Best Selling Items on Etsy 2026: Find 20+ Profitable Categories

Etsy is known for its unique, creative, and handmade products, attracting millions of buyers seeking unique items. Whether you’re an Etsy seller looking to boost your shop or an aspiring entrepreneur trying to decide what to sell, understanding what sells best on Etsy and how to find top selling items on Etsy can help you stand out in this competitive marketplace. 

Let’s dive into the categories that perform exceptionally well on Etsy and what makes them best selling items on Etsy.

Top Selling Product Categories & Their Items On Etsy

In this section, we will share:

• Best-selling categories and items on Etsy.
• Practical tips for sellers to come up with product ideas.
• Items you can personalize under each category.
• Top 5 Etsy sellers of each category based on their sales and revenue. 

You can visit these top-performing Etsy sellers, explore their Etsy shops, and learn about their products, offerings, revenue, and more. This approach will guide you in choosing the best-selling niche and the audience you must target.

As an Etsy seller, you might be interested in exploring the following guides: How to change your Etsy shop name An ultimate guide to Etsy banner size A guide on Etsy SEO What is the Etsy Dashboard How to sell more products using Etsy tags How to get sales on Etsy

Let’s explore them one by one, shall we?

Crafts & Supplies: Fueling Creativity

The first category on our list is crafts and supplies. This category has exploded in recent years, particularly with the rise of at-home hobbies. Etsy is a haven for buyers looking for materials and supplies like DIY kits to complete crafting projects. 

Etsy offers a wide variety of craft supplies and tools. You can sell these not only to the buyers but to Etsy sellers, too. 

The best selling items on Etsy under crafts include:

• Beads
• Gems
• Crafting tools and kits
• Creative stickers
• Hooks, claws, stones, and beads
• Pressed flowers
• Digital downloads of sewing patterns
• Antique Charms
• Crochet items: For example, a dog pattern crochet.
• Laser cut items

Various sellers on Etsy make a whopping $21,000 monthly revenue by selling the items listed above. To stand out, you can sell unique, high-quality craft supplies. 

These items could be as simple as rolls of unique washi tape, hand-dyed fabrics, exclusive stamp sets, custom sequins, or eco-friendly materials. 

Tip💡: To make DIY kits more appealing to beginners, offer clear, simple instructions. Consider bundling supplies together to create starter kits for various hobbies.

The top 5 sellers in this category include:

• Beadboat1
• Yakutum
• Spoonflower
• PeggySueAlso
• HappyKawaiiSupplies

Pro Tip: Here’s how to analyze product performance: To track category performance, you can use Etsy keyword tools such as Everbee, Etsy Hunt, etc. You can use the Everbee Chrome extension. After installing it, go to Etsy and search for an item(e.g., “personalized necklace”). Everbee’s navigation will appear on the left menu. To view performance data, click “Product Analytics,” select a product from the list, and review its metrics. You will learn the product details like price, the shop’s monthly revenue, etc. This is how you can estimate product demand and profit by selling an item on Etsy. Read Also: A list of best Etsy Keyword Tools.

Digital Products: A Low-Risk, High-Reward Option

Another popular and profitable category is creating and designing your digital products using design tools like Canva and Adobe Photoshop. This category doesn’t involve producing the item or shipping it. You just upload your digital files on Etsy, and potential customers find them, buy them, and download them instantly. 

Here’s a guide on how to sell digital products on Etsy & How to sell Canva templates on Etsy.

Best-selling digital products include:

• Printable Wall Art
• Planners & Templates
• Invitations & Stationery

Tip💡: Create digital products that capitalize on popular trends, such as minimalist designs or productivity tools, to reach a broader audience. You can also create digital items for beginner Etsy sellers. These items include budget sheets, digital product ideas, mockup bundles, or digital planners.

Jewelry: Minimalistic, Personalized & Handcrafted Elegance

Jewelry is one of the top-selling products on Etsy. It’s a $327 billion market, and as many as 15% of Etsy sellers sell in this category. That is why it is one of the most consistently successful categories on Etsy. Buyers flock to Etsy for unique, hand-crafted items that stand out from mass-produced items. Popular subcategories within jewelry include:

• Necklaces
• Earring
• Rings  
• Bracelets
• Personalized Jewelry
• Body Jewelry
• Watches
• Smart jewelry
• Jewelry sets
• Minimalist design jewelry
• Jewelry box
• Handmade Jewelry
• Personalized Jewelry

Personalized jewelry is the most appealing niche category in this segment, and it is sold like hotcakes. 

But know that the jewelry category has enormous competition. To be profitable, you must stand out with your unique and appealing jewelry items.

However, you can use Everb2ee to find shops and profitable niches in this category and offer something unique to stand out.

Top Sellers Include:

• CaitlynMinimalist
• MignonandMignon
• NewMoonBeginnings
• SliverRainSilver
• GLDNxLayeredAndLong

Tip💡: Offer customization options, such as engraving or gemstone selection, to stand out and appeal to those looking for personalized gifts.

Wedding Items: Tailor-made Wedding Magic

Etsy is a destination for brides-to-be and wedding planners looking for unique, personalized event supplies. The wedding category is booming, with top-selling items like:

• Bridesmaid gowns
• Handmade Invitations
• Jewelry items
• Bridesmaids’ gifts
• Cake toppers
• Centerpieces
• Greeting cards
• Balloons
• Postcards
• Bachelor and Bachelorette shirts
• Wedding dresses
• Napkins
• Candles

Personalized items you can sell in this category include:

• Personalized Wedding Decorations
• Practical Supplies for Wedding Parties and Events
• Custom Wedding Drinkware
• Blankets & Pillows for Outdoor Wedding Events
• Personalized Apparel for Bachelorette Parties
• Personalized Wedding Accessories

Top Sellers in the wedding category include:

• ModParty
• MintyPaperieShop
• EverythingDecorated
• Marrygrams
• MarryMePaperBoutique

Tip💡: To tailor your product offerings, monitor seasonal trends, such as boho weddings or eco-friendly celebrations.

Accessories: Unique Everyday Accents

Accessories are essential for anyone looking to add a touch of flair and express their unique personality with style. Etsy has a wide variety of accessories, making it the largest category on Etsy. Shoppers seek both everyday pieces and statement items; the best-selling items in accessories are:

• Plaid scarves
• Trendy Caps
• Hats
• Cute child bows 
• Bands 
• Pins
• Cufflinks
• Crowns
• Crochet 
• Face masks
• Keychains
• Sunglasses
• Bags
• BeltsBarefoot sandals
• Scrunchies
• Bandanas 
• Embroidered patches
• Phone cases
• AirPods cases
• Laptop sleeves

Handmade Items: Crafted with Love, Cherished Forever

 

Handmade items are famous on Etsy, and you will find products with various designs that aren’t available on other sites.

The top-selling handmade items on Etsy are:

• Handmade Stickers
• Handmade & metal jewelry
• Cloths
• and paper designs
• Clothing and accessories
• Toys and games
• Candles and bath products
• Art and collectibles
• Home decor items 
• Stationery and paper goods

These handmade items on Etsy can be made solely by an Etsy seller, or they can collaborate with third-party print-on-demand partners like Printify or Printful to create these items.

Paper & Party Supplies: Handcrafted Party Flair

Paper and party supplies are another trending category on Etsy. You can find scrapbooks, stamps, party cards, and more. 

Best-selling items in paper and party supplies include:

• Handmade invitations
• Decorations
• Tableware
• Party favors
• Gift wrap
• Colorful balloons
• Stickers
• Printables
• Unique gift tags

To succeed in this category, offer a wide range of high-quality paper and party decorations that meet the needs and preferences of your customers.

Personalized Product Suggestions in this category:

• Seasonal decorations: For example, reefs for Christmas, autumn, or winter.
• Magnets and stickers
• Postcards
• Ornaments
• Journals and notebooks  

NOTE: Etsy shoppers aren’t looking for mass-produced paper and party supplies; they want to spend money on something unique, handcrafted, and memorable.

Top Sellers in this category are:

• PlannerKate1
• DesignMyPartyStudio
• hooraydays
• TwistStationery
• PixelPerfectionParty

Clothing: Unique Fashion

In 2022, fashion comprised most of Etsy’s gross merchandise value (GMV). Fashion-related sales accounted for around 42% of the total GMV. 

Clothing is one of the most profitable categories on Etsy. Top Etsy sellers have become profitable by offering custom clothing. Etsy lets you choose from thousands of options for Women’s, men’s, and kids’ wear. 

Whether you’re selling vintage clothing or offering unique design prints on custom sweatshirts, hoodies, or t-shirts, apparel is worth selling on Etsy. 

Demand for clothing on Etsy is always high, and you can cast a wide net by personalizing this category or narrowing down your niche to a more focused audience, such as personalized sweatshirts.

Coming to the top-selling clothing items on Etsy, here they are:

• Custom shirts
• Hoodies
• Swimwear
• Sweatshirts
• Vintage dresses and skirts
• Shorts
• Pajamas
• Gamer merch
• Robes

Select the right niche and offer unique designs to run a successful Etsy shop on clothing.

Personalized items in this category:

• T-shirts
• Sweatshirts
• Skirts and dresses
• Women’s satin pajamas (AOP)

Tip💡: Focus on offering limited-edition or exclusive designs to create a sense of urgency for buyers.

Top Sellers in this category:

• PrintSizedUS
• Up2ournecksinfabric
• Zoeysattic
• ppeppiboutique
• LittleMiaBella

Read Also: How to sell shirts on Etsy

Vintage Items: Where Timeless Treasures Meet Modern Trends

Shoppers frequently shop on Etsy for vintage products to discover rare, cute, and retro items in other stores.

Best-selling sub-categories in Vintage are:

• Vintage shoes
• Vintage clothing and shoes
• Jewelry
• Tools
• Furniture
• Books
• Antique postcards
• Art and posters
• Antique charms
• Kitchenware
• Home Decor
• Vinyl records

NOTE: To list an item as vintage on Etsy, products must be at least 20 years old.

Below are a few vintage item suggestions to offer in the personalized category:

• Women’s vintage swimsuits (AOP)
• Metal plaque ornaments
• Oval necklaces
• Table runners

Tip💡: Remember that the measurements of a vintage item differ from the current size standard. Hence, it is essential to provide details about the size. And try to explain how a particular vintage item can fit into their modern life. Lastly, don’t forget to include Etsy tags that say 90s, 1960s, and sixties.

Home & Living: Personalizing Spaces

As people spend more time at home, there’s a growing interest in Etsy’s home decor products. Shoppers want unique items that reflect their personality and style, making this a lucrative category for sellers. Popular items include:

• Printable wall art
• Decorative cushions
• Candle holders
• Furniture
• Candles
• Clocks
• Wallpaper
• Vases
• Mugs
• Rugs
• Picture frames
• Coasters
• Stickers
• Notebooks
• Postcards
• Art prints
• Canvas
• Print flags
• Throw blankets
• Holiday Decor

You can personalize the following items:

• Mugs
• Canvas
• Wall clocks
• Candles
• Towels

Further reading: Also, read how to sell your furniture to boost sales.

Apart from these items, you can also pick embroidery items for home decor, such as wall art. You will also find embroidery items in various categories, such as handmade, accessories, etc. 

You can use tools like Sale Samurai, Etsy Hunt, and other keyword research tools to analyze the best-selling embroidery items and pick the most profitable ones.

Tip💡: Consider seasonal or holiday-themed decor items. For instance, Halloween or Christmas decorations can surge Etsy sales during specific times of the year.

Top Sellers

• ilovelotus
• Worldincensestore
• SeedvilleUSA
• BobbisCutters
• SeedGeeks

Art & Collectibles: One-of-a-kind Treasures

Etsy aims to provide artistic and unique creations, making art and collectibles one of the leading product categories in the marketplace. Types of art that sell well on Etsy include Abstract, modern, watercolor, minimalist, and children’s art.

Top-selling items from the Art and Collectibles are:

• Canvas
• Posters
• Dolls
• Fiber arts
• Ceramics
• Sculptures
• Paintings
• Photography prints
• Templates
• Sewn items
• Wall art

Sewn items include bags and purses or a hand-embroidered Christmas advent. You can search for the best-selling sewn items on Etsy and analyze the popular products to choose from this subcategory.

Tip💡: Wall art is one of the most profitable items to sell on Etsy. You can partner with a print-on-demand supplier like Printful or Printify to print items and fulfill orders. Customization options in wall art include posters, canvas prints, wood and acrylic prints, and ready-to-hang framed posters.Remember to mention the dimensions and sizes of your artwork and handle it carefully by packaging without damaging the item.

Baby Products: Adorable, Safe, and Custom-Made for Little Ones

The best-selling product in this category is baby clothing. This category is famous for selling printed and handmade products for babies and children. 

Whether for a birthday party or a special event, daily wear and personalized items fly off the shelves. 

Customization options include adding the baby’s name, phrases, or picture to a shirt.

Best-selling items include:

• Clothing: Onesies, custom t-shirts.
• Baby blankets
• Stuffed toys
• Baby changing baskets
• Baby teethers/Teething toys
• Personalized new baby wood block

Gifts: Make moments Memorable with Custom Gifts

Gifting items can come under any category, such as clothing, accessories, arts, etc. However, with the rising demand for personalized products, many shops offer custom products. These include:

• Name necklaces
• Custom t-shirts
• Wall decorations
• The ‘Personalized For Him’ subcategory is also popular in this segment. Although Etsy’s target audience is primarily female, this subcategory fills another gap for females who want to gift something unique to their partner, dad, or grandfather. These items could be wallets, belts, or watches.
• Wood items. For example, a personalized wooden chopping board.

You can find personalized items by adding a customizable filtering option to the sidebar of its category pages.

Tip💡:Curate Gift Guide Collections:Gift guide collections are a great asset to any shop. They highlight specific products, spark inspiration for your customers, and keep your shop relevant for special occasions like birthdays, weddings, or baby showers.You can use Etsy’s Sections feature to create a gift guide collection to categorize and organize your listings. These sections appear as links in your shop’s left-hand sidebar, allowing you to group items in various ways easily.

Pet Supplies: Handcrafted Toys and Stylish Accessories

Pet accessories are another exciting and in-demand category for pet-loving audiences. If you are passionate about pets, you could build a profitable business by finding the right product.

Popular items in this category include:

• Handmade dog bandanas
• Custom-engraved pet tags 
• Collars and leashes
• Bowls
• Clothing 
• Beds
• Carriers and houses
• Toys
• Paw print kit

Top sellers in this category are:

• SoGoodSoWood
• MadeByArtly
• MadeByCleo
• PuddleJumperPups
• Colorwin

Tip💡: If you pick this category, choose a relevant shop name that resonates with your brand and collaborate with pet influencers to promote your Etsy shop.

Toys and Games: A Growing Category

The toys and games category is a growing area of interest on Etsy, with buyers looking for unique, handmade items for children or as gifts. 

Top sellers in this category include:

• Dolls
• Action figures
• Stuffed animals
• Outdoor games
• Indoor games
• Puzzles
• Kids’ crafts and slime
• Board games
• Playing cards
• Educational games
• 3D printed items: products like 3d printed fish or barn owl fidget toys come under this subcategory.

To design toys or games, you must factor in the target audience’s age and create one that keeps children or adults engaged in the game.

Tip💡: Highlight the safety and quality of materials in your listings, especially if you’re targeting parents who prioritize eco-friendly and non-toxic products.

Top sellers in this category are:

• BusyPuzzle
• BloomOwl
• Gingermelon
• RazberrySlimeCo
• LastPieceOfThePuzzle

Bags and Purses: Craftsmanship & Handcrafted Style

Handbag Market size was valued at USD 49.12 billion in 2022 and is poised to grow from USD 52 billion in 2023 to USD 81.79 billion by 2031. You can capitalize on this category by offering fashionable purses or bags that suit everyone.

Some of the best-selling products you can sell include:

• Totes
• Handbags
• Hip bags
• Backpacks
• Messenger bags
• Clutches and evening bags
• Coin purses and wallets
• Travel bags and luggage

Tip💡: Pick a style: Bohemian and eclectic, Sleek and minimalist.Stay on top of current fashion trends. Design versatile items that appeal to a broader audience. Offer customization optionsFocus on durability and functionality alongside aestheticsConsider offering vegan or eco-friendly options to cater to conscious consumers.

Top Sellers in the Bags & Purses Category are:

• EverlyGrayce
• EcoEngrave
• MoonwakeDesignsCo
• AprilandKiwi
• bdactivewear

Bath and Beauty: Natural, Handmade, and Luxurious Self-Care

Etsy offers a vast range of products in the bath and beauty industry, and this category is very competitive. An Etsy seller can offer to sell ingredients or sell a natural and organic product.

Etsy has rules and regulations regarding organic materials. Make sure to abide by them before choosing this category.

The items include the following:

• Bath bombs
• Soap bars
• Body scrubs
• Face masks
• Facial cleansers
• Moisturizers
• Lip balms
• Bath and body oils
• Bath salts
• Deodorants

Top Sellers in the Bath & Beauty Category are:

• ThePlantGuru
• NaturalSucculents
• NeovicGoods
• Efikl
• GiftBoxLoveCo

Books, Films & Music: Explore New Worlds, One Page at a Time

In this category, an Etsy seller can offer various collections of books for different age groups. 

Best Selling Items In Books:

• Vintage and rare books
• Bookends
• Bookmarks
• Journals
• Customized book covers

Best Selling Items In Films:

• Movie posters
• Memorabilia
• Vintage film cameras
• Unique decor items
• Movie-themed clothing and accessories

Best Selling Items In Music:

• Vinyl records
• Music-themed art prints
• Music-themed gifts
• Guitar picks
• Music-themed jewelry

Check out these best-sellers and pick a category to sell. You can also mix these three categories and sell books related to music or movies. You can also sell personalized items like bookmarks, hardcover journals, and posters.

Top Sellers Include:

• NurseInTheMaking
• TheGiftStudioCompany
• YellowPaperHouse
• ISeeMeBooksUS
• FromLucyandCo

Electronics and Accessories: Tech Meets Craft

Before you decide to sell in this category, go through the Product Safety Essentials Guidelines outlined for Etsy sellers by Etsy.

Here’s what you need to know:

• Sellers’ Responsibility: Sellers on Etsy are responsible for ensuring the safety and compliance of their products with relevant laws and Etsy policies.
• Legal Compliance: All products sold must comply with federal, state, and local laws and meet Etsy’s requirements. 
• Electrical and Electronic Products: Products powered by electricity or batteries (e.g., hair dryers, extension cords) must meet safety standards to avoid risks like electrocution and fire. 

Specific Requirements: 

• Hair Dryers: Must have an immersion protection device to prevent electric shock.
• Extension Cords: Must comply with UL 817 standards, including proper wire size and strain relief.
• Seasonal Lighting: Must follow UL 588 standards, ensuring protection against overcurrent and using safe materials.
• Lithium-Ion Batteries: Products containing lithium-ion batteries must include safety features like overheating protection. Due to safety risks, Etsy prohibits selling individual lithium-ion batteries.
• Vintage Electronics: Vintage electronic products may not meet modern safety standards and should be sold as decorative items with proper warnings if they can’t be verified as safe.

Be sure to follow these safety measures when selling electronics on Etsy. Coming to the top-selling items on Etsy, Best-selling subcategories include:

• Phone cases
• Chargers
• Keyboards
• Cables
• Mouse Pads
• Camera equipment
• Lamps
• Audio (headsets, AirPods, headphones, speakers)
• Watch bands
• Car Accessories
• Decals
• Skins
• Stands

You can personalize the following items in this category:

• Phone cases
• Watch bands
• Mousepads
• Metal license plate frames

Top Sellers Include:

• LouMarksPhoto
• KatherineDream
• VictoriaBeePhoto
• WishUponMagic
• OhSoPrettyCases

Tip💡: Stand out by offering unique products that resonate with the Etsy audience.Avoid items that look like they can be found in local shops and retail stores.

Read Also: How to manage multiple Etsy shops

Shoes: Step Out in Style

Etsy is well known for its vibrant collection of shoes. They include:

• Sneakers
• Boots
• Flip-flops
• Sandals
• Slippers
• Vintage shoes
• Themed shoes

If you wish to enter the shoe market, you could start by offering unique, creative, and vintage shoes that are high-quality and comfortable.

Top Sellers are:

• MacarenaCollection
• kaileep
• ebooba
• Rollerstuff
• LottaFromStockholm

Tip💡: Show products in use or natural settings to help customers imagine them in their own lives.Show a model wearing shoes for everyday activities. Use natural light and avoid over-styling models to keep focus on the product.

Drinkware: Custom-crafted

The drinkware category on Etsy has emerged as a popular niche for sellers offering unique, handcrafted, and personalized products. With an increasing demand for custom items and eco-friendly alternatives, buyers turn to Etsy for one-of-a-kind drinkware to suit their lifestyle and gifting needs.

Best Selling Items include:

• Personalized water tumblers. 
• Personalized Mugs for Christmas, Valentine’s Day
• Wine glasses
• Stem glasses: These can also be gifted for birthdays and anniversaries.

With this, we have ended an extensive list of top selling items on Etsy 2025. 

In addition to these best-selling items and categories, you can also sell products that surge in sales during holidays like Christmas and Halloween.

Best Selling Items On Etsy For Popular Holidays

Selling popular holiday items has several benefits, including increased demand, visibility, and conversion rates for your shop.

Here’s what you can sell on Etsy during holidays:

By leveraging the popularity of these items, Etsy sellers can take advantage of the holiday shopping rush and drive significant revenue.

What Are The Prohibited Items On Etsy?

We have explored the best-selling items on Etsy. As an Etsy seller, you must also be aware of Etsy’s prohibited items policy. A list of these prohibited items is as follows:

• Alcohol, Tobacco, Drugs, Drug Paraphernalia, Medical Drugs and Devices, and Items making Medical Claims
• Animal Products and Human Remains
• Dangerous Items: Hazardous Materials, Recalled Items, and Weapons
• Hate Items: Items that Promote, Support, or Glorify Hatred
• Illegal Items, Items Promoting Illegal Activity, and Highly Regulated Items
• Internationally Regulated Items
• Nudity and Sexual Content
• Violent Items: Items that Promote, Support, or Glorify Violence

In addition to prohibited items, there are rules and regulations to sell on Etsy. These include:

• Intellectual property rights
• Privacy and data protection
• Returns and refunds
• Etsy Creativity Standards

Ensure to go through all the policies and guidelines before selling on Etsy.

How To Find What Sells Best On Etsy

Below are a few methods to find what sells best on Etsy.

Use Google Trends

Use Google Trends to see what’s popular globally or locally. Search for products or categories you’re interested in and see if there’s an upward or downward trend.

For example, in the search for bags and purses, the picture below shows the search results for this term over the past five years.

Looking at the screenshot, you can tell that the demand for this category is stable, and you can consider selling bags and purses if that interests you. Likewise, you can search for various other categories and analyze the demand for the long term.

Explore Etsy

Etsy Search Bar: Use Etsy’s search bar for autocomplete suggestions. These are based on popular searches.

Best Sellers Lists: Check the best-sellers in specific categories or subcategories. Sellers with the “Bestseller” badge indicate high-performing products.

Etsy Trending Now section:

This section on Etsy’s homepage highlights the site’s most popular items based on search volume and recent sales. Just search for popular trending now, and you will see various products under different categories that are best sellers.

Etsy Forums: Etsy forums feature discussions from top sellers and buyers sharing insights about what’s working for them.

Etsy Blog: Etsy’s blog regularly features trending products, seasonal items, and seller tips.

Use an Etsy Spy tool

There are spy tools for Etsy. These tools help you spy on your competitors and find best-selling products by looking at search volume and competition. Etsy spy tools include Insightfactory, eRank, Etsy Hunt, and others.

Look for these metrics in finding the best-selling item on Etsy:-

• Search Volume (Popularity): The average monthly searches for a product keyword. This indicates the product demand on Etsy. It reveals how many shoppers are searching for the keyword and shows its historical search trends.
• Conversion Rate (Profitability): The percentage of visitors who become customers for listings using the keyword. The average conversion rate on Etsy is 2-3%, and anything higher signals a profitable, in-demand product.
• Competition (Market Saturation): This metric refers to the number of listings competing for the same keyword on Etsy. 

Analyze Competitors’ Listings On Etsy

Look at listings from top sellers in your niche. Analyze their product titles, descriptions, and pricing strategies. Pay attention to the number of reviews, indicating high sales volumes. 

You can use Etsy keyword research tools to find out a specific shop’s monthly revenue and product prices.

Consider whether these products have any unique value propositions that make them stand out, such as personalization or high-quality material.

Social Media Platforms

You can also discover new trends from visual platforms like Instagram and Pinterest. 

Or look out for what trendy items social media influencers are prompting. 

Validate Product ideas

By now, if you have come up with a few products to sell on Etsy, you can also try reaching out to the Etsy community or getting opinions from your family and friends. This way, you could invite more ideas, and eventually, you can come up with an in-demand product.

By combining these strategies, you’ll get a better understanding of what products perform best on Etsy and tailor your offerings to meet market demand.

For an in-depth process to finding a niche on Etsy, here’s a detailed video of the process using the eRank tool.

Tips For Selling Items On Etsy

• Follow Etsy’s Guidelines: Ensure your chosen category complies with Etsy’s policies before listing. Etsy focuses on unique, handmade products hence, make sure to provide complete product information, high-quality images, and videos.
• Product Research and Selection: Analyze search trends and competition using tools like Etsy Rank, Marmalead, and Google Trends to find profitable products. Focus on high-demand, low-supply items like stickers, custom jewelry, and handmade home decor. Monitor seasonal trends and avoid oversaturated markets.
• Product Creativity: When choosing products to sell, prioritize creativity and originality to attract buyers, as Etsy values these in its marketplace.
• SEO Keywords: Optimizing your Etsy store for search is key. Use relevant keywords in your product titles, descriptions, and Etsy tags to increase visibility. Monitor your Etsy shop analytics regularly to refine your keyword strategy and attract more buyers.
• Optimizing Listings: Optimize your listings with relevant keywords in titles, descriptions, and tags. Use high-quality photos from multiple angles and detailed descriptions, including size, material, and shipping details. Use high-quality mockups to showcase your products in real-life scenarios.
• Selling Fees on Etsy: Etsy charges various fees to sell on the platform, including listing fees of $0.20 per item and a 6.5% transaction fee per sale. Shipping fees are based on the carrier, weight, and destination, and sellers must use Etsy Payments or PayPal for shipping costs.
• Etsy Ads & Marketing: Sellers can use Etsy Ads to promote their products. You can run Etsy offsite ads to display your products across multiple platforms. Leverage social media (Instagram, Pinterest, Facebook) and engage with your audience. Use email marketing for promotions and new product launches. 
• Sales & Coupons: Etsy allows sellers to run sales or offer coupons for promotions. Sales can include free shipping or discounts, while coupons are codes for buyers to redeem discounts.
• Customer Service: Offer excellent customer service by responding to inquiries within 24 hours and addressing issues professionally. Encourage positive reviews by personalizing follow-up communication and maintaining strong customer relationships to foster repeat business.

A Few More Insider Tips To Choose Your Niche:

• Leverage Your Strengths: Start with something you’re passionate about or skilled at to create high-quality, standout products on Etsy.
• Utilize Unique Advantages: Take advantage of anything that sets you apart, like access to affordable materials or niche knowledge, to offer something shoppers can’t easily find elsewhere.
• Narrow Your Niche: Focus on a subcategory within a larger category to better serve your audience, such as offering items in “colorful clay earrings” within the jewelry category.

Pricing Strategies for Top-Selling Products On Etsy

Etsy recommends two pricing approaches for your products: the top-down and bottom-up approach. We have outlined the same for you:-

Top-Down Approach

• Start with Costs: Calculate the cost of materials, labor, and overhead to set a base price. Experiment with material costs (bulk buying, eliminating materials).
• Account for Overhead: Consider indirect costs like rent, equipment, and marketing. Divide these by the number of items you produce to estimate per-item overhead.
• Cover Labor Costs: Determine the value of your time and the labor involved in production, packaging, and dispatching. Ensure fair compensation for your time; experiment with different labor rates and efficiency improvements.

Etsy has a basic formula for sellers to price their products using a top-down approach:

Materials + Labor + Expenses + Profit = Wholesale x 2 = Retail

Let’s assume you sell minimalistic jewelry. Let’s understand the cost required to make an earring. 

• You procure raw materials like metals, beads, gold, silver, copper, etc. Take note of these material costs, let’s say $5/item. 
• Then, account for labor costs; if you have any, take it for $3.
• You might incur expenses like tools and logistics, be it $1, and coming to profit, initially, let’s consider around $2/item.
• Let’s calculate:

Materials + Labor + Expenses + Profit = 5+3+1+2 =$11

Wholesale = 11*2=22

Retail = $22

You set the price of your earrings to $22.

However, this approach doesn’t factor in the market and competition. 

Bottom-Up Approach

• Research the Market: Analyze competitor pricing and set a price that reflects your product’s value and competitiveness. Premium pricing can signal higher quality but ensure you justify the price through unique product features. For beginners, it is recommended to use a price lower than the market average to gain a competitive advantage.
• Understand Your Target Audience: Price according to what your customers are willing to pay, not what you think it’s worth. Segment products with different price tiers to appeal to various budgets.
• You can also find a sweet spot by merging these two approaches and arriving at a pricing that suits the market, customers, and your costs. Following these two approaches makes you set attractive pricing that is profitable to you as a seller and reasonable for a buyer.

Regarding the example of earrings, consider the market and your audience, and adjust the price of the earrings.

Bonus Strategy For Pricing Your Product

One secret tip for pricing your products, especially for a beginner, is to set the cost incurred as the price, especially if this is your first listing.

Let’s say a coffee mug costs $10, so you set the price of this mug at $10. Yes, there’s no profit. This is recommended because Etsy initially takes some time to find you and place you in a particular position on search results.

Here’s how you can go about pricing: 

• Set a price that is attractive to customers while providing a high-quality and standard product; this way, there are chances for increased sales and higher conversion rates.

• If you record a good number of sales in a week or so, you can raise the price of your product. If your product’s conversion rates remain unchanged after a few more weeks, you can raise the price again.
• Do not go overboard and price the item heftily. This might result in fewer sales and lower conversion rates, which could cause Etsy to push you down further in search results.
• Also, be ready to experiment and test your pricing strategies to understand if you are undervaluing or overpricing your product.

Remember, pricing is just part of selling on Etsy. You must focus on providing quality, great customer service, and high-quality mockups, and you will eventually succeed on Etsy. 

Conclusion

Selling on Etsy is all about tapping into what makes the platform special: its focus on creativity, personalization, and quality craftsmanship. Whether you’re selling in a popular category like handmade jewelry, vintage items, or baby products or exploring a niche like bath and beauty or pet supplies, focusing on what sets your products apart will help you succeed. 

Pay attention to trends, offer personalization when possible, and ensure your shop offers items that resonate with Etsy’s unique customer base. 

FAQs

What to sell on Etsy?

You can sell various items on Etsy. There are different categories for you to choose from, such as Crafts, handmade items, accessories, jewelry, shoes, clothing, electronics, books, drinkware, home decor, arts, vintage, etc. But pick an item that is profitable to sell on Etsy.

What is the most sold item on Etsy?

There are plenty of top selling items on Etsy. They range from handmade items, home decor, art prints, bags and purses, and wedding accessories to electronics. However, shoppers on Etsy look for unique and handmade items that aren’t found on other sites. Hence, Etsy’s unique, personalized, and custom-made items are always profitable.

What makes a best seller on Etsy?

There are various factors that contribute to an Etsy seller becoming the best seller. These include:

High sales volume for the past six months, great customer service, which means responding to customers within 24 hours, having an average rating of 4.8 or higher, Timely shipping with tracking or an Etsy label, and making at least five sales worth $300.

Can I sell both handmade and vintage items in the same shop?

Yes! You sell both handmade and vintage items on Etsy in the same shop. Ensure that sections are used to organize your products so customers can easily find what they’re looking for.

How do I know if there’s demand for my product on Etsy?

Look for an upward trend on Google Trends, use a tool like Everbee to understand the revenue generated from a product, and research keywords and similar products on Etsy. Tools like eRank and Etsy Hunt can help identify trending searches and popular items. 

What seasonal trends should I keep in mind?

Pay attention to holidays such as Christmas, Mother’s Day, Valentine’s Day, Father’s Day and Halloween. Curating themed products or gift sets in advance can help you attract more customers and sales.

Check Out Other Articles:

• Performance Max Vs Search Campaign
• How Much Do TikTok Ads Cost
• Invalid Clicks In Google Ads
• Pmax Ad Examples
• Ecommerce Automation Software