How often should you send Google Shopping Feed?

If you’re a business owner, you probably use Google Shopping for your eCommerce needs. But how often should you send Google Shopping feed?

The frequency of sending your feed will depend on a variety of factors. However, we recommend sending your feed at least once a day. This will ensure that your customers have the latest updates and deals and can easily find the items they’re looking for. 

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This blog will discuss when it is best to send your Google Shopping feed and how. We will also provide tips on optimizing your feed for the best results.

How often should you send Google Shopping Feed?

It’s essential to send your Google Shopping feed as often as possible to keep track of changes that may impact your sales. This includes changing the product title, adding new images or dimensions, and modifying your listings. You might miss potential sale opportunities if you don’t update your feed regularly. You can upload it four times a day.

Experimenting with different timing periods and sent dates is essential to find what works best for your business context and marketing style. However, don’t overdo it; too many feeds can lead consumers to become saturated with irrelevant information. Instead, focus on sending relevant content to help them make informed buying decisions! How often should you send Google Shopping Feed?

How to change the feed update frequency?

How often should you send Google Shopping Feed? - AdNabu

Your local product feed must be frequently uploaded to reflect updated product details and pricing, ensuring the best possible user experience.

To change the feed update frequency, You just need to go to Merchant Center, where you may change how frequently you update your local product feed.

You can submit your product feed at regular intervals from scheduled fetches instead of manually uploading your feed.

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This can be automatically done with the Google shopping feed app with ease.

What is feed in Google Shopping, and How does it work?

App for Google shopping Feed -How often should you send Google Shopping Feed

Feed in Google Shopping is data used by Google to provide rich information about your products.

It allows you to import product data from various e-commerce platforms like Shopify, and Once the data has been imported, it can be used to improve your product listings on Google Search results.

Google Shopping is a platform that allows you to shop for products online without leaving your browser. All you need to do is enter the product name, brand, or category, and Google will display a list of similar items from its database. You can then choose which item you want to buy and complete the purchase process by entering your shipping information or payment options.

How often should you send Google Shopping Feed?

It also allows you to compare prices and products from various retailers and see product reviews and customer ratings before making purchases. 

Google Shopping feeds are updated regularly with new products, so you can always access the latest styles and trends.

Who would benefit from a Google Shopping Feed?

Benefit of Google shopping - How often should you send Google Shopping Feed

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Anyone who sells products online would benefit from a Google Shopping Feed. 

This is because it allows you to track your sales, administer orders, and respond to customer feedback through machine learning. Additionally, if you have an e-commerce business that utilizes Shopify, then integrating a Google Shopping account into your feed will make things easier for you by allowing customers to buy products directly from your product feed.

This integration makes it easy to compile purchasing data to optimize your marketing efforts and improve customer satisfaction. Plus, by using seller ratings and Product review integration, you can get even more information about how customers react to your product(s).

How often should you send Google Shopping Feed?

Google Shopping Feeds not only enhance the efficiency of an e-commerce business; they can also help promote new products in search results pages and create higher purchase volumes overall. So whether you’re just starting or have been selling on marketplace platforms for years – incorporating a Google Shopping account into your digital strategy could be beneficial!

Also, Anyone who uses the Google shopping feed app by AdNabu would benefit in many ways as it helps increase conversions, sales, and revenues. You just have to install the app, and it will do the rest of its work automatically with a few clicks and without any errors.

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Why use Google Shopping?

Google Shopping is a platform of the Google Search website that allows you to search for products and compare prices online. You can find items from retailers worldwide at your fingertips by inputting specific keywords.

Google Shopping - How often should you send Google Shopping Feed

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There are many reasons to use Google Shopping, but some of the most common include:

Higher Search Volume

Most of the businesses on google shopping are only for traffic.

Google Shopping is a great way to get more traffic to your website if you’re selling products that can be purchased online. By placing your products in search results, you will likely attract more customers looking for exactly what they’re looking for. Plus, by listing your product information on Google Shopping, you’ll have the advantage of being ranked higher in SERPS. This will give people an easy way to purchase your product online.

More Clicks

About 20% of all traffic to Google Search results comes from pay-per-click links. Even if the organic results are less relevant than the advertisement, the remaining 80% goes to them. This is why people think organic pages are more trustworthy than inorganic ones.

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As a result, paid click-through rates on the platform tend to be higher. Add to that the fact that Shopping displays both the product thumbnail and price right away, and the platform’s ability to generate traffic grows even more.

Customer Research

To use Google Shopping is customer research. By collecting feedback through surveys or interviews about your products and services online, you can learn more about what interests your customers and tailor future marketing efforts accordingly. How often should you send Google Shopping Feed?

Tracking Feature

Google Shopping also makes it easy to track your purchases so that you always know where your money is going. 

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Simply enter the tracking number provided when making a payment, and Google will track where the item has been sent and when it should arrive at your doorstep.

Secure & Easy to use

Google Shopping is a reliable and easy-to-use online shopping platform that offers security and privacy protection. Plus, it’s often one of the first places consumers look for products they are searching for. This makes it a powerful tool in your marketing arsenal because you can reach potential customers before they even have the opportunity to search for your competitors’ products. 

How often should you send Google Shopping Feed

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It is also used to compare prices between multiple retailers in real-time to find the best deal possible.

And finally, Google ensures secure checkout by verifying all customer information before processing their order. This guarantees that your details are never shared with any third party without your consent.

Better Traffic Targetting

It offers a comprehensive selection of products from many different categories, making it an ideal tool for finding what you’re looking for quickly and easily. Additionally, Google Shopping accurately predicts demand based on past purchase trends, so you can be sure that your items will go fast when you place orders.

Since Google shopping is integrated directly into search engines like Google, Yahoo!, and Bing, it is easy for customers to find what they’re looking for without spending time searching through multiple websites. 

In addition to this convenience factor, using Google Shopping also helps businesses increase sales by increasing traffic to their store pages. So not only does it save you time in making transactions online, but it also enables you to earn more money!

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What are the Website requirements to participate in Google Shopping?

To participate in Google Shopping, your website must meet a few requirements :

  • It must be mobile-friendly.
  • Your site must load quickly, and you should use high-quality, optimized images and scripts for best performance.
  • Your Website also needs an SSL certificate to encrypt data transmissions between your website and Google’s servers.
  • It must be hosted on the Google Merchant Center (GMC) and include a verified Seller Account.
  • Additionally, you will need a merchant ID and password for your sales data to be processed by Google Shopping advertisers.
  • Finally, you will need to set up product listing ads on your site and authorize them with Google Shopping Ads Manager.
  • You will need to include precise product info with photos and accurate prices.
  • You must set up at least one product category within the Merchant Center.

How to sell on Google Shopping?

Selling on Google Shopping is a great way to connect with your consumers and generate immediate sales.

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Getting started

First, create an account on google merchant center and add products to google shopping.

Unless you are a member of the google merchant center, you will need to register to take advantage of the entire Google Shopping experience.

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First, you will need a valid google account (like Gmail).

Now you will need to provide information like website name, business display name, and country in which you operate. So, the business name you choose here will become the username for your merchant account.

Google will next ask you to upload a file to your website server to verify your ownership of the site.

You can now log in to your merchant account and manage your listings.

Purchasing  Ads

Next, purchasing ads is essential, so people searching for related items find yours on Google Shopping first! 

Google shopping ads - How often should you send Google Shopping Feed

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To create a paid campaign, you need to link your google ads account to your merchant center. Depending on your situation, Google gives you instructions on how to achieve this.

Once you are done with creating an account, you are ready to “create a campaign.”

Now click on the campaign, link your google ads account to your merchant center account, and choose the type of campaign you want to launch.

Click on “Shopping” and continue to create ads for your feed.

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How to create a Google Shopping feed? 

Create google shopping feed - How often should you send Google Shopping Feed

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If you’re looking to create a Google Shopping feed for your products, then the google shopping feed app can help you achieve this goal. 

Now creating Google shopping is easy with the help of the Google shopping feed app. First, Launch the google shopping feed app by AdNabu and sign in. After that, set up the Google merchant center and get verified (AdNabu allows you to create and verify websites without manual changes). Also, The Google shopping feed app automatically creates the shipping rate and taxes according to Shopify settings.

You’ll first need to create a product catalog or list of products that will be included in your feed. From there, add each product to your catalog using its appropriate data fields (Product title, Product Description, price, stock availability). When finished, go back to the “Feed Settings” tab and activate Google Shopping as the source for all your product data. That’s it – now, whenever someone clicks on any of those products in their browser window, they’ll be taken straight to your store page!

Why should you send a Google Shopping Feed to your Google Merchant center?

  • Sending a Google Shopping Feed to your Google Merchant center can help you better understand the traffic coming into your store and how it’s behaving. 
  • It also enables you to send push notifications or real-time alerts when something significant happens, such as an order being placed, a product being sold out, or feedback about your product being left on Amazon. Additionally, you can use this data for cross-selling and upselling opportunities.
  • So if increasing revenue is one of your business goals, sending a feed may be the answer! Sending a feed also lets you see how well each listing performs and which products are selling the best overall. This information can help guide future marketing efforts and product specifications or pricing changes.
  • Sending a Google Shopping Feed to your Google Merchant center can help you track the performance of your online store. This feed will give you detailed information on how many people are visiting your pages, what items they’re buying, and where they are located. You can use this data to adjust marketing campaigns or product prices to attract more buyers.
  • Additionally, by sending a feed directly from your store, you’ll be able to improve customer loyalty by providing them with timely updates on product arrivals, sales numbers, and other important information. This will allow them to feel like they’re part of the team – closer than ever!
  • Furthermore, by tracking visitor behavior through cookies, you’ll be able to identify which areas of your website users may be struggling (or thriving). This knowledge can then help improve user experience and increase conversion rates overall.
  • This information is easily accessible through the Google Merchant Center interface once you have set up a shopping cart and uploaded some inventory.

How to send a Google Shopping Feed to your Google Merchant Center?

If you are a Google Merchant, you may want to send your Google Shopping Feed to your Google Merchant center so that you can track the performance of your ads and inventory.

You can easily send a google shopping feed to your google merchant center. For that, you just have to install the Google shopping feed app by AdNabu, and the app will automatically upload the google shopping feed to your Google merchant center through Content API.

After you follow the above steps, your customers will now be able to view all of the available products on your feed!

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What are the Important Features of the Google Shopping Feed?

To maximize your online shopping experience, you will want to be familiar with the essential features of the Google Shopping feed. 

The following are some of the essential features of the Google Shopping feed:

  • One of the essential features of the Google Shopping feed is its ease of use. You can easily search for products and find them on your website or Google Maps. 
  • Additionally, you can view product details, ratings, and reviews to get a better idea before making a purchase.
  • Autocomplete suggestions for related items help shoppers quickly find what they’re looking for.
  • Order history shows shoppers how much an item has been discounted recently and whether it’s still available.
  • Your customers can see product ads and shop for products directly from the browser without leaving their site. When shoppers click on an ad or shop page, they will receive a commission based on the sale made.
  • When users add items to their shopping cart, you will automatically be notified that you can continue selling at the total price even if the user leaves your website. You do not have to contact them manually; this feature works together with Shopify’s built-in order management system.
  • Merchants can use these same features to push inventory updates and new releases directly to customers through their feeds. 
  • Product Listing Ads (PLAs) also comprehensively view all products across a merchant’s range, including variations and product reviews. This allows retailers to maximize exposure for high-ticket items while minimizing ad spending on lower-priced options.

What are File formats for Product Data?

A file format is a type of digital file that stores data in a specific way. This can be useful for organizing and storing product information, such as specifications or images.

Google shopping feed file formats - How often should you send Google Shopping Feed

In order to save and manage product data, you will need to use a supported file format. The most common filename extensions used for product data are :

  • .xml
  • .txt
  • .gz
  • .bz2
  • .zip

XML is typically used when the data needs to be transformed or processed. Now XML is also supported for inventory feeds.

How to Upload your Google Shopping feed?

upload google shopping feed - How often should you send Google Shopping Feed

You can easily upload your google shopping feed by AdNabu’s Google shopping feed app. For that, you have just to install the app, set up a merchant center account, and create a google shopping feed. The app will automatically upload a google shopping feed at regular intervals using Content API in the Merchant center.

With the help of content API, you can directly interact with the merchant center platform, which vastly increases the efficiency of managing large or complex merchant center accounts.

So, content API for shopping act as an input source for product data and merchant center account and thus directly delivers the data as soon as it is updated on your site.

So, the Google Shopping Feed App allows you to use the content API feature by which your feed will automatically be uploaded to your Google shopping feed.

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FAQs on How often you should send a google shopping feed:

How do I optimize my Google Shopping feed?

You can quickly and automatically optimize your google shopping feed with the help of the google shopping feed app by AdNabu, which allows you to use the following features in its app automatically:

  • Use the custom titles, descriptions, and product types in google shopping.
  • You can choose between all variants or only one.
  • Add custom labels, color, pattern, gender, size, time, and other attributes to your feed.
  • You can also choose an SEO title or SEO description as input.
  • You also get a bulk edit option for your products and much more.

This app lets you learn more about what your customers are looking for and improve your sales performance. The app also allows you to target new potential customers based on their previous purchases, interests, location, or demographic data. 

This app is essential if you want to stay one step ahead of the competition and ensure that your products reach the right people at the right time.

How long does it take for products to appear on Google Shopping?

It typically takes 24 hours for a product to appear on Google Shopping. The search engine evaluates each competing offer based on several factors, including brand reputation, customer reviews, shipping times, etc.

What is a supplemental feed Google Shopping?

Supplemental feeds are products that are not associated with a primary product or category on Google Shopping. The supplemental data feed is a secondary source that adds to the shopping experience and provides users with more options for purchasing related items. This can be helpful for those who have a particular query or need. 

Why are my products not showing on Google Shopping?

One possibility is that you have an incorrect or outdated Merchant ID.

There are many reasons your products may not appear in Google Shopping, and incorrect product information is the most common culprit. Ensure that all relevant details, including the title, description, images, and prices, are accurate.

It can also be why you have an incorrect or outdated Merchant ID.

Additionally, ensure that you include your contact info like your email address or phone number in your product listing so customers can reach out if they have any questions or issues.

Additionally, using high-quality photos for your product listings is essential because this will help shoppers find what they’re looking for more easily. And finally, include keywords in your titles and descriptions to help the product data feed to rank higher on search engines.

How frequently should you optimize your campaign?

There is no exact answer to this question, as it depends on several factors, including your brand reputation, customer reviews, and shipping times.

However, we recommend that Shopping campaigns be updated at least once per month for e-commerce businesses and every two weeks for B2B businesses. 

We also recommend you test different frequency schedules and see what works best for you. You can also use tools like Google Ads Manager to optimize your Shopping campaign on an ongoing basis.

How do I increase my CTR on Google Shopping ads?

When increasing your CTR on Google Shopping ads, ensure that all of your ads are relevant and target the right audience. 

Second, create engaging ads that include high-quality images and copy that is easy to read. 

Third, use CTA buttons that convert well (such as buy now or add to cart) to increase Conversion Rates. 

And finally, experiment with different ad formats and placements to find what works best for your business.

Conclusion about How often should you send Google Shopping Feed

We are sure you would have gained some valuable insights and planning tips from this blog. Sending the right frequency of google shopping feed can help you increase your sales and popularity. 

All you need to do is ensure that the product you promote contains high-quality and well-written content. In addition, try not to send too many new products every day and focus on quality instead of quantity.

If you have any additional queries or concerns, contact our support team here!

Author

Ramachandiran Karthik is the Digital Marketing Manager at Adnabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, Metafields. Karthik has a lot of experience in digital marketing and enjoys exploring new ways to make advertising more effective for both advertisers and customers.