As e-commerce evolves, providing relevant and accurate ad information has become crucial to converting shoppers to customers. This is where Google Shopping Ad Extensions help you improve your ad performance. These extensions enhance the shopping experience by providing additional details, such as a decrease in price, product reviews & ratings, shipping information, estimated delivery time, returns, and more.
These details help shoppers make informed purchasing decisions. With features like site links, call-to-action and promotion extensions, advertisers can ensure their ads stand out, increasing the click-through rate (CTR) and improving the overall performance of their campaigns.
Whether you’re looking to boost your visibility or gain a competitive edge, incorporating them into your Google Shopping ads can significantly impact your campaign results.
Let’s explore what Google Shopping Ad Extensions are, how they work, and the best practices for implementing them in your ads.
Table of Contents
What Are Google Shopping Ad Extensions?
Google Shopping ad extensions are additional information that enriches your Google Shopping ads. These extensions could include information about the product or store. These ad extensions appear alongside the Shopping ads to make your ads informative and eye-catching.
Google Shopping Ad Extensions Examples
Shopping ad extensions examples include:
- Product reviews
- Sale price
- Special offers such as percentage or fixed discount, coupon code, etc
- Return policy, including return and refund timeframe
- Shipping details include free shipping, estimated delivery time, etc.
- In-store availability
- Order online and pick up in-store.
Importance of Shopping Ad Extensions for E-commerce and Online Retailers
Google Shopping ad extensions are free to use and give you more space to add relevant information about your store.
They also:
- Improve Click-Through Rate: Ad extensions provide information beyond the basic details. Using ad extensions such as reviews, sale prices, returns, and free delivery garners more traction, resulting in improved visibility and clicks. Ad extensions have been proven to boost Click Through Rate, leading to higher engagement and potential sales.
- Improve Ad Quality: Using an ad extension also improves the quality of ad. Google automatically increases ad rank when you include relevant information about the product. You can also work on creating compelling Google ad copy to improve ad quality. Here’s a guide on writing impactful Google ad copy.
- Leverage Local Inventory Ads: If you own a physical store, use Local Inventory Ads (LIAs) to showcase product availability in your ads to drive traffic to your physical store. This strategy encourages customers looking for immediate purchases and can boost in-store sales.
Businesses displaying nearby product availability using Local Inventory Ads have shown an average increase of 25% in in-store visits.
Google shopping ad extensions improve click-through rates and landing page views, generate high traffic and thus lead to higher conversions and sales.
Types of Ad Extensions in Google Shopping
There are a handful of Google Shopping ad extensions an advertiser can use. Let’s understand them in detail.
1. Google Merchant Promotions
Google Merchant promotions are ad extensions that allow advertisers to display special offers such as free shipping, gifts, and discounts. These promotions are displayed across different Google properties like search, shopping tab, Google Chrome, and more. They are also displayed alongside the product listings.
Similar to this:
Requirements
Merchants must comply with Google Shopping guidelines to showcase special offers and promotions. They are:
- Google Merchant promotions are applicable for the following countries: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Korea, Netherlands, Spain, the UK, and the US.
- If you run Google Merchant promotions, you should not sell on any marketplaces like Amazon, Etsy, and so on.
- You must have active and approved accounts in Google Ads and Google Merchant Center, with at least one active product and one claimed URL.
| NOTE: If you are not eligible to show Google Merchant promotions, you may still need to meet one or more eligibility requirements. |
- Merchants must also follow the promotion criteria:
- Any promotion is valid for 183 days (6 months).
- The promotion must be redeemable at the time of purchase.
- Stick to the active promotions limit in their respective accounts.
If you’re new to Google Merchant Center, here’s a guide on how to set up Google Merchant Center account.
How do we enable them?
Follow these steps to activate promotions:
In your Google Merchant Center account >> Click Settings & Tools icon >> click Add Ons >> under Discover tab >> click ‘Add’ in the promotions add-on.
This is how you enable promotions. If you have already added a promotion, let’s look at how to add one.
STEP 1: Go to Google Merchant Centre >> under Marketing >> choose ‘Promotions.’
STEP 2: You will see a page on the right. Click on Create Promotion, as shown in the picture.
STEP 3: Fill in details such as promotion method, start and end dates, etc.
| NOTE: You can apply for promotions through the following methods:By applying filters such as product typeThrough a data source that maps to product ID. You can promote all the products. |
That’s all. After you add all the necessary details, the promotions will be displayed across the Google network after 15 minutes.
Who should use them?
Merchants who wish to run special offers like discounts and free shipping and buy one get one free can use this ad extension. Merchants must comply with the requirements to implement Google Merchant Promotions.
Best Practices
- Follow the latest Google Merchant promotion policies.
- Provide structured data for your promotions through the Merchant Center promotion builder tool for faster reviews and approvals.
- Ensure the information is up-to-date and matches the landing page details. Note that this is also one of Google’s policies and guidelines.
- Experiment with different types of Google Merchant promotions, such as free shipping and a percentage off the product price.
- Ensure the promotion title contains the product name or type. For example, 50% off on sweaters.
- Maintain a higher historical promotions approval rate by focusing on accurate, structured data, adhering to Google’s promotion policies, and ensuring promotions are relevant to products. The historical promotions approval rate in Google Shopping Ads is the percentage of your submitted promotions that have been approved by Google over a specific period.
- Go through this detailed guide on how to build a Google merchant promotional feed.
- Use custom labels to tag products on sale and apply them only to those products to ensure accuracy and up-to-date information. You can use five custom labels for reporting and ad bidding.
| Businesses use custom labels to organize campaigns based on various attributes depending on industry characteristics and business type. A few examples of the custom labels include ‘seasonal, ‘selling rate,’ ‘margin,’ or ‘promotional status.’ |
- Avoid exceeding active promotion limits unnecessarily (remember this is also part of the promotion criteria). You can have up to 500 active promotions.
- Create promotions that can be mapped to multiple offers. If your promotion has more than 1000 offers, avoid using the Item ID filter for mapping. Instead, add the promotion ID attribute in the product data source, which allows you to map more than 1000 offers to one promotion.
| Read Also: Everything about GMC Automatic Item Updates What is Google Merchant Center Next |
2. Local Inventory Ads
Google local inventory ads are a great way to showcase your in-store product and attract local customers. However, you must have a physical store to be eligible to run local inventory ads.
Requirements
- Your business should have a physical store where customers can view and buy products.
- You’re not eligible to participate in local inventory ads if you have a club or store membership to purchase products. However, if you permit non-members to buy at different prices, you can participate using non-member pricing and ensure non-member pricing is shown on your landing page. You can also display member pricing if desired.
- You must include any additional fees charged at checkout in the total product price.
- You must abide by the content policies for shopping ads.
- You should be physically present in the country where you target ads.
- You must undergo an inventory verification process.
How do we enable them?
STEP 1: In your Google Merchant Center account >> click the Setting & tools icon >> select Add-ons >> select free local listings add-on under the “Discover” tab >> Click Add.
STEP 2: Choose the countries you wish to activate the add-on. You can also add more countries.
Who should use them?
Local Inventory ads are ideal for businesses with a physical store that wishes to attract local customers. To sell seamlessly, businesses must ensure that they comply with local inventory ads policies.
Best Practices
- Use the features to improve click-through rates. Display a buy online and pickup in-store feature. Display the Pickup Today badge on local inventory ads.
- Use a location extension bid modifier to increase bids for shoppers close to your stores. To do so, navigate to your campaign settings, go to the “Locations” tab, and then adjust the bid for specific geographic areas by entering a percentage value in the “Bid adjustment” column.
- Increase bids during store hours to increase visibility. You can do so using the location bid modifier. Ensure the store hours you’ve scheduled for higher bids are in blue. Like this:
3. Product Ratings and Reviews
The product ratings and reviews extension in Google shopping ads lets you display aggregated ratings and reviews of all your products. It includes the total number of reviews received from customers who have purchased from your store. These ratings are gathered and put together from multiple sources, including merchants (your own store reviews), review aggregators (Yotpo, TrustPilot, Loox, etc), review sites, and Google users.
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Refer to the image below to understand how ratings and reviews are displayed for your products:
| NOTE: These reviews are displayed for Google shopping ads and free product listings. |
Requirements
To utilize product reviews on Google Shopping, retailers must meet the following criteria:
- You must comply with product rating policies to display a star rating.
- Have a minimum of 50 reviews of all your products.
- Share and submit all reviews to Google at least once a month.
- Ensure the submitted lists include all reviews, including those with low-star ratings.
- Google matches the review data to your product feed using various factors such as :
- GTINs (Global Trade Identification Number), brand, MPN (Manufacturer Part Number), and product URLs. However, these identifiers generally don’t offer as good a match as GTINs. Without GTINs, Google may be unable to match all your reviews to products. Hence, ensure your products have valid GTIN.
How do we enable them?
- If you work with a supported reviews aggregator, you can ask them to submit your product reviews to Google for you.
- Product Ratings require that you have a minimum of 50 reviews across all of your products. Here’s a list of supported review aggregators:
- Annex Cloud
- Bazaarvoice
- eKomi
- Feedaty (Zoorate)
- Feefo
- Guaranteed Reviews Company
- Junip
- Kudobuzz
- Loox
- Okendo
- PowerReviews
- RA Reviews
- Reevo
- Reseller Ratings
- Revi.io
- Reviews.io
- Shopper Approved
- Shopping Satisfaction
- Stamped
- TargetBay
- TestFreaks
- Trusted Shops
- Trustpilot
- TurnTo
- Verified Reviews
- Yotpo
- You can also manage product ratings if you don’t work with a supported reviews aggregator.
- After approval, set up and submit a product reviews feed to activate the ad extension. Here’s an official Google help article on how to submit product review data.
| NOTE: If you don’t currently collect reviews for the products you sell, you can sign up for free for Google Customer Reviews. |
Who should use them?
- Use Product Ratings in countries where Shopping ads and free product listings are available. These listings are available in numerous countries, including those in the European Economic Area (EEA), the United Kingdom, Switzerland, and others, with some countries in beta testing.
- Merchants can use this extension for free, and Google automatically shows these reviews.
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Best Practices
- Actively encourage customers to leave feedback after a purchase.
- Showcase the positive reviews on your website, product pages, and other marketing collateral.
- Google gathers product reviews and ratings for your store automatically, so your store name and registered domain must match the information in your Google Merchant Center account and third-party seller rating sites, such as Trustpilot.
4. Sale Price Annotation
Sale Price annotation is a label or tag used in Google Shopping ads to indicate that a specific product is on sale at a discounted rate. The discounted price is displayed alongside the original price, striking a line through it (refer to the image below). This creates a sense of urgency for the customer and helps them identify the savings they get from the discounted product.
Google validates your information and may display a sale badge with the discount percentage. Look at the picture below. The products have badges like “save 70%,” “save 52%,” etc.
| Please note that you might not see a sale badge on your ads even after meeting the requirements. This is because Google wants to ensure that it displays the best-performing annotations. |
| NOTE: You can annotate sale prices for shopping ads, free product listings, and local inventory ads. |
If you’re wondering what’s the difference between Sale Price Annotation and Merchant Promotions, here you go:
Sale price annotation shows the strikethrough of the original price, highlighting discount price directly on the Shopping ads. Google might display the sale badge based on the requirements.
Google Merchant Promotions allows you to add additional discounts or incentives beyond the listed price on your ad, such as
- Percentage discount
- Fixed discount
- Minimum purchase requirements
- Promo codes/coupons (optional, that are visible or hidden)
How it Shows:
- Ads display a ‘special offer’ or ‘promotion’ badge. Upon clicking the ad, buyers can view the discount details and code (if applicable).
- After the review process, if Google approves your promotions extensions, you might display a badge with a short description on your Shopping ads.
Requirements
- Must have a valid base (original) price.
- The base price should be higher than the sale price.
- The sale price must be higher than 5% and lower than 90%.
- The original price must have been valid for at least 30 days within the past 200 days. This means the original or base price must have been displayed for at least 30 non-consecutive days within 200 days.
- Google has additional requirements depending on your country. Visit this page for more details. This article also explains the requirements for sale price annotation for local inventory ads.
How do we enable them?
Firstly, you must meet Google’s eligibility criteria for adding certain columns to your product feed. These include base price, sale price, and sale price effective date.
Here’s how to check if a product is eligible for sale price annotation:
In your Merchant Center account >> select Products from the left navigation menu >> Select All products >> Use the filter icon in the table and then choose Sale badge > Yes >> Select Yes.
Who should use them?
Sale price annotation suits advertisers planning to sell their products at a discounted rate.
Best Practices
- Ensure that the original price is valid and the discounted price abides by Google’s eligibility criteria.
- All the information provided in annotations and labels must be accurate and up-to-date.
- You must also ensure that the sale price is the same on your ad and on the landing page to avoid product disapproval or a Google Merchant Misrepresentation error. Additionally, your landing page must show the strikethrough of the original price along with the sale price. For example, original price and sale price on the landing page must be shown like this “ was $
15,now $10.”
5. Price Drop Annotation
Price drop annotation is a special offer and the most popular one on Google Shopping ads. This ad extension includes displaying the original price along with the sale price and a price drop badge at the top of the shopping ad (refer to the image below).
This badge appears automatically when Google observes a significant decrease in the price by analyzing the historical average price of the product.
Source – GrowByData
Even though sale price and price drop annotations sound similar, there is a huge difference.
Unlike sale price, which offers a discount on a product for a certain period of time, a price drop means lowering the price of the product. Why would a merchant lower the price? It could be to clear the inventory, holiday season, and other factors. If you’re struggling with improving sales during holidays, here’s a guide on holiday e-commerce sales.
| NOTE: Google displays this annotation automatically, so merchants are not required to make any changes to the product feed. |
Requirements
If you change the price of your product to be lower than the average price you listed in the past 60 days, Google can automatically show the “Price drop” badge for that product.
How do we enable them?
Go to your Google Merchant Center account >> Select Products >> Under the “All products” tab, use the filter icon >> choose the ‘Has price drop badge’ option.
Select Yes and click Apply.
Who should use them?
Google only applies price drop badges if a significant price change is detected over the last 60 days.
Best Practices
- Use Google shopping price drop alerts to learn about changes in competitor prices. Additionally, you can use Google’s price tracking feature to check for price drops relevant to particular products. Here’s a detailed blog on Google Shopping price tracker.
- Reduce price for high-performing products that have the probability to trigger price drop badge. Although, Google doesn’t guarantee a badge for all the products with lower prices (it considers price history and your competitor’s prices).
- Additionally, avoid repeatedly lowering the prices of our products as this may result in product disapprovals.
- Try increasing the bids for products with a price drop tag and leveraging bidding strategies to boost the product’s visibility further.
- Strategically select products to increase the likelihood of Google displaying the ‘Price Drop’ badge. You can select products based on customer behavior, business cycles, and holiday trends or to clear the inventory.
- You can also select products based on the following insights, specific customer segments like abandoned carts, specific purchasing behavior, specific locations, etc.
6. Shipping Labels
Google displays shipping information at the bottom of a Google Shopping ad, highlighting the merchant’s shipping policy.
Merchants can customize Shipping labels to include other details such as estimated shipping costs, estimated delivery times, and free delivery and shipping.
Requirements
- Shipping labels can take different forms, such as “Oversized,” “Perishable,” or “Free Shipping.” It is crucial to assign the correct label (shipping_label attribute) to each product. You can include the shipping label in the product feed itself.
- Please ensure your Google product feed fields include attributes like ‘Shipping Label’ and ‘Transit Time.’
- It is essential to ensure that every user who clicks on your Google Shopping ads can easily access and view all shipping information.
- Submit complete and correct shipping information to your GMC account, including speed and costs.
NOTE: Speed and cost are the main factors influencing cart abandonment; ensure your shipping settings are accurate and up-to-date.
- Specify all relevant shipping charges. Include all charges for purchase that include the words “shipping,” “delivery,” “handling,” “logistics,” or “carrier.”
- Estimate the shipping cost to be a bit higher if you can’t provide an accurate shipping cost.
- Only charge the user for shipping to their address. Don’t use other rates, such as the rate for shipping to a store or a rate that requires a membership to be applicable.
- Display product details on your landing page for all users. When users click your ad, they can view details about your product, even if you don’t ship to their location.
- Merchants must comply with local laws when submitting shipping information.
- To ensure your products ship correctly, always provide the country [country] sub-attribute of the shipping [shipping] attribute.
How do we enable them?
STEP 1: In the left-hand side menu of your Google Merchant Center account, select ‘shipping and returns.
STEP 2: On the right-hand side page, under the shipping policies tab >> select add shipping policies or edit shipping details of an existing shipping policy.
STEP 3: Fill in the shipping details, such as handling time, transit time, and shipping costs.
| NOTE: Shipping costs in Google Merchant Center must match the shipping costs displayed on the website. |
Who should use them?
- Businesses who require to charge a certain amount for oversized or perishable products.
- Businesses who wish to offer free delivery for a specific category of products.
Best Practices
- You can apply shipping settings to all products or specific products. If you choose ‘specific products,’ you can select items you’ve previously assigned labels (shipping_label attribute). These labels include ‘standard,’ ‘weight-based,’ and ‘free shipping.’ Choose the labels and apply settings for specific products.
- Ensure you fill in the shipping price based on your target country’s currency (according to ISO 4217).
- Do not provide two different prices for the same region or service class.
- You have the options to create flat or complex rates and custom models in Shipping settings in your Google Merchant Center account. The shipping attribute in your feed can override the shipping settings in the GMC account.
- Ensure that all the shipping-related charges, such as service, processing, activation, and handling charges, are provided in the shipping attribute in the Google Merchant Center. Avoid using tax or price attributes for the same.
- However, remember the shipping cost you enter in the settings should not include government-imposed fees such as import duties, recycling fees, copyright fees, or state-specific retail delivery fees.
- Pay attention to the requirements that apply to your country or product. Otherwise, Google might disapprove your product and notify you in your GMC account.
- You can choose values such as weight, origin, destination, etc., making it easier to configure shipping settings in your GMC account.
- Ensure that you use shipping labels and configure the settings for oversized products. In the case of oversized products, shipping costs aren’t automatically calculated, and automatic carrier rates shouldn’t be used.
- Enter the shipping costs for any country/region you ship to. If you don’t, Google might disapprove your product or account.
- It is also important to confirm the method you use while filling in the shipping information, whether it’s API, manual setup, or a third-party platform, to calculate shipping costs, as some methods overwrite others.
For example, if you’re using an automated API or a third-party platform to update shipping labels, these methods will be considered over any manual settings created in the merchant center account. Product-level shipping settings also take precedence over Google Merchant Centre account-level settings.
- Use a shipping label for perishable products and configure the settings in the GMC account.
- If you’re running promotions such as free shipping for a certain period, upload a promotions feed.
- Ensure to configure shipping settings and the availability of your product when setting up shopping campaigns.
| NOTE: If you have given multiple shipping labels for a product in the same country, Google displays the lowest shipping rate for a given situation. For example, if one label specifies free shipping for products over $200 USD and the other specifies a carrier-based rate for all products, Google will show free shipping for products over $200 USD. |
7. Return Policy
The Returns Policy is an extension used in Google Shopping Ads that includes information about returns and refunds of your product(s). It acts as a critical factor for buyers in making a purchasing decision.
Requirements
- It is important to add return policies for all kinds of products, be it faulty ones or for any product in general.
- Return policies must be read the same across your Google Merchant Center account, website, on the website footer, on the return policies page and on the web banner.
- Your website must include information about how you handle returns, refunds, etc. For example, return fees, return methods, and so on.
| NOTE: You may add return policies through Google Merchant Center or in your product feed. |
How do we enable them?
In your Google Merchant Center>> select shipping & returns >> under the returns policy >> add a new return policy.
Ensure you implement the following:
- Add return policy information in the product data feed.
- Ensure that clear and important return information is provided to customers.
- Create return policies in your Google Merchant Center account.
- Assign relevant attributes, such as ‘Lifetime Returns,’ to your Google product feed fields.
Who should use them?
This extension is beneficial to sellers to offer a competitive return policy.
Additionally, sellers with below-average return policies must refrain from using this extension, as it may not lead to conversion. Instead, they can focus on other ad extensions that could potentially convert an interested customer.
Best Practices
- Leverage the return policy extension if you offer an extended return period compared to your competitors.
- Another best practice of using a return policy extension is to display ‘Free returns’ if you aren’t offering a competitive return period.
8. Conversion Annotation
Conversion annotations are social proof badges used in Google Shopping ads highlighting the product’s purchase popularity. These annotations include best-selling or X+, which was shopped last month.
Source – Google
Requirements
- Merchants must activate Conversion tracking in their Merchant Center. To opt-in to share purchase history for annotation use.
How do we enable them?
Go to your Merchant Center account >> click on Settings and Tools >>
Select Conversion settings.
If you have not set up conversion tracking, do that by following instructions to set up conversion tracking. Once you set up conversion tracking, click the second toggle to ON to opt into annotations.
| NOTE: Conversion annotation is in the beta stage and is not live. It only appears for a few merchants. |
Other Annotations and Badges
| Annotations/Badges | Definition | Free Product Listings | Shopping Ads |
|---|---|---|---|
| Free & Fast Shipping | Allows you to add a badge for products that can be shipped fast/for free. | ✅ | ✅ |
| Estimated Delivery Date | Calculates and displays the overall delivery time, including cut-off, handling, and transit time. | ✅ | ✅ |
| Currency Conversion | Automatically converts the price of the product based on the user’s country. | ✅ | ✅ |
| Local Promotions | Displays promotions relevant to store-specific products. This annotation uses the information provided for local inventory ads. | ❌ | ✅ |
| Regional Availability & Pricing | Provides product availability and variable pricing based on the user’s location. | ✅ | ✅ |
| Pickup today & curbside pickup | This annotation indicates that an option to pick up the product at a nearby store exists. It is part of the local inventory ads ad extension. | ❌ | ✅ |
| Pickup Later | Indicates an option to pick up a product at a local store nearby within a specific SLA (service-level agreement) exists. | ❌ | ✅ |
| On Display to order | Indicates that an option to back-order a product unavailable for immediate purchase exists. | ✅ | ✅ |
| Same day delivery | Specifies the products eligible for same-day delivery. | ✅ | ❌ |
| Other product attributes | Describes the important characteristics of a product, such as material, size, etc. | ✅ | ✅ |
| Top quality store badge | Displays a “Top Quality Store” badge to improve user confidence in buying from you. | ✅ | ❌ |
| Business Identity & Attributes | Informs the customers about the identity of your business. | ✅ | ❌ |
| Minimum Order Value | Allows you to indicate a minimum purchase amount before you provide shipping (either at an additional cost or for free) | ✅ | ✅ |
| Shipping speed | Calculates the delivery time based on the customer’s location on eligible ads and free listings | ✅ | ✅ |
Shopping Ad Extensions At a Glance
| Ad Extension / Annotation | Description | Benefits | Costs | Free Listings | Shopping Ads |
| Google Merchant Promotions | Show special offers like discounts. | Boosts ad visibility and increases CTR. | Free | ❌ | ✅ |
| Local Inventory Ads (LIA) | Display products available in nearby physical stores with real-time inventory. | Invite local shoppers to a nearby store. | Paid | ❌ | ✅ |
| Sale Price Annotations | Highlight discounted prices by showing a strikethrough of the original price and highlighting sale prices. | Attracts price-sensitive shoppers. | Free | ✅ | ✅ |
| Price Drop Annotations | Automatically highlight significant price reductions. | Emphasizes recent price reduction. | Free | ✅ | ✅ |
| Shipping Labels | Provide clear shipping details like costs and delivery times. | Sets clear shipping expectations. | Free | ✅ | ✅ |
| Return Policy Annotations | Display return policy details such as return window. | Enhances transparency | Free | ✅ | ✅ |
Conclusion
Adding Google Shopping ad extensions into your e-commerce strategy enhances ad visibility, provides valuable information to potential customers, and increases click-through rates.
These extensions allow you to showcase special offers, local inventory, product ratings, and more, making your ads more engaging and informative.
By leveraging these features, you can differentiate your products, build customer trust, and drive more qualified traffic to your online store.
Start using Shopping ad extensions today to drive more sales to your online store!
FAQs
What is an example of an ad extension?
Ad extensions include site link extensions, structured snippet extensions, price, app, promotion extensions, and so on. For Google Shopping ad extensions, examples include Google merchant promotions, local inventory ads, product ratings and reviews, sale price annotations, shipping policies, return policies, and other annotations and badges.
Do Shopping Ad Extensions Cost Money?
No, you won’t incur any costs to add shopping ad extensions or any extension on Google ads. You will be charged money based on cost-per-click (CPC).
How are shopping ads triggered?
Google Shopping ads are triggered when buyers search for something related to your products on Google. These ads utilize your product data from Google Merchant Center to display ads to buyers interested in your advertised items.
How do I create a shoppable ad?
In your Google Ads account, create a new campaign. Select Shopping as your campaign type. Select the Merchant Center account that has the products you want to advertise. Then, select feeds, select the standard shopping campaign, and choose your ad preferences, such as bidding, location, daily budget, and so on. Click save.
How many ad extensions should you include in your search ads?
While you can use unlimited ad extensions, you must pick the extensions based on campaign type, audience, and goals. However, try to include ad extensions like product ratings, shipping labels, and returns for all your products.
What is a site link extension in Google ads?
Sitelink extension in Google ads allows you to add additional, clickable links to specific pages on your website. Sitelinks appear beneath the ad text redirecting users to the product page, contact page, or other pages.
How can I track the performance of my Shopping ad extensions?
Log into your Google Ads account, navigate to the “Assets” page, and analyze the performance for each ad extension, including clicks, impressions, and cost.
How do automated extensions work for Shopping ads?
Examples of automated ad extensions include sale price and price drop annotations, and others. These extensions are automatically generated based on data from the website, product feed, and third-party sources and do not require any manual effort.
How do I enable the free and fast shipping badge on my Shopping ads?
In your Google Merchant Center account >> navigate to “Shipping and Returns” >>
Click “Add shipping policy” and configure your options, including free shipping thresholds, shipping costs, and estimated delivery times.
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