As a Shopify merchant, are you familiar with these problems – cart abandonment, low conversions, difficulty reaching interested customers, and finally, finding the right audience for your ads?
There, there🫂 we understand the challenges merchants face. To fix these problems, you must incorporate retargeting. Retargeting is a process where online advertisers target customers who have shown interest or have interacted with their brand but have not fulfilled an action, such as purchasing.
To make retargeting easier to execute, Shopify offers various apps that can do the job for you.
In this guide, we have gathered all the best Shopify retargeting apps. Each app is segregated by section based on the type of platform you wish to use: Google Shopping, Facebook (Meta), and other marketplaces.
So, let’s dive right into it!
Table of Contents
Retargeting Apps For Google Ads
Let’s first start exploring the retargeting apps for Google Ads:
1. AdNabu’s Retargeting For Google Ads
AdNabu’s Retargeting Pixel app is a ‘Built For Shopify’ app that’s one of the perfect solutions for Shopify merchants who want to manage Google Ads retargeting with minimal hassle. Manually adding Google’s dynamic retargeting pixel can sometimes lead to errors and require technical know-how can be a hurdle for merchants.
To solve this, AdNabu created an app that adds the retargeting pixel with a single click and requires no technical background.
Key Features:
- The app provides a one-click installation for Google’s retargeting pixel, eliminating the need to manually install the pixel code.
- No code change is required. Also, you don’t need to make any changes to the theme file.
- The app automatically updates the retargeting code based on Google’s updates, ensuring consistent accuracy.
- It automatically creates retargeting audiences with minimal intervention from merchant’s end.
- Easily integrates Google Ads and Google Merchant Center, with the capability to auto-detect product ID format.
- Does not require Google Tag Manager (GTM) for tags. The pixels automatically reinstall these tags with the code.
Customer Reviews
⭐⭐⭐⭐⭐ – 4.8/5.0
The app’s 4.8 out of 5.0 rating on the Shopify app store highlights its reliability among users. Many merchants found the app’s setup to be smooth. It is appreciated for its seamless functionality, and its automatic pixel installation is a boon to several advertisers.
It has helped several Shopify merchants who are new to retargeting, as using the app requires zero coding skills. The app supports multiple languages such as French, German, Spanish, Japanese, and more.
Customer support is also appreciated for their professionalism and quick response. They are certified professionals who are well aware of Google Ads’s nitty-gritty and understand its functionalities.
Pricing
A free trial is available. Here is the pricing plan:
- Free Forever: Free for stores with fewer than ten orders a month. It comes with 1-click automatic pixel creation & installation, audience creation in Google Ads, and standard remarketing.
- Advanced Plan: The plan starts at $19.99/month or $199 per year (20% discount) with a 7-day free trial and includes the perks of the free plan, along with unlimited orders, dynamic remarketing, and priority support.
Pros & Cons
Pros
✅ It offers both standard and dynamic remarketing.
✅Helps efficiently run dynamic ads on Google Display Network based on customer behavior.
✅Affordable pricing plan with multiple functionalities offered.
✅Accurate tracking of data with zero discrepancies.
✅ Rapid setup with minimum effort required. Most of the tasks are automated.
Cons
❌ The free plan suits those with fewer than ten orders a month.
Best Suited For
The app suits all Shopify users, from new Shopify merchants to Shopify Plus users, with extensive inventories requiring quicker and streamlined operations. Its automated features reduce manual labor and improve efficiency.
2. Ako Loyalty Retargeting CRM
Ako Loyalty Retargeting CRM is another app that boosts customer acquisition and retention with its ‘Loyalty Retargeting Program.’ It focuses on bringing in repeat purchases from different marketplaces like Google, Facebook, and Instagram.
The app also provides the ‘Ako Marketing Funnel,’ which enhances retargeting conversions and reduces ad costs.
Key Features
- A unique app that offers various ways to maintain customer retention. Their Ako Loyalty Program does the job by providing VIP tiers, reviews, and referrals.
- Gain in-depth CRM insights and optimize retargeting conversions on platforms like Facebook, Instagram, and Google.
- They offer a one-click social login, which helps boost customer acquisition and conversions.
- Provides Instagram Automation to convert leads into buyers with shoppable messages.
- Requires no manual codes for point redemption.
- Increases the speed of the checkout process with ease.
Customer Reviews
⭐⭐⭐⭐⭐ – 4.8/5.0
The app got 4.8 out of 5.0 on the app store.
Customers appreciate the app’s comprehensive features, easy to set up, and intuitive interface. Many noticed significant growth in their conversions and found the retargeting effective.
Pros & Cons
Pros
✅ The app is appreciated for its intuitive membership and point system.
✅ Hones ‘Built for Shopify’ tag.
✅It offers customizable benefits and has an affordable pricing model.
✅Installing the app and syncing product collections to Facebook is very easy.
✅Some customers saw real growth in their conversion rates. There is also no hindrance when it comes to customers’ shopping experience.
Cons
❌Some customers found the app to be buggy.
❌According to other customers, the app is not performing well when it comes to quality.
❌Sometimes, the support team can take days to respond.
Pricing
Here is the pricing plan:
- Starter: Free. It creates a Facebook product feed with a limit of <5k products. Easily add Social Login for Facebook, Instagram, Google, and Line.
- Gold: It starts at $19/month. You can access Instagram reels, DM automation campaigns, advanced Google and Facebook retargeting ads, and real-time performance and conversion monitoring. You also get the benefits of the Starter pack.
- Platinum: It starts at $49/month and has all the benefits of the Gold plan. You can access a loyalty program with up to 600 monthly orders, unlimited VIP tiers, and a smarter points redemption flow.
- Advanced: It starts at $99/month. Along with the benefits of the Platinum, you get a loyalty program for 1,000 monthly products and an unlimited monthly ad budget.
Best Suited For
The app suits medium-sized businesses looking to increase customer retention, find new leads, and maintain a loyal customer base.
3. AdRoll Marketing And Advertising
AdRoll Advertising and Marketing app is a great advertising app that runs retargeting campaigns across display ads, social ads, and emails from one platform. This app helps track shoppers’ behavior and retargets the ads their way. It also retargets based on customers’ activities on their favorite websites, mobile apps, etc.
Key Features
- Utilizes dynamic ads that feature your products across different platforms.
- Easily track and learn about customer behavior with the help of centralized performance metrics.
- Packs ads with emails to boost performance and attract more customers.
- Runs pre-optimized retargeting campaigns across emails and ads.
- You manage and run your social ad campaigns on Google Ads, TikTok, Facebook, Instagram, Klaviyo, and Yotpo.
Customer Reviews
⭐⭐⭐⭐ – 4.0/5.0
The app received 4.0 stars out of 5.0.
It is appreciated for its sophisticated targeting features and detailed campaign effectiveness analysis. Merchants endorse this application for enhancing ad campaigns because of its effortless integration with Shopify and intuitive user interface.
Pros & Cons
Pros
✅The app has shown significant results, and merchants commend its service.
✅Customers were able to generate good ROI (return on investment) by using the retargeting feature.
✅Easily integrates with Shopify admin.
Cons
❌Some customers faced issues with setting up dynamic campaigns.
❌There were a few customers who felt they were charged unnecessarily.
❌Pricing plans are a bit on the higher side.
❌Dashboard is a bit complicated to use at first.
Pricing
Here is the pricing plan:
- Ads: Free to install with a minimum ad budget of $5/day. You can access display, native and video ads, insights and reports, audience segmentation, and the AdRoll Rewards Program.
- Marketing & Ads+1: $40/month or $432/year. A $40 monthly fee for stores with 1-1000 monthly visitors. Ad campaigns require an additional minimum budget of $5/day. In addition to the free plan features, you get marketing automation/recipes, social ad integrations (TikTok, Meta, and Pinterest), and unlimited email sends for marketing.
- Marketing & Ads+2: $80/month and $864/year. A $80 monthly fee for stores with 1001-5000 monthly visitors. Ad campaigns require an additional minimum budget of $5/day.
- Attribution Add-On: This is an add-on. It costs $300/month or $3,240/year and can only be added to Marketing & Ads+ packages. You get a cross-channel attribution dashboard, integrated platform reporting, insights into top-performing channels, and attributed conversion analysis.
Best Suited For
The app is suitable for medium-sized businesses and big established businesses.
4. ∞ Google Ads Tracking & GTM
Infinite Google Ads Conversion Tracking is a powerful ‘Built for Shopify’ tool that allows you to set up numerous tracking codes effortlessly. It provides extensive server-side tracking capabilities for all your pixels, including Google Analytics 4 (GA4) and UET (Universal Event Tracking) Bing Conversion Tracking. Its simple one-click installation makes pixel management incredibly easy.
Key Features
- It provides an automated Google Tag Manager (GTM) setup that focuses on accurate conversion tracking of Google Ads.
- You can effortlessly set up the server side of Google Conversion Tag Manager in a few steps.
- You can access Bing UET Conversion Tracking for E-commerce integration and complete GA4 (Google Analytics 4).
- You can use Infinite Google Ads’s Conversion Tracking (+Enhanced) for advanced tracking.
- Easily create dynamic remarketing campaigns.
- For quick load speed and precision, the app offers Tag Manager Data Layer Automation for robust tracking.
Customer Reviews
⭐⭐⭐⭐⭐ – 5.0/5.0
The app scored a 5.0/5.0 in the app store.
Customers appreciated the app’s performance and were impressed by its customer support team. They were prompt in answering their queries and resolved issues in time.
Pros & Cons
Pros
✅Infinite ad tags and enhanced conversion data have proven effective tools that satisfied some merchants.
✅Most merchants praise the customer support team, which has consistently been professional, quick, and knowledgeable.
✅App performance is good. The tracking is accurate and provides up-to-date data.
✅Affordable pricing plans for different business needs.
✅You don’t have to make changes to your Shopify store’s theme file.
✅Integrates with the ‘Checkout’ extensibility.
Cons
❌Some merchants found a few aspects of the app, like setting up conversion tracking, a bit complex.
❌A few merchants faced issues with the conversion recording.
Pricing
The app offers a 7-day free trial. Here are all the plans:
- Standard: $9.99/month. This plan offers one Google conversion tracking, GTM integration, PageView, AddToCart, BeginCheckout, Purchase, and live chat.
- Premium: $29.99/month. It covers all the perks of the Standard plan and includes multiple conversion tracking, Bing, GA4 integration, unlimited server-side setup, and enhanced conversion.
- Shopify Plus: $29.99/month. Covers everything in the Premium plan, along with checkout extensibility.
Best Suited For
This app is suitable for all business types. From new Shopify merchants to Shopify Plus users, this app can provide all the main features a merchant needs when it comes to retargeting ads on Google Ads.
5. Wixpa Google Ads Remarketing
The Wixpa app for Google Ads makes retargeting simple with a single-click setup of Google’s retargeting code. It ensures the tracking remains current with Google’s updates for effective Google Ads management and removes the extra hassle of manually setting up the pixel.
Key Features
- No technical expertise is needed. There is no necessity for code alterations or adjustments to theme files.
- Implement the Google Ads dynamic remarketing conversion pixel effortlessly with just one click.
- It integrates with Checkout extensibility, ensuring smooth operation.
- Easily set up Dynamic Google Ads Remarketing tags.
Customer Reviews
⭐⭐⭐⭐⭐ – 5.0/5.0
The app covers the main aspects of retargeting on Google. It uses dynamic remarketing that has proven beneficial to some customers. Other than that, the support team is known to be friendly and was able to solve the users’ problems.
Pros & Cons
Pros
✅No technical background is required when handling the pixel code.
✅Easily integrates with the Shopify admin.
✅Works with Google Ads, Google Tag Manager, and other retargeting tools.
✅Offers dynamic remarketing for better visibility and sales.
Cons
❌Some merchants found the initial setup to be a little difficult.
Pricing
Completely FREE to use.
Best Suited For
This app is perfect for small to medium businesses just entering the retargeting domain on Google Ads. It’s pretty simple to use and covers all the basic aspects of retargeting.
Retargeting Apps For Facebook (Meta)
It’s time to jump into the realm of Facebook. It’s the most popular platform after Google Shopping and offers pixels that easily track customer events and produce analytics based on their actions. The data collected from pixel tracking helps with retargeting.
Here’s a list of all the apps:
6. AdNabu’s Facebook Tracking Pixel
AdNabu’s Facebook Tracking Pixel app is a powerful, ‘Built For Shopify’ app that offers pixel-oriented features like Advanced Matching, Deduplication, and Conversion API to bypass the iOS 14+ restrictions. The app is a great tool for retargeting Facebook ads.
It has a straightforward process of tracking events and simplifies the process of creating them, too.
Features
- Easy one-click setup of Facebook pixels and Instagram pixels without changing manual codes.
- Provides ‘Advanced Matching,’ which helps track successful events and use that data for retargeting. This also helps increase audience size and allows retargeting customers who have interacted with your brand.
- The app offers Conversions API, a server-side tool designed for post-iOS 14+ restrictions. It enhances ad performance by ensuring accurate data tracking and supports unlimited server-side events.
- Offers multiple pixel tracking. You can easily track Initiate Checkout, Add To Cart, and Purchase.
- It creates pixels within the app and easily syncs them with the Events Manager.
- Provides access to detailed analytics generated by event tracking with the help of the in-app dashboard.
- It offers GDPR compliance.
Customer Reviews
⭐⭐⭐⭐⭐ – 4.8/5.0
The app received 4.8 stars out of 5 on the Shopify app store.
Customers found the app setup very easy and appreciated its simple UI and navigation. Many merchants have recommended the app because of its ease of use and tracking capabilities. It offers unique features like pixel creation and advanced deduplication that have enormously helped merchants.
The app can be used in different languages like Chinese, Dutch, French, German, etc.
Pros & Cons
Pros
✅ Reduces manual intervention with one-click installation.
✅ Accurate data tracking and zero data losses.
✅ Requires no modification or addition of the pixel code in the website’s theme file.
✅Reduces the hassle of editing and fixing the code. Quickly add the code once, and you can change your pixel without touching the code.
Cons
❌You can track only a few events – AddToCart, Initiate Checkout and Purchase. However, the upgrades and events will be brought in soon.
❌ It’s free for a limited time only.
Pricing
Completely FREE to use.
Best Suited For
It’s the perfect solution for those just getting started with Facebook Pixel or merchants who prefer a simple way of setting up and using event tracking. It’s suitable for all business types with an online store on Shopify.
7. Omega Facebook Pixels & Feed
Omega Facebook Pixels ranks among the top Shopify apps for Facebook pixel integration. It aims to streamline and improve Facebook Pixel tracking and uses Conversion API (CAPI), particularly in light of recent iOS 14+ updates. The app focuses on enhancing your advertising efforts and uses Facebook algorithms for accurate tracking.
Features
- Real-time UTM attribution reporting to maximize Return on Ad Spend (ROAS).
- Facilitates effortless management of multiple pixels.
- Auto-tracks events and sets up pixels within 2 minutes.
- Does not require any additional coding skills.
- Offers an intuitive dashboard that manages master or niche Facebook pixels.
- Reduces manual labor with the help of automated Catalogs or live Feed links.
- It helps speed up the learning phase with smart data from Facebook Pixel and CAPI.
Customer Reviews
⭐⭐⭐⭐⭐ – 5.0/5.0
The app received 5 stars on the Shopify app store. Performance-wise, it efficiently tracks customer events and makes Facebook ad optimization simple. Some users claimed to return to Omega after installing a different app.
Apart from that, most users have praised its customer support for timely responses and problem resolution. The response is positive and has left the users satisfied.
Pros & Cons
Pros
✅ The app is easy to set up. It has a friendly user interface, easy event customization, and order tracking.
✅It supports multiple pixel tracking and enhances campaign optimization.
✅Provides accurate tracking and utilizes CAPI for iOS 14+ blocking restrictions.
Cons
❌Some customers faced difficulty in pixel implementation.
❌Sometimes, it can be challenging to integrate the tracking system.
❌Some users have noticed discrepancies, with an estimated 20% error margin between actual sales and purchase events tracked.
❌A few app users experienced instability with connecting the pixel.
Pricing
The app offers a 3-day free trial. Here are its plans:
Basic Shopify:
- Extra charges based on the number of products, feeds, and catalogs
- $15.99/month
- Unlimited pixel access
- 1 Conversion API
- Feed & Catalog
- Event & Purchase Report
- Insightful analytics & dashboard
- Real-time ads report
- 24/7 support
Advanced Shopify:
- Extra charges based on the number of products, feeds, and catalogs
- $25.99/month
- 1 Conversion API
- Feed & Catalog
- Event & Purchase Report
- Insightful analytics & dashboard
- Real-time Ads Report
- 24/7 Support
Shopify Plus:
- Extra charges based on the number of products, feeds, and catalogs
- $30.99/month
- Unlimited pixel access
- 1 Conversion API
- Feed & Catalog
- Event & Purchase Report
- Insightful analytics & dashboard
- Real-time Ads Report
- 24/7 Support
Best Suited For
Best for large e-commerce platforms needing robust analytics and real-time UTM attribution reports. It suits businesses requiring advanced tracking tools, such as testing and verifying events.
8. Facebook & Instagram by Meta
Facebook & Instagram is a sales channel app on Shopify that bridges Shopify and Meta technologies, making it easier to advertise your Shopify products on the platform. This application allows you to easily set up a Facebook pixel and use the accumulated customer data for retargeting.
This sales channel is developed by Meta specifically for marketers on Shopify.
Features
- It makes the setting up pixels and integration with your Shopify store smooth.
- Easy to promote products across all Meta technologies.
- Accurately targets customers with the help of robust sales and marketing tools.
- Improves ad performance with the help of conversion pixel.
- Utilized to monitor customer events based on the activities taking place on your Shopify store.
- Easy to create custom and lookalike audiences based on the data generated by pixels.
Customer Reviews
⭐⭐⭐ – 3.8/5.0
The app received 3.8 stars out of 5 on the app store.
Many customers found the integration process easy to set up. Given that it is developed by Meta, users trust the application. The sales channel easily connects Shopify to Facebook and Instagram, making selling easier on both platforms.
Customer support replies promptly to users’ queries and helps them resolve their problems with great understanding. Facebook also provides documentation for developers and sellers who wish to learn about the latest upgrades, new features, new steps, etc. There’s also a help center that answers the most common user queries.
Pros & Cons
Pros:
✅Grants access to all Meta technologies, such as Facebook Shop, Marketplace, Instagram Shop, Meta Commerce Manager, etc.
✅The integration between Shopify and Facebook makes it easier to connect and access your Shopify product feed anywhere on the platform.
✅Its integration helps build custom and lookalike audiences based on the targeting.
✅ The application offers comprehensive analytics with detailed insights on ad performance, audience engagements, and conversions.
✅It’s necessary for running ad campaigns, ad creation, and pixel tracking.
Cons
❌Setting up pixels on your Shopify store’s website can be tedious.
❌Some customers faced difficulty in pixel implementation, such as tracking events on the Events Manager.
❌Using Meta’s way of setting up pixels can be tricky. It may not require much technical knowledge, but creating functions for different events and at different lines of code can be a hassle.
❌Keeping tabs on the latest upgrades, processes, and setups can be challenging.
❌It can be a little difficult for beginners just entering the Facebook marketing domain.
Pricing
The app is free to install. In-app purchases may apply.
Best Suited For
The application is suitable for all business types. This sales channel is vital for connecting Shopify to Instagram and Facebook for other functions like campaign setup, creating a Shop, adding a product catalog, etc.
9. ∞ Facebook Pixel ‑Tiktok Pixel
∞ Facebook Pixel ‑ Tiktok Pixel is a Shopify app designed to optimize Facebook marketing.
It helps add several Facebook pixels, uses server-side tracking, and automatically creates product feeds for different platforms. The data gathered by the pixel can be used for retargeting purposes.
Features
- The app offers server-side tracking, which helps in bypassing iOS14+ blocking restrictions. This helps gather more accurate data.
- The pre-built data layer enables e-commerce event tracking, helping with better ad campaign performance analysis.
- It offers tracking for TikTok with the TikTok Pixel, in addition to Facebook. Easily integrate the Facebook pixel, TikTok pixel, and Google Tag Manager for enhanced conversion tracking.
- Seamlessly create and add multiple Facebook pixels & TikTok pixels for collection, backup, and niche tag.
- Provides comprehensive dashboard analytics and follows GDPR compliance.
Customer Reviews
⭐⭐⭐⭐⭐ – 5.0/5.0
The app got 5 on 5 stars on the Shopify app store.
It has received many positive reviews, with very few negative reviews. It’s a good choice because of its enhanced tracking capabilities and friendly customer support.
Pros & Cons
Pros
✅ It provides real-time data insights crucial for optimizing ad campaigns and making strategies and decisions based on the data.
✅ The app simplifies the installation of multiple Facebook Pixels, enhancing digital tracking efficiency.
✅ Easy to target behavior, custom audiences, and retargeting.
Cons
❌ Setting up the integration could be difficult for users unfamiliar with pixel technology, possibly leading to setup difficulties.
❌ Some users found Google-related features challenging despite advertised capabilities.
❌ The app may have limitations in customizing event tracking parameters for specific marketing needs, which could affect flexibility in campaign analysis.
Pricing:
The app offers a 7-day free trial. Below are the different pricing plans you can avail:
- Free to Install: Includes 1 Facebook Browser Pixel and basic audience management tools.
- Basic Shopify: Starts at $6.99/month and offers 2 Facebook (Meta) Pixels, 2 TikTok Pixels, and unlimited server-side events.
- Advanced Shopify: Starts at $9.99/month and has features similar to the Basic plan, with additional support and features.
- Shopify Plus: Starts at $19.99/month and features similar to the Advanced plan with more pixel and event tracking options.
Best Suited For
The app is perfect for Shopify Plus users who need to manage vast operations and use advanced pixel tracking to handle their enormous user base. It’s also ideal for those who wish to bypass the iOS 14+ block.
10. Orichi: TikTok Facebook Pixel
Orichi is another Shopify app designed to accurately track multiple Facebook pixels and the Conversion API. It’s ideal for addressing attribution issues on Facebook ads, especially with iOS 14+ devices.
The app connects an advertiser’s server-side tracking and multiple pixels, enhancing ad targeting and measurement.
The app is suitable for lookalike audiences and retargeting.
Features
- Orichi excels at managing multiple Facebook (Meta) pixels. It’s perfect for businesses operating several websites, stores, or client ad accounts.
- It allows you to track specific actions on your website, offering insights beyond standard conversion tracking.
- Offers detailed reports on ad performance, aiding in strategy refinement.
- Prevents double counting of events, ensuring data accuracy.
- Provides Advanced Matching for better tracking.
Pricing
With this app, you get a 7-day free trial. Their two pricing plans include the following:
- Basic & Shopify Plan: $14.99/month or $90/year. Features unlimited Facebook Pixels, Conversion API, TikTok Pixel, and UTM Analytics.
- The Advanced & Plus Plan is $24.99/month or $149.99/year. It includes the same features that are already available in Basic.
Customer Reviews
⭐⭐⭐⭐⭐ – 4.8/5.0
Rated 4.8 on the Shopify App Store from 108 reviews, indicating reasonable customer satisfaction.
Pros and Cons
Pros:
✅Merchants value its ease of use and ability to manage multiple Facebook Pixels.
✅Known for accurate tracking and effective management of Pixel events.
✅The customer support team is highlighted for their exceptional service.
✅Scalable for merchants with multiple stores, improving campaign performance.
Cons:
❌Some users have experienced delays and challenges with the app’s functionality.
❌Reports of bugs and missing events in the ads manager have been noted.
❌A few users found difficulties in installing the app and encountered errors.
❌Some users have questioned the app’s pricing and transparency. And their pricing structure is a bit unconventional, where both plans offer the same features.
Best Suited For
It’s perfect for multi-store e-commerce businesses that require server-side tracking for accurate attribution, digital marketers focusing on precise, custom event tracking across various online platforms, and merchants looking for a scalable solution to manage ad campaigns across platforms other than Facebook, such as TikTok.
Other Marketplaces
Apart from Google and Facebook, which are reigning in the retargeting ad game, there are other platforms, too, where you can retarget ads and reach interested customers, such as Pinterest, TikTok, Snapchat, etc.
Now, let’s explore these apps in detail:
11. Adeagle
Adeagle helps businesses reach interested customers with personalized ads. With this app, you can easily retarget ads optimized by AI to customers who are interested in your brand’s niche.
Key Features
- Target easily by product categories or user interests and retarget to increase sales.
- Set up your ads once and allow them to run automatically. It’s easy to set up and doesn’t require any code.
- Display ads to users who are already shopping and are highly likely to make a purchase.
- Choose to participate in the traffic exchange: for every ad displayed, receive impressions in return.
- Analyze your ad performance using relevant dashboards and visualizations.
Customer Reviews
⭐⭐⭐⭐⭐ – 4.8/5.0
Merchants like the app because of its user-friendly interface, free plan, and analytics. The app enhances revenue opportunities for all its merchants by displaying ads from other stores. Merchants also like the personalized features and industry-level standards. The app was pretty easy to set up and use.
Pros & Cons
Pros:
✅Merchants can select products for free ads and market their stores on other Shopify platforms.
✅Great app for boosting revenue.
✅Meets industry standards and protocols.
✅The analytics offers in-depth insights into customer behavior.
✅Support team quickly resolves customer issues.
✅Integrates with Shopify admin with ease.
Cons:
❌Some merchants were unhappy with the CTR (click-through rate) generated.
❌A few merchants faced suspension-related issues.
Pricing
Here is the pricing plan:
- Standard: It is free. It offers ad exchange with partner stores, excludes unwanted ad categories, location-based and interest-based targeting, unlimited products, and three campaigns.
- Essential: $19.99/month. With Standard plan features, you also get 20,000 impression access, AI campaign optimization, no ads on your website, and unlimited campaigns.
- Professional: $59.99/month. This includes all Essential plan features. You also get access to 70,000 impressions, ads on trending stores, ads on thematic websites, and ads in mobile apps.
- Premium: $169.99/month. This includes all the features of the previous plan, along with access to 200,000 impressions, retargeting, ads on trending thematic websites, and ads in trending mobile apps.
Best Suited For
It’s perfect for merchants with a medium business or a big established brand. It is also ideal for Shopify Plus users who need a more streamlined and productive way to manage heavy operations and run ads accurately.
12. Shopify Audiences
Shopify Audiences is Shopify’s own tool for creating audiences and retargeting products. It can be used for marketplaces like Snapchat, TikTok, Facebook, Google, Meta, Pinterest, and Criteo.
Key Features
- It helps drive two times more retargeting conversions for every retargeting dollar spent.
- It offers AI targeting and provides the right audiences for different funnels, such as awareness, consideration, and conversion.
- Create ads based on the historical data.
- Helps cut customer acquisition costs by up to 50%. Also, it maximizes your ad performance.
- Easily compare your ad performance to similar stores/industry groupings.
Customer Reviews
⭐⭐⭐ – 2.9/5.0
This is Shopify’s own app for retargeting many merchants. Some merchants saw actual growth in their ROAS and CTR. They found it easy to use and said that it requires little to no technical knowledge.
While some are satisfied with the application, other merchants are unhappy with its cost and find it unreasonable for small businesses.
Pros & Cons
Pros
✅It’s Shopify’s own app, which means easier integration and accurate tracking.
✅Generates a good amount of return on ad spend (ROAS) and increases the CTR (click-through rate).
✅Covers multiple marketplaces like Pinterest, Snapchat, Meta, Google, Criteo, and TikTok. This builds a wide audience.
✅Provides AI targeting and audience segments. It can help with custom and lookalike audiences.
✅Good for refining ad strategy with performance Benchmarks of similar stores.
Cons:
❌It’s not compatible with certain types of stores.
❌Some merchants complained that it is not cost-effective.
❌Not suitable for small businesses that have budget constraints.
❌Only Shopify Plus store owners are eligible to use it.
Pricing
Completely free to install. It is for all eligible Shopify Plus stores.
Best Suited For
This app would benefit primarily Shopify Plus users. It also works well in the United States. However, there are some eligibility criteria issues.
13. ∞ UET Bing Conversion Tracking
Infinite’s UET Bing Conversion Tracking is the perfect solution for Microsoft (earlier Bing) Advertising. It facilitates tracking your online store and understanding the correlation between your online store and advertising campaigns.
It seamlessly installs the UET tag and sets up conversion in a few steps. It’s an excellent tool for retargeting Microsoft ads to interested customers.
Key Features
- Offers automated UET tag deployment and conversion goal setup.
- Tracks the following events for Microsoft Ads – PageView, AddToCartm BeginCheckout, and Purchases.
- No technical background is needed. Easily implement the UET tag without any hassle.
- Connects pixel without account connection and authentication.
- Quickly set up Bing conversion tracking in 2 minutes.
Customer Reviews
⭐⭐⭐⭐ – 5.0/5.0
The app received a 5.0/5.0 based on seven reviews on the Shopify app store.
The customers were impressed by the app’s functionality and found adding the pixel a stress-free experience. Many complimented its support team, which came to the merchant’s rescue.
Pros & Cons
Pros
✅Easily integrates with Shopify admin.
✅Accurate UET tags help with efficiently tracking purchase and non-purchase events.
✅It has a no-code UET Bing conversion tracking installer with built-in events tracking.
✅Track and sync the conversion data in real time.
Cons:
❌You can only use it for Microsoft Advertising.
❌There is a free trial period but no free pricing plans.
Pricing
A 7-day free trial is available. Here is the pricing plan:
- Standard: $4.99/month. It provides 1-click implementation, PageView, View Item, and AddToCart tracking, as well as email support.
- Premium: $9.99/month. This includes Standard plan features, along with Begin Checkout and Purchase tracking, and comes with checkout extensibility and live chat.
Best Suited For
This is for merchants who use Microsoft Advertising, including all business types – normal Shopify and Shopify Plus users.
14. releva.nz Dynamic Retargeting
The releva.nz app effectively re-engages visitors who have left an online store without completing a purchase. It achieves this by automatically displaying personalized ads to these visitors. These ads are optimized continuously through advanced algorithms that learn and adapt over time, enhancing the effectiveness of the re-engagement campaigns.
Key Features
- It significantly boosts conversion rates.
- It includes a configurator for optional ad design.
- The app automatically creates dynamic ad banners.
- Two new features are available: It can now automatically generate video ads and offers a hyperlocal function for pinpoint targeting.
Customer Review
⭐⭐⭐⭐⭐ – 5.0/5.0
Customers are satisfied with the app’s performance. They found it easy to use, and the UI is intuitive. Their customer support team is also responsive.
Pros & Cons
Pros
✅Generates retargeting banners.
✅A free plan is available. The app’s pricing is affordable.
✅Offers real-time statistics and analysis of the ad campaign.
✅Automatically creates dynamic ad banners.
✅ Let you run international campaigns.
Cons:
❌App might lack some advanced retargeting features that can help merchants with their campaigns.
Pricing
It offers a 30-day free trial on the paid plans:
- Starter: It’s free to install. You’ll receive a 30% commission on your ad budget, free support, a retargeting banner on the product level, a flexible daily budget, and real-time stats.
- Business: $49/month. This plan includes all the previous plan features except no commission on the ad budget used and integration of personal designs and ads.
- Expert: $89/month. All previous plan benefits included, along with international campaigns and the creation of up to 3 shops.
Best Suited For
It’s perfect for all business types.
15. Sixads
Sixads is an advertising solution for Shopify stores. It provides automated campaign setup and management across top marketplaces. It helps improve merchants’ return on ad spending and saves time managing ad campaigns.
Key Features
- It allows re-engaging past visitors and current customers to maximize conversions.
- Enables precise targeting to reach the most relevant audiences for your products.
- Automate ad setup across major platforms like Facebook (Meta) to save time and effort.
- Offers the flexibility to modify Facebook ads in real-time, responding quickly to market or performance insights.
- Delivers extensive metrics for a deep understanding of ad impact and customer behavior.
Customer Reviews
⭐⭐⭐⭐ – 4.6/5.0
Customers appreciate its user-friendly interface and easy setup. Many even consider upgrading their plans. It has comprehensive ad performance tracking and unique traffic-sharing features that merchants like.
Customer service is also appreciated for their quick and helpful responses.
Pros & Cons
Pros:
✅Merchants find the app straightforward to install and manage.
✅Users report an immediate increase in traffic and sales.
✅Provides insightful analytics for better ad control for platforms like Facebook.
✅A unique feature that can be cost-effective for smaller businesses.
Cons:
❌Some users report paying for video ads that were not delivered.
❌Complaints about Google ads not working.
❌Instances of unresponsive customer service and difficulty reaching support.
❌Some users have reported technical errors without immediate resolution, causing frustration.
Pricing
The app does not have a free trial. Here is the price listing:
- Essential:$29.99/month or $179.88/year. It covers automated campaign creation, Facebook remarketing campaigns, and personalized ad visuals & texts.
- Pro: $44.99/month or $311.88/year. Along with Essential plan features, you also get Facebook reach + remarketing campaigns, powerful video ads, and support via email.
- Premium: $89.99/month pr $587.88/year. In addition to the Pro plan features, you get Google Reach + remarketing, channel performance comparison, expert account review, and live chat support.
Best Suited For
This app is suitable for small—to mid-sized businesses, Shopify store owners, entrepreneurs, and businesses alike. It automates ad campaigns, boosts traffic with minimal management, offers a straightforward setup for non-technical users, and includes ad exchange features to optimize spending effectively.
Conclusion
To summarize, Shopify retargeting apps work as a helping hand when it comes to targeting interested customers or reminding them to purchase an item after they’ve abandoned their carts.
These Shopify apps are useful for different marketplaces, help you reach your sales goal, and ultimately open new possibilities for your Shopify store!
FAQs
What is retargeting in the context of Shopify?
Retargeting involves showing ads to people who have previously visited your Shopify store but did not make a purchase. These ads aim to return visitors to complete their purchase, increasing conversion rates and sales.
How do retargeting apps help increase sales?
Retargeting apps display personalized ads to previous visitors, reminding them of products they viewed or added to their cart. This helps recover abandoned carts, increases brand recall, and ultimately drives higher conversions.
What features should I look for in a Shopify retargeting app?
For retargeting apps, look for features such as:
Advanced audience segmentation, Dynamic ad creation, A/B testing capabilities, Easy integration with advertising platforms like Facebook and Google, Comprehensive analytics and reporting.
Are there free retargeting apps for Shopify?
Yes, some retargeting apps offer free plans or trials. For example, AdNabu’s Retargeting Pixel For Google Ads and Dynamic Retargeting Ads by Rontar have a “Free Forever” plan, and Clever—Google Ads & Shopping offers a free basic plan.
For other marketplaces like Facebook, AdNabu’s Facebook Tracking Pixel is entirely free to use.
How do I set up a retargeting campaign on Shopify?
Most retargeting apps simplify the setup process. Typically, you must install the app, integrate your ad accounts (e.g., Google Ads, Facebook Ads), and configure your audience and ad settings. The app will then handle tracking and ad display.
Can I use retargeting apps for email marketing?
Yes, apps like Carts Guru support multichannel campaigns, including email marketing. These apps can automate cart abandonment emails and other follow-up communications to recover lost sales.
Do I need technical skills to use retargeting apps on Shopify?
No, most retargeting apps are designed to be user-friendly and require minimal technical skills. They provide easy integration and straightforward dashboards for managing campaigns.
Apps like AdNabu’s Retargeting Pixel for Google and Ako Loyalty Retargeting are straightforward and require no technical background.
How can I measure the effectiveness of my retargeting campaigns?
Retargeting apps typically include analytics and reporting features that allow you to track key metrics such as impressions, clicks, conversions, and ROI. Monitoring these metrics helps you optimize your campaigns for better performance.
