Taggoogle shopping

What is Google Product Feed?

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What exactly is Google Product Feed? Google Product Feed is information about all your products that you want to be listed on Google and partner sites. The feed has to be formatted for Google to crawl through easily and return one or more products as results for relevant search queries. The catch though is that you don’t get to choose keywords you want your Product Listing Ads/ Google Shopping...

How to set up Product Feed in Google Merchant Center?

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Product feed and Google Merchant Center revision – Before we jump into setting up a Product Feed in Google Merchant Center, let’s quickly brush up on what product feed and Google merchant center are. Google merchant center is where an advertiser stores product feed and product feed is information of an advertiser’s products that contains details like product name, image, unique id...

What are Product Listing Ads (PLAs)?

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A brief past of Product Listing Ads – Before we used Google Shopping Ads and Product Listing Ads interchangeably, Product Listing Ads aka PLAs were search ads with richer information. Richer information was in the form of product image, price, and merchant name, no additional ad text or keyword wasn’t required. When a search query was relevant to any of the products in the Merchant...

An introduction to Google Shopping

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What is Google Shopping? Google Shopping in the early 2000s was popular by the names Google Product Search, Google Products, and Froogle. Froogle was a free product listing and price comparison service where users could discover various products from across the vendors, sort them and make a purchase. A new name was given to Froogle in 2012 and it is now called Google Shopping. It no longer is a...

Single Product Ad Groups: The Secret to Effective Shopping Campaigns

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Single product ad groups is an advanced topic of Google Shopping campaigns. Lets start with the need for them first. Proper campaign structuring is a notoriously overlooked matter when it comes to Adwords campaigns in general. That is especially true for people who are new to Adwords or small business owners who just need to hit the ground running and don’t have the time to learn the ins and outs...

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