You must have heard that Google Shopping is on the rise. More and more advertisers are detaining budgets to run shopping ads. But, is the shift from Search to Shopping profitable? Not always. However, you can make it productive. And I will explain the “how” in this blog. Dynamic Remarketing Campaigns are the “how” that can help bring in more customers to your website and...
Google AdWords, as we all know, is the face of Pay-Per-Click Marketing. Google owns almost 70% of the internet search volume. Consequently, Google’s 97% of the revenue is from advertising. What does this mean for Google? – Hint: AdWords Updates – This means that Google has to check and balance the performance of AdWords, day-in and day-out. Google especially has to keep the interests...
This following is a guide to AdWords Ad Extensions. Here, you will learn different types of ad extensions that AdWords hosts. We will also introduce you to various implementation scenarios and advantages of ad extensions. We will start with the basics, i.e., a brief about ad extensions and their significance in AdWords campaigns. AdWords Ad Extensions: Ad Extensions is a feature through which...
What are sitelink extensions in AdWords? Sitelink extensions allow advertisers to add more links to their ads. These additional sitelinks can take people to specific pages on advertiser’s website, be it store hours, a particular product or more. When someone clicks or taps on these links, they skip right to what they want to know or buy. How to enable sitelink extensions in AdWords? Advertisers...
What are Call Extensions in AdWords? Call extensions are the easiest way to add your business phone number to your ads. Call extensions allow advertisers to include their business phone number in the search ads. People who are the viewing the ad can just tap on the call button to call you directly. Call extensions improve the customer engagement. How to enable call Extensions in AdWords...
What are Location Extensions in AdWords? Location extensions allow advertisers to include their store address in their search ads. Advertisers can also add a map pin or the distance between the user and the store location. People can get further details about store locations around them with a click or tap the extension. Advertisers can also include a phone number or call button so that users can...
What are App Extensions in AdWords? App extensions are one of the many AdWords features. App extensions allow advertisers to include an option to download their apps in the search ads. How to enable App Extensions in AdWords? Advertisers can enable an app extension for ads by following these simple steps listed below. It is recommended that you do this with the assistance of a professional if you...
What are Review Extensions in AdWords? What’s the best way to get more customers? Our existing Customers saying good things about our business. Right? That is what Google feels too. And they have launched Review extensions. With review extensions, you can share those positive write-ups, awards, and third-party rankings with potential customers. You can add an additional line beneath your ads on...
Keywords Research Guide by AdNabu When it comes to keywords research for Google AdWords, we often come across these standard questions like “What is the most effective and creative way to pick keywords for an ad group/campaign?” and “Which kind of match type should we use?” Whether you are a newbie or an AdWords expert, finding the right keywords for your PPC ad campaign can be time-consuming and...
Product feed, website microdata, and automatic item updates What bad could happen if your feed in merchant center and microdata on your website aren’t synchronized? Firstly, Google will disapprove your product listing ads (PLAs), but this isn’t all. You will be losing out on some potential impressions which could have lead to a conversion. And yes, this is bad. Even if your ad goes through...
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