How to Set Up Dynamic remarketing on Shopify

How to set up dynamic remarketing on shopify? 

If you’re running Shopify Store, you know that generating leads is essential to your success. But generating leads isn’t easy. That’s where dynamic remarketing helps you target your leads based on what they’ve searched on your website.

This guide will show you how to set up dynamic remarketing on Shopify step by step. So don’t miss out – jump into the guide and learn everything you need!

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What is Dynamic Remarketing?

Dynamic remarketing is a marketing technique that allows you to target people who have recently visited your store or shown interest in your products. This can be incredibly effective in attracting new customers and increasing sales.

To set up dynamic remarketing on Shopify, you’ll need to create a custom audience. This group of users you want to target with your ads will include all the users who have interacted with your store in some way (either through buying something, leaving a comment, or subscribing to your newsletter).

Benefits of Dynamic Remarketing

There are a few key benefits of using dynamic remarketing:

1. Re-engage with those who visited your Shopify Store:

Dynamic remarketing can help you recapture lost visitors by identifying and displaying ads to them that are relevant to their interests and preferences. This will ensure that they know about your products and services and can buy them if they’re interested.

2. Use other Google Display Platforms:

The Google Display Network is a massive database of digital ads that advertisers can use to reach potential customers across the web. Using dynamic remarketing, you can place competitive ad bids based on your target audience’s browsing history, allowing you to reach them with an ad campaign tailored to their needs.

3. Ads That are Targeted by Demographic Details:

You can also use dynamic remarketing to target ads based on your customer’s demographic data. This information includes age, gender, location, interests, and more. This will allow you to target ads specifically at people who are likely to be interested in what you have to offer.

4. Setting Competitive Campaign Bids:

Dynamic remarketing is a great way to help your business stay competitive. By placing competitive ad bids based on your customer’s past behavior, you can reach them more effectively and convert more leads into customers.

5. Implement Comprehensive and Detailed Data:

Dynamic remarketing also allows you to track the results of your campaigns and make adjustments as needed. This allows you to generate more leads and conversions while reducing advertising costs.

How does Remarketing differ from Retargeting?

Remarketing and retargeting are two closely related marketing practices that use digital ads to reach people who have previously visited your website or interacted with your brand.

Remarketing is a marketing strategy that uses past customers (or potential customers) to promote relevant content or offers to them again. This can be done through email, social media, or website ads.

Retargeting, on the other hand, is a more general term that refers to any form of advertising that targets people who have already shown an interest in your product or service. This could include ads served on websites they visited before (or after) and through email or social media channels.

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Types of Remarketing Campaigns

1. Email remarketing:

Email remarketing lets you send targeted emails to past customers based on the items they’ve purchased or looked at on your website. This is a great way to remind them about products they might be interested in and sell them additional products or services that match their interests.

2. Facebook Remarketing:

Facebook Dynamic Remarketing allows you to target people who have liked or commented on a post on your company’s Facebook page. This allows you to reach people interested in your business who may not visit your website directly. You can also use this feature to promote specific content posts on your Facebook page or to send out targeted ads based on interests that you know your audience has. 

3. Dynamic Remarketing using Google ads:

Google AdWords Dynamic Remarketing is a form of remarketing that allows you to target people who have interacted with your ad or site in the past. This means that you can reach people who have seen your ad but never clicked on it, as well as people who have clicked on your ad and then left the page.

This remarketing is especially useful for targeting customers who have already bought from you, as you can remind them about your products or services. You can also use it to re-engage lapsed customers who may have forgotten about your brand.

How to set up an Email Remarketing Campaign

If you’re looking to run an email remarketing campaign, you must follow a few simple steps. Here’s a guide to help you get started:

1. Choose your target audience

The first step is to decide who you want to reach with your campaign. This will depend on the product or service you’re selling, so it’s essential to have clear targets. You can use demographic data (such as age, sex, etc.), behavioral data (like what pages individuals visit on your website), or interests data (like what topics they’re interested in) to target your ads.

2. Set up your targeting criteria

Once you’ve identified your target audience, the next step is setting specific criteria for targeting them. This will include the type of ad you want to run and the budget you have for advertising.

3. Create your ads and campaigns

Now that you know how many ads will be run and what criteria they’ll be based on, it’s time to create them! You can use templates or create custom ads based on your collected information. Once all of your ads are created, it’s time to schedule them and track their results…

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How to set up a Facebook Remarketing Campaign

Step 1: Click the Facebook Ads Manager.

Click the Facebook Ads Manager on the Shopify admin panel.

Step 2: Choose (+) Create.

Choose + Create from the menu bar. 

Step 3: Set up your campaign.

Set up your campaign the same way as any other ad campaign you set up on Facebook. As your goal, decide between Catalogue Sales, App Installs, Lead Generation, Conversions, Traffic, or Messages.

Step 4: Set up the campaign’s goal

Set your campaign’s goal and choose a conversion rate you’re happy with. You can choose your catalog at the campaign, ad set, or ad level, depending on the goal of your campaign.

Step 5: Finish your Facebook dynamic ad

Finish your ad by clicking the ‘Done’ button at the bottom of the window.

Step-by-Step Guide to Dynamic Remarketing on Shopify using Google Ads

1. First, Log in to your Shopify store account.

2. Before creating a Campaign, create the “Audience List”.To Create an Audience List, Go to Tools & Settings > Audience Manager > Audience List. Click on the (+) icon in Audience List and enter your target audience (Shopify customers who have visited your store in the past) into the targeting section, and click Save & Continue.

How to Set Up Dynamic remarketing on Shopify - AdNabu

3. After Creating an Audience List for a dynamic remarketing campaign, Click Campaigns from the page menu. Click the (+) icon, then select New campaign. 

4. Select ‘Sales’ as your campaign goal. After selecting the goal of your campaign, Click ‘Display’ as the campaign type and click the continue button. Then, include your website URL for people who want to visit your site.

New campaign - How to Set Up Dynamic remarketing on Shopify

5. After creating the campaign Goal, add parameters like Name, Location, Budget, and Bidding Details, and then click Continue. 

Dynamic Ads - How to Set Up Dynamic remarketing on Shopify

6. On the “Campaign settings” page, Click More settings. Expand the “Dynamic ads” section, then click Enable dynamic remarketing.

7. Select your targeting options in the “Targeting” section. You can choose to target specific customer segments or geographic areas.

8. Last, create your responsivity settings and hit ‘create.’ Your campaign will now be live!

How to set up Dynamic Remarketing on Shopify Using Adnabu Retargeting for Google Ads App

Adnabu’s Retargeting for Google Ads App is the perfect solution for any Shopify store that wants to advertise its products and services to the right people. Our powerful App helps you target your ads to the right people, keeping them informed about your products and services more personally.

This App automatically creates the retargeting tag and implements it across all the pages on your website. This makes it easy to re-engage customers who have left your site or have not made a purchase. You can also create audiences in Google Ads accounts to take advantage of any new campaign. To set up dynamic remarketing on Shopify Using our App, Follow these Easy Steps:

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1. To set up Adnabu’s Retargeting for Google Ads, you’ll first need to sign in to your Shopify store.

2. After you’ve logged in, Install Adnabu’s Retargeting for Google Ads App and connect your Google ads account. Choose the Google ads account, merchant center, and target country where the pixel is to be placed.

3. The audience list will be visible in the audience manager once you have integrated our Google Ads Dynamic Re-marketing App, as per the image below.

4. Make a remarketing campaign with three ad groups, i.e., Previous Customers, Cart Abandoners, No action visitors, and Include audiences.

5. One more important thing while creating a campaign is to include a hostile audience because it ensures that customers who abandoned their shopping carts aren’t the ones you are targeting.

FAQ on How to Set Up Dynamic Remarketing on Shopify 

1. What is Dynamic Display Remarketing?

Dynamic display remarketing is a technique that allows you to continue marketing to customers who have already visited your website. This is done by retargeting them with relevant adverts based on their browsing history and interests. Doing this can increase your business’s conversion rates and sales volumes.

Dynamic display remarketing helps you reach these customers with relevant ads tailored to their interests and behavior. Once these are identified, ads focused on those topics will be served to the customer base of your website. In addition to targeting individuals based on past visits, dynamic display remarketing enables you to target people interested in specific products or services you offer.

2. How do I set up Google dynamic remarketing on Shopify?

First, to set up dynamic remarketing on Shopify, ensure you have a Shopify account and an active store. Then, go to the Ads section of your store and click on the Add New Ad Campaign button. Next, follow these steps to set up your Google Ads campaign:

1. Sign in to your Google Ads account.

2. Click on the Page Menu tab and select campaign.

3. Click on the + icon Create New Campaign.

4. then, Choose your Campaign Goal & Type.

5. Give the website address you want people to go to.

6. Enter the campaign name and continue.

7. Click Next after entering your bid information and your budget.

8. Select “More settings” from the “Campaign settings” page.

9. Select Use dynamic ads to feed for customized ads after expanding the “Dynamic ads” tab. Choose your targeting options in the “Targeting” tab.

10. Make responsive display ads for your websites, Then select Create campaign.

3. Which users could be targeted with dynamic remarketing to bring them back to a website?

Dynamic remarketing can target users who have interacted with your website in the past, including returning and visiting pages, downloading or purchasing products, and even leaving comments.

4. What is the difference between standard remarketing and dynamic remarketing?

Standard remarketing is retargeting that uses pre-existing lists of customers who have interacted with your site or App. This includes users who have made a purchase, fill out a form, added something to their shopping cart, or responded to one of your emails.

Dynamic remarketing, on the other hand, lets you target ads specifically to people who are browsing online but have not yet made a purchase. This can be extremely valuable for driving traffic and sales toward your website or the product page. Dynamic remarketing can also help you reach people who have already purchased from you but may not be returning because they don’t remember how to get in touch with you or forgot what they bought.

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Conclusion on How to set up Dynamic Remarketing on Shopify

In this article, we have discussed how to set up dynamic remarketing on Shopify. After reading this article, you understand that Dynamic Remarketing can be quickly done on Shopify. Many tools and apps are available to make it easy for businesses, but we’ve made it super simple with our remarketing App.

All users just need to remember to add their customer lists and start showing ads to them! In case someone has not yet signed up for the service, keep reading this blog and learn How to set up Dynamic Remarketing on Shopify can help grow their user base faster than ever before!


CEO and co founder of AdNabu. Exploring the intersection of data and marketing