Shopify and Amazon are the powerhouses of e-commerce sales today. Both platforms are constantly competing to be the top sales channel for merchants.
The monthly audience visiting the Amazon Marketplace adds up to over 197 Million compared to Shopify’s 56.5 Million. However, Amazon hosts a highly competitive market and thus, in comparison, is a lot tougher for e-commerce merchants to crack.
But what if we were to combine the two?
What if you could rake in sales from a higher market reach with Amazon while adding to the standard revenue from Shopify? It is possible with Shopify Amazon Integration.
Integrating Shopify with Amazon will simplify inventory management and allow Shopify merchants to sell products on Amazon directly.
Diversification of your e-commerce sales can help you build credibility over time on multiple platforms, exemplify your reach, and, as a direct result, boost your sales revenue.
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Requirements for Shopify Amazon Integration:
There are a few requirements that every merchant must meet to integrate Shopify with Amazon. They include the following:
- To begin, you need to have an active Shopify store.
- You must create a Professional seller account* (not a personal seller account) on Amazon.
- Next, your currency must match the currency of the Amazon Marketplace, where you aim to sell your products. If you wish to sell in the USA (Amazon.com), your products must match the currency used in the USA.
- You must ensure that your return policy aligns with Amazon’s requirements.
- Lastly, before integration with Amazon begins, ensure the UPC is set right for all your products on your Shopify store. If you do not have the UPC (MPN or GTIN) codes for the products in your store, you can apply for them at GS1.
| If you wish to sell in the USA (Amazon.com), you must have a US-based bank account. To read more about it, click here. |
* A professional seller account allows you to sell more than 40 items per month, access APIs and reports, and clearly understand what you want to sell.
If you are already an existing Amazon Merchant, skip to learn how to connect Shopify to your Amazon store.
Setting Up Your Amazon Seller Account
The first step to creating an Amazon seller account is determining where to sell your products. The marketplace you choose to sell your products on directly correlates to where you create your Amazon seller account.
You can pick from over 50 countries in America, Europe, Asia, Africa, the Middle East, and Australia. Once you have chosen, simply log in or create your seller account from that region’s marketplace.
You can read more about it here.
To create your seller account, you must follow the typical steps:
1. Go to the sellercentral.Amazon.com website and enter your email address, phone number, and other required information. Verify your email address.
You will be taken to this page:
2. Now, enter your business information, such as the location, type, and name of the business.
3. Next, you will be asked to go through a five-step process to collect information about your business and credit card (for payment as a professional seller), verify the authenticity of your business, and add billing information.
4. You will be required to go through a verification process to confirm your identity.
5. Lastly, wait for your Amazon seller account to get approved by Amazon. It can take some time as Amazon is extremely thorough with its verification process.
To go through the process in depth, I recommend watching this video.
Ensure you have your documents and business details, credit card information, and product MPNs/GTINs/UPCs ready before you create an account.
How To Connect Shopify To Amazon?
Different methods have been implemented to reduce the gap between Amazon and Shopify since Shopify stopped supporting the official Amazon sales channel integration on its platform in March 2023.
The most effective ways you can use to integrate Amazon on Shopify include:.
Using Amazon’s Multichannel Fulfillment App (MCF)
Amazon’s Multichannel Fulfillment app allows merchants to integrate their Amazon orders into a single dashboard on Shopify. It is one of the best apps for inventory synchronization on Shopify too.. It has a 4.1 ⭐ rating on Shopify app store.
Setting up Amazon’s official Multichannel Fulfillment App is quite simple.
#1 On your Shopify Admin Dashboard, click the search bar and type Amazon MCF.
#2 Search results for your query will show up in another tab. Click on the ‘Amazon MCF: US Fulfilment’ app.
#3 Install the app, and you will be returned to your Shopify admin dashboard. Here, click on ‘Install’.
#4 You will be taken to the Amazon Seller Central page. Log in to your seller account here and confirm that you would like Shopify to access your account.
#5 The next step is to set up the MCF app. You need to map the FAQs, shipping preferences, app preferences, etc.
| As mentioned above, please note that the Amazon MCF app is only available for merchants based in the US. |
Fulfilling Orders:
To automate your Shopify store’s ‘Fulfillment by Amazon’ process. You can follow these simple steps:
On your Shopify admin dashboard, you can navigate to settings and then the ‘Checkout 🛒’ tab on the left side of your screen. Scroll down to ‘Order Processing,’ where you can see ‘After an order has been paid,’ you can select ‘Automatically fulfill the order’s line items.’
Using Shopify’s Marketplace Connect App
Shopify’s Marketplace Connect app allows merchants to effortlessly sync their inventories, fulfill orders, and keep their inventory consistent across different marketplaces in case of an update within your store. They allow you to do this within the Shopify dashboard itself.
Here are the steps you can take:
#1 On your admin dashboard, search ‘Marketplace Connect.’ You will be taken to the Shopify app store. Click on this app:
#2 Click install, and you will be returned to your admin dashboard. Here, you will see different Marketplaces with which you can integrate your Shopify store. For now, click the ‘Connect Account’ button next to Amazon.
#3 Once you click on Amazon, you will be requested to choose the Amazon marketplace where you want to sell your product (i.e., the region where you want to sell your product).
#4 After selecting the marketplace, you will be required to log in to your existing seller account. That’s all you need to do.
To create listings, follow these steps:
1. Under the Shopify Marketplace Connector app on your admin dashboard, click on ‘Listings’
2. Here, you will see a list of your products. Select the product that you want to list on Amazon. Edit the product details (title, description, price, ASIN, etc) according to your requirements.
3. ‘Enable’ listing. That’s it!
Other valuable tools for Amazon Shopify Integration
Shopify hasn’t supported the built-in ‘Fulfillment by Amazon(FBA)’ integration since March 2023. Merchants have reverted to utilizing third-party apps to manage inventories and fulfill orders across both platforms.
This is a tool that will help you integrate Shopify with Amazon:
Feedonomics is one of the top tools for feed management in the e-commerce industry. The tool can help you integrate your Shopify store with Amazon Marketplace easily. They offer several benefits too.
Many Feedonomics alternatives can also help out with Shopify Amazon integration.
CedCommerce is yet another tool that provides similar services to its clients. They have a free plan and a rating of 4.6⭐ on the Shopify app store. Merchants with larger inventories can opt for CedCommerce.
Channable also offers an Amazon API connection for sellers that want to sell using their tool. Users have commented that it requires a bit of effort to understand the interface, however, many have been satisfied with the assistance provided, tool utility and speedy results.
The process for connecting Shopify with Amazon using these tools is similar to above mentioned integration process, you can install the app and follow the suggested prompts.
Adding Amazon as a Sales Channel
This integration method with Amazon has been discontinued since Shopify doesn’t support Fulfillment by Amazon (FBA) since March 31, 2023. Moreover, other integration methods have proven to be far more effective and offer several other benefits that this method doesn’t have.
Best Practices For Successful Shopify Amazon Integration
Amazon is a highly competitive landscape. Unlike other platforms, users log on to Amazon with the intention to purchase a product. This differentiates A10 (Amazon’s search engine) from other search engines. It ranks products that drive sales higher than other products.
Curating your Shopify listings to perform well on Amazon’s search algorithm will prove beneficial. Your main goal should be to increase the visibility of your products and rank higher in search results on Amazon.
- Take into consideration that A10 will list your products based on these factors:
- Keywords
- Positive reviews
- Sales history
- Conversion rate.
- Conduct thorough keyword research for your industry and discover the exact words your ideal customers use. You can also use the ‘Autofill’ feature to search for similar keywords. Use words like ‘for’, ‘in’, ‘with’, ‘without’, etc., to better understand keyword variants you can use.
- When optimizing product titles and descriptions, ensure you check out the list of product title requirements by Amazon.
- Another critical factor is to ensure that you maintain consistent product information across both platforms. Inconsistent product listings will lead to discrepancies between the two platforms. This can impact customer trust and search result rankings and will hamper your store’s brand reputation.
Amazon Shopify Integration: Common Issues Faced By Merchants
These are the common issues that merchants face during Shopify Amazon integration:
- Product Data sync on both platforms: A mismatch in product information (titles, description, pricing errors, especially during sales, etc) can be easily resolved by setting up automated pricing synchronization, or using a tool to automate the process.
You can set up automated pricing in the Marketplace Connect app by clicking on ‘Listings’, and once you have selected the product you want to list, you can click on the ‘Price’ of the product you want to alter.
Different options will pop up here that will help you set a separate price for the Amazon listing (for example, 10% higher or $2 higher than the price displayed on your website)
- Inventory management: Accurately managing and updating product inventory on both platforms can sometimes result in discrepancies that lead to over-selling or under-selling. This can become a massive issue for your store.
- Another major issue that Shopify store owners face is handling customer reviews and providing feedback across both platforms. This, paired with the ‘returnless refund‘ policy from Amazon, can become challenging to manage.
Conclusion
Amazon is a versatile platform with incredible reach and can help merchants increase sales exponentially. Integrating Shopify with Amazon can be incredibly beneficial for merchants. With the right strategy in place, you can take advantage of both platforms for greater success.
Leverage smart tactics, follow the steps, and stay in tune with updates on both platforms for the best results.
FAQs:
Q: Can I link Amazon to Shopify?
A: Yes, Amazon can be linked to Shopify in multiple ways. Shopify doesn’t support Amazon as a built-in sales channel. However, you can use apps and tools available on the Shopify app store to integrate Amazon and Shopify.
The official Amazon Multichannel Fulfillment app (MCF) can be installed onto your store and synced on both ends (Shopify and Amazon Marketplace) to integrate them.
You can also use Shopify’s official app, Shopify Marketplace Connect, to integrate Amazon and manage orders, inventory, and product listings on amazon from the Shopify dashboard itself.
Q: How do I connect Shopify to Amazon?
A: To connect Shopify to Amazon, you simply need to create a seller account on your preferred Amazon Marketplace. Next, in your Shopify admin, you can choose the Amazon Multichannel Fulfilment app, the Shopify Marketplace app, or any other third-party tool of your choice and integrate Shopify into Amazon in a few steps.
Q: Can I fulfill Amazon orders through Shopify?
A: Yes, you can fulfill Amazon orders through Shopify. Once you have integrated Amazon into your Shopify store, the order details received from Amazon will directly show up on your Shopify admin panel.
Q: Do I need to optimize my Shopify listings for Amazon?
A: Yes, since Amazon has its own algorithm and search engine, optimizing your product listings is crucial. Your Shopify listings should align with Amazon’s guidelines to increase customer engagement, improve rankings, and avoid suspension.
Q: What are the prerequisites for connecting Shopify to Amazon?
A: Before you integrate, ensure you have an active Shopify store, and an Amazon seller account. Your Shopify currency must match the region (Marketplace) where you aim to sell your products via Amazon. Lastly, all your products must have a Universal Product Code (MPN, GTIN, etc).
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