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AdWords Bid Strategy Status Explained!

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AdWords Bid Strategy Status indicates whether automated bid strategies for AdWords campaigns are active or not. AdWords Bid Strategy Status also highlights the reasons if bidding is limited. Know your campaign status in AdWords PS: Bid Strategy Status is applicable only to those advertisers who use AdWords automated bidding. In this article, I have explained different AdWords Bid Strategy Status...

17 AdWords Keyword Status Explained!

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AdWords Keyword Status tell whether keywords are active or not. If keywords aren’t performing well or not performing at all, keywords status tells us why. We can categorise AdWords keyword status into three based on what they indicate. Independent statuses that we can control – Campaign paused; Campaign removed Status about keyword approval process – Eligible Dependent statuses...

AdWords Campaign Status Explained

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  AdWords campaign status is an indicator of the current state of a campaign in AdWords. ┬áThe “status” column has this information. The status column holds information about the campaign, and it’s bidding strategy as well. AdWords campaign status tells if your campaigns are running or they are stopped performing due to some errors like budget limitations. How to check...

Importance of Negative Keywords in Shopping Campaigns

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  Negative keywords are essential for all AdWords advertisers. They help regulate the campaigns for desired performance. We have discussed the importance of negative keywords in Search campaigns. We will learn the importance of negative keywords in Shopping campaigns in this blog. Why should you use Negative Keywords in Shopping Campaigns? We know that Search and Shopping campaigns are...

Shopping Actions by Google – Shopping Made Easy!

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Google Shopping Actions Google shopping has been on the rise; it is no news. Amazon has been successful in eating up Google share in the product-marketing segment. However, retailers are rushing to Amazon to advertiser while more and more shoppers are moving their product hunt to Amazon; leaving Google in dismay. Shopping Actions is Google’s effort to win back shoppers as well as retailer...

Steps to Increase the Conversion Rate of Shopping Campaigns

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Most of us are well aware of the potential of Google Shopping campaigns. Shopping ad campaigns have the edge over Search ad campaigns for e-commerce stores and retailers whose products are visually attractive. But, can the shopping do better? Can retailers improve the conversion rate of shopping campaigns? The answer is yes. But first, we need to understand that click-through rate and conversion...

A Quick Guide To Writing Product Descriptions For Shopping Campaigns

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Most advertisers don’t appreciate this, but the product descriptions are the game changer for shopping ads. Not just because it helps Google pick your products for the right customer intent, the product description also helps customers make a purchase decision. And yes, it is essential to write descriptions that are explanatory, crisp and plagiarism-free. The reason I mention plagiarism...

Basics of Tracking in AdWords

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AdWords provides valuable insights into campaign performance such as ad impressions, clicks, clickthrough rates etc. However, AdWords tracking can help advertisers achieve a lot more. From information about what devices are best working for you to traffic segregation of different Google advertising networks, advertisers can access this information by including tracking settings under URL options...

What is Parallel Tracking?

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Parallel tracking is a technique of loading a landing page URL and tracking URL of an ad separately. Tracking URL will load in the background. Thus, a load of time of landing page decreases. Hence, improving the user experience. There wouldn’t be any noticeable difference for computer users. However, users on mobile devices with slow internet connections will see web pages loading faster...

What are URL Parameters in AdWords?

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URL Parameters are extensions to a website’s URLs. They carry information about the click that led a user to the website or a page on that site. URL parameters consist of a key and its corresponding value. The key and the value are separated by an equals sign (=). Multiple key-value sets are joined by an ampersand (&). And the first parameter should always come following a question mark...

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