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How To Use Giveaways To Grow Your Ecommerce Business

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Who doesn’t love gifts? Everybody loves them. As human beings, we feel valued and fulfilled when we receive gifts from other people.  It gives our moods a boost, and most importantly for you and me as entrepreneurs, it makes the other person want to give back. So… How can we use giveaways to grow our businesses? How do giveaways work? Before we jump into the details of the strategies that...

Fraud Protection That Focuses on Customer Experience

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Are your fraud protection methods driving away good customers? Learn how to have great fraud protection and great customer experience.  When it comes to being successful online, merchants know they need to strike a balance between protecting their business against fraud while also providing a top-notch customer experience. It’s harder than it sounds. Retailers know that while preventing...

Shopify Product Pages: 10 Tips to Increase Conversion Rates

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Product pages can make or break your store. Maybe they’re attracting viewers and maybe those visitors are staying for a while – but why aren’t they buying? That’s where our tips to increase product page conversion rates can help you. A well-constructed product page is more than a great look and easy navigation, it’s about engaging with a visitor and gently accompanying them through the...

Facebook Ads Vs. Google Ads: Which Is Better for Your Business Objectives?

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Are you planning to advertise your business online, but cannot decide what platforms to use? In choosing the right channel to promote your company, products, or services, you need to consider several factors, like maximum visibility, costs, and return on investment (ROI). At present, the leading platforms in online advertising are Google Ads and Facebook Ads. Which one should you choose? In...

3 Ways to Grow Your eCommerce business with a Great Unboxing Experience

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Unboxing simply means taking something out of a box. While it sounds like a simple thing, it has a significant impact on how the customer perceives your product and service. There are over a million YouTube videos on unboxing. In 2015, people watched 60 million hours of unboxing videos totaling 1.1 billion views, according to YouTube. Google reports that 62 percent of people who view unboxing...

Use Shopify Analytics To Identify And Engage VIP Customers

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In the growing competition in the eCommerce industry, are you looking for innovative ways to engage your VIP customers? 56.8% of consumers are more likely to participate in programs that offer exclusive rewards to VIP customers. Customer engagement is a crucial part of customer satisfaction and retention, and turning customers into brand evangelists is one of the best ways to market your brand...

eCOMMERCE FORM SPAM

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In a recent Statistica study, worldwide eCommerce sales hit $3.46 trillion in 2016, up from $1.5 trillion as recently as 2015.  Looking forward, eCommerce sales are forecasted to be $6.54 trillion in 2020 according to the same report.  According to Statistica the top 3 online stores’ revenue amounted to almost $100 billion in 2017. Online shopping is one of the most popular online...

The Benefits of Custom Shipping Boxes

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In recent years, Amazon is, perhaps, the best example that proves the benefits of using custom shipping boxes. With a significant global presence, custom boxes from Amazon are instantly recognizable and have created great value for the brand. While Amazon happens to be a giant in the e-Retail space, this kind of brand value is something which every up-coming eCommerce vendor looks to build. Photo...

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