The Ultimate A-To-Z Guide For Holiday Ecommerce Sales

Time for some joy and cheer! Why? The holiday season is here! 

Deck up your eCommerce store for the holiday rush, as shoppers are ready to find gifts for loved ones. The 2023 U.S. holiday retail sales forecast is at $957.3 billion (up to 4.8% YoY). It’s the perfect time to boost sales, increase brand awareness, and discover new audiences.

Following the pandemic, online shopping has surged, particularly during the holidays, with many consumers relying on discounts and special offers. To achieve the best results, a strategic plan is essential. Dive into our comprehensive guide to maximise your holiday eCommerce readiness this season!

Let’s ka-ching the sales!

Ecommerce Holiday Calendar 2025-2026

As an eCommerce merchant, you should stay updated on retail holiday dates and target audiences by region. Categorizing audiences helps manage inventory, tailor advertising content, and design discounts to meet their specific needs.

To simplify this task, we have curated the important dates and a general set of target audiences for you. Note them and start planning for the big sales: 

Strategies To Increase eCommerce Sales This Holiday Season

Holidays are a great time to bring substantial sales to your online store. Before setting up your store and gearing up for the season, let’s unwrap some key strategies that you must incorporate into your holiday eCommerce planning. 

First, let’s take you on a journey where you’re the customer looking to buy lamps for your home. Now, take a look at an example from Philips Hue’s Black Friday campaign, which uses Adobe Commerce’s (formerly Magento) services:

The website has set the mood according to the occasion. Notice their sales copy about saving up to 45% on their electric appliances. It is concise and clear, conveying the message effectively. They also have Black Friday and Cyber Monday offers that will suit their target audience –

As you scroll down, they have displayed their top picks with details about the product and how much money the customers will save –

They have covered the major elements to attract customers, which include:

• Attractive sales copy.
• Special offers and deals.
• Good quality images. 
• Change the site details and features to fit the holiday season.  

Seems smooth and easy, right? But a lot goes into implementing what you see.  So, let’s dive deeper into the strategies that help you increase your e-commerce store’s sales this holiday season. 

Start Planning Ahead Of The Holiday Season

Implementing your offers and services for Black Friday, Cyber Monday, Thanksgiving, and other key sales events requires planning in advance. This means be ready a week or earlier than that before launching your sales campaign. With tough competition, start early and stand out with unique ideas and strategies:

• Research marketing tactics. Track past performance to identify what worked and what didn’t. Keep successful strategies, discard ineffective ones, and add new tactics, such as mobile-driven sales, affiliate marketing, and limited-time offers, to boost sales.
  
  If you’re new, try analysing your competitors and their performance over the last couple of years (take an average of 4 to 5 years).
  
• Plan the store’s design to align with the festivities and attract customers. Add details that assure customers of the holiday deals available at your store. Here’s how Amazon has designed its online store for Black Friday sales: 

• Prepare your customer support team to handle the holiday rush. Train them in advance on logistics and patient customer service, as call volumes peak during this time.
  
• Focus on conscious consumerism, as many buyers now prefer sustainable and ethical shopping. They seek products that are eco-friendly, cruelty-free, and community-conscious—like stores that ensure their items are not tested on animals. This provides a positive holiday season shopping experience. 

Plan For Cyber Monday And Black Friday Early

The maximum number of sales is drawn during Black Friday and Cyber Monday.

Retailers often plan a year in advance of the actual dates. Some even run Black Friday sales in July! Consumers get the best deals on products on these days after Thanksgiving. To get the maximum out of these two days, try the following strategies:

• Check the dates and start planning as early as possible before the holidays.
  
• Start building the hype by setting a timeline for implementing promotions, offers, and special deals. For example, set up teaser ads and inform customers about the dates when your eCommerce store’s sales will hit.
  
• No matter when you start planning, split the days for marketing plans, sales goals, inventory planning, A/B testing, etc., to be ready when the main day arrives.
  
• Add a product bundling option. This way, your customers invest in buying more than one product, and it helps move items from your inventory. You can learn more about this in the next section. 

Tip 🎁: Start implementing the sales campaign before the actual dates of Black Friday and Cyber Monday to set customers’ moods for the buying phase. Implement ad campaigns that inform customers early on about upcoming sales and deals they should look out for. Entice them by piquing their curiosity about what’s going to come. For example –

Inventory Management

Effective inventory management is crucial for your eCommerce store. Ensure stock levels are adequate and use tools like Zoho Inventory or Odoo to streamline forecasting and track holiday demand. Here’s how to stay prepared this season:

• Implement inventory forecasting to predict the holiday inventory, sales, outstanding inventory, and average cost. Focus on improving your demand forecasting strategies. 
  
• Check if the stocks are available. Quickly track if some products are out of stock or if there is an overstock. Ensure your inventory is stocked for the holidays to avoid any stockouts. 
  
• Start placing the orders early and give heavy weightage to order products that meet the customers’ demands. 
  
• Track stock levels. Ensure the levels do not drop. 
  
• When customers start buying, continue to monitor the number of shipments placed and track if any reorders are required on your end. 

Holiday-Specific Product Marketing

This is the time when customers want to set the mood for festivities. Go the extra mile and start marketing holiday essentials like party decorations, dinner sets, Thanksgiving dinners, Christmas decorations, and more. Let’s make a checklist and see what products you can provide:

• For Christmas – Christmas tree, decorations, lighting, sweaters that match the theme, gift wrapping, baking products and sets, wine bottles, wine bottle openers, dishware sets, and other beverages like hot chocolate.  
  
• For Thanksgiving – Turkey (alternate options like plant-based meats for vegetarians and vegans), stuffing for turkey, cranberry sauce, mashed potatoes, pies, salad, and its dressing, casserole, gravy, spinach dish, sweet potatoes, dishware, table settings and decorations, and more.  
  
• For New Year – Decorations, games and activities, beverages, party location, food, and snacks. 

Let’s go the extra mile: Create a list of products that can help you by giving an extra hand. Add products like –

For Cleaning 

• Wine stain remover
• A cooktop cleaning set 
• Microfiber cleaning sheets 
• Reusable cleaning scrubs

For Kitchen

• A meat thermometer to check the temperature
• Crockery and cutlery 
• Frozen food products
• Extra shelves and containers for storage

General Holiday Checklist

• A taping device for quickly taping gifts 
• Gift wrappings and boxes
• Light tester
• Decoration pins, nails, and clips for hanging the decorations
• Whiteboard or planning set 
• Scented candles

Tip 🎁: If your product line is completely different, you can collaborate with other businesses that deal in the products we mentioned above. You can also add them as gifts when a customer makes a purchase. For example, after a purchase of $200, add a gift bundle that has decorations, candles, a cleaning kit, etc. Additionally, if you’re using Google Shopping to advertise your products, you can utilize the ‘Price Drop‘ feature to get your ad rank higher and increase visibility.

Focus On Holiday Gifting Initiatives

Most customers benefit from reward programs, and they tend to look for them during this time of year. Providing promotions such as gift cards, free services, etc., acts as a bonus in building value and trust. Incentivize attractive deals to your potential customers, which will help boost sales.

• Coupons and Referral Programs: Coupons offer discounts or promotions, like a 15% Black Friday code, to attract customers. Referral programs are another cost-effective way to grow your customer base, boost brand awareness, and drive sales through existing customers.
  
• Rewards & Loyalty Programs: Reward loyal customers by offering exclusive early access, discounts through reward points, or post-purchase perks like gift cards, free products, or free shipping. Show them they’re valued to strengthen loyalty and boost sales.
  
• Gift Bundles & Sets: Create product bundles to boost sales and clear inventory. For example, combine items worth $500 and offer them at $250 to provide value and attract buyers. Focus on complementary products and include high-SKU items that may not sell well individually to maximize appeal.

Apps To Use For The Holiday Gifting Initiative

App Name	Features	Pricing
Quickly sets referral &affiliate programs. Post-purchase pop-ups, pages & emails to seek new customers. Apply coupons & rewards to subscription sales and one-off purchases. Customizable referral programs. Integration is available with Klaviyo, ReCharge, etc.	Quickly sets referral &affiliate programs. Post-purchase pop-ups, pages & emails to seek new customers. Apply coupons & rewards for subscription sales and one-offs. Customizable referral programs. Integration is available with Klaviyo, ReCharge, etc.	Premium Plan: $59/month Plus Plan: $299/month
Yotpo: Loyalty & Rewards	Track loyalty & rewards ROI, LTV, etc.No-code, customizable programs. Comes with diverse reward systems & VIP tiers.Tiered program based on points, purchases, referrals & spending.	Freemium Plan Gold: $199/month
Friendbuy	Visible shares of loyalty programs on users’ Facebook feeds. Robust referral engine for businesses. Helps with email capturing & referral marketing programs.	Starter: $249/month Deluxe: $749/month Enterprise: Custom

Run Ads On Popular Marketplaces

One of the best ways to capture maximum customers is by running ads on social media marketplaces. Many Gen Zs are on Instagram and Pinterest, while most boomers are active on Facebook. This will make finding your target audience easier and running ads accordingly. 

• Google Shopping Ads: Use Google Shopping Ads to target and retarget audiences effectively. Link Google Ads to Google Merchant Center and streamline campaigns with tools like CedCommerce or Channable for multichannel integration. Shopify owners can try AdNabu for quick syncing, multi-marketplace ads, and managing 90+ currencies to boost ROAS.
  
• Facebook (Meta) Ads: Facebook is great for targeting and retargeting ads to customers. Use Meta Pixel to track behaviour and analyse clicks. Ensure your Ads account links to Meta Commerce Manager and a sales channel app for seamless ad management, in order to run smooth Facebook ad campaigns.
  
• Instagram Ads: Instagram, beloved by Gen Z, delivers strong ad conversions. Create eye-catching reels and posts, place ads in feeds, and retarget viewers or past buyers to boost sales. It is one of the popular marketplaces for advertising. You can even create a page for your business and add your online store’s link in the bio. Not only that, but Instagram lets you access its marketing tools, making marketing on Instagram easy.
  
• Pinterest Ads: Turn Pinterest users’ pinboards into reality by advertising with shoppable pins that link directly to your store. Share product pins from platforms like Amazon, Shopify, or Etsy to attract and convert potential customers.
  
• TikTok Ads: TikTok is a powerful platform for product ads and brand awareness, with an ad reach of 885 million users. Engage audiences quickly and boost sales by collaborating with influencers using TikTok ads.
  
• X (Formerly Twitter) Ads: Advertise & sell on X (Twitter) with threads, collaborations, and feed ads. Use trending hashtags to boost engagement and target ads with campaign objectives like Awareness, Consideration, and Conversion.

Further Reading: Learn how to grow your small business on Instagram this holiday season!

Here are some of the feed management tools you can use to improve your marketing game on these platforms: 

App Name	Features	Pricing
AdNabu	All-in-one feed management app.Generates unique data feed URLs for several marketplaces –Facebook, Instagram, Pinterest, Google Shopping Feed, Bing Shopping Feed, Snapchat, X(Twitter) & TikTok.Product syncing with Google Merchant Center. Customize with metafields.AI Feed Optimization. Multilingual & multi-currency feature for a global reach.	Starter: Free Basic: $29.99/month Advanced: $79.99/month Plus: $249.99/month
CedCommerce	Extract data from any eCommerce platform.Access to third-party integration for payments. Helps enhance the store’s SEO & marketing.	Contact for plans.
Feeditor	Feed management that helps get conversions. Advertise on channels like Facebook, Google, etc. No-code management is available.	Contact for plans.
Channable	Boosts the online presence of your eCommerce store. Integration with several marketplaces.Provides insights on performance and customer data. Helps with PPC campaigns across different ad formats & platforms.	Standard: €59 / month Pro: €89 / month Packages available

Provide A Positive Buying Experience

Good sales stem from positive customer experiences. Step into your customer’s shoes, identify pain points and improve your store’s navigation compared to competitors. Let’s see all the areas you must focus on –

Free Or Express Shipping

Most customers seek an affordable way to make a purchase. Providing free shipping can boost their confidence and encourage a purchase. Customers may also extend their carts when they save on shipping costs. 

Additionally, offer the option for express shipping to customers who require their products to be delivered to them urgently. 

These two provide a seamless buying experience and reduce the chance of cart abandonment. 

Further Reading: Shopify merchants! Provide free shipping options to your buyers in a few simple steps.

Smooth Checkout Experience

A frustrating user experience arises when the checkout is confusing. The best way to do it is by providing a clear summary of items, the total cost, and coupon options (if applicable). Other ways involve-

• Convenient error notifications while entering shipping details. 
• Add multiple payment methods.
• Keep the checkout simple. Add simple and clear call-to-actions.  
• Option to autofill. 
• Cover checkout progress – address, payment, shipment on the way, etc. 
• Avoid forcing them to sign up.  
• Ensure safety and security with firewalls, antivirus, data protection, etc. 

Testimonials & Reviews To Build Trust

Most people look for reviews that give them an idea of the product and other customers’ experiences. Adding reviews and testimonials builds trust; if there are high-rated reviews with position feedback, the chances of a customer buying the product increase. 

Buy Now, Pay Later (BNPL)

The Buy Now, Pay Later (BNPL) model has increased interest worldwide. During the holiday season, about 10% of people choose this option to purchase gifts, as it provides a convenient way to manage a budget and easily buy products in smaller segments that can be split over months.

Change The Website’s User Interface

Optimize and set the website’s UI for the holidays. Put discounts, gift vouchers, combos, etc., on the main page or any other landing page that gets the most traction. Make the website’s navigation straightforward. 

Also, focus on mobile optimization so that your website is mobile-friendly. 

Upselling And Cross-selling 

Upselling boosts product value, like offering decorative socks as stockings during Christmas. Cross-selling encourages related purchases, such as pairing a phone with a case or charger. Bundling combines items, like a skincare set, to increase satisfaction, retention, and clear inventory faster.

Enhance Your Store’s SEO For Discoverability

SEO is important for eCommerce stores, boosting visibility and driving organic traffic. With a wave of shoppers approaching, here’s how to prepare:

• Use high-volume, low-competition keywords in product descriptions and content.
• Research customer search intent.
• Analyze competitors and create unique content.
• Optimize your homepage (meta title, description, title tag, main content).
• Build internal links to improve site visibility.

The holiday season can be demanding. If you’re looking for an extra pair of hands that amplify productivity, use SEO tools – 

Apps For Boosting SEO

App Name	Features	Pricing
Shopify Search & Discovery	Search refinement option by multiple categories. Product boosts for product visibility in searches. Add complementary products to product pages. Track performance and get insights through analytics.	Built by Shopify. Comes with Shopify plans.
WebCEO	Several SEO tools to choose from.Notifies about changes in the metrics. White-label marketing platform. Provides in-depth marketing analytics and more.	Solo: $37/month  Startup: $99/month Agency Unlimited: $99/month Corporate: $299/month
Moz	Has several SEO tools – domain analytics, keyword explorer, link explorer, etc. Focuses on technical SEO issues. Provides backlinking analysis. All-in-one SEO tool.	Freemium with a pro plan is available.

Optimize Product Images & Descriptions

Optimize product images with detailed descriptions and alt tags to enhance visibility and SEO rankings. Images grab attention first, and alt tags make your store more discoverable on search engines like Google: 

• Compress images to improve website speed and user experience. Large images have slow loading times, affecting SEO and engagement. Use tools like TinyPNG or WP Smush, and check site speed with PageSpeed Insights.
  
• Use descriptive, keyword-rich file names for images to help web crawlers and improve search engine rankings.
  
• Add relevant alt texts to all the images. It describes the image and pops up when the image doesn’t load, so that the viewer understands what image was supposed to appear. It is also useful for on-page SEO.
  
• Use correct image formats. Choose JPEG or PNG. If the files are too big (>100 kB), compress them, as mentioned in the first point.
  
• Select clear images that effectively showcase the product. Keep the images unique. For example, check this store that sells on the WooCommerce platform –

Tip 🎁: Add the seed keyword and secondary keywords at least once or more times in the alt texts. Describe the images by adding the keywords and ensure the text aligns with the context. Product descriptions are equally important. Your chances of a high rank skyrocket when you add the right keywords in your descriptions. You’re able to garner organic traffic more easily.

You can use AI tools to generate product titles and descriptions. These tools help maximize productivity by quickly developing texts rich in keywords. 

Apps For Product Descriptions

App Name	Features	Pricing
Product Descriptions by Amp	Creates descriptions that match your brand. Enhances SEO search. No-code software.Multiple accordion tabs.	Starter Plan: Free Premium Plan: $9.99/month
Ahrefs AI Description Generator	Generates brand titles. Generates product name and details. Can create Google Ads copy. Description based on keywords fed to it.	Completely Free.
frase.io	Creates original product descriptions. Can also be used to generate meta descriptions.Perfect for eCommerce stores. Optimizes SEO.	Solo: $14.99/month Basic: $44.99/month Team: $114.99/month

Build An Email Marketing Strategy

Email marketing is a cost-effective way to boost sales, with a projected revenue of $11 billion in 2023. Use emails to share new products, sales, limited editions, or contests. Personalize messages to build trust and strong customer relationships.

Holiday emails attract customers seeking discounts, offers, or gift vouchers. For example, a catalog email showcasing office chairs can link directly to product landing pages, driving traffic and conversions.

Try these apps that will boost your productivity with email marketing this season:

Apps For Email Marketing

App Name	Features	Pricing
Omnisend	Apart from emails, it works for SMS and web push notifications.Several templates to choose from. Quickly set up emails. Comes with campaign booster, and A/B testing & helps include or exclude audiences.	Free plan available.  Standard: $16/month Pro: $59/month
Automizely	Creates personalized emails based on customer behavior. Track performance and conduct A/B testing. Built-in CRM.It’s a no-code platform. Templates for emails and SMS.	Free to install.  Essentials: $11/month Pro: $119/month Premium: $179/month
Intuit Mailchimp	Uses AI to generate emails. Track analytics and performance in one place. Provides expert support.	Free Plan.  Essentials: $4.59/month Standard:$6.86/month Premium: $137.21/month

Track Your Past Years’ Records On Holidays

Notice the past year’s trends and track the previous years’ performance. Keep this checklist to track your record:

• What strategies worked for you?
• What methods did not work? 
• What is the latest holiday marketing trend that you must incorporate?
• How many sales have you made in the previous holiday season?
• What is your goal for this season?
• What do you need to do to strive for the set goal? 

If you’re new, check your competitors’ performance based on their holiday e-commerce marketing strategies.

While tracking previous records helps, it is also important to track post-holiday performance. Evaluating how much sales your store garnered and how much traffic you generated can prepare you for future holidays. 

Give A Shot To Creator Licensing (Whitelisting)

Collaborating with influencers has proven beneficial. Most people discover new products through Instagram, TikTok, and YouTube influencers. The new generation is likely to purchase an item that their favourite influencer is endorsing.

Influencer marketing helps build trust as people believe that if the influencers use a certain product, they must also give it a shot. It’s like getting a live review from a person you know or who is famous. It also helps with-

• Building brand awareness.
• Cuts ad budget.

To implement this, follow these points:

• If you’re on a tight budget, look for new/smaller influencers with <100,000 followers. 
• Target influencers who match the niche of your brand. 
• You can also target those who may be in your target audience. 
• Check their background and genuineness. Avoid anyone with a questionable past or behavior. This may affect your brand’s identity. 

Ensure Your Financial Readiness This Holiday Season

Budgeting is crucial for successful sales campaigns. One cannot run amok without any budgetary plans. Let’s explore ways you can manage:

• Create a high-to-low-priority list where you prioritise what’s necessary to spend on the holiday and what may or may not require as much attention.
  
• Segregate the budget based on expenses spent on marketing, expenses spent on inventory, expenses spent on shipments, and salary distribution.
  
• Regularly track the expenses during the holiday season to check if they are within the limit or exceeding. If it’s exceeding, check where the money is flowing more and how you can control it – by reducing or cutting costs.
  
• Analyze previous years’ expenditures to understand this year better. Keep inflation in mind, as a majority of the customers will be seeking discounts and deals that don’t burn a hole in their pockets.
  
• Most importantly, keep backups ready, such as keeping extra funds or getting loans in case of an emergency. 

Bonus Strategy: Follow The Latest Trends To Level Up

These days, generational trends are in fad. This can be an advantage if you incorporate any latest trends you see on social media. It could be a certain trendy music or a phrase that you can add to your ad campaigns. 

Another thing you can try is splitting the target audience based on the generation:

Boomers: (1946-1964) 59+ years

Gen X: (1965-1980) 43-58 years

Millennials (Gen Y): (1981-1996) 27-42 years

Gen Z: (1997-2012) 11-26 years

Gen Alpha: (2013 onwards) Currently, children below 10 years.

For instance, consuming dietary supplements is common and on the rise amongst Millennials and Gen Z, with a 2023 study by Grand View Research estimating that Millennials make up over 50% of online supplement purchasers due to their focus on health and wellness.

You can develop strategies to target specific age groups. You can check what’s trending for each generation and curate content that the target groups can relate to. If your target audience consists of 60-year-olds, then check what’s trending for the boomer generation. You can also have a mix of generations to reach a wider audience as long as it matches their buying intent. 

Tip: Try dynamic pricing strategies to increase profits and sales for your store.

Apps To Install To Boost eCommerce Holiday Sales

Based on your requirements, we have listed out apps that you must download this season:

For Boosting SEO

As an eCommerce business, boosting your online store’s SEO is crucial. Let’s delve into some apps that you must try. 

1. Ahrefs

Ahrefs is an all-in-one SEO tool that has a plethora of functions you can do. Its comprehensive dashboard includes competitor analysis and everything you need to rank up your store. 

Our Rating: ⭐⭐⭐⭐⭐ (4.9/5)

Features:

• Multiple SEO tools. 
• Rank tracker to track the position of your website. 
• Keyword explorer to generate long-tail keywords and variations. 
• Analytics that provide insights into the performance of your store

Pricing:

• Lite: $99/month
• Standard: $199/month
• Advanced: $399/month 
• Enterprise: $999/month

2. Semrush

Semrush is another great tool to add. It is good for online marketing and also comes with several tools to test and track your website’s ranking. 

Our Rating: ⭐⭐⭐⭐⭐ (4.8/5)

Features:

• Several SEO tools to choose from. 
• Helps with generating keyword ideas based on the seed keyword. 
• Provides rank tracking and link building. 
• Tools for local and on-page tracking are available. 
• Run competitor analysis and track the performance of other stores. 

Pricing:

• Pro: $129.95/month
• Guru: $249.95/month
• Business: $499.95/month 

3. WooRank

WooRank comes with actionable SEO tasks that help optimize your store. It is great to find keyword opportunities that you must use. You can review several websites and customize reports based on your observations. It is also easy to track the target audience. 

Our Rating: ⭐⭐⭐⭐⭐ (4.6/5)

Features:

• Helps with generating high-level site audits.
• Focuses on reaching target leads for maximum conversions. 
• Analyze competitors in one tool.
• Good for keyword research and finding keyword ideas. 
• Provides white-label reports. 
• Generates website scores and metrics instantly. 

Pricing:

• Pro: $89.99/month
• Premium: $199.99/month
• Enterprise: Tailored according to your needs. 

For Market Research

Marketing research provides marketing insights that you must know. It is beneficial when it comes to analyzing your competitors and trends and assessing the latest products. Marketing research helps manage sales and plan accordingly. 

1. Google Trends

Google Trends is perfect for finding the latest search queries and trends on Google. It provides the total search volume in the search engine and informs where most of the traffic is heading. You can even use it for finding keywords. 

Our Rating: ⭐⭐⭐⭐⭐ (4.7/5)

Features:

• Covers entire regions and countries. 
• Find the hottest trends based on the keyword. 
• Track shift in interest, data on how much a particular keyword is performing, etc. 
• Gives insights on the topic of your niche. 

Pricing:

• Completely free to use. 

2. Doofinder

Another tool worth trying. Doofinder helps by giving insights into your sales with the help of artificial intelligence. You can easily set it up to carry out your research. It comes with a 30-day free trial. 

Our Rating: ⭐⭐⭐⭐⭐ (4.5/5)

Features:

• Provides insights that help boost sales. 
• AI-driven insights that automatically fetch data. 
• Code-free experience to tackle sales data. 
• Voice search on mobile devices. 
• Real-time stats to navigate searches for more conversions. 
• Understands consumers’ needs based on the NLP (Natural Language Processing) technology. 

Pricing:

• Free plan available.
• Basic: € 35/month
• Pro: € 59/month
• Enterprise: € 389/month

3. Ecomhunt

Ecomhunt helps analyze what’s in and what’s not. With the help of analytics, it informs you about the profits and engagement a product will make. It covers all the products in the markets, so you can find the latest products in your niche. It comes with a free trial. 

Our Rating: ⭐⭐⭐⭐ (4.4/5)

Features:

• Provides data on trending products in the eCommerce domain. 
• Helps with research products and their details.
• Comes with a saturation inspector that tells you where is a particular product being sold.  
• Tracks newly released products.
• Keeps you updated on the trends. 
• Helps analyze your competitors on eCommerce platforms like Shopify competitors.
• Monitors performance and sales over time.

Pricing:

• The free plan is available. 
• Basic: $29/month
• Pro: $49/month
• Suite: $69/month

For Customer Communication and Support

It’s time to roll up your sleeves to help the holiday shoppers. You’re about to witness a sea of customers who require assistance with their purchases and shipments during the holidays. Check out these apps that can help you connect with them –

1. Intercom

Intercom is a messaging tool that connects you with your customers. It is a messaging platform where your buyers can connect with you. 

Our Rating: ⭐⭐⭐⭐⭐ (4.8/5)

Features:

• Provides AI Chatbot for instant communication with the customer and helps resolve basic issues. 
• Comes with a help desk that connects with the inbox and generates tickets. 
• Connects help center for a personalized experience. Assists customers every step of the way. 
• Helps keep the customer support volume low with outbound messages.
• Seamless onboarding process.  

Pricing:

• Essential: $39 per seat/month
• Advance:  $99 per seat/month
• Expert: $139 per seat/month

2. Zendesk

Zendesk is another popular assistance tool that connects your customers and provides them with a comfortable customer support experience. 

Our Rating: ⭐⭐⭐⭐⭐ (4.6/5)

Features:

• Omnichannel support to integrate live chats, phone calls, emails, etc., in one place. 
• Customers can reach via social media platforms too. 
• It’s perfect for all types of businesses – new, small, medium and big. 
• Easy to collaborate with teammates with smart automation. 
• Analytics that provides team performance insights and recurring customer trends. 

Pricing:

• Register and contact the site for details. 
• Trial period is available.

3. Zoho

Zoho is a trusted platform with easy-to-handle customer support automation. You can quickly connect with your customers through various channels. 

Our Rating: ⭐⭐⭐⭐⭐ (4.8/5)

Features:

• Comes with an omnichannel ticketing process.
• AI-driven automation like auto-tagging tickets and chatbot. 
• Easy and simple user interface for a seamless experience. 
• Through metrics, you can generate performance reports and track customer trends. 
• New instant messaging channel to resolve queries quickly. 
• Customer support for different brands and businesses. 
• Web forms to improve customer experience. 

Pricing:

• Standard: $20/month
• Professional: $35/month
• Enterprise: $50/month
• Yearly plans are available. 

Conclusion

With holidays around the corner, it is time to call the elves and make the eCommerce stores ready for the holidays! Applying all the tactics will surely help you increase your e-commerce store’s sales. 

So, get down to business because it is your store’s time to shine with a pool of traffic and maximum conversions. 

Happy Holidays!

FAQs

What is the slowest month for eCommerce sales?

The slowest months for eCommerce sales are typically January and February, after the holiday spending spree. Summer months like June and July also see declines as consumers focus on outdoor activities and vacations.

How to get free traffic for eCommerce?

Boost free traffic with SEO for organic growth, social media posts for brand awareness, guest blogs, referral programs, business collaborations, influencer marketing, retargeting ads, and email campaigns.

Do sales increase during holidays? 

Holiday sales surge as retailers offer discounts and deals that attract customers. Festive shopping for decorations and gifts, along with new customers discovering your store, drives significant growth.

Which holidays have the highest sales?

Black Friday and Cyber Monday are the most prominent holidays that witness high sales. Cyber Monday surpasses Black Friday in online sales, but big sales start on Black Friday and continue through Cyber Monday, marking the start of the Christmas season.

How early should I start preparing my e-commerce store for the holiday season?

As the holiday season is very crucial in the eCommerce world, it is best to start as soon as possible. We recommend planning 4-5 months in advance, with each month dedicated to strategizing marketing tactics, website enhancement, and inventory stocking. 

How can I increase sales this holiday season?

To boost holiday sales, optimize your store, run discounts, stock up on inventory, and use targeted marketing. Highlight gift options, personalize recommendations, and create urgency with timers and limited stock alerts. Offer excellent customer support and flexible return policies.

What is the prediction for holiday retail in 2024?

Salesforce’s 2024 Holiday Forecast predicts global sales of $1.19 trillion for November and December, a 2% increase, with U.S. sales rising 2% to $277 billion. Also, shopping trends this season include tighter budgets, increased mobile shopping, self-gifting, and discount-seeking, due to high prices. Retailers should focus on pricing strategies, utilize AI and customer data for personalized marketing, and meet demand for fast fulfillment.

What is the biggest holiday eCommerce day of the year?

Globally, Thanksgiving, Black Friday, and Cyber Monday are leading eCommerce events, with significant sales spikes in the U.S. and other markets. Christmas also tops the charts.