A Complete Guide to Google Ads Auction Insights Report 2026

While running Google Ads, have you ever wondered if Google provides a report that compares your ad performance with competitors? Especially how the auction process works. How does Google decide which ad campaign has a better chance to appear in Search results or other locations? 

If you did, then the good news is that the Google Ads Auction insights report helps with that. 

If you are not familiar with this important Google Ads component, you might have many questions running through your mind. How does this report look? Where can you access the Google Ads Auction Insights report?

Even if you’re familiar with it but haven’t checked it in your Google Ads account, you might have some questions like how this report helps you understand how your keyword bids perform in real-time bidding auctions, along with practical Google Ads examples.

We have created this blog to answer all these questions. In it, we will explain what are Auction Insights in Google Ads, where to access them, and how to use them to improve your ad campaign performance. 

What is Auction Insights in Google Ads

The Google Ads Auction Insights report is useful for advertisers to compare how their ads are performing with other advertisers who are bidding in the same auctions. 

Using the data that these auction insights report provides, an advertiser can easily optimize their: 

1. Bidding strategies
2. Budget Allocation i.e. how much you should spend on your Google Ads?
3. Overall performance of ad campaigns

The Google Ads Auction Insights report consists of the following metrics:

• Impression Share – The percentage of times your ad appeared out of the total possible impressions.
• Overlap Rate – How often your ad appeared in the same auction as a competitor’s ad.
• Outranking Share – The percentage of times your ad ranked higher than a competitor’s or appeared when theirs didn’t.
• Position Above Rate (Search Campaigns Only) – How often a competitor’s ad appeared in a higher position than yours when both were shown.
• Top of Page Rate (Search Campaigns Only) – The percentage of times your ad appeared above organic search results.
• Absolute Top of the Page Rate (Search Campaigns Only) – The percentage of times your ad was the first ad on the page.

Note: To understand these metrics in detail and how to use them for improving ad performance, refer to this section.

This Google Ads Auction Insights report helps to understand the areas where your ad is doing well (such as in terms of getting more impressions which you can understand with impression share) and also shows where your ad has scope for more improvement (such as poor outranking share.) 

Important Note: For the supported ad types that we have discussed in the next section, auction insights in Google ads can only be generated at the keyword, ad group, and campaign levels.

Which Types of Google Ads Campaigns Support Auction Insights? 

It is important to note that you can only access auction insights report in Google ads for: 

1. Search Campaigns: For Search campaigns, you can create auction insights reports at the keyword, ad group, and campaign levels. 
2. Google Shopping Ads: For Shopping campaigns, you can create this report at ad group and campaign level. 
3. Performance Max Campaigns: Lastly, for PMAX campaigns, these reports can be created only at the campaign level. You can learn more about how PMax search themes affect campaign insights and search behavior.

Also, reports for these three types of Google ad campaigns are available only when campaigns meet the minimum threshold of activity (impressions and clicks).  

If there is not enough activity for Google to generate a Google Ads Auction Insights report, then you will see an error like this: 

Does Google Ads Support Auction Insights API? 

From research and by going through the discussions on the Google Groups community, we can confirm that, as of now, the Google Ads auction insights API is not supported. This has been confirmed by the Google Ads API team. 

However, their team shared that a feature request was made some time ago, and it is subject to review. 

If you have been waiting for the auction insights API for a long time, the best case scenario will be to keep checking Google’s release notes and blog pages to stay updated on the matter.

How To View Auction Insights in Google Ads? 

Let’s understand how you can view Google Ads Auction Insights in Google ads. 

1. In your Google Ads Account, go to ‘Campaigns,’ ‘Ad groups’, or ‘Search Keywords’ pages, depending on which report you wish to see. 

2. Then, you need to select a specific campaign, ad group, or keyword for which you want to generate the auction insights report. Check the box next to the item for that. 

3. Click Auction Insights. 

4. And the report will be created.

You must also note that this is the first way of creating Auction Insights report. You can also directly go to ‘Insights and Reports’ and click on Auction Insights. Once inside, you can do filtering to see the report for any specific campaign, ad group, etc.

IMPORTANT: 

• If you select only Search campaigns, Shopping campaigns, or ad groups, you will get the corresponding Auction Insights Report for that selection.  

• However, if you select multiple types of campaigns such as a mix of Search and Shopping ads for generating Auction Insights Report, you will not get a combined report. 

There is a dropdown menu from which you must manually choose whether you wish to view the report for Search or Shopping campaigns.  

• For Performance Max campaigns, data for impressions as well as underlying auction insights data, will be categorized into Search or Shopping insights accordingly.

How to Filter and Analyze Google Ads Auction Insights Reports? 

In Google ads, you can also filter these auction insights to find auction insights reports for specific keywords, ad groups, or campaigns. Also, these filters are helpful for viewing those ad campaigns, keywords, and ad groups that have auction insights available to view. 

1. To do this filtering, first, go to Auction Insights from the left side menu of your Google Ads dashboard. 

2. Click on the Filter Icon. 

3. You will see a list of filters appear in front of you. Within that, you can select any parameter like Impression share, Overlap rate, Outranking share, etc. 

Select any one of them, such as outranking share. 

4. After selecting a metric (e.g., Outranking Share), a box will appear where you can specify a condition.

• As shown in the screenshot, you can choose greater than (>) or lower than (<) a specific percentage (e.g., Outranking Share > 5%).

5. That’s it, just apply the filter, and the report will be generated.

Google Ads Auction Insights Metrics (With Meaning and Use Cases)  

As we discussed above, in the Google Ads Auction Insights report, there are several important metrics which include: 

Impression Share 

The Impression share metric shows the number of impressions your ad received divided by the total number of impressions your ad was eligible to receive. 

Simply put, it is the percentage of times your ad was shown to viewers out of the total times it was eligible to appear. 

The eligibility of your ad depends on factors like your targeting settings, bidding, budget, and Quality Score. 

It’s important to note that the Auction Insights report will not show insights if the impression share is less than 10%. 

There are several important things to note about the metric Impression Share for Google Shopping ads:  1. As we know, Google Shopping ads don’t use Quality Score. So, for Shopping campaigns, the Impression Share is based on overall ad quality.  2. Impression share at the campaign and product group level can vary. This is because the auction insights report filters out those auctions which have very less impressions. And the campaign level report, includes all auctions.  3. The “Product Groups” tab only shows impression share for product groups that have enough data. It adds up impressions for those groups. This can make Impression Share at the product group level look different from campaign-level data.  4. The Auction Insights report that you see only includes auctions where you and your competing advertiser both appeared. This means that your competitor’s total Impression Share may be higher than what you see in your report. Why so? Because they can appear in other auctions as well.  For Performance Max Campaigns:  For PMAX campaigns, you will not get a combined report for impressions as well as auction insights data. Instead, Google separates data for Search and Shopping ads.

Use Cases

• Identify if budget or bid adjustments are needed to increase ad visibility.
• Compare your market presence with competitors in auctions.
• Understand if low Impression Share is due to competition or budget limitations.

Overlap Rate

Overlap rate shows how many times your competitor’s ad received an impression when your ad also got an impression. 

You can also say that the overlap rate shows how often your competitor’s ad appears in the same auction in which your ad is also appearing. 

If any competitor has an overlap rate of 100% in the Google Ads Auction Insights report that you generate, then it means 10 out of every 10 times, whenever your ad appeared, theirs also did. 

Use Cases

• Identify which competitors are bidding on the same keywords as you.
• Adjust targeting settings to reduce direct competition in specific searches.
• Analyze whether to increase bids on keywords where competitors consistently appear.

Outranking Share 

Outranking share, as the name itself suggests, tells you how often your ad ranks higher than your competitor’s ad in the auction or how often your ad appears when their ad doesn’t appear. 

Example: If the Outranking share metric shows 40% for one of your competitors, then it means that your ad ranked higher than theirs or appeared when their ad did not in 4 out of every 10 auctions, where both the ads were eligible to appear. 

Use Cases

• Check if competitors are outbidding you in auctions.
• Optimize bids and Quality Score to improve ad rank.
• Determine if budget reallocation is needed to compete better.

Position Above Rate  

Position above rate shows how often your competitor’s ad ranks higher than your ad when both ads appear in the same auction. 

So, if you constantly see a high Position Above Rate for one of your competitors, then it means that your ad is placed lower than that competitor’s ad on a frequent basis. 

For example, if your competitor’s Position Above Rate is shown to be 12%, then it means that the competitor’s ad appeared in a higher position than your ad in 12 out of every 100 times, both ads appear at the same time.

It is important to note that this metric is only available for Search Campaigns. 

Use Cases

• If a competitor has a high Position Above Rate, consider raising bids or improving ad relevance.
• Identify if ad Quality Score needs improvement to rank higher without increasing costs.
• Compare with Outranking Share to see how frequently competitors dominate your auctions.

Top of Page Rate 

Top of Page Rate shows how often your ad or your competitor’s ad appears at the top position, even above the organic search results. 

If your ad gets 1,000 impressions and appears as the first ad above organic results 900 times, the absolute top of the page rate is 90%.

Note: Top of page rate is only available for Search campaigns.

Use Cases

• Improve ad placements by adjusting bids or targeting high-performing keywords.
• If a competitor has a much higher Top of Page Rate, analyze their bidding strategy.
• Combine with CTR data to see if top placements are driving better engagement.

Absolute Top of the Page Rate 

Absolute top of the page rate shows how often your ad or your competitor’s ad appeared at the top of the page as the first ad to be viewed in search results, above all organic results. 

If, in total, your ad has 1000 impressions, out of which 900 impressions, that ad appears at the top of the page as the very first ad above organic search results, the absolute top of the page rate will be 90%. 

Note: Absolute top of page rate is only available for Search campaigns.

Use Cases

• Optimize bidding and ad relevance to increase chances of securing the top spot.
• If a competitor consistently ranks first, analyze ad copy and offer strategy.
• Monitor conversion performance to see if the top position leads to better ROI.

How to Analyse and Use Google Ads Auction Insights Report?

Now, we will try and understand how to use the Auction Insights report to improve campaign performance. 

For reference, we are also going to include a Google Ads Auction Insights example and keep our discussion around it for better insights. 

Also, as we can see, there are a total of 10 competitors on our list.  

So, we will take that as a reference and keep the whole discussion around the point of how we can improve our rankings (our campaign is mentioned as ‘You’) by analyzing this report and gathering insights from it.  

Note: In the example, the auction insights report generated is for a Google Ads Search Campaign.

Identify Competitor Strengths and Weaknesses

To start off, obviously, as we can see from the report, you get a holistic view of your competitors and how their campaigns are doing. 

Use this data to understand your position in the landscape.

• As we can see, competitor 1 has the highest impression share, with 25.96%. Then next in line, Competitor 2 and Competitor 3 follow closely with 19.84% and 17.12% respectively. 
• On the other hand, our impression share is at 11.56% for this Search Campaign due to which we come at the 4th position. 
• Talking about our own performance, we can also see that our Top of Page rate is at 72.55%, and the Absolute Top of page rate is 35.29%, which can be improved compared to other competitors. 

Note: As you can see, the Outranking Share, Overlap Rate, or Position Above Rate is not available for your ads. It is because these metrics are in relation to your ads. For example, for the Outranking Share metric, you don’t see any data as you can’t outrank your own ad.

Dealing With Low Impression Share 

Now, we have already seen that our Impression Share is low. We are in the 4th position overall. This means that our ad is eligible for more impressions, but it is not getting those impressions—sometimes due to limited bids, budget, or even factors like Invalid Clicks in Google Ads that drain visibility without delivering real user engagement.

As we know, impression share eligibility depends on ad targeting, Quality Scores, and other factors like bidding, budget, etc. 

To improve your impression share, you will have to: 

Increase campaign budget

Your budget controls how often your ad is shown in search results, and if you can increase it, there is a high chance that you will also end up getting more impressions for which your ad shows. 

Also, it denotes that there is a high chance your competitors have a higher budget than you for their Search campaigns. 

Raising bids

Even increasing your bids can help you improve your ad’s chances of appearing for an ad auction. 

One great bidding strategy for your ad can be Target Impression share bidding. It is an automated bidding strategy where you can set bids for different goals like your ad shows among other top ads, your ad shows as the very first ad among top ads, or at other places among the results. 

This target impression share strategy can be very helpful when you are competing against other big brands. In such cases, if, let’s say, you want your ad to show 100% of the time when someone searches for your brand, then Google’s system will try to show your campaign in 100% auctions. 

Pro tip: If you’re unsure which keywords or placements work best or don’t have time to manage bids manually, use Maximize Clicks. This automated bidding strategy adjusts bids to get the most clicks possible within your budget, helping you drive more traffic without constant bid adjustments.

Decrease Regional Targets

Once you start focusing on decreasing region targets, you can increase your impression share. Why? It’s because now your bids and budget will only focus on a small and more concentrated area and audience. 

Targeting fewer locations means that now your ads enter fewer auctions. And when your ads enter fewer auctions, your existing ad budget has a better chance of winning a larger share of impressions in the areas you are targeting.

Note: But be careful about the fact that once you reduce regional targets, it will also mean that you get fewer total impressions.

Improve Overall Ad Quality

Ad quality can be improved by improving your Quality Score and its components, such as expected clickthrough rate (how likely is it that your ad will be clicked upon when a user views it), ad relevance, and landing page experience. 

Apart from that, there are other factors like focusing on making your ads more relevant to your keywords. 

For example, if your ad relevance has a status of “Below average” or “Average,” you can match your match the language of your ad a bit more directly to user search terms. 

Note: These tips or strategies to improve impression share are for Search Campaigns.

Improving Absolute Top-of-Page Rate

As we can see in the Auction Insights report, our Absolute Top of Page Rate is 35.29%. This denotes that out of every 100 impressions, your ad was shown at the absolute top of the page as the first ad (above organic results) roughly about 35 times.  

Now, what’s more interesting is that there are other competitors like 4 and 10 that have a higher Absolute Top of Page Rate. And that too with a slightly higher impression share compared to yours (for competitor 4’s case) and with a much lower impression share of <10% (for competitor 10.) 

This suggests that maybe Competitors 4 and 10 are bidding high only for some selective auctions, which are valuable from an ROI perspective to them. There are only bidding on some premium keywords rather than bidding on all keywords. 

How to fix this? 

Be Selective About Where You Bid Highest

Instead of trying and win every auction, first analyze which keywords are the most valuable for you, which terms are driving traffic for you (through the Search Terms report), and which terms have the most potential to drive revenue for you. Bid aggressively on those.

Test Manual Bidding on Important Terms Instead of Relying on Automation

While Google’s Smart Bidding system is smart, you must note that their system may fail a few times (if not sometimes) to prioritize your best-performing keywords.

In fact, as a good practice, Google also recommends that once you identify your most profitable keywords, you can use manual bidding to allocate more of your ad spend to those keywords. 

Analyze Your Competitor’s Keywords

Your competitors are ranking higher and frequently appearing at the top of search results. Analyzing their ads and keywords can provide valuable insights for optimizing your strategy.

1. To spy on their ads, you can Google the keyword and manually try your luck. 

For example, we know that for a Search Campaign that you are running, they also appear in the Results based on the auction insights report we generated above. So, you already know for which keywords you are running a Search campaign through the Auction Insights report. And these are the same keywords for which your competitor’s ads are (most likely) appearing as they are also appearing in the report. 

Manually Google those keywords. You will surely see some results and based on that you can improve your ad copies, or let’s say assets (like sitelinks, callouts, etc.) 

2. You can also use a tool like Google ads Transparency Center to check your competitor’s ads. Basically Google ads Transparency Center helps you view all the ads from a verified published on Google.

You can check different details, for example the ads that an advertiser has run, which ads show up in a specific region, as well as the last date an ad ran and the format of an ad.

For example, if you are in the feed management space, then you search for a competitor like DataFeedWatch. And as you can see, their ads pop on Google Ads Transparency Center, where you can also see that they have used keywords like ‘AI-powered feed management’.

3. If your budget allows, and you can use a paid tool for analyzing your competitor’s paid traffic and keywords, a tool like AHREFS can help.

Just enter any competitor’s URL in Site Explorer. And scroll down to Paid Search. 

There, you will find options like:

• Paid Pages: Identify the pages driving the most paid traffic.
• Ads: View competitor ad copies and formats.
• Paid Keywords: See the keywords they rank for in paid search.

Note:  – We have seen above that top of page rate is very similar to the absolute Top of Page rate. Why so? In a way, both metrics talk about how often your competitor’s ad appears above organic results. And therefore, the strategies used above can be useful for improving Top of Page Rate as well.    – Many strategies, such as improving your Quality Score or Ad Rank (which we discuss in the next section), are applicable to improving your overall ad performance across all metrics.) Our goal is to provide all the possible solutions that maximize insights from the Google Ads Auction Insights Report.

Understanding and Acting on Competitor’s Position Above Rate

As we discussed above, the Position Above Rate shows how often your competitor’s ad ranks higher than your ad when both ads appear in the same auction. 

In our case, Competitors 3,9, and 10 have a Position Above Rate of around 80% or more. This means that these competitor’s ads appeared in a higher position than your ad in 80 (or more than 80) times out of every 100 times.

How can we ensure that our ads continue to rank higher than our competitors’ ads when both ads appear together in an auction? 

Improve Ad Rank 

Ad Rank is a set of values that decides if your ads are eligible to appear in results. If they are eligible, then where do your ads appear? 

The factors that affect ad rank include: 

1. Bid Amount: The maximum you’re willing to pay for a click. While a higher bid increases the chance of ranking higher, ad quality matters more. 
2. Ad and Landing Page Quality: Relevant landing pages and easy navigation improve Ad Rank. Also, how much your ads match search intent and direct users to useful pages matters a lot. 
3. Ad rank thresholds: Google sets minimum thresholds that ads must meet to appear in relevant searches. 

Thresholds are decided dynamically during an ad auction and depend on factors like ad quality, ad position, topic and nature of search, etc. 

4. Competitiveness of an Auction: When two advertisers have similar Ad Ranks, both have an equal chance of winning the position, keeping CPC competitive. If one advertiser has a much higher Ad Rank, they dominate the position but may pay a higher CPC for certainty. 
5. Context of a User’s Search: Factors like search terms, device type, location, and time of search influence Ad Rank.
6. Expected Impact of Ad Assets (Extensions): Google also evaluates the impact of ad assets that you use. These assets can include site links, callouts, and structured snippets. 

Now that you understand the factors affecting Ad Rank, consider them when creating ads. For example, ensure your ad assets align with user search intent and provide value.

Use Bid Estimates 

Google ads also provides CPC bid estimates that can be useful to you for improving your ad position. These bids help understand how much is the amount needed to rank in different positions. 

There are 3 types of bid estimates: 

• First Page Bid Estimate – The bid likely required for your ad to appear anywhere on the first page.
• Top of Page Bid Estimate – The bid needed for your ad to be placed among the top ads on the first page.
• First Position Bid Estimate – The bid required to secure the first ad position above all competitors.

The most useful for you will be the top of page bid estimate. Why? Our aim is to rank higher than our competitors. 

Understanding and Acting on Competitor’s Overlap Rate

If the overlap rate of any competitor is high, then it means that their ad and your ad appear together in the same auction. 

In our case, as we can see that competitor 1 has an overlap rate of 20.59%. So that means around 2-3 out of every 10 times, whenever our ad appeared, theirs also did. 

Taking one step further, their top of search and absolute top of search rate are higher than ours. That means that they are not only competing in the same auctions as us but also ranking higher more often. This suggests that their Ad Rank, bid strategy, or ad quality is stronger than ours.

Below, we will discuss how you can improve that. 

Outperform Competitors on Shared Keywords 

As you are aware of which search campaign you are checking the auction insights report for, play around a bit with keywords and optimize your bid strategy for those. Bid more aggressively. 

Also, if you can deep dive into your competitor’s ads using AHREFS, and the method we showed above, who knows, you might even get your hands on those particular keywords that your competitors are using for their campaigns.

Adjust Ad Copy 

As you are entering overlapping auctions with your competitors, ensure that your copy differentiates itself from other competitors. This is to ensure that your users choose your ad. 

For example, if you are selling feed management software and manually, you are getting to see that all the top of the page ads from your competitors are talking about the same features, for example, using AI for product data enrichment, then you can share some other features in your ad copy such as “accurately sync your products to leading marketplaces with ease.” 

That will help you stand out! 

Understanding and Acting on Outranking share 

Outranking share shows how often our ad ranked better and higher in the auction compared to our competing brand’s ad. 

If this percentage is high, it will be better for our ads. 

If it is low, then we have discussed all the strategies above (such as improving your Quality Score, bidding, etc.) to ensure that your ads outrank your competitor’s ads. 

Note: There are other reports in Google Ads such as When and Where ads showed. You can use these with the Auction Insights Report to improve your strategy. For example, the “When Ads Showed” report helps you see which times bring the best results, so you can adjust bids during high-performing hours. The “Where Ads Showed” report shows which locations or placements work best, helping you target the right areas and set better bids. Using these reports together can help you improve ad visibility, manage costs, and compete better in auctions.

How to Combine Auction Insights with Other Google Ads Reports?

We have completed our masterclass on using Google Ads Auction Insights to analyze and compare your ad performance with competitors.

But one more important question arises after that discussion. Can these reports and their insights be combined with some other Google ads reports to strengthen your decision-making further? 

Well, yes. They can be. Google ads auction insights report can work well if you combine their insights with other analytics and reports. Let’s learn how. 

Auction Insights + Search Terms Report

To put it simply, the Search Terms report shows you which searches triggered your ad to appear. And how those searches are performing currently. 

 This report can be helpful to better align your ad and landing page with what customers are looking for. Also, the Search Terms report offers many other insights, such as conversion rate and conversion value of search terms. 

The way you can combine this report with the Auction Insights report to improve campaign performance is: 

1. To improve low impression share, top of page rate, and absolute top of page rate: 

• If your impression share is low, the Search Terms report can be helpful to identify which terms are triggering your ad to appear. And then you include and focus more on those search terms in your Google ads campaign. This will help you drive more conversions. You can also bid aggressively for these terms; after all they will be driving visibility for your ad. 

• You can take one step further and add high-performing search terms as exact or phrase-match keywords.

• Also, you can use this report to increase bids on high-converting search terms. For example, in the image below, “custom closets phoenix” (Exact Match) has a 6.25% conversion rate and a cost per conversion of $165.49. That will help you appear in more auctions and secure more impressions. 

• For search terms with more clicks and impressions, optimize your ad copy to include these terms. This improves ad relevance, which boosts CTR, Quality Score, and Ad Rank. A higher Ad Rank increases the chances of appearing at the top or absolute top of the page.

Auction Insights + Audience Insights Report

Audience Insights report helps you understand your audience and their unique characteristics, interests, and behaviors better. Through these insights, you can actually understand which user group is viewing your ad and converting. 

Let’s understand how you can combine these insights with Google Ads Auction Insights and improve overall campaign performance. 

1. First, if your impression share is low, identify which audience segments are performing the best for you. Once you identify that group, you can increase your bids for those groups. 

That will allow you to compete better in auctions, and get more impressions, as well as better ad placements. Why? As with these insights you will be targeting an audience group which is more likely to find your ad relevant. And that will further improve your Ad rank. 

2. Apart from that, Audience Insights Report also helps you understand which assets and creatives people are engaging the most with. You can use that data to improve your messaging and creatives. 

As we know, Quality Score and Ad ranks are determined by such elements (how good the quality and relevance of your ad is) and can either make or break the game for you. Moreover, from the insights you gather from your audience insights report, you can also add relevant assets to your ads to improve their messaging further. 

Final Thoughts

Google Ads Auction Insights is a powerful tool for understanding competitor behavior. It helps identify where you’re strong, where you need improvement, and how to adjust bids, budgets, and ad strategies. 

By tracking this data and making informed adjustments, you can improve ad visibility, outrank competitors, and increase conversions.

Good luck! 

FAQs 

1. How to use Google Ads Auction Insights?

Google Ads Auction Insights helps advertisers compare their ad performance with competitors in the same auctions. It provides data on how often your ad appears, how frequently it ranks above competitors, and how visible it is on search pages. 

This information is useful for adjusting bids, improving ad quality, and refining targeting strategies. 

2. How to see Auction Insights in Google Ads?

To access Auction Insights in Google Ads, go to the Campaigns, Ad Groups, or Keywords section. Select the campaign, ad group, or keyword you want to analyze, and click on the Auction Insights option. 

This will open the report, showing how your ads compare to competitors. You can filter the data by time, device, or search network to get a more detailed view of performance. 

3. Which metrics are included in the Auction Insights report?

The Auction Insights Report includes “Impression Share,” “Overlap Rate,” “Outranking Share,” “Position Above Rate,” “Top of Page Rate,” and “Absolute Top of Page Rate.”

4. What is Outranking Share?

Outranking share shows how often your ad ranks higher than a competitor’s or appears when theirs does not. If your outranking share is 20%, your ad ranked higher in two out of ten eligible auctions. This metric helps assess competition and decide if bidding or ad quality adjustments are needed.

5. What is the Overlap Rate in Google Ads?

Overlap rate shows how often your ad appears alongside a competitor’s ad. If a competitor has a 60% overlap rate, their ad appeared six out of ten times when yours did. A high overlap rate means both of you are bidding on the same keywords.

This helps decide if you should adjust keywords, refine targeting, or increase bids.

6. Can I view Auction Insights for specific time periods or devices?

Yes, Google Ads allows you to filter Auction Insights data by date range, device type, and time of day. This means you can analyze performance over the past seven days, thirty days, or a custom date range. You can also see how your ads perform on desktops, mobile devices, and tablets.

7. Is the Auction Insights data available through the Google Ads API?

No, Auction Insights data is not accessible through the Google Ads API. The only way to view and analyze this data is within the Google Ads interface. 

8. Can I use Auction Insights for Shopping campaigns as well?

Yes, Auction Insights is available for Shopping campaigns, but it includes fewer metrics compared to Search campaigns. The report for Shopping campaigns provides impression share, overlap rate, and outranking share.

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