Do you want to explore another ecommerce system? Shopify and Wix are two of the most popular options today.

This blog post will compare Shopify vs Wix to help you determine which one is preferable for your company.

We’ll go through each platform’s features, pricing, and pros and cons so that you can make an educated decision about which one to use!

Shopify, on the other hand, has remained true to its origins and concentrates exclusively on e-commerce.

Wix, on the other hand, has discovered that many of its customers are looking for a simpler method to set up an online store than Shopify.

Let’s examine the advantages and drawbacks of each plan. We’re at your service to help you decide which option is best for your online business. So, let’s see if the underdog has any last-minute surprises in store (pun intended):

Shopify Vs Wix: Which one to choose?

The Wix platform is simple to use, and it’s ideal for small online companies with less than 300 items. Shopify, on the other hand, is built to easily manage hundreds of products. Wix Business Basic costs $23 per month, whereas Shopify Basic costs $26 per month.

Let’s see how they stack up for some fundamental requirements.

Need#1: Ease to Use Interface

Shopify is the most popular platform for online retailers, but it isn’t always simple to use. , Their user interface, on the other hand, is so well-designed that you can open your first store in minutes with only a few clicks.

It’s really simple to add new goods and modifications, and we appreciate that they’re linked to instructional videos, especially for novices.

This is beneficial since creating a Shopify Store takes time. You’ll need at least an hour or two to get everything ready.

Wix store settings

Shopify Vs WixWix backend

Wix, like many other services, claims to be the finest. They are adamant about one thing: making website and e-commerce development simple. That’s something we wholeheartedly agree with. In fact, we’d proudly label Wix one of the simplest website builders accessible.

The interface is simple and straightforward, and the instructions are easy to comprehend.

Adding an ecommerce module to your site is one of the most effective techniques to enhance its functionality. And if you want to get started building an online store even faster, Wix ADI uses artificial intelligence to automate the process in seconds.

Need#2: Themes and Customisability

Shopify provides a plethora of 150+ themes to choose from when it comes to setting up your virtual store. They’re modern, elegant, and responsive, so they look great on both PCs and phones. Do you wish to personalize them? The live editor is loads of fun and offers excellent results.

You can modify any aspect of the CSS or HTML to your liking, regardless of your familiarity with either. The main issue is that most themes cost a one-time fee of $140-$300 (Veeqo has gathered some fantastic examples here).

Shopifys free templates - Shopify Vs Wix

Shopify’s free templates

Wix has 60 completely free ecommerce templates. Their templates, like Shopify’s, are very attractive.

Unfortunately, Wix’s templates aren’t always completely responsive, so you may occasionally need to manually adjust parts in order for them to display correctly on mobile devices (Wix Editor X aims to address this issue, although it has yet to take off).

Shopify’s in-depth customization via code, such as HTML or CSS, isn’t quite as comprehensive (unless you utilize the uncommon Wix Velo, which is designed for techies).

Need#3: Product Display Features

When compared to Wix’s richer feature set, Shopify’s fewer capabilities appear strange at first. In Shopify, you can only pick from three options in each category of size, color, or material.

Wix is a website builder that makes it simple than ever to personalize and customize your website. With over 100 various color options, for example, you may alter the color palette of your website with ease.

Your Shopify and Wix sites can have zoomier effects thanks to their customization capabilities. Both platforms allow you to create titles, descriptions, and photo galleries with more zooming features.

However, while Shopify does not enable carousels in all of its themes, it does support product customizations, ribbons, size charts, and wishlists while Wix does it.

Wixs Product Images - Shopify Vs Wix

Wixs Product Images

However, as you dig deeper into Shopify’s extra apps, things start to change. There are a variety of free and premium add-ons that will let you do things like creating customer reviews, Facebook stores, eBay item imports, and much more.

There’s one more: augmented reality. This feature allows you to examine things and details via your smartphone using augmented reality.

shopify ar

Shopify’s Augmented Reality Demo – Shopify Vs Wix

Wix also has its own App Market, which includes over 300 applications; nevertheless, as a result of Shopify’s 6,000 distinct apps, it may not be able to go as far.

In a nutshell, while Wix does not allow you to customize product pages in the same way that Shopify does, it makes up for it with its large number of add-ons and integrations.

Need#4: Payment Options

With Shopify, selling items is as simple as creating them. Obviously, Shopify allows you to sell stuff all around the world in a lot of different ways.

Keep in mind that Shopify Payments is only available in a few countries (read review). If you’re not in one of these countries, you’ll be charged an extra 2% on top of the regular fee.

Need #5: Point of Sale (POS) Capabilities

In the previous stage, we briefly discussed Shopify and Wix’s POS capabilities, so let’s dig deeper in this round.

POS systems provided by Shopify and Wix allow retailers to link online and offline activities, which is excellent news for brick-and-mortar businesses. There are some significant differences between the two platforms.

Shopify POS is a mobile app that lets you sell in stores using your iPhone or iPad. If you live in the United States, Canada, the United Kingdom, or Ireland (otherwise, you may use your own equipment as long as it is compatible), you may purchase hardware such as card readers and receipt printers directly from Shopify.

Shopify POS may be used in any country where Shopify accepts credit card payments.

Shopify POS app - Shopify Vs Wix

The Shopify POS app

You’ll be able to sell products, set up checkout pages, take payments, maintain track of inventory, establish customer profiles, and more with this store management software.

You may also post digital receipts, as well as enable clients to shop in person and online using email shopping carts.

Wix POS has similar capabilities in its free software, although it includes several additional features such as local delivery, curbside pick-up, and infinite employee accounts.

There are a few significant disadvantages, however.

Wix POS is currently only accessible in the United States and is restricted to certain business categories.

Another disadvantage is that Wix does not support other types of hardware, forcing you to buy into their equipment. Furthermore, POS kits cost around $550 and aren’t cheap.

Shopify Vs Wix pos

The Wix POS app

If you’re not in the United States, there’s a solution if you sell on Wix Owner and get payments through Square or SumUp: mobile selling via Wix Owner and getting money through Square or SumUp. This isn’t ideal for a physical store since you’ll be missing out on important functions.

The Shopify POS software is completely integrated with the Shopify platform, so there are no unpleasant surprises. It removes the POS round from Wix.

Wix POS is a promising alternative to Shopify if you’re based in the United States. It provides free extras (such as local delivery and staff accounts) that Shopify will charge for, so it’s worth checking out.

Need #6: Sales Channels

Of course, selling online isn’t restricted to physical stores. Ecommerce entrepreneurs are now aware that integrating different internet channels, such as social media and internet marketplaces, may significantly increase their revenue.

Has Shopify or Wix ever been linked to any of these channels? Each platform, by default, allows you to set up the following sales channels.

Shopify and Wix also provide app stores where third-party developers can integrate their apps with Shopify’s or Wix’s services. Additional sales routes are accessible via the app stores of both Shopify and Wix.

You may also sell on Google, TikTok, Pinterest, eBay, Walmart Marketplaces, LYST, Etsy, and other platforms using the Shopify App Store (referral or subscription fees are occasionally charged).

Wix App Market is one of the most popular sites for obtaining your Shopify app. It does, however, integrate with Multi Orders, which gives you access to additional marketplaces and lets you sell on up to ten platforms (you may make more money).

Wix’s app marketplace does not presently enable nearly as many sales methods as Shopify.

Need #7: Customer experience and easy Checkout Options

You may restrict your sales post to a single discount and the amount you wish to spend. Shopify provides several alternatives for people who want their customers to register before going on to checkout. It might be required, optional, or prohibited, and subscribing is straightforward since all users must simply provide basic information.

Customers may save time by being able to access past orders, status changes, and pre-populated delivery and payment information during checkout. Orders are also connected to accounts retrospectively (based on email addresses), in the case that a customer makes a purchase but does not immediately create an account afterward.

The method of manually adding users or importing a list via CSV is one alternative. They may be arranged by a tag system.

Wix also allows you to incorporate a members area in your checkout process, allowing repeat customers to save time by logging in.

Shopify enables customers to access their website, place orders, check order status, track shipments, maintain addresses, subscribe to information, and save payment information. Customers may use this service to follow the progress of their items throughout the delivery process.

Customers may quickly add Wishlist items to their cart and click a button that presents all stored items in one area. There’s also a bonus: it allows customers to see all of their saved Wishlist items.

Wix ecommerce wishlists - Shopify Vs Wix

Wix and Shopify are about equal in terms of client account capabilities this round, so it’s a draw.

Need#8: Shipping settings and Carrier Integration

Wix may be more user-friendly, but Shopify provides a stronger shipping service than Wix with its own Shopify Shipping program.

Shopify now offers carriers like USPS, UPS, DHL Express, Canada Post, and Sendle as partners. Store owners in the United States, Canada, and Australia may use these services to offer cost-effective shipping rates and obtain discounted shipping labels.

The Shopify Fulfillment Network is a program that allows merchants in the United States and Canada to package and ship goods from storage facilities throughout the United States. Same-day delivery, free packaging, and reduced shipping rates are all available.

Despite Wix’s efforts to stay competitive, Shopify maintains a firm grip on the market.

Need #9: Tax Settings

You have total control over how taxes are handled in your Shopify store. They also provide for automated tax rates for various countries and registration-based taxation, which is a useful time-saver. However, double-checking is recommended since it’s a convenient approach to saving time.

Wix lets you turn taxes on and off and alter their rates by location. Your Wix store will also calculate tax rates automatically using the free Avalara app.

You may also define tax categories for various VAT rates (e.g., many EU countries have a reduced VAT on food). By the way, this app is only accessible in the Business Unlimited (300/month) and above plans.

wix avalara - Shopify Vs Wix

Tax setting with Wix

Surprisingly, Shopify and Wix have similar tax configurations.

Need #10: Multilingual Capabilities

Every plan on Shopify’s pricing page supports up to 20 languages, as you can see. That appears to be a language-integrated feature… right?

This, however, is not the case at all. Shopify does indeed let you add languages, and visitors can choose their preferred language (as long as your theme is compatible – many of the free themes are not).

Both of these will be subdomains of your URL, notably (e.g.

This is when the narrative takes a turn: in order to include and display translations, you’ll need third-party software that will cost around $20 per month on average. Shopify provides 20 language versions (as well as the $2,000 monthly Shopify Plus plan).

This is, of course, still far better than what Wix has to offer: they do have a multilingual feature, but it isn’t SEO-friendly (it uses the same URLs for all languages). It’s better than nothing, but we wouldn’t advocate it.

Shopify’s success with multilingual sites is undeniable, but there’s still a long road ahead – it would be fantastic if a third-party translation tool weren’t required.

Need #11: SSL

Both Shopify and Wix enable SSL encryption with all plan levels. Both of these ecommerce systems also allow you to shop on your own domain, which is an assurance boost. This is a mutual advantage for everyone involved.

Need #12: SEO

When it comes to search engine optimization, both Shopify and Wix are fantastic options. On both platforms, you may modify the title tags, descriptions, headers, alt texts, and redirects. is the location of your sitemap, while a Facebook Pixel code may be used to track ecommerce conversions

Wix Products SEO Options - Shopify Vs Wix

Wix Products SEO Options

The things I noticed that were unusual were that Shopify and Wix don’t get along well with URLs. According to Shopify, some of the URLs include “/collections/” or “/products/,” which are then hidden behind “/product-page/. “

Wix does not give you complete control over your URL. The only way to delete a Shopify URL is to modify it.

However, if you update a Shopify URL, you may check a box that redirects the previous page automatically. Wix merely reminds you to do so.

Need #13: Faster Load time

We received an A grade (92 percent) and a score of 85 from GTmetrix after launching our Shopify website. These are fantastic scores, especially when you consider that the loading time is between 1 and 4 seconds.

Wix was far slower, with a GTMetrix Test score of 65% (D ranking) and a Pingdom test result of 82. In some tests, the load time took up to 9 seconds, which is insufficient for visitors or SEO.

Shopify’s functionality is considerably superior to Wix’s, but it isn’t flawless. Shopify does have an advantage over Wix, but it isn’t the worst either. However, because you can view the source files and manually modify the code (if you know how), I believe Shopify still wins out.

Need #14: Support

Customers can contact Shopify’s customer support by phone, email, or live chat at any time of day or night.

The incredible community gives you the assurance that you’ll find answers in the many forum debates.

The cherry on top of a fantastic marketing blog from Shopify is this instructional blog with useful recommendations on how to grow your business.

shopify live chat - Shopify Vs Wix

Shopify Live Chat

Wix currently provides support only by phone (particularly, a callback service) and on discussion boards, and it is available only during business hours.

On the other hand, the community is large enough that you won’t feel lonely with your issues.

It’s difficult to compete with Shopify’s pricing. Even so, we have to credit Shopify support for their excellent replies in our testing. They’re accessible from a broader range of platforms as well.

Need #15: Market Place / App Store

There are several rival platforms to Shopify and Wix, each with its own set of advantages. Both have enormous marketplaces (over 6,000 apps on Shopify) jam-packed with third-party applications as well as platform-made items. Some applications are free on both services.

wix app market - Shopify Vs Wix

Wixs App Market

The primary distinction is that Shopify’s apps are all designed to help sellers sell online. You may use Wix to gain access to extra functionality for your website or blog, among other things. These might be industry-specific applications, such as hotel, restaurant, or event planning tools.

Because it will be based on the sort of goods you offer, it’ll be tough to assess. However, in most cases, Shopify’s applications are more likely to help your company grow whereas Wix’s apps will aid your entire website.

Need #16: Pricing Plans

For example, the Basic Shopify Plan costs $26 per month and includes a shopping cart plugin that can be used on existing websites. The Lite Shopify plan is a premium version of the basic package that costs $9 each month.

The most common Wix plan, Business Basic, costs $23 per month. For a more comprehensive look at the different levels, see our Shopify Pricing and Wix Pricing sites.

But broadly speaking, the main things to keep in mind are:

  • When you accept a payment, Shopify deducts a fee from the transaction amount, which is then sent to Wix. If you don’t utilize Shopify Payments (as described in Need 4), all transactions, both offline and online, will incur fees. There are no additional costs specific to Wix.
  • Shopify doesn’t allow for more than two employee accounts. It’s 2,5, or 15 per plan, depending on the package. There is no limit to the number of Wix accounts you may create.

Please have a look at the table below for everything else (prices shown are monthly expenditures for an annual subscription)

Overall, Wix appears to be the less expensive option, but Shopify’s capabilities are generally more polished. However, when compared to Wix’s lower fees, we prefer Shopify.


Shopify has won 14:7 if you judge the conclusion of this struggle alone! Because that is all they do every day, they are experts in ecommerce.

So, did we truly compare apples and oranges? Not for long: while Shopify is the greatest platform for a large online business, Wix may be the best option in certain situations. That’s where we’d advocate utilizing either one.

Choose Shopify if:

  • You’ll need a long-term ecommerce strategy that can grow and sell globally.
  • All of the bells and whistles (cross-border payments, a wide range of marketplaces, etc.) will be important to you.
  • If you’re selling in several languages, you’ll want multilingual boutiques.
  • You want extra payment alternatives along with a fantastic point-of-sale amenities.
  • You need live support

A Wix store is best if:

  • You’re seeking a less complicated (and more affordable) method to start an internet business.
  • Your website’s primary aim isn’t to sell items.
  • The most common way for people to find you is to produce things (blogs, landing pages, and so on…) For this reason, it’s very important that you keep creating.
  • You want to have more design options.

Great, this is a wrap of the Shopify Vs Wix battle. and Clearly, Shopify Wins it.


CEO and co founder of AdNabu. Exploring the intersection of data and marketing