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8 Simple Ways to Optimize Your Google Shopping Feed for Ecommerce

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Google Shopping Campaigns help you promote your products, boost traffic to your store, and find better-qualified leads. These days, Google shopping drives 76.4% of all retail search spend. And it has well and truly transformed the retail search industry. This has converted Google Shopping Campaigns from an optional tactic to an absolute must-have for ecommerce stores running on Shopify...

5 Strategies to Drive Customer Loyalty for E-commerce Stores

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Despite the ongoing turmoil due to the pandemic and the slowing down of businesses, the e-commerce industry has bounced back. Now, due to an explosion of brick and mortar stores moving online, gaining customer loyalty is the top priority for eCommerce stores.   30% of buyers state that they trust brands that they have bought previously from. Particularly, the 2020’s coronavirus outbreak has made...

Digital Transformation Strategy: Is Your Business Ready for the Future?

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When we look at the future of eCommerce, we know a few things to be true. Firstly, the online marketplace is growing faster than industry experts predicted. Secondly, the number of businesses entering the online marketplace is growing exponentially. Thirdly, and most surprisingly, there are even more businesses out there who have yet to make the jump to a digital transformation. It’s commonplace...

Top Shopify Competitors Compared by Experts

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What is Shopify?  Shopify is a multinational e-commerce company founded in the year 2006 that provides retailers with an opportunity to set up their own online stores where they can sell their products and market them to a wide range of potential customers.  Shopify was launched to provide businesses with an all-in-one e-commerce platform that could provide online sellers with all the...

Google Ads for Beginners: Developing Your Core Strategy in Three Simple Steps

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When we work on our clients’ Google Ads Campaigns in Cleveland, we focus on three steps. These three simple steps will help you to control your ads and get results. We call them relevance, targeting, and structure.  Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be...

Google Shopping Feed Generator: The Definitive Guide

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Google Shopping Ads is a platform that needs no introduction; being one of the best platforms for generating traffic and improved conversions, it has shaped the way eCommerce businesses scale and grow. Being one of the most reliable eCommerce platforms, it certainly has a vast number of users. Yes, you guessed it right, more vendors on a platform = increased competition for the top spot! However...

Google Shopping Feed Rules: The Definitive Guide

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What are Google Merchant Feed Rules? The Feed Rules by Google are the latest kit of self-help that has been made available by the search engine. It focuses on helping the merchants manage their product data, making changes directly in their specific Google Merchant Center. The Google shopping feed rules are of great aid to the merchants as it helps them with the possibility of performing basic...

Google Shopping Feed Best Practices for Shopify Stores

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Google Shopping feed is a spreadsheet/ a file that comprises all the products present over your eCommerce store and are advertised over through Merchant Center. This spreadsheet works with different product attributes that combine your products for Google to populate them over search results.  Still, confused? Let’s try again! Your Google Shopping feed is like a folder that comprises...

How to Setup Multi-Currency Data Feed for Shopify

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Shopify is one such eCommerce platform that needs no introduction. Enjoying its rank as the third-largest online retailer in the US, Shopify attracts more than 10,00,000 businesses, running around 175 different countries.  Allowing businesses, brands, and startups of every size and shape to run their eCommerce business across multiple regions, this platform enables a better chance at...

How to Use Shopify Meta Fields in Google Shopping?

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Shopify is a platform that needs no introduction in the eCommerce store. With over 36% growth every year, it is one of the leading platforms for brands, startups, and businesses of every shape and size.  While Shopify is indeed a great platform that helps you execute all your business operations using world-class integrations, even this platform has its limit. Previously, Shopify would fail...