Being in a field of dentistry, it isn’t very easy to succeed in AdWords. You have to adhere to the best practices in AdWords for a dentist. Also, keep up with Google’s latest features as it keeps on changing from time to time. Here, we will be discussing common mistakes by dentists during their life cycle with AdWords: To begin, few of the most common mistakes committed by a dentists are as...
Not many advertisers are familiar with the term called Identity-based targeting, neither did I. I managed to understand the term’s theoretical implications, but practical applications were still hard to grasp. However, Google has made it easy for us to get the idea of identity-based targeting right. Google has introduced a new feature called Customer Match in AdWords. What is Customer Match in...
We are well-versed with keywords, ad copies, and bids. We did learn about Ad Groups in one of the previous blogs. In this blog, I want to explain what campaigns are in AdWords. We will learn about the different campaign types, best practices and more. What is a Campaign? A campaign, in general, is an organized way to achieve a goal. Similarly, a campaign is the first step of organizing an AdWords...
Google defines Impression share (IS) as the percentage of impressions an ad receives to the total number of impressions that an ad could get. The definition is self-explanatory. But how can you calculate your Impression share? What are the types of Impression share? And what are its implications? We will discuss all that in this blog. Impression share (IS) calculation – (IS) = Impressions...
Before we discuss Google Premier Partners status, let me give you a brief on what is Google Partners program and why Google took this initiative. This information is an abstract of my article “How do you become a Google Partner?”. What is Google Partners program and what is the need? Google Partners program is an initiative by Google to help AdWords users find the best of AdWords help...
What is a Google Partner? Google Partners is a program offered by Google. Advertising agencies, digital marketing professionals can become partners. In addition, individuals who manage their own AdWords accounts or for their clients are also eligible for this program. Furthermore, Google Partners program offers various benefits for individuals and agencies. And the benefits also include free...
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What is a Product Group? A product group is a subset of your inventory. As an advertiser you can group the products that fall under the same category, or of the same brand or any with any other similarity into product groups. In Google Shopping, advertisers bid on product groups. (Advertisers bid on keywords in search campaigns). All the products in a product group use the same bid as the product...
Google Shopping Ads are now on Google Display Network. Google Shopping is one of the most used advertising platforms used by e-commerce advertisers to promote their products. And to retain the big number of advertisers, Google very regularly updates the features of Google shopping ads. Google Shopping ads had already made their way to Google Image Search, YouTube and third-party retail sites...
I have discussed Remarketing Lists for Search Ads, different approaches to using RLSA and the advantages associated with them. This article is a step beyond Remarketing. This article is focused on using Similar Audiences for Google Search and Shopping Ads to approach new customers. “Similar Audiences looks at data about your existing remarketing audiences and finds new and qualified consumers who...
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