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Google Merchant center Suspended? Here’s why & How to Fix It

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It’s another day for your eCommerce venture; you are all set to begin your day with a hot cup of coffee and your emails. However, there’s one specific email that has you triggered. Sent by Google, this email informs you that your Merchant Center account is currently under suspension. Just like that? Without any prior warning? Where did I go wrong? Yes, we understand the tons of...

Google shopping feed enhancement – What it is & How to do it?

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All merchants who run pay-per-click advertising on Google generally have a decent idea about how Google Shopping feed works and how to leverage it. No matter how much it is optimized for search, there is always more than can be done to keep up with new trends.  The pay-per-click is a constantly evolving industry that, coupled with the AI learning advancements, makes it easier for merchants...

Google Shopping Feed Taxonomy – All You Need to Know

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In simple words, Google Shopping feed taxonomy refers to the list of categories into which Google distributes and places the products you upload onto your Google Shopping product feed. It is the system of classification and categorization employed by Google for all product feeds on Google Shopping which is why it is called the Google Shopping feed taxonomy.  Taxonomy generally refers to such...

How to get your google shopping feed approved?

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A Google Shopping feed, as per Google, is a list that contains details of products that an online merchant advertises through the Merchant Center. Every product in the feed or the list is assigned an attribute used by the product feed to group products with like qualities. A single feed can be used as many times across multiple Merchant Center features.  There are two main types of data feed...

8 Simple Ways to Optimize Your Google Shopping Feed for Ecommerce

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Google Shopping Campaigns help you promote your products, boost traffic to your store, and find better-qualified leads. These days, Google shopping drives 76.4% of all retail search spend. And it has well and truly transformed the retail search industry. This has converted Google Shopping Campaigns from an optional tactic to an absolute must-have for ecommerce stores running on Shopify...

5 Strategies to Drive Customer Loyalty for E-commerce Stores

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Despite the ongoing turmoil due to the pandemic and the slowing down of businesses, the e-commerce industry has bounced back. Now, due to an explosion of brick and mortar stores moving online, gaining customer loyalty is the top priority for eCommerce stores.   30% of buyers state that they trust brands that they have bought previously from. Particularly, the 2020’s coronavirus outbreak has made...

Digital Transformation Strategy: Is Your Business Ready for the Future?

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When we look at the future of eCommerce, we know a few things to be true. Firstly, the online marketplace is growing faster than industry experts predicted. Secondly, the number of businesses entering the online marketplace is growing exponentially. Thirdly, and most surprisingly, there are even more businesses out there who have yet to make the jump to a digital transformation. It’s commonplace...

Top Shopify Competitors Compared by Experts

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What is Shopify?  Shopify is a multinational e-commerce company founded in the year 2006 that provides retailers with an opportunity to set up their own online stores where they can sell their products and market them to a wide range of potential customers.  Shopify was launched to provide businesses with an all-in-one e-commerce platform that could provide online sellers with all the...

Google Ads for Beginners: Developing Your Core Strategy in Three Simple Steps

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When we work on our clients’ Google Ads Campaigns in Cleveland, we focus on three steps. These three simple steps will help you to control your ads and get results. We call them relevance, targeting, and structure.  Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be...

Google Shopping Feed Generator: The Definitive Guide

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Google Shopping Ads is a platform that needs no introduction; being one of the best platforms for generating traffic and improved conversions, it has shaped the way eCommerce businesses scale and grow. Being one of the most reliable eCommerce platforms, it certainly has a vast number of users. Yes, you guessed it right, more vendors on a platform = increased competition for the top spot! However...