How To Add Keywords To Google Shopping Ads?

When it comes to Google Ads, keywords are usually front and center. But if you’ve ever tried to launch a Google Shopping Campaign, you’ve probably realized something surprising: keyword targeting doesn’t exist within Google Shopping Ads. Unlike traditional search campaigns, there’s no keyword targeting, match types, or ad groups based on search terms.

Instead, Google relies on your product data—specifically, your Shopping feed—to decide when and where to show your ads. Whether you run Standard Shopping or Performance Max campaigns, your shopping feed is your keyword list.

That means the key to success lies in optimizing product data. Want your ads to show up in relevant searches? Then, ensure your product content is keyword-rich and structured to reflect how users search.

In this post, we’ll break down:

• Why there’s no keyword targeting in Shopping Ads
• How to use negative keywords to refine your campaign
• The power of a well-optimized product feed
• How to review search terms for performance insights and more

Let’s explore how to fine-tune your Google Shopping Campaign to get the clicks—and sales. 

Glossary

Google Merchant Center (GMC): A platform that allows merchants to manage their product data so it can be used in Google Shopping campaigns.

Product Feed: A file that contains detailed information about all your products—such as titles, descriptions, images, prices, availability, and more.

Search Terms Report: A report in Google Ads showing the list of search queries that triggered your ads. You can access this report in your Google Ads account.

Negative Keywords: Words or phrases that you exclude from triggering your ads. You can do so from your Google Ads account.

GTIN: Global Trade Item Number is a unique product ID manufacturers use to help identify items.

MPN: Manufacturer Part Number is an identifier used to distinguish a product made by a manufacturer.

Performance Max (PMax) Campaign: A campaign type in Google Ads that uses AI and automation and shows your ads across all Google properties.

Standard Shopping Campaign: A manual campaign type in Shopping ads where you have more control over product targeting and bidding.

Keyword Planner: A free tool by Google Ads that helps you find search volume and keyword ideas. You can access the tool in your Google Ads account.

Content API: An advanced method of automatically syncing product data to Google Merchant Center using code. 

For any further information, refer to this guide on Google Ads Glossary, where we explain 190+ terms.

Understanding How Google Shopping Ads Use Keywords

But let us first understand what Google Shopping ads are.

Google Shopping Ads, also known as Product Listing Ads (PLAs), are a form of online advertising that allows e-commerce brands to showcase their products to customers. These ads appear directly within Google’s search results and on other Google platforms such as Images, Maps, Google Play, etc. They contain an image of the product, price, reviews, shipping details, etc. 

Google Shopping Ads are created using a product feed. This feed contains product title, description, product attributes, price, availability, shipping details, etc. E-commerce merchants must upload product data or sync the feed the automatically through Content API method to Google Merchant Center so that Google can process the information and show products for relevant search queries. Merchants must optimize this product feed to ensure faster approvals and reduced dissaprovals.

Google Shopping Ads Example

As you can see in the image above, I searched for sunscreen on Google, and it immediately displayed several sunscreen products with details like prices, special offers, reviews, and so on. Upon clicking on an ad, I can visit the landing page to explore the product more.

You can further enhance your Google shopping ad by using ad extensions such as promotions, reviews, returns, shipping information, and labels like free shipping or pickup at the store.

How does Google Determine When to Show Your Shopping Ads? 

As discussed earlier, unlike Google text ads, where Google considers keywords as one of the factors to display a particular ad in Google search results, shopping ads use product data in the Google Merchant Center. 

This product data is created and uploaded by merchants to Google Merchant Center in various ways—manually, using Google Sheets, Content API, or the Cloud. But first, you need a shopping feed. Explore more about the Google shopping feed and the uploading process through a detailed guide on Google Shopping feed requirements.

When a user performs a search on Google, Google scans the product data stored in the Google Merchant Center and displays Shopping ads that match the user query, as we saw for the sunscreen example.

Merchants must manage their shopping ads in their Google Ads account. They can create standard or performance max campaigns to advertise their products through shopping ads. 

If you’re running Performance Max campaigns, we highly recommend you read the following: Performance Max Audience Signals Performance Max Vs. Search Campaigns Performance Max Assets

Google Shopping Ads Keyword Targeting

As we have established, Google Shopping Ads use product data rather than keywords. Hence, there is no concept of keyword targeting in Shopping ads. 

However, you must optimize product data to appear for relevant search queries. This involves optimizing product titles, descriptions, accurate categorization, and other attributes such as product type, google product category, and more.

All this information plays a key role in displaying the ad for a relevant search query. A merchant must ensure the information is accurate, up-to-date, and SEO-friendly. 

In the following section, let’s get into the details of Shopping feed optimization. 

How to Add Keywords to Google Shopping Ads?

In this section, we will optimize product titles, descriptions, and other necessary attributes for the shopping ad campaign.

Optimize Product Titles for Google Shopping Ads Keywords

Follow these practices to optimize product titles:

• Add important details at the beginning of the title, as Google considers the words at the beginning to determine the products’ relevance to the user’s search query.
• You can follow the structures below for creating product titles:
  • Brand + Product Type + Color + Material
  • Brand + Size (length, width, height) + Product Type + Color
  • Material + Product Type + Color + Brand
  • Style + Color + Product Type + Brand
  • Product Type + Size + Color + Feature + Brand

• Maintain the title length to 150 characters.
• Use attributes such as brand, color, size, and product type to appear for relevant searches.
• Use search terms reports and other relevant statistics to find the right keywords for your title. Here’s how to access the search terms report:  Go to your Google ads account >> select the campaign from the main dashboard>> click insights & reports >> click campaigns >> select insights & reports >> click search terms.
• You must submit a unique title for each variant of your product. These variants could be based on color, size, material, etc.
• Analyze and understand your target audience’s intent to further optimize your titles.
• Adhere to Google’s requirements on product titles.
• Optimize product titles based on your products and industry. For example, when it comes to apparel, highlighting details like color, size, and material is crucial, and for drinkware, adding the capacity of a tumbler is crucial.

Product Titles Examples

• L’Oréal Paris Revitalift Anti-Aging Face Moisturizer—1.7 oz: This title uses the Brand + Product Line + Product Type + Key Benefit + Size format. Highlighting the brand and the product’s direct benefit (anti-aging) addresses the concerns of targeted consumers. ​
• IKEA MALM Queen Bed Frame with Storage Drawers – White: Following the structure Brand + Model + Product Type + Key Feature + Color, this title emphasizes the product’s functionality (storage drawers) and aesthetic (white color), appealing to shoppers seeking specific features. ​
• LEGO Creator 3-in-1 Pirate Ship Building Kit – 1264 Pieces: This title uses the format Brand + Series + Product Type + Theme + Piece Count. Including the piece count and theme assists consumers in understanding the product’s complexity and suitability. 

Enhance Product Descriptions with High-Performing Keywords

Follow these practices for optimizing product description:

• Always match the product data, such as the title and description, to your landing pages. Inconsistencies can lead to poor shopping experiences.
• Stick to the product description limit of 5000 characters.
• Create in-depth product descriptions that address your ideal customer’s pain points.
• Highlight benefits and features in your product descriptions to help customers understand the real-world value of the product.
• Find high-demand and low-competition keywords and insert them naturally into your product descriptions to boost visibility.
• Always use short paragraphs, bullets, and headers to improve readability.
• Add well-lit, high-quality product photos to your listings to enhance engagement.
• Do not use promotional texts like free shipping or sale price in your descriptions, as Google prohibits such practices. Additionally, do not use external links or discuss different products in the description. However, you can use Google Shopping ad extensions such as sale price, price drop, shipping labels, return policies, and more.

Product Descriptions Examples

• Levi’s 501 Original Fit Men’s Jeans
  • Discover timeless style with Levi’s 501 Original Fit Men’s Jeans. Crafted from 100% cotton denim, these straight-leg jeans feature a button-fly, five-pocket design and sit at the waist for a classic look. Ideal for casual outings or everyday wear.
• Instant Pot Duo 7-in-1 Electric Pressure Cooker
  • Simplify meal preparation with the Instant Pot Duo 7-in-1 Electric Pressure Cooker. This versatile appliance functions as a pressure cooker, slow cooker, rice cooker, steamer, sauté pan, yogurt maker, and warmer. Featuring 14 one-touch smart programs and a stainless steel inner pot, it’s perfect for quick and healthy cooking.
• CeraVe Hydrating Facial Cleanser
  • Gentle yet effective, CeraVe Hydrating Facial Cleanser removes dirt and oil while replenishing moisture. Formulated with ceramides and hyaluronic acid, this non-foaming cleanser maintains the skin’s natural barrier, leaving it soft and refreshed. Suitable for normal to dry skin types.

Use Google Merchant Center Feed Attributes to Include Keywords

Apart from the title, description you can also optimize the following attributes:

Product Type (product_type): This attribute allows you to categorize your products based on your own taxonomy, providing additional context to Google.​

• Categorize your products in detail, such as “Electronics > Audio > Headphones > Wireless Headphones.”​
• Use search terms that potential customers use when searching for your product.​ You can get a glimpse of these search terms through a search terms report on your Google Ads account. 

Read Also: A Guide to Google Shopping Feed Taxonomy

Google Product Category (google_product_category):

• Choose the Google product category that best describes your product to enhance relevance.​
  Stay updated with Google’s taxonomy changes to maintain accuracy.

Read Also: Product Type Vs. Google Product Category

Brand (brand): 

• Incorporating your brand name in your feed can help users find your products. 
• Maintain consistency in brand names across your feed, ads, and landing page.  

GTIN & MPN: 

• Ensure that you provide correct GTIN and MPN identifiers, as these are crucial to identifying and matching your products accurately. 

Additional Attributes: 

• Incorporate attributes such as Color, Size, Material, and Pattern to further improve your product feed. These attributes can be used in product titles and descriptions as we saw in the examples.

Google Shopping Ads Negative Keywords

Negative keywords are a practice of excluding search terms from your campaign so as not to trigger your ad when a user searches for these search terms.

This practice helps you focus only on keywords relevant to your business, boosting conversions and ROI.

Negative Keywords Examples

• If you’re selling hair brushes, you can add negative keywords like toothbrush.
• If you sell eyeglasses, add negative keywords such as glass, wine glass, etc. 

How do you add negative keywords to Google Shopping Ads?

Step 1: Go to your Google Ads account >> click the “Campaigns” icon >> Click “Audiences, keywords, and content” >> Click ” keywords” >> click the negative keywords tab. Now click on the “+” icon to add negative keywords.

Step 2: Select a campaign. Add negative keywords, or you can select a negative keyword list if you did create one in the past.

Here’s how to add negative keywords:

Start typing or pasting one negative keyword per line in the text field.

• To add broad-matched negative keywords, add the synonyms, singular version, plural version, and other variations. For example:  jar, mug and mugs.
• To add a negative phrase-matched keyword, use quotes. For example, “black dress.”
• To add a negative exact-matched keyword, use brackets. For example, [hair cleanser]

Step 3: After adding the negative keywords, click on “Save.”

We are clear about how to add negative keywords, but how do you find them?

Let’s find out!

• Brainstorm a few potential negative keywords depending on your product category, customer demographics, etc. For instance, if you only sell hoodies for women, potential negative keywords could be ‘hoodies for men,’ ‘t-shirts,’ ‘shirts,’ etc. Add them to your list to prevent your ads from appearing for these search terms.
• Use the search terms report in your Google ads account to find irrelevant terms related to your business and keywords that are not driving conversions. To access your search terms report, Select the relevant Shopping campaign >> click on “Keywords” in the page menu >> then select “Search Terms.”
• Use Google Keyword Planner to develop a refined list of negative keywords. We will learn more about the keyword research process in the following sections. To jump to the keyword research section, click here. 
• You can also include spelling mistakes or variations of your negative keywords.

How To Research For Google Shopping Ads Keywords?

Let’s explore keyword research tools and methods. You can use these keywords to optimize your product feed.

Use Google Keyword Planner for Search Insights

Here’s a step-by-step process to find keywords:

STEP 1: Find a Focus Keyword

Identify a focus keyword to describe the product. This should be 2 to 3 words long. For example, look at this product promoted on Google Shopping Ads and Amazon as well:

The product is a glove. Look at the title. As we already discussed, keywords are at the beginning of the sentence. 

From this title, you can say that ‘leather gloves for men’ is the keyword. Now, this is considered your focus keyword. 

Likewise, you can get the focus keywords for the product you’re selling. You can browse products on Amazon, Aliexpress, etc., to find an ideal main keyword for your product. 

STEP 2: Keyword Research Tool

Go to your keyword research tool, such as Google Keyword Planner, SEMRush, Ahrefs, etc., and put the main keyword you just identified in the keyword explorer search bar.

For demonstration purposes, we are using Google Keyword Planner. 

The next step is to add filters:

• Filter out keywords that relate to adult products. The filter is ‘Exclude Adult Ideas.’
• You can also filter the average monthly searches, which can be between 500 to 1000 based on your product.

STEP 3: Look at Individual Keywords

• As you enter the focus keyword in the search bar on a tool like Keyword Planner, you will see a list of keywords on your screen. These are the secondary keywords you can use for your product. 

But, you must check for:

• Relevancy: The best way to find out if gloves for men is a relevant keyword is to perform a Google search. If you find similar products, then you are on the right path.
• Search Volume: See if the keyword falls between 500 and 1000 range. If yes, pick them. 

STEP 4: Incorporate Keywords into Your Product Feed

• Now that we have collected a good number of focus and secondary keywords try to insert these keywords naturally into your product details, such as titles, descriptions, and other attributes; otherwise, this might act against you, as Google does not encourage keyword stuffing. 
• You can use the focus keyword three times in your product description. 

Analyze Search Terms Report in Google Ads

We have already accessed this report. To use it, you just have to go to keywords and select a shopping campaign. Now, let’s look at how to use this report to find highly profitable keywords.

The search term report helps you understand the following:

• Which keywords are converting the users?
• Which queries are irrelevant or not performing?
• Where to focus your budget for better ROI?

Steps to Analyze the Report for Profitable Search Queries:

Source – surfsideppc

• Find High Profitable Queries: After accessing the report, look for high-performing search queries. How? Filter by high CTR, conversions, or low cost-per-conversion. The keywords you see after applying the filters are your profitable queries—users who searched these terms are more likely to convert.
• Add Terms as Keywords: If you notice that a search query is driving results but isn’t a keyword, add it to your campaign. Additionally, use exact or phrase match types to control how closely the user’s query must match your keyword.
• Identify Irrelevant Queries: Look for queries with high impressions but low CTR, no conversions, or high bounce rates. If you find any, know that these are your irrelevant queries. Hence, add them as Negative Keywords.

Source – Rockstar marketing

Spy on Competitor Keywords with Competitive Analysis Tools

You can use advanced tools like SEMRush and Ahrefs that provide you with in-depth insights into your competitor’s keyword strategy. Here’s how:

Here’s how to find competitor keywords using the Ahrefs tool:

Look for Paid Keywords: Login to Ahrefs >> Site Explorer >> enter a competitor’s domain >> navigate to the paid keywords report to discover the terms they’re bidding on. 

Look at this example below. We searched for Aveeno on Ahrefs and found that they are targeting these paid keywords. If you’re a similar brand, you can make use of these keywords in your product feed.

Review Ad Copies: The Ads report in Ahrefs allows you to access your competitor’s ad copies and view the content and structure of their paid advertisements. 

You can view this report by selecting the Ads option on the left-hand side of the menu.

Analyze Landing Pages: Check the paid pages report to identify which pages competitors direct their paid traffic to, providing insights into their promotional strategies. 

You can do so by clicking the paid pages option just below the Ads.

Additionally, you can compare your keyword list with that of your competitor and find high-profitable keywords you have missed out on. Monitor your competitor’s ad strategy to stay up-to-date with market trends. Go to Site Explorer >> content gap tool> enter your URL and competitor URL to identify keywords where they rank, but you don’t.

Leverage Google Trends for Seasonal and Trending Keywords

Follow these steps below for finding keywords on Google Trends:

1. Go to the Google Trends website.

2. Explore Keywords

• Enter a Keyword: Enter a search term related to your industry or product. Let’s consider sunglasses as an example. Fill in the details for country, category and you can analyze the data for a day, year and more than 5 years. Select the time and you will see a graph.
• This graph indicates the demand of the product over the time period you have chosen. For the sunglasses example, we selected 5 years. Which means, we are analyzing the popularity of the product for the past 5 years. 

• Analyze the graph to understand how search interest fluctuates throughout the time period. This helps you identify peak seasons.

3. Identify Seasonal Patterns

• By adjusting the time frame for 5 years or so, you will able to spot interest spikes and declines. Look for a consistent period of spikes in interest to launch your ad campaigns.

4. Find Out Related Search Queries

• Related Queries: Scroll down to find the related queries section. This section reveals terms that users frequently search along with your focus keyword.
  
• Focus on Rising Queries: Identify emerging keywords labeled as “Rising,” which may represent upcoming trends or shifts in consumer interest.

5. Refine by Category and Region

• Select Relevant Categories: Filter the category dropdown to select the specific category your product falls into to refine your search.
• Region-specific Insights: Adjust the region to understand where certain keywords are more popular and improve your targeting options.

Best Practices For Google Shopping Ads Keywords

For the purpose of this article, we researched and found some tips and techniques for optimizing your product feed and campaigns for Google Shopping Ads. These include some of the best practices adopted by Google ads experts, experienced e-commerce merchants, and Shopify Experts.

Create Product-themed Shopping Campaigns

Let’s start with an example. For a skincare brand, there might be several product categories such as moisturizer, face serum, cream, face oil, gel, etc. 

If your product also falls into such criteria, the best practice is to create a campaign for one particular product. For instance, one entire campaign for face serum and another for moisturizer.

If you club both these products under one campaign, there is a chance that negatives (negative keywords) applicable only to face serum are applied to moisturizer too. This adversely affects the conversions of the moisturizer product. 

Hence, create product-themed campaigns to ensure that negatives apply to specific products and yield better results. 

Two-Tier Shopping Ad Structure

A two-tier shopping ad structure helps you control bids based on the search terms the user enters on the search engine.

This ad structure involves prioritizing your campaigns with high priority and low priority.

How does it work?

• You create two shopping campaigns for the same product, let’s say aviator sunglasses. Name them: 1. Aviator sunglasses – high priority – low bid and 2. Aviator sunglasses – low priority-high bid.
• This strategy involves bidding low for a high-priority campaign and bidding higher for a low-priority campaign. 
• The next step is finding high-converting search terms for your product. You can do so using the search terms report. Identify highly-converting search terms from the report and add them as negative keywords for a high-priority campaign. 
• Yes, that’s right. You add them as negative keywords. 
• By doing so, you are indicating that Google should display the low-priority campaign. The low-priority campaign has higher bids, so it has higher conversion rates.

Please understand that this strategy helps you identify the best search terms for your product.

Based on our research, we found that this strategy is working well for many advertisers with improved conversion rates. 

Implement Three-Tier Shopping Ad Structure

Unlike the two-tier ad structure, this method allows advertisers to understand which products appear for specific search queries. The three-tier structure involves having different campaigns, with high priority, medium priority, and low priority. Each campaign focuses on different products.

High-priority Campaign: If you’re running a sale on a few products. Use this campaign to target products that are on sale and best sellers. Add negative keywords so that it targets the search queries relevant to sales alone. 

For example, ads from this campaign will appear only when a user is looking for a sale on products.

This approach is ideal for promoting products on sale or best-sellers, as it attracts a broad audience.

Medium-priority campaign: Create another campaign that targets the best-performing products that are not on sale and do not have optimized product titles. 

This campaign aims to attract traffic left untouched in high-priority campaigns. 

Low Priority Campaign: Create a third campaign to cover all the products without any negative keywords. This campaign aims to drive traffic for more generic and less competitive search terms.

This three-tier ad structure allows for strategic bidding and better control over which products appear for specific queries. This structure gives you better insights into the search terms working for your shopping ads. 

Use Google Search Console to Mine Organic Keywords

Google Search Console is a tool that shows the list of keywords your product pages rank for organically. 

Here’s what you can do:

• Identify the keywords your product pages are already ranking for. To do this, go to the search console and simply enter the product page URL using the search results option. You will find it on the left-hand side of the menu. 
• After entering the URL, a list of keywords will appear below. These are the keywords your product page is already ranking for.

• Make a list of those keywords.
• Cross-check these with your product feed (titles, descriptions) and landing pages. Check if any highly relevant keywords are missing; if yes, add them to your:
  • Product titles in the feed
  • Product descriptions
  • Landing page

This practice ensures that you’re not missing out on keywords that are driving organic results.

Use Data from Search Terms Report

Go deeper into the search terms report. This time, focus on search queries that have been converted.

Here’s how:

• Go to the report and look at keywords with high conversion rates. Identify keywords that are converted.
• Locate the product that was sold in your feed.
• Now, look at the product’s feed (title, description) and landing page.
• Check if the converted keyword is already present in these attributes. If not, here’s an opportunity to add it. 
• Add the converting keyword to the product’s feed and landing page. 

This practice helps boost conversions and sales. 

Structuring Shopping Campaigns for Brand Owners

If you are a brand owner, it is crucial to structure your Google Shopping campaigns to balance branded searches and new customer acquisitions.

Here’s a recommended approach from Shopify Experts:​

• Standard Shopping Campaign: Create a Standard Google Shopping Ad campaign targeting search terms that include your brand name. For example, if your brand name is Starley, use search terms similar to Starley sunglasses, Straley square sunglasses, etc, in your feed. This ensures that users searching for your brand are directed to your products, leading to improved conversions.
• Performance Max Campaign: Set up a Performance Max campaign to acquire new customers through non-branded search terms. Remember to exclude brand terms by adding negatives to prevent overlapping with the standard campaign. This strategy encourages Google’s AI to focus on finding new customers without relying on existing brand awareness.

Some Additional Tips From E-Commerce Merchants:

• If you’re struggling with sales through Google Shopping Ads, try increasing your budget based on your product and competition.
• Add only the irrelevant search terms to the negative keyword list and those that don’t bring you sales.
• Add a good number of negatives that will increase the click-through rate.
• Optimize the following for Google Shopping Ads: high-quality images for higher CTR, product title, product description, landing page, negative keywords for accurate targeting, and set up competitive pricing.

BONUS: Google Shopping Ads Shopify

For Shopify merchants promoting their products on Google Shopping Ads, you can use AI-powered product feed management tools that enable you to create, optimize, and manage your shopping feed. 

One example of such an app is AdNabu. AdNabu is a Built-for-Shopify product feed app that specializes in Google Shopping Feed. 

It has advanced features such as: 

• AI-powered product feed management tool to optimize product titles and other attributes for Google Shopping. 
• Keyword Suggestions: The Keyword suggestions feature lets you source highly relevant and profitable keywords directly from Keyword Planner. 
• Exclude Keywords: Similar to adding negative keywords in Google Shopping Ads, AdNabu recently introduced a feature that allows you to exclude keywords from showing up your products on certain search terms.
• Product Score: Improve product data quality by getting detailed scores for each attribute and recommendations to enhance your product listings.

Sounds amazing, doesn’t it? This is a little preview. AdNabu has more features, like bulk editing, instant Shopify sync, a Shopify headless store, and more in the store. You can install the app from the Shopify app store and try it out for a 14-day free trial. Additionally, the app offers a freemium plan, allowing you to upgrade to meet your needs.

Conclusion

Adding keywords to your Google Shopping Ads is all about making your products easier to discover and more relevant to the right shoppers. By thoughtfully using keywords in your titles, descriptions, and feed data, you set a strong foundation for better visibility.

We hope this blog gives you an understanding of how to improve conversions by optimizing product feed and shopping ad campaigns. 

FAQs

Do Google Shopping Ads use keywords?

Google Shopping Ads do not use keyword targeting. However, merchants can optimize the shopping product feed using keywords. You can optimize attributes such as title, description, product type, category, etc, so as to enable Google to trigger your ad. 

Do match types work in Google Shopping Ads?

No, match types like broad, exact, and phrase match do not work with Google Shopping Ads. Google Shopping Ads considers the product feed submitted to the Google Merchant Center. When a user enters a search term, Google scans for relevant information in the product feed and triggers the relevant product as a Shopping ad.

How can I improve the performance of my Google Shopping Ads?

Optimize your product feed, including product titles, descriptions, and images. Provide accurate data for price, availability, GTIN, and product type, and ensure the product data is up-to-date. Additionally, improve your shopping ad campaign structure and bidding strategies. 

Why are my Google Shopping Ads not showing for relevant searches?

This could be due to missing or incorrect attributes for the title, price, image, URL and product category taxonomy. Other reasons could be due to campaign structure, budget, and bidding strategies. Review any errors in your Google Ads account and fix them.

How to add keywords to a shopping campaign?

You can’t add keywords for shopping ads in a traditional way that is similar to text ads. However, you can perform keyword optimization in product feed information such as titles, descriptions, product types, and more.

How do I use keyword insights to improve Shopping performance?

Check the Search Terms report in your Google Ads account and improve your product titles and descriptions. Based on the report, use negative keywords to filter out poor matches.

Should I include keywords such as brand and product in my titles?

Yes. Including brand, color, size, and product type can help Google better match your products with the user’s search intent.

Is there a keyword bidding strategy for Google Shopping Ads?

While you don’t bid on keywords directly, structuring your campaigns with priority levels and segmenting products can help control which products show for which queries.