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conversions

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8 Data-driven Strategies to Boost Your Abandoned Cart Email Campaign

Email marketing is one of the most cost-effective and successful customer acquisition tactics, but, unfortunately, it still gets less-than-appreciated street cred from many marketing practitioners.  For 10 years in a row, email is the marketing channel that generates the highest ROI for marketers: For every $1 spent, email marketing generates $38 in ROI.  But, it makes no difference how...

Website Conversion Tracking for AdWords

Website Conversion Tracking for AdWords Now that your campaigns are ready to work its wonders, website conversion tracking is the last thing to the setup and also one of the most important things as it will help you analyze your campaign performance and optimize later. We recommend to never start your campaigns without setting up website conversion tracking. Depending on the business type...

Google Shopping Actions: What is it and How Can it Benefit Your eCommerce Business?

Online selling platforms have become an almost indispensable part of several economies and most businesses greatly benefit from using them to sell inventory online and keep the business growing and thriving.  One of the more recent online selling platforms that generated massive interest and excitement in the world of eCommerce was Google Shopping Actions that was launched initially in 2018...

7 simple tips to boost your eCommerce conversion rate

If you are in the eCommerce space, then you cannot afford to have the “you can lead a horse to water, but you can’t make him drink” attitude. With over 1.74 billion websites on the Internet, you need to stand out if you want to compete!  Basically, you cannot just lead the customer to the water, you have to make him drink, that is, ensure a successful conversion on your site. And by...

Top 19 Ways to Make Your Website More Credible and Persuasive

Do you intend to take your business online in the near future?  Or perhaps, you already have a business and are finding it hard to drive traffic to your site and convert. Building a credible and persuasive website should be among your main goals. Why? Studies reveal that brand authenticity is one of the top qualities that would lure customers to a brand.  On top of that, even employees...

63 Black Friday Marketing Ideas & Tips Shared by eCommerce Industry experts

The shopping monster of the year is around the corner, celebrating two blockbuster shopping days “Black Friday” and “Cyber Monday”. Make the most of this frenzy jackpot shopping festival, as this is “the time” to max your sales and the impulsive shopaholics are on the edge of their seat to indulge in some insane shopping. What is Black Friday? The most awaited...

Shopify Multi-Language: How to Make Your Online Store Multilingual?

“Better. More informed. Consistent. Highly personalized.” arguably the four pillars of eCommerce marketing & management, they set up the essence of your entire campaign. However, there’s one specific pointer in the list that can hinder your growth over different regions.    Are you one of those Shopify vendors who aspires to cover vast geographies to sell their products/...

Black Friday 2021 – Google Ads Tips For The Shopping Season

For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

Common Google Shopping Feed Errors and Fixes

If you are a merchant who sets up to sell on Google Shopping, you will need to create a Shopping Feed to tell Goggle all about the products that you are selling. The feed is simply a way of uploading data to the Merchant Center which will help Google identify your product and display it when people search for it.  To help identify your product, Google needs to know some of the product...

How to Setup Multi-Currency Data Feed for Shopify

Shopify is one such eCommerce platform that needs no introduction. Enjoying its rank as the third-largest online retailer in the US, Shopify attracts more than 10,00,000 businesses, running around 175 different countries.  Allowing businesses, brands, and startups of every size and shape to run their eCommerce business across multiple regions, this platform enables a better chance at...

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