In the bustling world of Etsy, standing out among millions of sellers can be challenging. However, the key to success often lies in one critical aspect: effective keyword usage.
Keywords are the bridge that connects potential buyers to your unique products, making it essential to master the art of keyword research. Whether you’re a seasoned seller or just starting your Etsy journey, leveraging the right Etsy keyword tool can significantly enhance your shop’s visibility and drive traffic to your listings.
In this blog post, we will delve into the best Etsy SEO tools available, explore how they can streamline your SEO efforts, and provide tips on maximizing their potential to attract more customers. Let’s learn the secrets to Etsy’s success together!
Jump to the best Etsy SEO tools list.
Table of Contents
Introduction To Etsy SEO Fundamentals
Let’s start with the basics: what a keyword is, the keyword research process, and Etsy SEO.
Etsy Keywords: Words or phrases shoppers use to search for products on Etsy. Etsy sellers must use these keywords in their product listings: titles, descriptions, tags, attributes, and categories.
Etsy Keyword Research: This process involves identifying the terms shoppers use when searching for products on Etsy. It enables you to find low-competition and high-demand keywords.
| Why Look For Low-Competition and High-Demand Keywords? Low-competition keywords are phrases with less competition from other sites. High-demand keywords also have higher search volume and traffic. Hence, when you can identify such keywords, you’re not competing with big brands, thus increasing the probability of ranking higher. |
Etsy SEO: This process involves optimizing your listings and Etsy shop to increase your chances of appearing on top of the search results and being visible to by potential customers, thus increasing sales.
Choosing an best Etsy keyword tool is important to make the most out of Etsy SEO. Let’s understand why in the following section.
| As an Etsy seller, you might be interested in exploring the following guides: Read Also: Etsy account suspended: What to do? How to promote your Etsy shop A list of the best Etsy print-on-demand partners |
With an Etsy keyword tool, you can use the most effective keywords to attract potential customers and optimize your Etsy SEO.
Why Use Etsy SEO tools?
Benefits of Using an Etsy SEO tools
Etsy keywords tools help sellers to:
- Rank Higher: Using a keyword tool enables you to find highly relevant and long-tail keywords that fewer sellers focus on, thus increasing your chances of ranking.
- Make Data-Driven Decisions: The Etsy keyword tool provides insights into keywords such as search volume, difficulty level, and competition. Thus helping you choose the right keywords for your business.
- Improve Productivity: Performing keyword research manually is time-consuming, and there is a probability of choosing irrelevant keywords. On the other hand, an Etsy keyword tool does all the dirty work for you and provides you with direct insights.
Let’s unravel a frequently asked question about the Etsy keyword search tool.
| Does Etsy have a keyword search tool? Yes, Etsy has an official keyword search tool. You can use the search bar at the top of the screen to search for keywords. It has an auto-suggest feature, and you can also filter the keywords by relevancy to identify the best keywords. |
Features to Look for in an Etsy SEO tool
Below are the features an Etsy seller must look for in an Etsy keywords tool before choosing one.
- Keyword Research: Find relevant keywords that potential customers are searching for, tailored specifically to your products.
- Search Volume & Competition: Get insights into how often keywords are searched and the level of competition, helping you target high-volume, low-competition terms.
- Trend Analysis: Track keyword popularity over time to spot emerging trends and adjust your strategy accordingly.
- Tag Suggestions: Receive relevant tag suggestions to optimize your listings for better discoverability on Etsy.
- Competitor Analysis: Analyze competitors’ keyword strategies to refine your own and identify opportunities to outperform them.
If you’re considering other platforms that are alternative to Etsy, here’s a list of marketplaces where you can sell your art and other products.
Best Etsy SEO Tools
We’ve handpicked some of the best Etsy SEO tools available in the market. Let’s understand each of them.
Etsy Hunt
Etsy Hunt or EHunt is an all-in-one platform for Etsy and Amazon handmade sellers. It is trusted by over 10,48,000 e-commerce sellers and offers solutions across products, keywords, operations, and tracking.
Key Features
Etsy Keyword Research Tool: Brainstorm product ideas and keyword tags, analyze actual search data, view buyer engagement, and see product seasonality using this tool.
Product Database: This Etsy keyword tool has a product database that helps you find unique, niche products with high potential to sell. It also helps you determine product demand and competition difficulty.
Etsy Fee Calculator: This tool helps you price your items accurately, calculate fees and other costs, and gauge profits on Etsy.
EtsyGPT Listing Optimizer: Instantly improve product titles and descriptions to make your listings more appealing using EtsyGPT.
Etsy AI Photo Background Editor: This tool allows you to remove or replace product backgrounds and helps you create perfect product photos.
Chrome Extension: Explore popular products by instantly analyzing product tags, prices, reviews, and release dates.
Pros
✅Create attractive product photos using the Etsy AI photo background editor.
✅Etsy Hunt allows you to track product, shop, and keyword data efficiently.
✅Helps you boost positive feedback ratio using a follow-up reminder tool.
✅Check the performance of top Etsy shops. And discover their monthly revenues, categories, prices, shipping, ratings, and reviews.
✅You get a keyword analysis tool under the free plan.
✅It is rated 4.3⭐ by Capterra due to its ease of use, value for money, and features offered.
Cons
❌The Pro and Team plans are pricey.
❌Fees keep on increasing upon sales.
❌Users complain that there’s too much information that they fail to analyze it.
❌Users also feel there is a lack of tools to improve their rankings.
Pricing
Offers 4 plans, including a FREE plan.
Free: Offers keyword and shop analysis tools.
Basic: Starts at $3.99/month and helps a single-shop seller.
Pro: The plan starts at $19.99/month and is ideal for multiple store owners.
Team: Costs $59.99/month and is designed for a team allowing one admin and four members.
Roketfy
Roketfy is one of the Etsy keyword tools that uses AI. It is an AI-powered sales booster that offers various tools to help Etsy sellers increase conversions. This tool conducts comprehensive market trends, keyword research, and competitor analysis.
Key Features
Listing Checker: This tool generates a listing report and scores that let you optimize your Etsy listings to increase visibility effectively.
Roketfy AI Writer: This tool’s AI content writer creates high-quality, SEO-friendly content for your Etsy listings. Roketfy’s knowledge of e-commerce trends and SEO best practices powers this tool’s AI content writer.
Keyword Research: Identify niche keywords with high volume and low competition.
Roketfy POD AI: Create content mockups of your product design in a single click.
Product Research: Gain in-depth insights before choosing your next product to sell on Etsy.
Competitor Analysis: Get data of your competitor’s Etsy shops’ including keywords, sales data, tags, pricing, and more.
Roketfy AI Reviews: This tool uses advanced NLP technology to analyze reviews of your own Etsy shop or your competitors’ shops’ reviews.
Pros
✅Roketfy helps you improve the quality of your listings and maximize visibility.
✅It also offers AI tools to improve productivity and SEO.
✅It is rated 5⭐ by Product Hunt for its advanced features, especially listing checker and AI-powered writer.
✅Sellers can analyze competitors by accessing critical data points of their shops.
✅Improves customer satisfaction by using AI reviews tool.
✅Make data-driven decisions by researching the products and keywords.
Cons
❌This keyword tool has a few inaccuracies in AI description.
❌Unlike other keyword tools, this is only limited to Etsy.
Pricing
This Etsy keyword tool has 3 plans, including a FREE plan.
Free: Costs $0. This plan comes with all the features but some restrictions on their usage.
Hobby: Starts at $17.99/month. It is ideal for growing Etsy shops.
Professional: This plan costs $49.99/month and is ideal for professionals.
Product Flint
Product Flint is an all-in-one platform for Etsy sellers that is suitable for beginners and pros. It provides all the essential tools, such as keyword finder, listing explorer, tag extractor, and more.
Key Features
Etsy Keyword Finder: Use this Etsy keyword tool to find the top keywords for your listing. Analyzes keywords and shows metrics such as views, sales, and more.
Shop Analyzer: Provides insights into the best Etsy shops, helping you make informed decisions and improve your shop and listings.
Listing Explorer: This tool provides other sellers’ listing statistics, such as sales and revenue, and helps you identify top-performing products.
Etsy Tag Generator: This tool helps you find relevant and useful tags for your Etsy items.
Pros
✅Get keyword statistics and recommendation scores.
✅Helps you understand what is working and what’s not for other Etsy shop owners.
✅Provides insights to optimize your listings and increase profits.
✅Use the Etsy tag extractor to copy tags from any listing.
✅Use the top Etsy sellers list to find creative and unique Etsy shops.
Cons
❌The tool has limitations in the free plan (compared to the free plans offered by other Etsy keyword tools), such as the number of searches (10/month) and listings (allows 10).
Pricing
Product Flint has three plans, including a FREE plan.
Free: $0 /month
Ideal for new Etsy sellers just getting started.
Spark: Costs $4.99 /month.
Suitable for growing Etsy sellers.
Blaze: Costs $9.99 /month
Ideal for established Etsy sellers.
Alura
First on our list is Alura. Alura is an all-in-one Etsy platform. It offers solutions from research to marketing and is ideal for small to medium Etsy shops. It includes features like Shop Analytics, Post Automator, and Listing Helper.
| Read Also: How to manage multiple Etsy shops |
Key Features
Keyword Finder: This Etsy keyword tool sources data directly from Etsy and helps you find keywords with low competition and high demand.
Alura Extension: Finding new product ideas? This tool offers a Chrome browser extension to identify products and provides data such as the number of sales, listing tags, number of favorites, etc.
Shop Analyzer: It offers a tool to research other successful shops and analyze competitors’ best-selling products.
Listing Helper: Alura analyzes your product listings and recommends improving them based on Etsy’s best practices.
Follow-up Reminder: Build stronger customer relationships using this tool’s personalized follow-up messages.
Pros
✅The listing helper tool analyzes the product title, image, description, tags, and key metrics to provide a quality score from 1 to 100.
✅Provides actionable recommendations based on Etsy’s seller handbook to improve your product listings.
✅This Etsy keyword tool offers a product seeker tool and shows you high-demand, low-competition products.
✅Gain an edge over the competition by gaining insights into successful Etsy shops in seconds.
✅It offers email templates and helps you create email campaigns to deliver to customers at the right time.
Cons
❌Users complain they get disconnected from the Etsy shops occasionally.
❌They also face crashes during searches along with sluggish load times.
❌Additionally, users are dissatisfied with the listing helper’s performance.
❌It is rated 2.2⭐(45) by Trustpilot due to inaccuracies in finding the best-selling products of other Etsy shops.
Pricing
This Etsy keyword tool offers 3 plans, including a FREE plan.
Free: Offers product and keyword research along with operations and marketing suite. It is ideal for beginners.
Growth: Starts at $19.99/month and is ideal for growing Etsy sellers.
Professional: It starts at $49.99/month and offers features like pro data features, export, and the ability to connect multiple shops. It is suitable for established Etsy sellers.
| Tip 💡: Think Like Your CustomersWhen brainstorming keywords, prioritize the human factor over keyword tool suggestions. A keyword tool might suggest a long-tail keyword with decent search volume, but it might not resonate with your potential customers. Consider the language and terminology your target audience uses in cases like these. |
Sale Samurai
Sale Samurai is an all-in-one Etsy SEO keywords tool that provides insights and analytics to increase Etsy sales. It offers tools to discover keywords your potential customers are using, analyze the keywords, and optimize your listings.
Key Features
Etsy Search Volume Tool: Provides Etsy keyword search volume, CPC, Competition data, and more.
Etsy Analytics Tool: Allows you to access exact tags used by your competitors.
Chrome Extension: The Sale Samurai extension provides information on keyword search volume, keyword competition, and related keywords.
Etsy Fees Calculator: This allows you to understand the price, shipping, and discounts to be profitable.
Pros
✅Etsy search volume tools enable Etsy sellers to find keywords, optimize listings, and maintain up-to-date information.
✅Gain data like missing tags, hidden tags images, and competitor sales.
✅Get low-competition keywords that Etsy shoppers are looking for.
Cons
❌Users find this Etsy SEO keywords tool is not user-friendly.
Pricing
It offers a 3-day trial period and two plans.
Monthly: You can subscribe at $9/month.
Yearly: For a year, this plan costs $99.99.
eRank
Next on our list is eRank. It is an Etsy keyword tool that offers keyword research, competitor tracking, and trends. This platform is suitable for newbies and established sellers.
Key Features
Keyword Tool: This tool allows you to analyze the top 100 listings and gain insights into tags, titles, prices, and more.
Bulk Rank Checker: You can check the rank of your top 20 keywords on Etsy.
Competitor Tags: You can also look at the tags in up to 100 listings of any Etsy shop you choose.
Compare Listings: You can compare your shop’s listings with those of other shops ( allows up to 4 shops).
Compare Keywords: Along with listings, you can compare up to 4 keywords and understand their Etsy competition.
Pros
✅Track the performance of your listings in terms of views, favorites, and sales.
✅This tool lets you view trending keywords on Etsy, Amazon, and eBay.
✅Make use of analytics tools to track listings’ performance and improve SEO.
✅Using the category tool, identify your products’ most popular and relevant categories.
✅You can perform a listing audit to see how it complies with Etsy and Google search guidelines.
Cons
❌Users say that navigating through all top 100 listings is overwhelming, making it harder to locate precise details.
❌The tool restricts the number of searches, such as the rank checker’s 100 lookups and the ability to monitor only 20 search terms, which is a drawback for users who have more extensive analytical needs.
Pricing
Offers three paid plans and a FREE plan.
Free: Costs $0.00/month. This plan is suitable for beginners.
Basic: Costs $5.99/month. Best suited for the active Etsy seller.
Below are a few features included in the plan:-
- Shop size – Upto 200 active listings
- Connected Shops – 5 connected shops
- Keyword Tool – 100 lookups/day
- Listing Audit -50lookups/day
- Rank Checker – 25 lookups/day
- Competition Tracker – 5 shops
Pro: Costs $9.99/month. For the advanced Etsy seller.
Below are a few features included in the plan:-
- Shop size – Upto 4000 active listings
- Connected Shops – 10 connected shops
- Keyword Tool – 200 lookups/day
- Listing Audit – 200 lookups/day
- Rank Checker – 50 lookups/day
- Competition Tracker – 50 shops
Expert: $29.99/month. Ideal for professional researchers and analysts.
Below are a few features included in the plan:-
- Shop size – Upto 5000 active listings
- Connected Shops – 100 connected shops
- Keyword Tool – 500 lookups/day
- Listing Audit – 500 lookups/day
- Rank Checker – 100 lookups/day
- Competition Tracker – 200 shops
| Tip💡 : Utilize Your Etsy Shop StatsCheck your Etsy shop dashboard and review the Stats section, particularly search items, to see which keywords drive traffic to your products. By analyzing this data, you can identify opportunities to incorporate relevant keywords that aren’t directly targeted but are getting clicks. Experiment with these keywords by adjusting their placement in your product descriptions, titles, and tags. |
EverBee
Everbee is a product research tool for Etsy sellers. It provides solutions in product analytics, keyword research, and email marketing. It is trusted by 6,00,000+ Etsy sellers worldwide.
Key Features
Product Analytics: This tool lets you perform product research, launch new products, and increase sales.
Keyword Research: Get low-competition and high-demand keywords and tags of competitors’ listings.
Email Marketing: Build ever-lasting customer relationships through powerful email marketing campaigns.
Pros
✅Offers an email marketing tool and simplifies the launch of email campaigns.
✅Helps you identify your next product from a database of 60 Million listings.
✅Everbee has data-driven insights to outshine your competitors.
Cons
❌Offers limited Integrations when compared to other platforms.
❌The cost of an Everbee subscription can be quite high compared to other similar tools on the market.
Pricing
Offers 3 plans, including a FREE plan.
Hobby: This Etsy keyword tool offers free product analytics, keyword research (up to 10 keywords), and advanced filters.
Growth: Costs $29.99/month and provides unlimited keywords, advanced filters, and a tag analyzer.
Business Plan: This plan costs $99/month and offers all advanced features such as Unlimited favorites folder uses, unlimited store connections, and priority chat and email support. It is suitable for professional Etsy sellers and brands.
Google Keyword Planner
Google Keyword Planner is a keyword research tool that was developed for Google. Although most of its features are centered around Google Ads, you can create a keyword plan and search for and discover new keywords. As an Etsy seller, you can use the tool to find keywords for your Etsy ads related to your business, or if you have keywords, you can use the forecast feature to understand how your keywords are performing.
Key Features
Discover New Keywords: The keyword research tool helps you find the keyword ideas relevant to your business. You can also view average monthly searches, competition level, and the trend for a specific keyword.
Analyze Keywords: This will give you insight into how frequently shoppers search for specific terms and how those searches have changed over time.
Analyze Website: With Google Keyword Planner, you can also enter your website URL or a specific category webpage URL to get keyword suggestions.
Pros
✅Keyword planner gives you plenty of keyword ideas to choose from for your business.
✅Google Keyword Planner is completely free forever. Even if you don’t use Google Ads, you can extract keyword suggestions from your website.
✅Lets you view grouped keyword ideas to get keywords with the same search intent.
Cons
❌Due to its limited keyword volume data and lack of negative keyword optionsrelying solely on its data can be difficult.
❌The keywords shown are not helpful for organic keyword research.
Pricing
This tool is FREE forever.
WordStream
Wordstream is a best free Etsy keyword tool that uses the latest Google search data to provide accurate, targeted advertising ideas. It is not ideal for Etsy. However, you can use the keyword tool to identify and analyze keywords for your Etsy shop.
Read also: How to change your Etsy shop name.
Key Features
Keyword Data Sources: Wordstream’s keyword and keyword search volume are sourced from Google and Bing’s keyword research API.
Keyword Analysis Tool: It analyzes your website’s keywords, the quickest way to generate keyword ideas directly from your product pages and content.
Relevant and Popular Keywords: WordStream hosts the keyword generator and keyword popularity tool in one to help you find keywords with the highest search volume as well as relevant ones.
Pros
✅This free keyword suggestion tool helps you get accurate keyword suggestions, search volume, and competitive data.
✅Get low-competition and high-demand keywords along with long-tail keywords that are easier to rank for.
✅Wordstream is a popular keyword tool rated 4.5⭐by G2 by 926 users.
✅Learn the keyword phrases your target audience type into search engines.
✅Find high-volume and popular keywords specific to your industry or niche.
Cons
❌ This free keyword tool doesn’t offer competitor analysis or trends provided by other Etsy keyword tools.
Pricing
The free keyword tool is one of the solutions of WordStream, and it is free forever.
Koalanda
Koalanda is an advanced Etsy keywords tool designed to help sellers enhance their listings, boost visibility, and increase Etsy sales. By providing data-driven insights and tailored recommendations, Koalanda enables sellers to outperform their competitors and succeed on Etsy.
Key Features
Etsy Keyword Tool: This Etsy SEO tool helps you find long-tail keywords and optimize your shop for SEO using accurate search volume data.
Etsy Product Research: This lets you explore the top-selling products, discover new product niches, and analyze competitor products.
Etsy Competitor Analysis: Analyze your competitors’ shops to help you understand the factors contributing to their success.
Etsy SEO Tools: With the help of an integrated listing editor, you can edit the title, tags, and description of your Etsy listings on Koalanda itself.
Automatic Listing Backups: This tool allows you to back up and restore previous versions of your listings.
Pros
✅Find keyword trends in every category and new product ideas in every niche.
✅Detect common SEO issues and fix them in the listing editor.
✅You can analyze a product’s success or failure by accessing its past 30 days of performance on Etsy.
✅Browse through the active Etsy shops and view data like sales and listings.
✅This tool offers an easy-to-use interface to navigate through abundant data.
Cons
❌Koalanda provides limited marketing tools.
Pricing
This tool offers four plans, including a FREE Etsy SEO tools plan. All the paid plans have the same features and different payment options.
Free: This plan has limitations on features and searches and offers five connected shops.
Monthly: Costs $11.9/month that includes:
All features included
Unlimited searches
Unlimited keyword lists
Five connected shops
Quarterly: Starts at $9.99/month.
Yearly: Costs $5.99/month.
Insight Factory
Insight Factory is another Etsy keyword tool that helps sellers generate tags, titles, and descriptions for their products.
Key Features
Trending Products: Easily find trending products with low competition. Get product recommendations based on your shop.
Keyword Research Tool: This tool helps analyze Etsy shops in real-time and shows you the best-performing shops in your niche. You can also look at their tags, titles, and 7-day sales.
Analyze Etsy Shop: This tool lets you analyze your competitor’s shops and get their daily/weekly/monthly sales.
Pros
✅Trending Tool helps you discover products with low competition.
✅You can generate tags depending on the best seller’s items on the first page of Etsy search results.
✅Along with tags, you can generate titles and descriptions to rank higher.
✅Gain insights into your competitor’s shops and learn what keywords or listings work for them.
✅With Insight Factory, you can learn about beginner-friendly trends.
Cons
❌It lacks AI-powered tools.
❌The paid plan starts at $19/month, which is expensive.
Pricing
Offers 3 plans and a FREE plan.
Basic: This is a free plan and includes one user.
Starter: Starts at $19.99/month and has the following:
- 300 credits per month
- Single shop connection
- Track daily sales for up to 20 shops
- Includes one user
Premium: Costs $16.6/month, including:
- 1.5X Starter monthly plan credits
- 5400 credits for one year
- Single shop connection
- Track daily sales for up to 50 shops
- Includes one user
Advanced: Costs $53.89/month, it has:
- 3X Starter plan credits
- 900 credits per month
- Magic SEO
- Hot Shops on Etsy
- Multiple shop connections
- Track daily sales for up to 100 shops
- Includes one user
| Tip 💡: Use the Etsy Search BarThis is another effective way to search keywords recommended by successful Etsy sellers. Go to Etsy’s search bar to explore long-tail keywords related to your products for free. The auto-complete feature suggests long search terms that customers have used, indicating a decent level of demand. |
Toolsy
Another one of the best Etsy keyword tools on our list is Toolsy. It enables Etsy sellers to analyze and monitor their competitors with highly accurate data, saving countless hours of manual research.
Key Features
Keyword Search: Find the keywords that your potential customers are entering in the Etsy search bar.
Shop Search: This tool lets you surf through millions of products and shops on Etsy.
Rank Checker: Find the hottest-selling products and keywords.
Chrome Extension: Toolsy Chrome extension aims to improve your Etsy SEO by offering data that helps sellers improve their listings, track their performance, and optimize pricing.
Etsy Fee Calculator: Allows sellers to set economical product prices to boost profits.
Keyword Research: Using this tool, find the right, high-performing, and long-tail keywords.
Pros
✅Toolsy boosts the most extensive database in the industry of Etsy products to help you find your following best-selling product.
✅Offers filter options to find the keywords used by top-performing listings.
✅The customer support team is helpful and resolves queries on time.
✅It is rated 4.3⭐ by Google and is admired by users for its ease of use and insightful data.
Cons
❌ Users complain about the inconsistency and errors in data.
❌ Users also find the customer support team unfriendly.
Pricing
Offers a FREE plan and a paid plan.
The price for 1 Month is $5.99. You can contact the sales team for more information on the Enterprise plan.
Keyword Tool
Keyword Tool is a free online keyword research tool available for various search engines, such as Google, YouTube, Bing, Etsy, and more. It uses Google Autocomplete and gives results of different regions and languages. It also uses Google Suggest to generate keywords and long-tail keywords for your business.
Key Features
Etsy Autocomplete Keywords: The keyword tool gives you access to your niche’s up-to-date, accurate, and in-demand keywords using Etsy’s search autocomplete feature.
Etsy Keyword Analysis: Provides keyword search volume, trend, cost-per-click, and competition to identify profitable keywords.
Exporting and Saving Keywords: This Etsy keyword tool lets you export your keyword lists in formats such as CSV or Excel.
Pros
✅The Free plan of this tool generates 750+ long-tail keyword suggestions for every search term.
✅Keyword Tool is extremely reliable and works 99.99% of the time.
✅The Keyword Tool is free, even without creating an account.
✅It is rated 4.5⭐ by Capterra for its customer service, ease of use, and value for money.
Cons
❌The free plan has limitations on data access.
❌The tool also lacks keyword metrics found in Etsy SEO tools.
Pricing
The tool has a FREE plan and a 7-day free trial.
Pro Basic: Costs $69/month with access to 1 user.
Pro Plus: $79/month with access to 5 users.
Pro Business: Costs $159/month with access to 10 users.
Marmalead
Marmalead is another powerful Etsy SEO keywords tool that allows you to brainstorm various keywords, analyze the data, and apply them to your listings. It offers tools such as AI description critique and AI-generated FAQs, enabling you to optimize listings to outshine competitors.
Key Features
Keyword Search: This tool analyzes the top 42, 100, or 500 Etsy search results. It has filters to specify your requirements and gets keyword suggestions from the Bing search engine.
Keyword Comparison: Compare key metrics and optimize for the best search phrases without remembering data points for every search.
Keyword Tracking: Tracks various search phrase performance metrics to help you improve Click-Through Rate(CTR), predict market trends, and help sellers configure the audience’s search intent.
Pros
✅View Etsy’s ranking for comparable listings and tags to understand which performs best.
✅Get access to trending tags on Etsy.
Cons
❌Marmalead is not ideal for printable sellers.
❌It offers a few filters, specifically for digital products like Etsy Hunt.
❌This tool offers a few features when compared to other tools.
❌It has 3.3⭐ rating by TrustPilot. Users claim that the results displayed for listings are not accurate and that it doesn’t work for most of the sellers.
Pricing
There’s only one plan, and you can choose to avail of it for a month, quarter, year, or lifetime. Pricing is as follows:
Monthly: Starts $19/month.
Quarterly: Starts at $18/month.
Annual: Starts at $16/month.
Lifetime: Starts at $5/month.
Makerwords
Makerwords is an Etsy keyword research tool. It is a Merchantwords subsidiary built for Etsy and Amazon sellers. This tool is ideal for makers, designers, and entrepreneurs.
Key Features
Keyword Research: This feature allows you to get keywords shoppers search for on Etsy and Amazon.
Pros
✅Provides advanced analysis of keywords to help sellers rank higher.
✅It boosts a user-friendly interface.
Cons
❌Offers limited features in paid plan when compared to other tools.
❌Pricier compared to other Etsy SEO tools.
Pricing
You can subscribe to MakerWords at $9.99/month.
Keyword Tool Dominator
Keyword Tool Dominator is an exclusive keyword research tool built for search engines like Etsy, Amazon, Google, Bing, Walmart, and more. For Etsy, you can use this keyword research tool to identify keywords and optimize listings.
Key Features
Keyword Research Tool: This tool lets you quickly find the most popular keywords in real-time.
Find Keywords On Etsy: Identify the most popular keywords with a popularity score ranging from 0 to 100.
Optimize Etsy Listings: Optimize titles, tags, and descriptions using hot and high-scoring keywords.
Keyword Density Checker: Identifies the keyword density and optimizes content for search engines.
Character Counter: Create the perfect length for the product title and description, specific to your chosen platform, such as Google, YouTube, Amazon, and Etsy.
Word Frequency Counter: It analyzes the breakdown of each word’s frequency within a text.
Pros
✅Identifies the most relevant keywords by filtering popularity score, difficulty level, and 14 other filters.
✅Find highly relevant, long-tail keywords with the highest search popularity and increase engagement and conversions.
✅You can easily spot hot keywords on Etsy(highlighted by a fire icon).
✅Highlights target keywords in a text and help to improve your ranking and position.
✅Check the character and word count in real-time, along with a paragraph and sentence counter tool.
Cons
❌Occasionally, the results displayed by this tool are irrelevant to your industry. You might have to apply a few filters to find accurate ones.
❌Beginners might find this tool difficult to understand.
Pricing
This Etsy Keyword tool has 3 plans.
Plus 30 days: Costs $9/month. You can only access the Amazon search engine.
Pro 30 days: The price is $18/month, and it allows you to access Amazon, eBay, Google, The Home Depot, and YouTube.
Max 30 Days: Costs $28/month. This plan gives you access to all search engines.
KeySearch
KeySearch is a full-fledged Etsy SEO tool focusing on in-depth keyword research, competitor analysis, rank tracking, and an AI content assistant.
Key Features
Keyword Competition: KeySearch identifies the less competitive keywords to help sellers rank on the first page.
Keyword Relevance: This Etsy keyword tool suggests relevant keywords that align with the product and business.
Long-tail Keywords: This tool also helps you find highly relevant long-tail keywords.
Keyword Trends: Tracks the keyword trends over time, enabling sellers to adjust their content strategy.
Pros
✅It allows you to brainstorm niche ideas and propose in-depth keyword research.
✅You can also get access to tools like keyword difficulty checker and backlink checker.
✅Test your website using a webpage audit analyzer.
Cons
❌The free KeySearch plan restricts keyword research credits, 5 per day, and there’s no access to Rank Tracker Keywords, Site Audit Pages, AI Credits, or the Competitive Analysis tool.
Pricing
Offers a FREE plan and a 1-month free trial.
Starter: Starts at $17/month.
Pro: Costs $34/month.
| Tip💡 : Gather Seed Keywords Seed keywords are the basic keywords relevant to your products. You can start collecting seed keywords by listing words that accurately describe your product, such as color, measurement, or material. Include style, functionalities, and benefits. For the same homemade oil example, seed keywords might include “homemade,” “hair oil,” hair oil for men,” and “hair oil for women.” What is a Seed Keyword? A seed keyword is the primary keyword related to your product or business. It’s usually a short-tail keyword consisting of one or two words, and a high search volume, and competition. |
This brings us to the end of Etsy keyword tools. Moving on, let’s find out how the Etsy search algorithm works.
How Etsy’s Search Algorithm Works?
Etsy search is similar to Google or Yahoo. One can compare it to a search engine that matches products from the Etsy shop to users’ search queries.
The Etsy search algorithm searches for the terms a user enters in the search bar on Etsy. It also searches for the terms in titles, tags, categories, and characteristics in the seller’s listings.
In this way, when a customer enters a query, Etsy presents the customer with the listings relevant to the search query after locating the keywords from the product details.
In short, the Etsy search algorithm functions in such a way that it shows the most relevant search query matches.
| NOTE: The Etsy search algorithm might change in the future to help shoppers find what they are looking for. |
Etsy Search Placement Factors:
Etsy Search Algorithm works in 2 ways:
- Query Matching
- Ranking
Query Matching
If the keyword entered by the user matches with any of the
- Title
- Tags
- Categories
- Attributes
- Listing Description, then the listing is eligible to rank. However, this does not determine the order of the rank.
Ranking
- Listing Quality: This score measures how well a product sells or converts. To determine this score, Etsy evaluates the percentage of people who click, add as favorites, and buy a product—a higher conversion rate results in a higher Etsy ranking.
- Shoppers’ Habits: Etsy personalizes ranking based on individual shopper behavior, such as searches, clicks, and purchases.
- Relevancy: Relevancy measures how well your listing’s titles, tags, and other elements match what shoppers search for. Exact keyword matches in your listing and a search query will improve your ranking in Etsy’s search results.
- Product Description: As of May 2022, product descriptions impact SEO on Etsy. Creating a concise paragraph about the product’s features and benefits and including 3-5 keywords in the first paragraph of your listing description can enhance ranking.
- Recency: Etsy aims to keep up-to-date search results for frequent shoppers and reviews on how recently an item was listed or relisted.
- Customer & Market Experience: Etsy considers a shop’s customer service and compliance status with Etsy policies. It also considers several factors, including product and shop reviews, the completion of the About page, shop policies, positive reviews, and a well-completed shop profile.
- Translations & Language: Ensure your shop’s language matches the ‘shop language’ chosen during setup. Etsy automatically translates listings for sellers, or they can choose to translate themselves.
- Shipping Price: Etsy favors shops offering free shipping to the US for orders over $35. Listings with free shipping not only rank higher but also receive a badge that makes them stand out.
- Shop Location: In the EU, Australia, and Canada, local shops rank higher than non-local ones. While this factor is location-based and largely out of a seller’s control, understanding this can help manage expectations regarding international search visibility.
By optimizing these factors, you can improve your shop’s visibility and ranking on Etsy, attracting more potential buyers to your listings.
Conclusion
Keywords are the backbone of any successful Etsy shop. They help you connect with your shoppers and boost your sales. Utilizing Etsy keywords tool can give you a significant edge by providing insights into what your ideal shoppers are searching for and how you can effectively meet their needs.
With that, I encourage you to start implementing a keyword strategy. Try out Etsy keyword tools today to refine your approach, and subscribe to receive more tips on growing your business.
FAQs
How do I choose keywords for Etsy?
Identify keywords with higher search volume and low competition. Pick keywords relevant to your product and business. Use these keywords in the title, description, and tag.
How do I start using the Etsy keyword tool?
Open the tool and choose your target country. Enter your seed keyword related to your product, item, or listing and type it into the “Seed Keyword” field. Analyze the keyword results & Implement.
Can I use the Etsy keyword tool for multiple Etsy shops?
Yes, however, it depends on the Etsy SEO tool you are using and its subscription plan. Check the terms and conditions of your chosen keyword tool to ensure it supports multiple shops, or consider contacting their customer support for clarification.
How often should I update my keywords?
It’s essential to update your Etsy keywords every 2-3 months. This is because trends and popular search terms keep changing. Updating your keywords consistently ensures that your products align with what shoppers seek. Using Etsy SEO tools is an effective way to update keywords.
Is there a free keyword tool for Etsy?
Yes, there are various free Etsy SEO tools . A few of them include Etsy Hunt, Keyword Tool Dominator, KeySearch, and others.
Where can I find Etsy tags?
Go to your Etsy account’s listing page, scroll to the bottom, and you will see the ‘Explore more related searches’ section with words (up to 13) in bubbles. These are called Etsy tags. Etsy tags are descriptive keywords that sellers add to their product listings. These tags help match their product items’ with the search queries. Sellers can improve product visibility and reach by using specific and relevant tags.
