How to Install the TikTok Pixel on Shopify?

Got a Shopify store and scratching your head over what happens after people see your TikTok ads? There’s one way you can figure it out: By installing a TikTok Pixel. It will help you track their every move, from browsing to buying. Further on, customize your ads for optimal results! And while you’re at it, it’s a good idea to understand your TikTok ads cost so you can plan your budget effectively. But how to install the TikTok pixel on Shopify?

That’s where this blog comes in.

It simplifies the installation process across various methods, from manual setup to using Shopify apps. Not only that, we will also go through the steps to verify the pixel’s functionality. On top of that, you also get some advanced tips to further optimize your advertising efforts. 

So, you’re not just installing the TikTok pixel but also taking your Shopify store’s marketing capabilities to a whole new level.

Let’s begin then, shall we? Let’s pixel your way to success—TikTok style!

If you are already aware of what a TikTok pixel is, you can directly jump to the section where we discuss the different methods of installing TikTok pixel on Shopify.

Overview of TikTok Pixel 

TikTok Pixel is a snippet of JavaScript code that you can add to your Shopify store to track visitor actions. These actions include events like ‘view page’ or ‘purchase’. It helps understand customer behavior, refine ads, and target the right audiences. 

Easy to set up, it boosts ad performance and conversions by offering insights on what attracts and retains customers. Additionally, it sharpens your remarketing strategies, allowing you to reach out again to visitors who didn’t make a purchase on their first visit.

So, with a better grip on conversion tracking, audience targeting, and ad optimization, the TikTok Pixel is your go-to for making smarter marketing moves.

Moving forward, let’s explore the prerequisites for implementing the TikTok Pixel on your Shopify store.

Prerequisites for TikTok Pixel Installation on Shopify

To begin the installation process of your TikTok pixel on your Shopify app store, ensure you’re equipped with the following essentials.

1. TikTok Business Account: Essential for accessing the TikTok Ads Manager to create and manage your pixel. Plus, it also helps you access the full suite of TikTok marketing tools for running ad campaigns. 
2. TikTok Ads Manager Account: You’ll need this to manage your advertising campaigns and the pixel itself.
3. Shopify Admin Access: Required for adding or editing pixel code within your store’s backend.
4. Understanding of Events (Customer Activity) to Track: Know which website actions (like page views and purchases) you plan to monitor with the pixel.

With that, let’s now look at all the methods through which one can add the TikTok pixel to their Shopify store.

Different Methods to Install the TikTok Pixel to Your Shopify Store

First up, we will be looking at the TikTok sales channel app.

Method 1: Installing Through the TikTok Sales Channel App

The sales channel app is the most popular method for integrating TikTok Pixel with your Shopify store. It creates a smooth link between your online store and TikTok’s world. Let’s look at the step-by-step process of how this app helps: 

Step 1: Install the TikTok App on Shopify

First up, navigate to Shopify’s App Store and install the TikTok app. 

Step 2: Connect Your TikTok Business Account

To link your TikTok for Business account, simply follow the prompts after installation.

Step 3: Connect Your TikTok Ads Manager Account

After linking your TikTok for Business account, the next step is to connect your TikTok Ads Manager account. This process will automatically create a TikTok Pixel for Shopify.

Step 4: Create a New Pixel or Select an Existing One

Once your accounts are connected, you have the option to either create a new TikTok Pixel by clicking on the “Create Pixel” button or select an existing pixel to connect with your Shopify store.

Step 5: Choose Your Data Sharing Level

Go to the ‘Settings’ menu in Shopify, and select ‘Data sharing’. Here, you’ll be prompted to choose the level of data sharing you’re comfortable with Standard, Enhanced, or Maximum. Once you’ve made your selection, click the ‘Confirm’ button. 

Note: This step is important for ensuring that your TikTok Pixel accurately tracks user interactions on your site and gathers data that can be used to optimize your ad campaigns.

Step 6: Double-Check TikTok Pixel Activation

Finally, ensure the TikTok Pixel you’ve set up or selected is active in your TikTok Ads Manager account. This verification is crucial for the Pixel to start gathering data on your site.

And you are good to go! 

Method 2: Manual Installation

To manually install the TikTok Pixel on your Shopify store, follow these steps:

1. Create Pixel on TikTok: Log into TikTok Ads Manager, select ‘Assets’, then ‘Events’, and click ‘Create Pixel’.
2. Pixel Type: Choose ‘Website Pixel’.
3. Name Your Pixel: Give it a clear name and opt for ‘Manually install pixel code’. Proceed by clicking ‘Next’.
4. Mode Selection: Opt for ‘Standard Mode’.

5. Copy Pixel Code: Ensure you have the pixel code copied to your clipboard or saved somewhere accessible.

6. E-Commerce Events: Select this option and choose events like “Product Details”, “Add to Cart”, etc., as needed. Set your currency and ensure the statistic type is on ‘Every’. Click ‘Next’.

7. Pixel Setup Review: Review your pixel setup, ideally with your marketing manager, to ensure accuracy.

8. Install the TikTok App on Shopify: Search for “TikTok” in the Shopify app store, install the official TikTok app, and link both your TikTok For Business and Ad accounts. Create or connect your pixel.

9. Insert Pixel Code on Shopify: Access your Shopify store. And then go to ‘Online Store’ -> ‘Theme’ -> ‘Actions’ -> ‘Edit code’. Paste the pixel code between the <head> and </head> tags.

10. Checkout Pixel Installation: Navigate to ‘Settings’ -> ‘Checkout’ in Shopify and insert your pixel code in the ‘Additional scripts’ field.

With these steps, you’ve manually added the TikTok Pixel to your Shopify store. With that, let’s now finally move toward the third and final method of adding TikTok pixels to Shopify, which is through apps. 

Method 3: Using Shopify TikTok Pixel Apps

Shopify apps offer a user-friendly way to add TikTok Pixels to your store. These apps simplify the installation process, providing you with advanced tracking capabilities and additional functionalities that go beyond the standard Pixel setup.

For your reference, we have listed some apps below. Let’s quickly go through them! 

Omega Pixel – TikTok Pixels

• Browser-server event tracking
• Multiple pixel installation
• Unique Events API solution
• Hourly automated product catalog syncs for dynamic and collection ads
• $12.99/month with a 3-day free trial
• Shopify Rating: 4.9 from 215 reviews

Trackify X​​

• Supports Shopify Facebook Pixel and TikTok Pixel integration
• Features Pixel Backup and Advanced Matching in Facebook Pixel too.
• Allows for multiple pixels and detailed data analysis
• Helps in creating custom audiences and retargeting campaigns
• Pricing starts at $29.99/month. 
• 14-day free trial offered

Shopify Rating: 4.9 (747) 

PixelTok: TikTok Pixel Install​​

• Supports multiple TikTok pixels installation
• Provides insights into website traffic, conversions, and revenue
• Features server-side integration and event deduplication
• Free plan for stores with 0 orders, paid plans from $13.99/month

Shopify Rating: 4.9 (44) 

TiXel ‑ Multiple TikTok Pixels

• Effortless creation and installation of numerous TikTok pixels.
• Automatic event triggering, simplifying the tracking process.
• Ability to apply pixels to specific or all products.
• Insightful metrics on traffic sources.
• User-friendly with one-click installation; no technical expertise required.
• Offers a free plan, with its paid plan priced at $6.99/month. 
• 7-day free trial available.

Shopify Rating: 4.8 (144) 

Now that we have answered the question – of how to Install the TikTok pixel on Shopify let’s see how one can verify its functionality. 

How to Verify if TikTok Pixel is Installed on Shopify?

Once you’ve set up the TikTok Pixel on your Shopify store, it’s important to make sure it’s working correctly. Here’s how to check using the TikTok Pixel Helper:

1. Install TikTok Pixel Helper: This is a Chrome extension. Find it in the Chrome Web Store and add it to your browser.

2. Visit Your Store: Open your Shopify store’s website in Chrome.

3. Use the Pixel Helper: Click on the TikTok Pixel Helper icon in your browser. It will tell you if the TikTok Pixel is active on your site.

4. Look for Events: The Pixel Helper shows events like page views or items added to the cart. These confirm the Pixel is tracking correctly.

5. Refresh if Needed: If you don’t see any events, refresh your store’s page and check again.

By following these steps, you can ensure your TikTok Pixel is ready to collect valuable data to improve your ads.

Now, let’s move on to understanding the benefits of this integration.

How to Uninstall TikTok Pixel from Shopify?

We have already learned in detail how to add TikTok Pixel to Shopify. But what if somebody wants to remove/uninstall it? This section helps with that. 

Uninstalling the TikTok Pixel from your Shopify store is a straightforward process. Here’s how to do it:

1. Start by logging into your Shopify store dashboard.
2. Once you’re in, go to the TikTok sales channel and select ‘Settings’ followed by ‘Data Sharing’.
3. In the Data Sharing section, locate the TikTok Pixel you wish to remove and click the ‘Disconnect’ button.

If you prefer removing the TikTok Pixel directly from TikTok Ads Manager, here are the steps:

1. First, log into your TikTok Ads Manager account.
2. Look for the ‘Assets’ section, then choose either ‘Web Events’ or ‘App Events’ based on your setup.
3. Identify the specific pixel you want to delete.
4. Click the three dots next to your pixel’s name for more options and select ‘Delete.’ Confirm the action when prompted.

Advanced Features of TikTok Pixel Integration  

Integrating TikTok Pixel with your Shopify store unlocks advanced features and ensures the latest updates power your marketing strategies. With it, you gain:

1. Advanced Matching: Enhances the accuracy of tracking visitor actions, allowing you to understand how ads influence site behavior.
2. Audience Enrichment: Helps tailor advertising by using detailed data to reach potential customers more effectively.
3. Automatic Updates: Keeps your marketing tools up-to-date without manual intervention, thanks to TikTok’s direct integration with Shopify.

Best Practices and Tips for Effective TikTok Advertising

When integrating TikTok Pixel into your Shopify store for TikTok advertising, following best practices and tips can significantly improve your campaign outcomes. Here are some distilled points:

1. Set Up TikTok Pixel Properly: Begin with key events like View Content, Add to Cart, and Complete Payment to track user actions that matter most for your business​​.
2. Use Advanced Matching and First-Party Cookies: Activate these features for precise ad attribution and better campaign performance​​.
3. Ease of Installation with Partner Platforms: Use the one-click setup available through TikTok E-commerce Partner Platforms, such as Shopify, for a hassle-free Pixel setup​​.
4. Creative Ad Content: Use TikTok’s Spark Ads to transform existing videos into ads, leveraging their higher completion rate for better engagement​​.
5. Optimize Campaign Settings: For new campaigns, select Website Conversions as your objective and start with Add to Cart as your optimization event​​.
6. Use TikTok’s Social Commerce Features: TikTok Shop enables live shopping, shoppable videos, and product showcases directly on the platform, expanding your reach and engaging with a broad demographic of potential shoppers​​.

Other TikTok Articles You Might Like to Read:  10 TikTok Ad Examples that works in 2024 How To Leverage TikTok Lookalike Audiences for Explosive Growth How To Sell On TikTok – A Guide To Getting Started 25+ Viral TikTok Trending Products You Can Sell in 2025 Shopify Audiences: A Detailed Guide

Conclusion 

Wrapping up, using TikTok Pixel on Shopify can elevate your store’s marketing game. It’s a powerful tool to refine your Shopify TikTok ads and reach customers more effectively. 

By understanding and applying the steps and best practices for integration, you’re setting up for better engagement and sales. 

So, now get ready to sprinkle a little pixel magic on your Shopify store, optimize your TikTok feed and watch your sales grow like Jack’s Beanstalk! 

FAQs

1. How can I get a TikTok Pixel?

• To get a TikTok Pixel, you need to create a TikTok Ads account. Once you have an account, you can generate a Pixel by navigating to the Assets section and selecting the Event tab. Follow the instructions to create a new Pixel.

2. Where do I install the TikTok Pixel in my Shopify store?

• You install the TikTok Pixel in your Shopify store’s backend. Specifically, you can add the Pixel code to your store’s theme liquid files or use Shopify’s integrations to automate the process.

3. Can I install the TikTok Pixel without coding knowledge?

• Yes, there are different Shopify TikTok pixel apps that allow you to install the TikTok Pixel without needing to edit code directly. These provide a user-friendly interface to connect your TikTok Ads account with your Shopify store.

4. How do I know if my TikTok Pixel is working correctly?

• After installing the Pixel, you can use TikTok’s Pixel Helper, a browser extension, to verify if the Pixel is firing correctly on your store’s pages. This tool will show you if the Pixel is installed properly and if there are any issues that need to be addressed.

5. Can I track specific events with the TikTok Pixel on my Shopify store?

• Yes, the TikTok Pixel allows you to track specific events on your Shopify store, such as page views, add to cart, and purchases. You can set up these events in your TikTok Ads account to tailor your tracking according to your business needs.

6. What should I do if I encounter problems installing the TikTok Pixel?

• If you encounter issues installing the TikTok Pixel, you can consult TikTok’s support documentation for troubleshooting tips. Additionally, Shopify’s support team and community forums can be valuable resources for assistance.

7. Is the TikTok Pixel compatible with all Shopify themes?

• While the TikTok Pixel is compatible with most Shopify themes, certain custom themes might require additional configuration. It’s important to test the Pixel after installation to ensure compatibility.

8. How does the TikTok Pixel affect my store’s loading speed?

• The TikTok Pixel is designed to have minimal impact on your store’s loading speed. However, like any third-party script, it’s essential to monitor your site’s performance and optimize it if necessary.

9. Can I use the TikTok Pixel for retargeting campaigns?

• Yes, the data collected by the TikTok Pixel can be used to create retargeting campaigns. This allows you to show ads to users who have visited your Shopify store but didn’t make a purchase, encouraging them to return and complete their transaction.

Check Out These Related Articles:

• TikTok Advanced Matching
• TikTok Conversion API
• TikTok Conversion Tracking