E-commerce businesses often face questions about choosing between platforms like Shopify and Amazon. Can you sell on both? If so, how do Shopify users list products on Amazon?
Shopify offers a centralized platform for managing online stores, while Amazon provides access to over 300 million customers, acting as an additional sales channel. For Shopify merchants, integrating with Amazon is an excellent way to expand reach and boost sales.
However, the process can be confusing, and many online resources about Shopify-Amazon integration are outdated. In this guide, we’ll explain how to list your Shopify products on Amazon in five simple steps, helping you move through the integration process with ease and grow your business further.
| Note: This blog talks about selling Shopify products on Amazon and NOT vice versa. The intent is to help Shopify users sell their products on Amazon. |
Table of Contents
Requirements For An Amazon Shopify Integration
- It is necessary to have a Shopify account with a paid plan to access features like bulk product inventory management, among other things.
- You must make a professional seller account on Amazon, which will be the first step in this tutorial, to be eligible for all integration features and apply for restricted product categories.
- You must match the Amazon marketplace with your Shopify store currency for correct functionality. For example, Amazon.com should be matched with US dollars, and Amazon.in should be matched with Indian Rupee.
- Ensure you don’t follow any Amazon fulfillment program like FBA (Fulfillment by Amazon).
Steps on How to Sell Your Shopify Products on Amazon
1. Create a professional seller account
- A professional seller account provides more features and opportunities compared to a personal seller account.
- It is essential to choose a professional account for better access to tools and services.
- Sign up for an account here or through a marketplace specific to your region.
- This account will serve as your Shopify-like dashboard for managing operations.
- Complete the sign-in process and ensure you meet all requirements.
2. Check and get category approval from Amazon
- Amazon has both restricted and approved product categories.
2. Identify the categories relevant to your business and ensure you get the necessary approvals.
3. Visit the overview of categories here to:
- Check if your category needs approval.
- Understand the required procedures.
- Learn the conditions under which you can sell.
4. Ensure proper category approval to avoid future complications.
3. Find a third-party app for Amazon Shopify integration
- After getting the necessary approvals, start the integration process using a third-party app.
2. Since Shopify delisted Amazon as a sales channel in 2021, manual integration is no longer available.
3. Popular apps for integration include:
- CedCommerce Amazon Channel
- Amazon Importer Spreadr
- Shopify’s own Marketplace Connect
These apps offer:
- Ongoing customer support.
- Simplified integration processes.
- Efficient features.
4. Set Inventory Tracking
Moreover, when you integrate Amazon and Shopify, you can access Amazon’s feature called Fulfillment by Amazon (FBA). Although the FBA integration with Shopify has been discontinued, you can still connect the two using alternative methods.
A lot has changed since people used to manually sync their inventory between Amazon and Shopify. Nowadays, it has become the job of the integration application to take care of inventory sync between the two platforms with the manual or the later brought auto option being removed from the Shopify dashboard settings.
You can sync, manage, and customize various features of your inventory to suit your business needs.
| Note: Each application works differently and has its own interface; thus, inventory tracking also differs for each. |
5. Complete the Amazon orders
- Once integrated, Amazon orders will appear on your Shopify dashboard.
2. Fulfill these orders as you would with your regular Shopify orders.
3. Follow Amazon’s strict rules and regulations to avoid complications.
Things to remember:
- You also need to subscribe to their seller plan to use the platform.
- Amazon charges fees on every sale, which can go up to 45% depending on the product.
Take Your Shopify Store To New Heights with AdNabu!
AI-powered Product Feed Management
Smart Keyword Suggestions Sourced From Google
24/7 Support From Certified Professionals
Best Shopify Apps To Sell On Amazon
One of the two apps with a strong market share, CedCommerce boasts of a hassle-free and efficient interface that couples well with a flourishing business. Its basic plan is free, while the paid ones range from $15 to $89.
The second of the two apps that have its stronghold in the Shopify app store, it was laucnhed as an alternate way to use Amazon as a sales channel on Shopify. It offers automatic sync and multi-currency facility all the while being free to use.
While its most expensive plan reaches up to $149, the app also offers a ‘Free Forever’ plan to its customer base, who are smitten with the amount of functionality it provides on various platforms like Amazon. Also, it is well know for its active customer support who are quick to come to your aid.
Formerly known as Codisto, this app is Shopify’s solution to a third-party integration process with other marketplaces. It’s free to use, though it takes a 1% commission capped at $99. The only con is that it is not specifically made for Amazon and thus has less customization and features.
Things to keep in mind with Amazon Shopify Integration
- Make sure to follow Amazon guidelines on handling and delivery requirements. They are extremely strict about their policies, and any mistake can lead to suspension or ban.
- You need to have a return policy in line with Amazon’s to fit in with their system.
- Amazon has its own keyword algorithm, so you would have to input your content details accordingly with due research.
- Make sure to use proper identifiers like SKU values and get them converted to barcodes or UPCs with the help of GS1, an organization recognized by Amazon, when you upload your products on the platform.
Conclusion
For businesses, reaching potential customers is essential, and Amazon serves as a powerful platform to achieve this. With billions of users browsing and purchasing, Amazon handles much of the marketing and retargeting for sellers.
For Shopify merchants, integrating with Amazon offers the chance to combine the strengths of both platforms to drive sales and scale operations. While the process can be challenging, the potential success makes it worthwhile. Carefully consider the effort involved and, if feasible, proceed with Amazon Shopify integration to unlock new growth opportunities.
Frequently Asked Questions (FAQs)
- Which app is the best for Amazon Shopify Integration?
Apps like CedCommerce Amazon Channel and Amazon Importer Spreadr are currently the most popular options in the market for Amazon Shopify Integration.
One should always keep a lookout in the Shopify app store for any other viable substitute, as new applications are constantly being made with updated features.
2. Is Amazon a Sales Channel on Shopify?
Not anymore. Amazon was delisted as a sales channel by Shopify in 2021 and thus spurned third-party apps to help with Amazon Shopify Integration.
3. How do I sync my Amazon inventory with Shopify?
Most third-party applications for Amazon Shopify integration allow the feature to sync Amazon inventory with Shopify. Simply go to your Shopify dashboard and search inventory in the application’s search feature.
4. Can I fulfill Amazon orders through Shopify?
Yes, you will get your Amazon orders on your Shopify orders just like regular orders, and you can fulfill them through Shopify.
5. What fees are associated with selling on Amazon through Shopify?
Both Shopify and Amazon require paid plans to be able to navigate both platforms. Moreover, Amazon takes a percentage of your every sale as a commission to list your product in its marketplace. The percentage depends on the type of product and is fixed by Amazon.
6. Is there customer support available for Amazon integration on Shopify?
Yes, customer support is always available on the Shopify dashboard and will assist with Amazon integration. Though most Shopify Amazon product feed apps have their own customer support team that will assist you if you choose their application for the purpose.
7. Can I use Amazon FBA (Fulfillment by Amazon) for orders placed on Shopify?
Fulfillment by Amazon (FBA) is only offered by Amazon’s own application called ‘Amazon MCF: US Fulfillment’ on Shopify. As the name suggests, it is only limited to the United States though. You need to fulfill the orders on your own if you are using any other integration app.
8. Can I transfer my Shopify store to Amazon?
You can integrate your Shopify store to your Amazon seller account, but there is no option to transfer a Shopify store to the platform completely.
