Facebook is a force to be reckoned with amongst Shopify merchants. It is one of the vital solutions for ecommerce, with an expected projection of $123.73 billion in 2025 in ad revenue, a 1.6% jump from 2024.
Meta offers a wide range of tools that can help merchants become sales-ready. These include Facebook Shops, running targeted ads, extending reach to Instagram, and more.
To help merchants elevate their efforts on Facebook, Shopify offers several Facebook product feed apps to help with feed generation, catalog integration, product syncing, etc. For those looking to optimize Facebook product feed, understanding optimization strategies can enhance feed performance.
This blog highlights the top 6 Shopify Facebook Product Feed apps that will ease feed management and prepare you for more sales!
| Alternative: If you wish to use Meta’s way of creating product feeds, we recommend reading our Facebook Product Feeds guide and learning how to create one. |
Table of Contents
Comparison between Shopify Facebook Product Feed Apps
Here are all the Shopify Facebook Product Feed apps and their comparison at a glance –
| App Name | Rating | Best Suited For | Key Features | Starting Price | Unique Features |
| Flexify | 4.5 ⭐ | All Shopify plans, from beginners to large enterprises | Hourly sync, metafields, multilanguage feeds, autofill attributes | Free (up to 1000 products), Paid from $29/mo | Standalone & extension mode, 30-day trial, free up to 1000 products |
| Orichi | 5.0 ⭐ | High-volume merchants, international reach | Real-time sync, unlimited feeds, multilanguage & currency | Free | Completely free, Shopify Markets integration |
| Awesome Facebook Product Feed | 5.0 ⭐ | Advanced/Plus Shopify users, extensive catalogs | Multi-marketplace, image optimization, and multi-location support | $14/mo (no free plan) | Google/TikTok/Pinterest support, optimized image handling |
| Universal Product Feed | 4.9 ⭐ | Newbies to mid-size stores for retargeting | Dynamic feed creation, stock filtering, and multilingual feeds | Free (500 products), Paid from $10/mo | Cross-sell focus, tweakable ad variants with product tags |
| Optim Feed – Facebook Catalog | 5.0 ⭐ | Facebook-focused large stores | 100k variant support, advanced filters, customizable XML | $29.99/mo (14-day trial) | Supports 100k variants, five custom label mappings, tag-based filtering |
| Infinite Facebook Feed Catalog | 4.9 ⭐ | DTC brands with massive Meta reach | Unlimited feeds, real-time sync, and variant title customization | Not explicitly stated | Multi-app compatibility (works with Flexify, Optim Feed, etc.) |
Flexify: Facebook Product Feed
Flexify for Facebook product feed app offers tools to optimize product data. This ‘Built for Shopify’ app lets you create auto-synced Facebook product catalogs from Shopify. Merchants use the catalogs in Facebook Shops, Instagram Shops, Instagram Shopping, Facebook Ads, and more without needing a Facebook or Instagram sales channel.
The app also offers multi-channel integration with Bing and Pinterest.
Features
Here are Flexify’s features:
- Fast Catalog Syncing: Flexify syncs feeds every 24 hours by default and hourly with premium plans. Fast syncing helps merchants who update products frequently. This reduces running ads for out-of-stock products, removed collections or old products with outdated titles and descriptions.
- Automatically Generated Product Feed URL: It offers a one-click standalone product feed URL that can import products to Facebook and Instagram. The system updates URLs automatically every 24 hours (or hourly with premium plans). For immediate sync, use the “Update Feed” button.
- Supports Multilanguage & Multicurrency: It generates feeds in different languages to make ads accessible to international customers (a third-party translation app is needed). It also offers currency feeds for different countries by overriding country-specific information and prices.
- Autofill Attributes: When product attributes are missing, Flexify automatically fills and extracts those attributes. Use custom labels and rules to segment products to improve ad targeting.
- Enhancing Meta Feeds: Utilize custom metafields in Shopify for additional product images, along with the main image, for more visual appeal in your Facebook and Instagram feeds. Featured and additional images follow the metafields mapping rules.
- Stand-alone & Extension Modes: Flexify’s Stand-alone mode allows you to access a Facebook catalog directly from the app. It requires a bit more setup than Extension mode, but it gives you more control, including the ability to change product prices. It’s even available on the free plan.
Merchant Need
It suits all Shopify merchant types (all Shopify Plans), from minor to large businesses. The free plan offers up to 1000 products, which is ideal for merchants getting started with Facebook ads.
The paid plans offer multilingual and multicurrency feeds for large enterprises with global reach. The pricing plan is affordable for all business types.
Reviews
4.5 ⭐⭐⭐⭐⭐
With 4.5 stars out of 5.0, Flexify for Facebook product feeds is known for its feed synchronization and integration with Meta Commerce Manager. The pricing plan is reasonable, making it suitable for all Shopify businesses.
Pros & Cons
| Pros | Cons |
| Targets primary Facebook functions like running retargeting and dynamic ads. Some users found the app to be user-friendly and straightforward to install. Effective feed customizations– metafields, filters, and map attributes– are available. Expand up to 9,000 products with ease. The free plan suits beginners, as you can add up to 1,000 products. | Using Facebook & Instagram sales channel and Flexify together has the potential to create conflicts while using both. Few users pointed out that the sync issue is riddled with bugs. Customer service is “slow” and “unresponsive.” Some features, such as multilingual feeds, require third-party translation app integration. |
Pricing Plan
Flexify offers a 30-day free trial with its paid plans. Here are all the plans:
- Free: Free forever. Add up to 1000 products, sync all products or one specific collection, and sync every 24 hours.
- Premium – SMALL: $29/month. Add up to 2000 products, sales price, tax multiplier, choose feed images, product segments, hourly sync for $20 USD, and one additional language/currency feed. It also offers optional image optimization for $4 per 1000 images.
- Premium – MEDIUM: $49/month. Add up to 5000 products, sales price, tax multiplier, choose feed images, product segments, hourly sync for $20 USD, and two additional languages and two currency feeds. It also offers optional image optimization for $4 per 1000 images.
- Premium – LARGE: $79/month. Add up to 9000 products, sales price, tax multiplier, choose feed images, product segments, hourly sync for $20 USD, and three additional languages and three currency feeds. It also offers optional image optimization for $4 per 1000 images.
| Further Reading: While creating Facebook product feeds, connecting Meta Pixel with your Shopify store is important to track customer events while running ad or retargeting campaigns. Learn how to add Meta Pixel to Shopify. |
Orichi Facebook Product Feed
Next on our list is the Orichi Facebook Product Feed app, which helps improve product visibility across Meta platforms–Facebook and Instagram. Shopify merchants can create unlimited product feeds with it.
It offers powerful customizations and real-time data updates for enhanced feed synchronization between Shopify and Meta (Facebook and Instagram), ensuring smooth integration between the two platforms.
Product feed generation extends to Google Shopping, Bing Shopping (Microsoft), and Pinterest.
Features
Orichi provides the following features:
- Real-time syncing: With Orichi, merchants get accurate product data on Facebook with real-time synchronization. Merchants can see up-to-date product data reflected across Facebook.
- Unlimited Feed Generation: Generate unlimited product feeds to integrate with Meta platforms for various purposes, such as Facebook Shops, Ads, Instagram Shopping, etc.
- Supports Multilanguage & Multicurrency: Create multilanguage and multicurrency feeds for global reach, connecting with Shopify Markets. Merchants get access to top-level domains and localization.
- Feed Customization: It offers enhanced feed customization for different custom fields. Depending on the merchant’s needs, it’s easy to customize XML feeds and other feed data. This app is highly suitable for running Facebook Catalog ads.
Merchant Need
Orichi’s Facebook Product feed app suits merchants with high-volume product catalogs needing up-to-date product feeds for running dynamic ads. It is also suitable for merchants with international demands. The app can generate multilingual and multicurrency feeds and access various Shopify Markets.
Reviews
5.0 ⭐⭐⭐⭐⭐
With an outstanding 5.0/5.0 rating on the Shopify app store, Orichi might be a good solution for different Shopify merchants.
However, the app is relatively new to the Shopify ecosystem and has 16 reviews. Currently, it has little to no negative reviews and is appreciated for its multiple, feed-centric features.
Pros & Cons
| Pros | Cons |
| Seamless integration process with Facebook and other supported channels. Responsive and friendly customer support. Some users found it a better solution for the Facebook Image Ratio Problem than Facebook’s native sales channel. A completely free app that covers comprehensive features for all Facebook catalog needs. Compliant with Facebook’s policies. | Steep learning curve when dealing with advanced customizations. Setup may take some time. New users may face potential hurdles while using the app. A few users reported feed errors, which the support team resolved. |
Pricing
The app is entirely free to use.
| Bonus Reading: While Orichi is the perfect solution for running Facebook catalog ads, you can take your ad campaigns to the next level by adding Advantage+ catalog ads to your advertising strategy. |
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Awesome Facebook Product Feed
True to its name, Awesome Facebook Product Feed is another feed app that offers efficient product feed generation that seamlessly integrates across Meta platforms, mainly Facebook and Instagram.
It lets you create one product feed with all products or multiple product feeds for more than one collection. It has an enhanced suite of features that caters to Shopify merchants with high product catalog needs. These needs are image optimization, adding correct field attributes, automatic feed updation, etc.
The app is also compatible with Google Shopping, TikTok, Pinterest, and more marketplaces.
Features
- Suitable for Running Ads: Awesome Feed app is ideal for running dynamic and retargeting ads. It uses an updated and optimized product feed, ensuring customers receive accurate product information.
- Manage Large Catalogs: Manage unlimited feeds on Facebook and Instagram.
- Image Optimization: The app provides enhanced customization features, such as image optimization, that follow Facebook’s image optimization standards. Merchants can resize and fit product images for an improved ad experience.
- Feed Customization: Add custom options that efficiently filter attributes, such as size, color, material, etc., for all products and collections. Avoids displaying out-of-stock items.
- Hourly Feed Sync: Product feeds sync hourly, keeping them always up-to-date. Based on requirements, add fields, new products, or change existing product information; the app will update it.
- Supports Multilanguage, Multicurrency & Multi-Location: Create multilingual and multicurrency feeds for a global audience. Reach potential customers across the globe with localized ads. It also promotes multi-location (inventory) support, letting merchants manage multiple warehouses.
- Google Product Category: This feed app follows all Google Product Category-specific needs, with the following categorizations: gender, age group, and color properties.
- Include & Exclude Collections: Include/exclude product collections from ad campaigns.
Merchant Need
With automation capabilities, this app suits merchants on higher Shopify Plans, such as Advanced and Plus, as it is suitable for those with high-volume inventories. It is also ideal for merchants with an international audience and personal warehouses.
Reviews
5.0 ⭐⭐⭐⭐⭐
The app garnered 5.0 stars on the Shopify app store. The reviews come from 27 users, who appreciated the app’s value for money and experienced a high satisfaction rate with all the features.
The support team is prompt and provides tailored solutions to all merchant issues. So far, the app has no negative reviews.
Pros & Cons
| Pros | Cons |
| Intuitive interface with straightforward navigation. Easy to use with fewer confusing features. The app is beginner-friendly. Encapsulates all key advertising features required for running dynamic and retargeting ad campaigns. Great for running targeted ads. Ability to support custom options for product segmentation and categorization. Generate feeds for multiple or specific needs. Single feed link for multiple marketplaces–Facebook, Instagram, Google, TikTok, etc. | Limited information is available on the app’s official website, with limited help sources and guides. The basic plan covers limited products compared to the starter and free plans for other apps we’ve mentioned. No free plan available. No annual plans available. Might require constant customer support intervention to handle certain feature complexities, such as creating multilingual feeds. |
Pricing
The app offers a 7-day free trial. The paid plans are as follows:
- Basic: $14/month
500 products, unlimited product feeds, languages, currencies, all products, OR from selected collections, updated hourly.
- Pro: $24/month
2,000 products, unlimited product feeds, languages, currencies, all products, OR from selected collections, updated hourly.
- Business: $39/month
5,000 products, unlimited product feeds, languages, currencies, all products, OR from selected collections, updated hourly.
- Enterprise: $59/month
Unlimited products, unlimited product feeds, languages, currencies, all products, OR from selected collections, updated hourly.
Universal Product Feed
Universal Product Feed generates efficient, dynamic product feeds for Facebook that are used for remarketing campaigns. It’s an all-in-one solution for cross-selling and enhancing marketing efforts.
The generated feeds can be used to create personalized ad campaigns that are more targeted and customer-centric.
This app integrates with multiple marketplaces, such as Google Shopping, TikTok, Snapchat, and Pinterest, using a data feed link that carries all current product information.
| Further Reading: Learn to create product feeds on Pinterest and run effective ad campaigns. |
Features
- Dynamic Feed Creation: Create dynamic feeds for Facebook for different categories. Customize feeds for particular collections that generate conversions.
- Automatic Feed Update: Offers different hourly syncs that keep product data up-to-date and relevant across all channels the app supports.
- Supports Multilanguage & Multicurrency Feeds: Generate feeds for a global audience. Attract international traffic with localized feeds with the correct translations.
- Custom Options: Use filters and tags that contain accurate product data for product segmentation. Include or exclude products or collections using tags and filters.
- Stock Availability: The app tracks stock availability. Based on that, merchants can filter out out-of-stock products.
Merchant Need
The app can function well for certain Shopify businesses, ranging from newbies to medium-sized ecommerce merchants.
Ideal for retargeting campaigns and recovering abandoned carts. Use it to create feeds to retarget ad campaigns, remind customers to complete a purchase, or display new collections to existing customers.
Reviews
4.9 ⭐⭐⭐⭐⭐
With 4.9 stars on the Shopify app store, the app improved merchants’ marketing campaigns and cross-selling capabilities. It has proven to increase conversions and sales.
Pros & Cons
| Pros | Cons |
| Suitable for feed optimization with updated product data. Intuitive UI and easy to use. Customizable tags for more control over feed management. Prevents over-selling. Tweak one ad with different variations and target different audiences. | Lower plans may have higher syncing hours. Setup may take time and more understanding. No annual plans. Compared to other apps, the product limit is lower. |
Pricing
It offers a 7-day free trial on paid plans. Here’s how they are laid out:
- Free Plan: Free forever
One feed with up to 500 products, feed syncing every 24 hours.
- Basic Plan: $10/month
One feed with up to 1,000 products, feed syncing every 12 hours.
- Standard Plan: $20/month
Five feeds with up to 2,000 products, feed syncing every 6 hours.
- Business Plan: $30/month
Unlimited feeds with up to 5,000 products, feed syncing every 2 hours.
| Further reading: Evade cart abandonments and get conversions with retargeting ad campaigns to enhance your Shopify store’s sales. |
Optim Feed – Facebook Catalog
With Optim Feed, merchants can create a Facebook product catalog feed from their Shopify store in minutes. It supports up to 100,000 variants, is easy to use, and builds XML feeds that work smoothly with Facebook Catalogs, making selling on Facebook a breeze.
Merchants can customize titles, descriptions, and labels based on inventory, tags, and collections, all without changing their current catalog.
Features
Here are the features it offers:
- Advanced Filtering: Merchants can filter products by collection and use up to five configurable custom labels, which help create targeted campaigns. Facebook lets merchants use 5 custom labels for mapping.
- Instant Feed Generation: This process generates faster, more professional, and more accurate feeds. As it runs independently from Facebook, there is zero risk of overwriting existing feeds.
- 100,000 Variant Support: The app supports 100,000 variants and generates a feed within a few minutes.
- Customizable Attributes: Merchants can customize various product attributes such as product titles with custom separators, variant titles, and vendor names. Add them to the product description. It also offers advanced filters by product tags, collections, inventory levels, etc.
- Feed Optimization: The app ensures merchants add accurate product information to keep feeds correct and fresh.
Merchant Need
Optim Feed’s entire focus is on the Facebook domain. So, this suits merchants who only rely on Facebook. It also suits those with multiple collections and can segment products efficiently with this app.
It is ideal for medium to large businesses, as it easily supports up to 100,000 product variants.
Reviews
5.0 ⭐⭐⭐⭐⭐
Users appreciate the app’s hourly sync and instant feed updates. It is also less complicated and easier to use.
The customer support offers tailored solutions to merchant problems and is responsive.
Pros & Cons
| Pros | Cons |
| Empowers merchants to filter feeds to include products from specific collections. Use XML feeds that contain product info from Shopify. Real-time syncing is ideal for stock availability, price drops, etc. Minimum technical knowledge needed. | Limited automation. Merchants may need to incorporate manual steps in a few places. Limited to Facebook. It doesn’t integrate with other marketplaces (will extend to TikTok feeds soon). No free plan. It may not be suitable for small stores with small inventory volume. Less intuitive interface. Setup may take time due to multiple setup options. |
Pricing
It offers a 14-day free trial, with just one paid plan:
- Standard Plan: $29.99/month
It offers the ability to hide any product with a tag, data mapping to 5 Custom Labels in Facebook ansd documentation & use cases for Facebook Product Sets.
Infinite Facebook Feed Catalog
Last on our list, Infinite Facebook Feed Catalog lets users generate unlimited product feeds to integrate with Facebook Catalog, Instagram Shop, and more. It fine-tunes product information to align with Facebook’s channel requirements.
It integrates Shopify with Facebook and Instagram channels, providing a seamless way to generate and customize product feeds for ad campaigns.
Features
Here are its features:
- Automatic Feed Generation: Creates automated feeds that sync with Facebook and Instagram in real-time. Real-time syncing updates feeds with relevant information, such as inventory changes, stock availability, pricing updates, added product details, and more.
- Multiple Feed Generation: Allows merchants to create multiple feeds for different needs, such as running ads, retargeting campaigns, customer segmentation, etc.
- Customize Product Details: Customize titles such as, variant titles, product titles, vendor names, etc.
- Unlimited Products: Add unlimited products to feeds and create custom catalogs for various campaigns, customer segmentation, and collections.
- Multi-app Compatibility: Infinite feed app works well with different Facebook catalog apps, such as Flexify, Optim-Feed, and Omega Pixel Meta Feed.
Merchant Need
Designed for Facebook and Instagram-centric stores, it benefits merchants with a large audience and active Meta ad campaigns.
Businesses that are DTC-centric or have a vast product collection will find it more useful as it offers multiple feed creation capabilities.
Reviews
4.9 ⭐⭐⭐⭐⭐
Users appreciate the Infinite Facebook Feed app’s real-time synchronization capabilities and personalized support. It integrates seamlessly with any Shopify theme.
Pros & Cons
| Pros | Cons |
| Less manual workload with enhancedautomation features. Multi-app compatibility ensures there are no integration issues while running the application. Customization abilities that give more control over feed management. | Product number limitation in the free plan compared to other apps. Steep learning curve for advanced feed rules. Limited feature access in the lower plans. |
Pricing
Paid plans come with a 7-day free trial. Here are the plans:
- Free: Free forever
This includes 100 products, daily feed sync, and email support.
- Basic: $9.99/month
This includes 1000 products, daily feed sync, bulk edit, custom label, and email support.
- Standard: $19.99/month
This includes 5000 products, daily feed sync, bulk edit, custom label, and live chat support.
- Premium: $49.99/month
This includes unlimited products, daily feed sync, bulk edit, filters, custom label, and VIP
dedicated personal support.
Final Verdict
Choosing the right Facebook product feed app depends on understanding your store’s needs,
size, catalog complexity, and advertising goals.
When opting for the free plan, Orichi and Flexify offer free plans with solid features for
startups and budget-conscious merchants.
Businesses with high ad spend may benefit from Awesome Facebook Product Feed or Optim-Feed for advanced customization and syncing capabilities.
Lastly, Infinite Facebook Feed and Universal Product Feed offer robust automation and retargeting support.
Each app brings something different to the table. Choose the one that aligns with your business needs, streamlines product feed management, and maximizes ad performance on Meta platforms.
FAQs
Can I use multiple Facebook product feed apps simultaneously on my Shopify store?
Yes, but it’s not recommended. Multiple apps may create conflicting feeds or duplicate products in your Facebook catalog. However, the Infinite feed app is compatible with Optim-Feed, Flexify, Simprosys, and Omega Pixel Meta Feed.
How often do these apps update the product feeds?
Update frequency varies. Some apps sync every few hours, while others offer real-time or daily updates, especially on paid plans. For example, Flexify offers hourly sync while Infinite offers daily sync.
Are there free options available for these apps?
Yes, several apps like Flexify and Universal Product Feed offer free plans with basic features, suitable for small to medium-sized stores.
Which apps support international currencies and languages?
Yes, Flexify, Universal Product Feed, and Awesome Feed app offer multilingual and multicurrency feeds.
What are the best Shopify apps for Facebook product feeds?
Popular options include Flexify, Orichi, and Meta’s native Facebook & Instagram sales channel. Choose based on automation, customization, multi-language feeds, multicurrency feeds, and support for product variants.
How do Shopify apps sync products with Facebook catalogs?
Apps generate a product feed from your Shopify store and push it to Facebook’s Commerce Manager, keeping it updated with store changes.
Can I use a free app to manage my Facebook product feed on Shopify?
Yes. Some apps offer a free plan that covers basic needs, but advanced features like real-time updates or feed customization often require a paid plan. One completely free app is Orichi.
Why isn’t my Shopify product feed updating on Facebook?
Check for sync errors, expired feed links, or Facebook catalog issues. Reconnect the app and review your feed diagnostics in Commerce Manager.
How do Facebook Shop and Shopify product feeds work together?
The feed imports Shopify products into Facebook Shop, allowing automatic display and updates across Facebook and Instagram storefronts.
What features should I look for in a Facebook product feed app for Shopify?
Key features to look for: real-time sync, support for variants, currency/language flexibility, catalog segmentation, and error reporting.
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