as per Statista). 

For example, WhatsApp open rates are anywhere between 90% and 99%, with conversion rates varying from 20% to 60%. 

Plan Seasonal Promotions for events like Black Friday, Cyber Monday, and Holidays

Last year, in the U.S. online spending on Black Friday touched $10.8 billion and $13.3 billion on Cyber Monday, as per Reuters. 

What we can infer from these statistics is that seasonal promotions during big events like Black Friday, Cyber Monday, and other holidays can help you boost your ecommerce sales. 

In order to increase holiday ecommerce sales on event days such as Black Friday: 

1. Ensure that your online ecommerce store is prepared. Like, audit your product pages and check if you need to improve product descriptions, images, etc. 

Also, check if your store is loading properly and will be able to handle the increased traffic during the holiday season. 

2. Create irresistible offers for your customers. You can offer significant discounts like 30-40% off on products. Or you can create some product bundles and use time-limited offers to sell those bundles and increase your AOV. 

3. Also, during the holiday season, ensure you are leveraging all the important marketing channels properly. 

For example, use email campaigns and WhatsApp marketing to inform your customers about upcoming deals and offers. Apart from that, run live streams on platforms like Instagram, TikTok (TikTok Live Shopping ads), etc., to promote your products. 

4. Offer flexibility in terms of payment options and secure checkouts. 

Planning like this will ensure that your store is all set to welcome customers during the holiday season, and facilitate seamless purchases! 

Offer Post-Purchase Upsells & Cross-Sells to Boost Order Value

Upselling and cross-selling can prove to be significant game changers for your ecommerce business. Research says that upselling can easily increase your revenue by 10-30%. Whereas cross-selling can help you increase sales and profits by 20% and 30%.

So, definitely, you should upsell and cross-sell to your customers. 

Let’s understand how to upsell and cross-sell products to your customers. 

1. After a customer purchases a product, you can suggest relevant products on the checkout page. 
2. Even on your product pages, you can promote other products with a section like ‘You may also like’. You can check Nike’s website as an example for this point. 

3. Apart from that, you can also use your thank you page or order confirmation emails to upsell and cross-sell your products. 

Retarget Potential Customers with Personalized Deals

Did you know that retargeted users are 43% more likely to convert compared to those shoppers who are visiting your store for the first time? 

That’s why retargeting your customers is one of the best strategies to bring back customers and boost your ecommerce sales. 

When you are retargeting your customers, ensure that you are offering an exclusive deal like “Get 10% off on your first order” or a ‘Bundle deal on complementary products.” This will create urgency and incentivize them to complete their purchase. 

For retargeting, you can either use SMS offers, ads, or even personalized email campaigns. 

How to Increase Ecommerce Sales for Free?  

We have already looked at some tips to increase ecommerce sales. But as you may have seen, some of those tips and strategies, such as creating a mobile app for your store and running AI-powered email marketing campaigns, can be costly. If you are just starting out your ecommerce marketing journey, you might not have a big budget. 

Then, how to increase ecommerce sales for free? Here are some strategies for that: 

Engage in Facebook Groups and Online Communities

Facebook groups, Reddit, Quora, etc., niche forums can be great platforms for promoting your e-commerce business—and that too for free. 

In such communities, users are looking for answers to specific queries, and often for product recommendations, too. If you can naturally integrate your product into a discussion, you can drive traffic and sales for your store. 

The key is that you share valuable insights and then link to your product page or website. If you force product promotions, you may get suspended from the platform. 

Pro tip: Do join relevant groups related to your products. For example, if you are selling fitness gear, you should fitness-related Facebook groups where you can answer questions about workout equipment and recommend your products.

List Your Products On Marketplaces Where There is No Listing Fees

We talked about multichannel ecommerce above.

However it’s essential to remember that some platforms do have listing fees, etc, therefore, expand to those marketplaces where you list your products for free.

1. On Google Shopping, you have the option of free product listings. All you need to do is meet Google’s eligibility criteria, set up your Google Merchant Center account, and upload your product data. 

In most cases, by default, you are opted in for free product listings, and your products may already be showing up for free across Google Search, Shopping Tab, and other networks or positions. 

Note: We strongly recommend that you read our article on Google’s Free Product Listings to understand how you can get started and understand every aspect in detail.

2. On the Facebook marketplace, you can also list products for free without any hidden fees. Explore the best selling items on Facebook Marketplace before listing your products.

3. Etsy charges you a fee for listing your products. But they provide an option where you can earn listings for free. For that, they have a certain condition that you invite someone to become a seller on their platform, and they should complete the process of opening a new shop. 

And the list goes on. So, start by expanding to these marketplaces first if you want to expand your reach and increase ecommerce sales for free. 

Barter with Nano and Micro-Influencers

You can also barter with micro-influencers to improve ecommerce sales. These influencers have a following of 10,000 to 50,000 followers and are very open to barter deals. 

Basically, in a barter deal, you send them products for free in exchange for promotional content that they create. You can also ask them for reviews as part of these deals. Through this, their followers will learn about your products, and they might even end up buying those! 

Note: These were some of the strategies to increase ecommerce sales for free. Note that the list isn’t exhaustive. You can implement many other strategies like using user-generated content for marketing, offering free samples for repeat purchases, etc.

[Bonus] Tools to Increase Ecommerce Sales  

Strategies to increase ecommerce sales are already in place. But what about the tools that will help you implement those strategies well? We have discussed some ecommerce marketing tools that can help you below: 

AdNabu 

As discussed above, AdNabu is a feed management app for Shopify merchants. By using AdNabu and its Advanced AI, you can optimize and manage your Shopify product feed easily.  

Along with that, AdNabu also allows you to sync your Shopify products to other marketplaces like Google Shopping, Facebook, Instagram, X, Pinterest, TikTok, Snapchat, and Bing Shopping with the help of its platform-compliant data feed URLs. 

And the best part? It has the ‘Built For Shopify’ badge that signifies the highest quality and performance standards it meets. 

Pricing: 

The app starts for free and offers a 14-day free trial. 

Its paid plans start from $29, where you get advanc ed features such as AI feed optimization, Marketplace Support, Multilingual Google Shopping feeds, etc. 

Adobe Sensei

Adobe Sensei is a tool that can help you improve your marketing efforts and customer experience. 

Through its advanced AI, the tool analyzes customer behavior to help deliver personalized product recommendations and content to your customers. 

Also, it provides in-depth data from customer interactions, and other sources, that you can use to improve your marketing campaigns. 

With all this, it helps you to improve your conversion rates, and revenue. 

Pricing:
As this tool is a part of Adobe’s Experience Cloud, you will have to contact Adobe’s team for a quote. 

OptiMonk AI

OptiMonk AI is a tool through which you can create smart and advanced popups. Basically, the tool helps you to analyze visitor behavior on your website, based on which you can create targeted campaigns. 

As a pop-up tool, it can be used to capture leads, reduce cart abandonment on your website, and even grow your email or SMS lists. 

Pricing:

They offer a free plan for 10,000 pageviews/month. Beyond that, their pricing plans start from $19/month (20,000 pageviews. They also offer a custom plan. 

Jasper

Jasper is an AI-driven content creation tool. You can generate text, create ad copies, and more. This material can be useful to enhance your store’s marketing efforts. 

For example, you can use Jasper to create engaging email subject lines for emails where you are sharing an exclusive offer with your existing customers. 

Pricing:

They offer a 7-day free trial. 

• Creator Plan – $39/month (1 user, 50+ templates)
• Teams Plan – $99/month (3 users, brand voice, collaboration)
• Business Plan – Custom pricing for large teams

AI Wishlist

AI Wishlist is a product recommendation and re-engagement tool. Using machine learning, it predicts which products the customer is most likely to buy based on the visitor’s on-site activity and other aspects. 

Then, it places those products in a feed on the website, so that users can easily view and purchase the items. 

Pricing:

• Beta Phase – 100% Free
• Post Beta – 2.5% of attributed revenue

Conclusion

Growing an ecommerce business requires the right mix of strategies, from optimizing your website to using personalized marketing and customer retention tactics. Focus on improving user experience, leveraging data, and engaging customers across multiple channels. 

By implementing these proven methods, you can drive more traffic, boost conversions, and build a loyal customer base for long-term success.

Resources

• Enhencer
• Starter Story
• SEO.com 
• Capital One Shopping
• McKinsey
• Userguiding
• Techjury 
• Accenture
• Sproutsocial

FAQs

1. How to increase sales on an ecommerce site?
   

To increase ecommerce sales, focus on improving your website’s user experience, optimizing product pages, running targeted ads, and leveraging SEO. Offer discounts, upsell products, and use email and SMS marketing to engage potential buyers.

2. How to increase sales on Shopify?
   

To increase Shopify sales, optimize your Shopify store by using high-quality images, clear product descriptions, and a smooth checkout process. Run retargeting ads, integrate social proof with reviews, and use Shopify apps for upselling, email automation, and abandoned cart recovery.

3. How to increase traffic on an ecommerce website?
    

To increase traffic, invest in SEO to rank higher on search engines, create blog content with relevant keywords, run paid ads, and promote your products on social media. You can also use email marketing to bring back past visitors.

4. How can I make my ecommerce business successful?
   

Offer high-quality products, provide excellent customer service, and create a seamless shopping experience. Use data-driven marketing, retarget visitors, optimize pricing, and focus on customer retention through loyalty programs and exclusive deals.

5. What are some effective strategies for reducing cart abandonment?
   

Simplify the checkout process, offer multiple payment options, use exit-intent popups with discounts, and send cart recovery emails or SMS reminders. Display trust badges, provide free shipping above a threshold, and ensure fast website loading speed.

6. What is the importance of analyzing customer data in increasing ecommerce sales?
   

Analyzing customer data helps in understanding buying patterns, optimizing pricing, and improving marketing campaigns. It allows personalized product recommendations, better ad targeting, and enhances the overall shopping experience, leading to higher sales and customer retention.

7. How can I increase the average order value (AOV)?
   

Offer product bundles, upsell complementary items, and provide volume discounts. Use limited-time free shipping thresholds, create a loyalty program, and suggest relevant add-ons during checkout to encourage customers to buy more.

8. What are some ways to improve customer retention?
   

Provide excellent customer support, send personalized offers, and use loyalty programs to reward repeat purchases. Engage customers through email and SMS marketing, offer exclusive member discounts, and ensure a smooth post-purchase experience with easy returns and fast shipping.