Understanding Shopify Markets For Global Expansion [ 2025 ]

What Is Shopify Markets?

Introduced in August 2021, Shopify Markets provides merchants with handy tools that simplify and streamline cross-border commerce. It offers localized shopping experiences, international pricing, automated duty collection, custom inventory, and many other international sales-focused features to help merchants navigate new markets.

Shopify Markets is explicitly designed to assist merchants in simplifying cross-border sales through inbuilt mechanisms for currencies, language translations, taxes, etc. You can also use it to boost retail and B2B sales (B2B is only available with Plus plans.)

This suite of tools also allows you to customize everything, including catalogs, store themes, domains, currency, etc., to create customized experiences for your buyers for each market.

You can access Shopify Markets with your Basic, Shopify, and Advanced plans; if you need advanced features, you must upgrade to the higher tiers of Shopify. Considering that global eCommerce sales are set to increase to $8.09 trillion by 2028, the time is right for you to expand to international markets. Using Shopify Markets, you can easily expand into multiple regions and consolidate your operations within a single shop.

Setting Up Your First Shopify Markets

Before You Start: Shopify defines markets as a group of one or more regions that you target for expansion. You can start with one and have up to 50 markets in Shopify.

When you create your first Shopify store, the following markets get created for you:

• Primary Market: This market is for the primary region of your sales. It is created based on your store’s address and currency (your domestic market). The settings of this market will determine your store’s default customer experience settings.
• International Market: Shopify lists popular regions where merchants like you want to sell. This market is inactive by default; your customers can’t complete checkout processes until you activate this market.
• Countries You Don’t Sell To: Shopify automatically creates this list of countries and regions your business isn’t selling to. The customers in these countries will see your default Shopify theme, store and currency associated with your primary market when they visit your website, and they won’t be able to checkout.

Additionally, Shopify allows you to create custom markets to match your sales strategy. Custom markets differ from Shopify International markets as they allow you to set customized sales strategies for a single region or a group of regions. On the other hand, International markets allow granular control over each region individually:

• Single-country Markets: If you have a specific audience-targeting strategy, use single-country markets to give those customers a dedicated, localized experience.
• Multiple-country Markets: Create multiple-country markets to group the countries with similar selling strategies. For example, if your prices and shipping are the same for the USA and Canada markets, group them together for management simplicity.

1. How to Enable Shopify Markets

Follow the simple steps below to enable Shopify Markets:

• Log in to your Shopify dashboard and navigate to the admin section.
• In “Settings”, click on “Markets”.
• Next, click on “Add Market”.
• Give your market a name to help you identify it within your Shopify admin. This name is not visible to your customers.
• Go to the “Countries/Regions” section and add the country (or countries) you want this market to target. Click on the checkbox to select as many countries as you like.
• When done, click on “Add Market” to finish.

2. Adding and Managing New Markets

If you do not ship to a region currently, you must activate a new market in the region before configuring shipping and currency. Follow the steps below:

Activate a New Market

• Go to “Settings” and click “Markets” in your Shopify admin.
• Navigate to the “Inactive” section and find the market you want to activate.
• Click on the drop-down menu next to “Inactive” and select “Active”.
• Confirm your actions by clicking on “Save”.

Configure Local Currency

• Start in your Shopify admin and go to “Settings,” then click “Markets.”
• Click on the market you want to configure the local currency for.
• Click on “Products and Pricing” to start.
• Select the “Show prices to customers in their local currency” checkbox in the “Pricing” section.
• Click on “Save” to finish.

Configure Shipping

• In your Shopify admin, go to “Settings” and click “Markets”.
• Select the market you want to configure for shipping.
• Scroll to the “Shipping” section to explore shipping rates and methods available for that market.
• You must ensure that the countries you want to ship to are enabled in Markets settings.
• Create custom shipping zones and assign shipping rates to each zone. If you use carrier-calculated shipping rates, you must also configure your shipment dimensions.

3. Testing Your Market Setup

Once your market is added and activated, test it for functionality. Follow the steps below:

Preview

• Go to Shopify admin, select “Settings,” and click “Markets.”
• Select the market you want to test and click on “Preview”.
• You will now see how your store looks to customers.

Place Test Orders

Place test orders using Shopify’s Bogus Gateway to confirm the safety and reliability of transactions. Use this checklist for a full test:

• Add a discount code for your order.
• Place orders while logged in and out of customer accounts.
• Test all the payment methods offered.
• Confirm that the shipping rates displayed are accurate and updated.
• Place test orders from diverse devices (like laptops, mobile phones, etc.).
• Assess tax calculations by placing orders from different addresses.
• Simulate a transaction failure.

Shopify Markets also allows you to deactivate, remove, and add new countries to a market. Here is how you can achieve these actions:

Deactivate a Market

• Start in your Shopify admin and select “Settings”. Click on “Markets”.
• Navigate to the “Active” section and click on the market you wish to deactivate.
• Click on the drop-down menu beside “Active” and select “Inactive”
• Click “Save”.

Remove a Market

• From your Shopify admin, select “Settings” and click on “Markets”.
• Select the market you want to remove.
• Click on “More actions,” then select “Remove market.”
• Click on “Remove” to confirm the action.

Add New Countries

• Start in Shopify admin and select “Settings”. Click on “Markets”.
• Click on the market you want to add countries to.
• Click “Edit” and navigate to the “Countries/Regions” section. Click on “Edit” again.
• Search for the country or region of your choice and click on the corresponding checkbox.
• Click “Save”.

4. How to Add Translations to Your Shopify Store

Shopify Markets gives you two options to add translations:

• Uploading translated content via CSV files manually
• Using the Translate and Adapt app (default)
• Using a compatible third-party translation app

Uploading Translations Manually Using CSV Files:

Under this method, users are allowed to download a CSV file of the store’s information. You can select specific content you want to export such as blog pages, products, pages, policies, etc. 

Choose the language you want to download the CSV file of (now bear in mind, you will not get translated content). The CSV file essentially contains columns for you to add translated content for that specific language (refer to screenshot below)

Translations have to be undertaken via a translator or yourself. 

This is a downloaded CSV of a Shopify store with the language translation column left empty so users can fill it out themselves. The ‘locale’ refers to the language you would like to translate. 

Export the CSV file:

Here’s how to go about exporting the CSV file for the language you want to add the translations for. 

• Go to “Settings” from your Shopify admin and click “Languages“.
• Click “Export” and select the languages you wish to export. You can also select “All languages” to get translations for all the languages your store supports.
• Select further details like Metafields, untranslated content, outdated translations, etc.
• Click “Export” to get the CSV file emailed to you.

Add translations to the CSV file:

Access the CSV file you downloaded from your store dashboard and add the language translations directly to the CSV file in the “Translated Content” column. Save your changes.

Import the CSV file:

• From your Shopify admin, select “Settings” and click on “Languages.”
• Click on “Import“.
• Click on “Add file” and upload the updated CSV file. Enable “Overwrite any existing translations” to overwrite the existing translations. Then click on “Upload and continue.”
• Review the “Import language with a CSV” option and click “Import“.

Publish the language:

• Once you are done adding translations, go back to the “Languages” option in “Settings.”
• Go to the “Unpublished languages” section and click on “Publish” next to the language you want to display to customers.
• Click “Save.”

Using the Translate & Adapt App (Default)

When you install a language, the translate & adapt app will automatically be installed on your store. 

You have two options here: Manual translations & Automatic translations. 

For manual translations, access the app, select the language and resource you want to translate, enter your translated content into the appropriate fields and click on ‘save’. 

You can further choose to translate selected pages or content like product pages, images, URL handles, and search & filter. For example, you can directly go to the product page from your Shopify admin dashboard and click on ‘localize’. 

For automatic translations, you need to activate each individual language you want to translate. It will take a few minutes for the translations to appear on your storefront. Again, for this you have to access the app and click on ‘auto translate’. There are more options available so please refer to the linked resource. 

Note: Policies cannot be automatically translated. 

Once you have configured the above mentioned settings, you can directly access ‘languages’ and publish the language you translated in Translate & Adapt, and of course don’t forget to review the content before hitting publish. 

The Localize option comes into play when you are adding or editing translations for specific content on your Shopify store. 

Using a Compatible Third-Party Translation App

If you have a big store with a large, dynamic catalog, you need a Shopify translation app to manage swift, accurate, and consistent translations throughout your markets. Some popular translation apps are Langify, T-Lab, Weglot, Transcy, etc. A lot of these apps offer more customizations as well. 

Also, Translate & Adapt has limitations like not supporting certain content types (Shopify forms, collection filters, product images, tags, etc.) and not supporting languages (Bengali, Cebuano, Filipino, Latin, Hawaiian, etc.) 

If your third-party app is compatible with Shopify’s Translations API, then you can manage your translations in the Translate & Adapt app. The content created in these apps will be in the Translate & Adapt app, and vice versa. 

To use a Shopify translation app, install it and follow the instructions.

Read A Detailed Guide On ‘How To Sell Internationally On Shopify‘.

Key Features of Shopify Markets

Trivia: According to a Store Leads Report, Shopify currently runs 2,410,962 live online stores!

Before Shopify Markets, merchants used Shopify Plus’s expansion stores to reach new regions – each market would run on a different store. With Markets, this has changed (you can now reach different countries/regions from a single store), and you get several more features too:

1. Currency Conversions

Markets uses three types of currency:

• Store: The currency you use as Shopify Admin.
• Local: The currency your customer sees in your stores.
• Payout: The currency that Shopify uses when depositing payment in your bank.

Shopify Markets automatically converts your default currency into local currency for all your markets. Do note that the automatic conversion is only available when using Shopify Payments. Instead, when a customer pays in a non-default currency on third-party gateways, the price they pay will be converted into your store currency using the current exchange rate when you capture that payment.

This means the price your customer sees may differ from the product price in your store currency (at the time of capture), and they might end up paying more due to the conversion process. 

You can use a currency converter app (like Nova or MLV Auto Currency Switcher) instead if you use third-party payment portals like PayPal or Stripe.

By offering local currency options to your customers instead of just USD, you can reduce cart abandonment rates by up to 33%.

Markets also provide you with manual currency conversions. Use this feature when you want to stabilize the prices per market in your store (as opposed to having them fluctuate automatically according to dynamic exchange rates.)

Markets offer 136 currency options to localize international customers’ shopping experience. To enable this, go to Settings> Markets> Products and Pricing and enable “Show prices to customers in their local currency.”

2. Domain Options

Domain names can impact the level of customer trust in your store. Localized domain names can reassure the customers that a store is associated with their native language and region, encouraging them to shop.

There are three ways you can have localized domains in Markets:

• Unique Domain Names are distinct for every market. For instance, “example.com” for the default store becomes “example.co.uk” for the UK market.
• Subdomain names retain the original domain but add a prefix for each market. For example, “example.com” becomes “fr.example.com” for the France market.
• Sub-folder domain names give you SEO benefits because they consolidate the website’s authority under a single link. “example.com” for USA customers becomes “example.com/en-ca” for Canadian customers.

3. Multiple Markets

Shopify defines “multiple-country markets” as a group of regions where you sell. Your store will have one primary market, and you can have multiple more markets with unique buyer experiences in each one. For example, each market can have its own localized content, domain name, payment options, and currency.

If you have similar content to show for stores in several regions, you can group them into a single market – and have multiple such markets.

4. Language Translation

Shopify Markets allows you to assign various languages to your store’s markets. The translations in alternate languages are shared across all your store’s markets. You can also set a specific language-market combination for stores to provide more polished localized experiences to customers.

To use the translation and content localization capabilities in Markets, you need:

• To have a Shopify Basic plan or higher.
• An active theme compatible with multiple languages and a language selector.
• The Translate and Adapt app or a third-party translator installed.

When you publish a language, unique page URLs corresponding to each language are created. This streamlines the SEO and makes pages discoverable in their local regions allowing you to run a multi-language Shopify store.

5. Market-Specific Pricing

Localized pricing is necessary to promote sales. According to Shopify reports, 92% of shoppers prefer purchasing from websites that show prices in local currencies. In Markets, you can offer market-specific currencies and go one step further with competitive pricing. Markets enable you to modify product prices for individual markets by 1%, either up or down.

Some countries display prices inclusive of taxes as a practice (for example, prices are VAT-inclusive in the EU). Use Shopify Markets Pro or Global-e to manage duties, shipping, and taxes to facilitate pricing strategies for specific markets. You can customize the shipping methods in each country and choose whether to display prices with taxes.

You also get the convenience of automatic conversion with price rounding.

6. Market Catalogue

Markets offers a unique feature allowing you to create custom catalogs for each market. If you don’t want to showcase all your products in every market storefront, you can use this feature to restrict certain products from specific markets.

This feature excludes the listed products from the specified storefronts, does not show them in the search results, and does not permit customers to add them to the cart.

Even if a customer adds restricted products to their cart in a different market, this feature removes them when the shipping address changes.

7. Shipping

When using Shopify Markets, you have several shipping options available. These include:

• Carrier-Calculated Shipping Rates: These rates are automatically calculated at checkout based on shipment weight, dimensions, and destination address. You can set up carrier-calculated rates for various shipping services, including DHL, UPS, and FedEx.
• Flat Shipping Rates: You can configure flat shipping rates for your customers, allowing you to set a fixed price for shipping regardless of the order details.

If you want to add your shipping carrier, you can connect a third-party shipping carrier account to your Shopify admin. This will enable you to display carrier-calculated shipping rates to your customers at checkout.

Here’s how to do it:

• Create an account with your preferred carrier such as FedEx or UPS.
• From your Shopify admin, go to “Settings” and select “Shipping and delivery.” Find the shipping profile to which you want to add rates.
• Click on “Add Rate” next to the zone where you want to display the rates.
• In the Carrier Accounts section, click “Connect carrier account” next to the carrier you want to add.
• Select “Use carrier or app to calculate rates“. From the dropdown menu, choose the shipping service to which you want to add calculated rates.
• Go to the “Services” section and select the shipping methods you want as options for your customers.
• Click on “Done” and then “Save.”

Common Issues Shopify Merchants Face with Shopify Markets (and Solutions)

Though an excellent solution to centralize multiple markets spread across various countries/regions, Shopify Markets does come with its fair bit of challenges:

1. Product Availability Across Markets

Several merchants have reported that products with insufficient inventory in a region appear as “Available” to customers even though that order can’t be fulfilled. This occurs due to inventory allocation mismatches and sometimes because of product visibility settings.

Follow the steps below to adjust product visibility in markets:

• Go to “Settings” and select “Markets” from your Shopify admin.
• Click on the market you want to modify visibility for.
• Click on “Products and Pricing”.
• Find the product you are trying to publish (or unpublish) in that market and click on “Include in market” (or “Exclude from market”).
• Confirm when prompted.

2. Currency Conversion Fees and Customer Complaints

Yes, Shopify Markets has an FX (foreign exchange) fee set at 2.5% for international orders. The platform handles conversions based on a daily FX rate added to converted prices. Sometimes, the FX fees may not reflect on the checkout page, causing customer dissatisfaction and leading to complaints. You can use manual foreign exchange rate calculations to prevent this issue.

3. SEO and Duplicate Content Concerns

Sometimes, adding a new market to your store may cause SEO issues, dropping the page ranking significantly due to content duplication. This may happen because Google views the content on pages from both markets as the same.

You can use hreflang tags to specify which language and region a web page is intended for. This helps search engines index the pages separately and display the most relevant URL to searchers. For example:

• hreflang=”en-us” href=”https://www.example.com/us/” refers to a webpage for the US audience.
• hreflang=”es-mx” href=”https://www.example.com/mx/” refers to a webpage intended for a Mexican audience.

4. Shipping and Fulfilment Challenges

Although Shopify Markets offers a centralized location to manage all your markets, you may struggle to juggle different shipping rates and deliveries across regions. There are no inherent features to help you streamline these operations.

If your store has complex shipment and delivery operations, you can use other Shopify apps like Easyship to manage your shipments effectively.

For example, you can use carrier-calculated shipping apps to connect directly with shipping carriers and get shipping rates. You can use fulfilment services apps to manage your inventory and efficiently fulfil your orders. You can use custom shopping apps to set unique rates for different conditions.

5. Payout Delays

When using Shopify Markets, payment delays can occur due to several factors, such as:

• Payout Timeline: Payouts from Shopify Payments are deposited into your Shopify Balance account in as little as one business day from the transaction processing date. However, it can take up to five business days for new merchants. Furthermore, transferring funds from Shopify Payments to an external bank account can take up to five business days, in addition to any extra time your bank needs to process the transfer.
• Payout Schedule Changes: If you change your payout schedule, any pending payouts can get delayed until the next applicable date, according to your new schedule.
• Bank Processing Times: After Shopify issues the payout, banks usually need 24 to 72 hours to process and deposit the funds into your account. This also leads to delayed payments.
• Shop Pay Installments: If you have Shop Pay Installments enabled, payouts may take up to three business days after the customer selects this option during checkout.

To minimize payment delays, ensure that your account and banking information are current, and consider using Shopify Balance for quicker access to your funds.

Additionally, you also need to comply with Managed Markets policies to receive payouts on time.

For example, Shopify Payments has a 7-day authorization window for credit card payments. If you miss this window to capture the payment (send credit card information to customer’s bank for payment), you won’t be able to collect the payment at all. Or, you can enable the automatic capture feature as follows:

• Go to Shopify admin and click on “Settings“.
• Select “Payments” and navigate to the “Payment Capture” section.
• Select “Automatically at checkout” or “Automatically when fulfilling“, whichever you prefer.
• Save your changes.

Closely monitor Shopify’s payout timelines and make sure your store conforms with all the policies.

6. Sales Decline After Adding Markets

You may experience a decline in sales in new markets if you enter with poor strategies and don’t localize your content. It may also happen because of increased competition, poor store configuration, and inadequate market research.

You can easily solve these issues by refining your marketing strategies and basing them on thorough market research. For example, localize your advertisement strategies and make price adjustments that resonate with the region.

Best Practices for Using Shopify Markets

Shopify Markets offers immense potential for your business to expand beyond geographical boundaries. With the practices detailed below, you get great returns:

1. Start Small and Expand Gradually

If this is your first time scaling your business internationally, start small. Launching one or two new markets will teach you the nuances of operating a business in multiple regions.

Until you familiarize yourself with all the features and functions of Markets, a smaller number, such as two regions, are easier to manage than twenty.

Get familiar with configurations and fine-tuning, international prices and conversions, payout timelines, and other details on a smaller scale. Once you know how to handle them, you will find it easier to launch new markets. You can also access the Shopify community to get insights on expanding efficiently by asking questions and reading others’ experiences.

2. Use Localized Marketing Strategies

Market research is crucial to inform your entry strategies into new markets. Localizing content is just the start. For your store to succeed, you need tailored promotions, ads, and custom messaging for each market. Localization is about adapting your brand messaging to fit a market’s cultural context. You can consider working with native language experts for nuanced communication, visual element design, and aligning your product offerings to local tastes and standards.

You can also experiment with cultural norms, holidays, and even local humor to create marketing materials for stores in a particular region.

3. Optimize Shipping Options

Trivia: 8.8% of Shopify stores use USPS, followed by 6.2% that use UPS, and 4.1% that use FedEx.

Customers shop confidently when they get shipping carriers they trust. Make sure you provide clear, affordable, and efficient delivery options for each market. This includes clearly specifying shipping and delivery costs to customers through well-outlined policies and terms.

You must also consider the cost of returns. You should assess the best way to store returns locally for all markets. It will help you avoid incurring expenses on shipping the smaller products back to your primary location.

Furthermore, choose your carrier carefully because not all carriers cover all locations in a specified region. Some may offer express deliveries or shipment guarantees, while others may not.

4. Stay Updated on Regional Regulations

Always research the local regulatory and legal landscape thoroughly before entering new markets. Develop a mechanism for staying updated on applicable taxes, duties, and other compliance requirements to avoid disruptions to your business.

Complying with all the regional regulations and laws will also help you receive timely payouts.

5.  Managed Markets (Previously Shopify Markets Pro)

Managed Markets improves the cross-border management capabilities in International Markets. In addition to tools to set up and manage sales in new regions, Managed Markets (powered by Global-e) provides scalability and optimization directly from your admin dashboard.

Managed Markets makes Global-e the merchant of record, making it the legal entity responsible for sales. This defers the responsibility of adhering to local laws and regulations from you to Global-e (merchants who don’t use Managed Markets remain as merchants of record and are responsible for compliance on their own).

Use Managed Markets to leave the complexities of selling to international markets to Global-e. This includes operations like tax remittance to local authorities, providing local methods of payment, managing taxes and import duties, etc.

Further reading: Here is some more information on requirements and considerations for using Managed Markets, setting up Managed Markets, and Merchant Service Terms.

How to Manage and Optimize Multiple Markets

Use the tips below to set up smooth-functioning international storefronts that convert:

1. Centralized Market Management in Admin

You can oversee your store operations in multiple regions using the Shopify Markets dashboard.

[Source]

Some of the key features of this dashboard enable you to:

• Create multiple markets in different countries or regions with tailored settings.
• Localize pricing for each market to attract the local audience. Using the dashboard, you can even set specific prices for each region.
• Translate market languages in a few clicks using the Translate & Adapt app to provide content in native languages across various markets.
• Set payment options, including activating or deactivating local payment methods.
• Configure shipping zones for various countries or regions right from your Markets dashboard.
• Manage inventory by setting allocation based on region from a centralized location.
• Analyze store performance by tracking sales data, conversion rates, orders, and other metrics for every market on a single interface.

All of these features are available in the Settings> Markets section of your dashboard. Select the market you want to modify from the list in this section and quickly launch changes without switching windows.

2. Customizing Preferences for Each Market

Shopify Markets makes applying custom preferences to every market you run simple. All the preference configurations are available in the Settings> Markets section of your dashboard, which displays a list of all the countries or regions you have a storefront in.

Select the market you want to configure for preferences and modify:

• Pricing: Set different prices for every market by choosing currency and adjusting prices. Display prices inclusive or exclusive of tax depending on the region’s common practices.
• Language: Provide exemplary customer experiences by localizing the storefront content in native languages. It facilitates customer communication and acts as a catalyzer for sales.
• Theme: Modify the storefront theme based on the trends and preferences of a specific market. You can modify sections and blocks on the target website to edit page structure to cater to the local audience. To change the theme of one of your stores, follow these steps: From your Shopify admin, go to Online Store > Themes. Find the theme you want to publish in the “Theme Library” section. Click “Customize” for the theme you want to edit. On the top bar of the Theme Editor, click “Publish”. To customize the theme for a specific market, use the Market drop-down menu in the theme editor to select the market you want to customize. The changes you make will apply only to that specific market.
• Product availability: Control product visibility in various markets to adjust to demands or comply with local regulations.
• Tax and duties adjustments: Include taxes in the product price or display them at checkout, depending on regional practices.
• Shipping: Set shipping rates in local currencies, set shipping zones, use carrier-calculated shipping rates, etc., for each region.

3. Continuous Optimization

Continuous optimization is an ongoing process of making small adjustments to your store and markets (like localizing the theme, updating prices and taxes, etc.) These data-driven changes improve your product listings, finetune pricing, make marketing campaigns more effective, and enhance customers’ checkout experiences.

Here’s how you can improve your store:

• Data analysis: Review your markets’ metrics regularly. This includes monitoring KPIs like website traffic, bounce rate, conversion rate, and average order value. These help you identify areas for improvement in your store.
• A/B testing: Conduct split testing on different storefront elements to identify the version your customers interact with the most. For example, test buttons, product descriptions, pricing, etc., to find the best matches.
• SEO optimization: Keep product titles and descriptions updated and relevant with the latest keywords. Provide meta tags to improve search engine ranking to drive more traffic to your Shopify store.
• Conversion Rate Optimization: For conversion rate optimization of your Shopify store, you must focus on refining elements that will propel potential customers to make sales. Refine elements like website design, calls to actions, navigation, streamlining your checkout process and more.

Conclusion

Shopify Markets helps your business explore new regions and audiences. It streamlines cross-border operations by automating the calculation of taxes, duties, and shipping fees. With Markets Pro, you can even get a guarantee on the rate of duties and import taxes at checkout.

Expanding eCommerce operations to new regions has never been easier. Shopify Markets is a revolutionary suite of tools and functions that consolidates your global markets into a single, easily manageable store.

If you want to grow your business beyond boundaries, Shopify Markets may be the tool you need. Explore Shopify Markets today.

FAQs

1. Shopify Markets allows merchants to localize which feature for different regions? 

Merchants can localize features like language, payment options, prices, and shipping options for every region.

2. What is Shopify Markets Pro? How is it different from Shopify Markets?

Shopify Markets Pro is a premium tier of Shopify Markets. You can use it to manage duties, shipping, and taxes using advanced options (like access to intermediaries) to facilitate strategies and sales.

3. How can I set up and manage multiple markets within my Shopify store?

You can set up and manage markets by going to “Settings” from your Shopify admin and clicking “Markets.” This interface allows you to add new markets and modify the properties of existing ones.

4. How does Shopify Markets handle currency conversion and local pricing for different regions?

Shopify markets provides merchants with the following options for this: automatic currency conversions, manual exchange rate, local pricing customization, Shopify payments (needed if you want to sell in multiple currencies), currency converter apps (for third-party payment gateways) and geolocation apps (country selector on the storefront). 

Some of these options can be configured in the markets settings while others in the payments settings. 

5. Can I customize my store’s language and content for each market using Shopify Markets?

Yes, you can localize the content by providing native languages, custom shipping rates, unique region-based themes, custom taxes and fees, and custom content for each market. You can even customize discounts, festive offers, and shipping privileges to better service a market.

6. How are taxes and duties calculated and managed across Shopify Markets?

Markets manage taxes and duties in several ways, including automated calculation of duties and taxes, tax exemptions and modifications, tax-inclusive pricing, and transaction fees.

7. What are the best practices for optimizing SEO and domain settings for multiple markets?

You should conduct thorough keyword research for each region, create localized content, use hreflang tags, and build local backlinks. Use a single primary domain with subdirectories, which best helps with SEO. Ensure you know how to do keyword research for your Shopify store properly.

8. How does Shopify Markets integrate with third-party apps and services for shipping and fulfillment?

You can connect your store to external fulfillment providers through API connections. This means you can use Shopify Markets to manage your orders and fulfillment while partnering with specialist fulfillment providers.