Tagshopping

8 Data-driven Strategies to Boost Your Abandoned Cart Email Campaign

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Email marketing is one of the most cost-effective and successful customer acquisition tactics, but, unfortunately, it still gets less-than-appreciated street cred from many marketing practitioners.  For 10 years in a row, email is the marketing channel that generates the highest ROI for marketers: For every $1 spent, email marketing generates $38 in ROI.  But, it makes no difference how...

What are Product Listing Ads (PLAs)?

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A brief past of Product Listing Ads – Before we used Google Shopping Ads and Product Listing Ads interchangeably, Product Listing Ads aka PLAs were search ads with richer information. Richer information was in the form of product image, price, and merchant name, no additional ad text or keyword wasn’t required. When a search query was relevant to any of the products in the Merchant...

An introduction to Google Shopping

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What is Google Shopping? Google Shopping in the early 2000s was popular by the names Google Product Search, Google Products, and Froogle. Froogle was a free product listing and price comparison service where users could discover various products from across the vendors, sort them and make a purchase. A new name was given to Froogle in 2012 and it is now called Google Shopping. It no longer is a...

How to setup Google Merchant Center?

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What is Google Merchant Center? Google Merchant Center can be considered as a launchpad for Google Shopping Ads or Product Listing Ads. Merchant Center is where an advertiser stores product feed and then Google reads and lists whenever possible. A product feed is information of an advertiser’s products that contains details like product name, image, unique id, description and attributes in a...

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