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It’s another day for your eCommerce venture; you are all set to begin your day with a hot cup of coffee and your emails. However, there’s one specific email that has you triggered. Sent by Google, this email informs you that your Merchant Center account is currently under suspension. Just like that? Without any prior warning? Where did I go wrong? Yes, we understand the tons of questions that might have been in your head…

All merchants who run pay-per-click advertising on Google generally have a decent idea about how Google Shopping feed works and how to leverage it. No matter how much it is optimized for search, there is always more than can be done to keep up with new trends. The pay-per-click is a constantly evolving industry that, coupled with AI learning advancements, makes it easier for merchants to save time with advances such as Google’s Smart Bidding.…

A Google Shopping feed, as per Google, is a list that contains details of products that an online merchant advertises through the Merchant Center. Every product in the feed or the list is assigned an attribute used by the product feed to group products with like qualities. A single feed can be used as many times across multiple Merchant Center features. There are two main types of data feed. The first one is the Primary…

Google Shopping Campaigns help you promote your products, boost traffic to your store, and find better-qualified leads. These days, Google shopping drives 76.4% of all retail search spend. And it has well and truly transformed the retail search industry. This has converted Google Shopping Campaigns from an optional tactic to an absolute must-have for e-commerce stores running on Shopify, WooCommerce, or any other platform. Every successful Google Shopping campaign needs a well-organized product feed that…

Google Shopping Ads is a platform that needs no introduction; being one of the best platforms for generating traffic and improved conversions, it has shaped the way eCommerce businesses scale and grow. Being one of the most reliable eCommerce platforms, it certainly has a vast number of users. Yes, you guessed it right, more vendors on a platform = increased competition for the top spot! However, what if we told you that there was a…

What are Google Merchant Feed Rules? The Feed Rules by Google are the latest kit of self-help that has been made available by the search engine. It focuses on helping the merchants manage their product data, making changes directly in their specific Google Merchant Center. The Google shopping feed rules are of great aid to the merchants as it helps them with the possibility of performing basic edits over their feed without relying on technical…

Google Shopping feed is a spreadsheet/ a file that comprises all the products present over your eCommerce store and are advertised over through Merchant Center. This spreadsheet works with different product attributes that combine your products for Google to populate them over search results. Still, confused? Let’s try again! Your Google Shopping feed is like a folder that comprises all the relevant information around the different categories of products present in your store. Your product…

Shopify is one such eCommerce platform that needs no introduction. Enjoying its rank as the third-largest online retailer in the US, Shopify attracts more than 10,00,000 businesses, running around 175 different countries. Allowing businesses, brands, and startups of every size and shape to run their eCommerce business across multiple regions, this platform enables a better chance at improved sales. While selling across multiple countries and regions might sound like a great way to improve your…

Shopify is a platform that needs no introduction in the eCommerce store. With over 36% growth yearly, it is one of the leading platforms for brands, startups, and businesses of every shape and size. While Shopify is a great platform that helps you execute all your business operations using world-class integrations, even this platform has its limit. Previously, Shopify would fail to allow comprehensive information over stores. However, things have changed with the introduction of…

The advent of eCommerce has changed our lives for the better. no, we won’t begin with any such line like that. It is a well-established fact that online platforms have been one of the most incredible things since canned foods. Ever feel blessed when you can compare an endless number of brands while looking for one single product? Yes, eCommerce platforms have gifted us with that! Likes of many such platforms, we widely use Google…