How To Sell Internationally On Shopify?

Global ecommerce sales are expected to reach $6.33 trillion worldwide in 2024, with a projected growth rate of 8.8%. By 2027, global ecommerce is forecasted to hit $7.96 trillion, showing a steady increase in online sales. 

This growth creates a prime opportunity for businesses aiming to sell internationally on Shopify.

Shopify simplifies the whole idea of global expansion with its tools and features that support international sales, making it easier for store owners to reach global markets. 

But there’s a question: is your Shopify store prepared to tap into this expanding international marketplace? If yes, then you are on the right path. But if not, then don’t worry. 

This blog will guide you through the steps needed to sell internationally on Shopify, helping you expand your business and reach more customers.

Benefits of Selling Internationally On Shopify 

There are some great benefits to selling your products internationally through Shopify. These include: 

1. Reach a Larger Audience: Close to  2.71 billion people shop online. By selling internationally, you can access a massive and growing customer base.
2. Higher Average Order Values: International sales often have higher order values. Statista found that the average order value of an international sale is $121, which is $9 more than the average domestic sale. This can increase your revenue with each international order.
3. Simplified Global Expansion: Shopify makes expanding globally easier. With Shopify Payments’ multi-currency solution, you can enter new international markets quickly. Shopify Markets Pro helps by handling international taxes, regulations, duties, and shipping in over 150 markets.
4. Increased Conversion Rates: Offering prices in local currencies boosts conversion rates. 

For example, Moonglow Jewelry noted that after enabling local currency pricing, they were able to ship to 84 countries in 45 days, compared to only 20 countries the previous year. 

Conversion rates in specific countries increased dramatically: Germany saw a 428% increase, Saudi Arabia 397%, the United Kingdom 581%, and the United Arab Emirates 124%.

5. Easy Setup: Shopify makes the whole process of selling internationally less daunting and complex. Its user-friendly interface and support resources mean that you can get your international sales operations up and running quickly and efficiently.

6. Discounted International Shipping Rates: Shopify offers discounted international shipping rates for merchants in the US, Canada, and Australia. One can save up to 88% with carriers like USPS, UPS, DHL Express, Canada Post, and Sendle. This makes shipping more affordable.

7. Better brand reputation: Selling your products internationally will help you expand your brand internationally, which can improve your brand’s reputation and recognition globally.

Step-by-step Guide to Start Selling Internationally on Shopify

Once you decide to start selling your products globally with Shopify, you will have to ensure that there’s a proper strategy in place. And what does that include?

Well, there are multiple steps, like conducting market research, localizing your store, and more. Below, we look at all these steps in a sequence. 

Market Research and Planning 

Below, we have discussed some important steps that will help you get started with market research: 

1. Identify Potential Markets: Start by using Shopify’s analytics to see if you have international visitors. Focus on countries with high traffic or existing sales. 

If you don’t have international traffic yet, consider markets with similar languages or close proximity. This helps you choose markets with a higher chance of success​​.

2. Understand Customer Preferences: Research the buying habits, preferences, and needs of customers in your chosen markets. 

Look for marketing trends in product demand, preferred payment methods, and shipping expectations. This will ensure that you tailor your offerings to meet local demands. 

Pro tip 💡: Use tools like Statista and Pew Research to gain valuable insights into market size, consumer behavior, and economic trends.

3. Survey and Gather Feedback: Conduct surveys or focus groups with potential customers in your target markets. Ask about their preferences, pain points, and what they look for in products similar to yours. 

Gather and analyze this data using tools like SurveyMonkey. This direct feedback can guide your product development and marketing strategies​​.

4. Use Secondary Research: You can leverage existing research reports and government statistics. Why? To understand the overall market size, growth potential, and consumer demographics of the country you wish to target. That way, you can better understand your target markets and prepare a strategy accordingly. 

Setting Up Shopify Markets 

Shopify Markets is a cross-border management tool that helps you sell worldwide on Shopify from a single store. It allows you to manage different markets, set local currencies, handle international shipping, and manage taxes and duties, all from a unified dashboard.

Managing Markets

Markets let you customize your store settings for different countries or regions. You can create markets that include one or more countries. 

For example, you might set up a market for North America to manage settings for Canada, the US, and Mexico together. 

Note: The number of markets you can create depends on your Shopify subscription plan. For the basic plan, 3 markets are available. You can read more about it here on Shopify’s official page. 

Market Types:

• Primary Market: Your main selling region, based on your store’s address and currency.
• Single-Country Markets: For targeting individual countries.
• Multiple-Country Markets: For managing groups of countries with similar strategies.
• International Market: Created by default, including several popular regions. 

Adding a Market

To sell internationally on Shopify and provide a tailored shopping experience for different regions, you can add new markets.

Steps to do so include: 

• Go to Settings > Markets in your Shopify admin.

• Click ‘Add Market’.
• Enter a Market name.
• In Countries/regions, search for and select the countries or regions you want to add.

• Again, click ‘Add Market’.

But what about that case where, rather than adding new markets individually, you want to target multiple markets at once? Is there an option for that? 

Luckily, there is. And it is the International Market. 

Activating the International Market

An International market is created for you when you first access Shopify Markets. It includes a curated list of countries and regions that other merchants similar to you might sell to. 

The benefit is that one can sell to multiple countries at once, expanding one’s global reach more efficiently than adding individual markets.

However, it’s important to note that the International market is inactive by default. You need to activate it to start selling to all countries within it.

Steps:

1. Go to Settings > Markets in Shopify admin.
2. Find the International market in the list.
3. Click Activate.

Shopify Markets Pro 

If you want to take one step further than Shopify Markets, then you should look at its pro version. 

Shopify Markets Pro is designed for U.S. merchants who want to sell globally. This tool adds new features to Shopify Markets via Global-e. It handles taxes, payments, and import duties in foreign markets.

Key Features and Benefits of Shopify Markets Pro

• Global Compliance: Global-e, a partner in Markets Pro, acts as the merchant of record. This means they handle the complexities of international laws, taxes, and payments on your behalf.
• No Need for Local Tax Registration: You don’t need to register for taxes in the countries you sell to; Global-e handles this.
• Simple Tax and Duty Management: Taxes and duties are calculated and collected at checkout. This helps prevent any unexpected costs for your customers upon delivery.
• Better Shipping Options: Markets Pro provides discounted shipping rates and faster delivery options. This improves customer satisfaction with quicker, more affordable deliveries.
• Localized Experiences: It creates a local shopping experience for customers worldwide by adjusting prices, currencies, and payment methods to match local preferences.

Considerations and Requirements

• Geographical Limitations: Available only in the Continental U.S., not including Puerto Rico and Guam.
• Supported Regions and Currencies: It supports many countries and currencies. However, it doesn’t cover some areas.

Note: For more information, refer to this article from Shopify. 

• Compatibility Issues: You can’t use it with the Global-e app. It also doesn’t support B2B orders or checkout redirects.

Setting Up Shopify Markets Pro

Here’s a step-by-step process to set up Shopify Markets Pro: 

1. Check If You Are Eligible: First, check if you are eligible for Shopify Markets Pro and if it is available in your country. Plus, you should also be using Shopify Payments.
2. Check Your Products: Make sure your products are not restricted or banned. They should also meet the shipping requirements for Markets Pro.
3. Upgrade and Set Up: In your Shopify admin, go to Settings > Markets to upgrade to Markets Pro. This upgrade will sort your products into categories with special codes and make sure they fit regional rules.

4. Localize Your Store: Add payment methods that your international customers prefer. Adjust your store’s prices and shipping methods to match what works best in different regions.

And you will be good to go.

Once you have set up Shopify Markets or Shopify Markets Pro, you will need to localize your store, customize product offerings, and adjust your marketing strategies to cater to different regions effectively. 

Let’s look at all that in the sections that follow. 

Localization of Your Shopify Store 

While selling internationally on Shopify, it is important that customers see your store in their local language when they come across it. That’s where localization steps in. 

It ensures that your store’s content, from product descriptions to checkout processes, is tailored to each market’s cultural and linguistic preferences.

By aligning your store’s presentation with regional norms and languages, you foster a sense of familiarity and trust, which can further increase customer engagement and loyalty.

Let’s learn more about that, starting with whether your Shopify store is eligible to sell in multiple languages. 

Requirements for Selling in Multiple Languages

To sell in multiple languages on Shopify, ensure your store adheres to the following:

• Your store must be on the Basic Shopify plan or higher.
• Your theme should support multi language functionality; this is standard for all free Shopify themes, though updates may be necessary.
• Include a language selector in your theme, or add one via the Geolocation app.
• Use the Shopify Translate & Adapt app or another compatible app for translation management.

Translating Your Store’s Content

Translating your store’s content into different languages can significantly increase sales by making your products and policies clear to international customers. 

Shopify allows you to manage these translations directly within your admin panel, creating a seamless experience for users worldwide.

Using Apps for Translation

Effective translation often involves using specialized Shopify translation apps. The Shopify Translate & Adapt app or other third-party apps help ensure your store’s content is accurately translated and culturally appropriate. 

However, we suggest you always check if the app supports multiple languages to maintain consistency across different versions of your site.

URLs and SEO

Managing URLs and SEO effectively is crucial for ensuring that both customers and search engines can find your store in their preferred language. Shopify helps by:

• Creating unique URLs for each language version by appending a language code, such as ‘/de‘ for German, e.g., ‘example.com/de‘ for the German version.
• Enhancing visibility and search rankings through properly structured URLs and language-specific content.

International Domains

International domains allow you to target specific markets by creating localized versions of your store with region-specific domains and subfolders. Examples include:

• A top-level domain like ‘your-store.it‘ for Italy.
• A subdomain such as ‘de.your-store.com‘ for German-speaking customers.
• Subfolders like ‘your-store.com/es‘ for Spanish users.

These configurations will help distinguish your store in different markets. 

Pricing in Local Currencies

Shopify Markets lets customers view prices, pay, and get refunds in their local currency. Prices convert automatically using current exchange rates, but you can set rates manually. 

Customize prices by rounding them or using percentage adjustments. You can also set prices by country or region.

For customers to see prices in their local currency, your store needs a country selector. This is especially important for countries like Australia, Canada, the EU, India, Japan, Singapore, and the UK. Shopify bills in USD for other countries.

If you accept payments in a currency different from your payout currency, a conversion fee applies. It’s 1.5% in the US and 2% in other Shopify Payments countries. 

To set up local currencies, 

1. Go to Settings > Markets 
2. Select the market 
3. Then go to Products and Pricing, and choose “Show prices to customers in their local currency.”

Setting Up Payment Gateways

Most shoppers, 92% to be exact, prefer to buy from sites that show prices in their local currency. This shows how important it is to set up payment methods to suit customers worldwide. 

So, let’s actually learn how to set up efficient payment gateways for smooth transactions and a broader reach.

Accepting Payments Online While Selling Internationally

So, when it comes to allowing your international customers to pay you for the purchases they make, Shopify Payments can be a handy option. 

It offers several advantages that include:

• Multi-Currency Support: Customers can view prices and pay in their local currency.
• Seamless Integration: It integrates directly with your Shopify store, simplifying setup and management.
• Competitive Rates: Shopify Payments provides competitive transaction fees compared to other gateways.

For instance, Ediz Ozturk, founder of Doyoueven, saw remarkable growth after using multi currency. His store experienced an 89% growth in sales year-on-year after implementation. 

This was due to customers being able to check out in their local currency, which built trust and reduced confusion.

How to Set Up Shopify Payments

To ensure your international customers can pay in their local currency, follow these steps to set up Shopify Payments:

• Go to Shopify Payment Settings
• Add a New Country/Region: Click on the option to add a new country or region.
• Select the Market: Choose the market you want to start selling to.
• Enable Local Currency: Once the country/region has been added, the currency for your newly targeted market goes live. This allows buyers to view prices in their local currency, which are automatically converted from your base prices using a real-time foreign exchange rate.

Additionally, to make sure your international buyers can easily discover your products and pay in their local currency, install Shopify’s Geolocation app. 

This app uses the buyer’s IP address to detect their location and display prices in their local currency.

Limitations and Alternatives

While Shopify Payments is highly efficient, it is only available in 23 countries. For merchants outside these regions, other gateways include:

• PayPal: Accepted in over 200 countries, supporting numerous currencies.
• Stripe: Supports over 135 currencies and offers extensive features.
• Authorize.Net: Known for robust security and multiple payment options.

Choosing the Right Payment Options for Different Regions

Selecting the right payment gateway is important for targeting specific regions. But there are chances that while choosing one, you might miss out on some important things to consider. But worry not. We have listed them below for you:

• Supported Currencies: Ensure the gateway supports your target market’s currencies.
• Transaction Fees: Compare fees to find the most cost-effective option.
• Integration Ease: Choose gateways that integrate seamlessly with your Shopify store.

Ensuring Secure and Seamless Transactions

Security is the top priority when we talk about online transactions. Using multiple payment options can enhance both security and customer experience:

• Advanced Fraud Protection: Gateways like Amazon Pay and Worldpay offer robust security features.
• Compliance with Local Regulations: Ensure the gateway complies with legal requirements.
• Customer Support: Opt for gateways that offer reliable support for transaction issues.

Shipping and Logistics 

We are making some great progress in terms of selling globally on Shopify. Next important aspect to consider is Shipping and Logistics. 

Setting Up International Shipping Zones

To sell internationally, set up specific shipping zones for each market:

• Confirm Carrier Services: Ensure your shipping carrier services the areas you intend to target and understand their rates.
• Add New Markets: Include the country or region in an active market. If a country is in an inactive market, customers from that country cannot place orders.
• Create Shipping Zones: Add a shipping zone for the new country or region. You can also add it to an existing zone.
• Activate the Market: Ensure the market is active so customers can place orders.

Setting up these zones helps manage your shipping costs and delivery times, building trust with your customers.

Managing Shipping Rates

Offering transparent shipping rates to your customers globally can encourage more purchases:

• Implement Local Currency Shipping Rates: When setting fixed shipping rates, you can choose to list them in your store’s base currency or the local currency of the market. For example, set up localized rates like €15 flat shipping or use free shipping for orders over €200 for European customers.
• Set Up Fixed Rates: Choose between your store’s base currency or the local currency for the market.
• Delete Existing Rates: If switching to local currencies, delete pre-existing rates to avoid confusion.
• Preview Conversions: Check the conversions for your shipping rates to ensure accuracy.

This approach makes pricing transparent and can encourage more purchases.

International Shipping Considerations

Shipping internationally involves understanding and complying with various regulations:

• HS Codes: For all your international shipments, it’s important to have HS codes. Local Regulations: Check the shipping laws for each country to avoid fines or returns.
• Communication: Inform customers about any changes to shipping options due to carrier limitations or border closures.

Country-Specific Requirements

Each country may have specific requirements:

• Brazil: Collect CPF/CNPJ numbers at checkout and add them to shipping labels.
• South Korea: Collect Personal Customs Clearance Code (PCCC) and include it on shipping labels.
• Italy: Collect Codice Fiscale (CF) and Posta Elettronica Certificata (PEC) numbers for invoices.
• China: Collect resident ID numbers and include them on shipping labels.

You can read more about these here. 

Choosing International Shipping Partners

Partner with trusted global carriers to ensure reliable and efficient deliveries:

• DHL: Extensive global coverage and fast transit times.
• FedEx: Robust international shipping solutions with excellent tracking.
• UPS: Reliable service and strong logistics network.
• USPS: Cost-effective for smaller packages, with access to nearly every global destination.

Using Shopify Shipping Services

Shopify offers services to simplify international shipping:

• Shopify Shipping: Purchase international shipping labels directly from Shopify admin, complete with customs forms.
• Shopify Fulfillment Network: Available for businesses in the US and Canada, this service uses Flexport to handle international shipments.

Handling Customs, Duties, and Taxes

Accurately label all packages with the necessary Harmonized System (HS) codes and detailed product descriptions. This ensures seamless customs clearance.

Implement Transparent Shipping Practices

Provide clear information on shipping options and expected delivery times. Keep customers informed about any potential delays as soon as they arise.

Updating Shipping Settings

Regularly update your shipping settings to reflect current carrier capabilities and border statuses:

• Check Limitations: Verify if you can still ship to your target countries.
• Inform Customers: Notify customers about any changes or delays in shipping. This helps manage expectations and maintains trust.

With these steps and information, you can effectively manage international shipping on Shopify, ensuring a smooth process for you and your customers.

Setting Up Taxes for Selling Internationally On Shopify

When selling internationally on Shopify, understanding and setting up taxes correctly is important. Here are some points that you should consider:

Location-Based Tax Settings

Taxes vary by country and region. Shopify allows you to set up location-based tax rates to ensure compliance with local tax laws. For countries like the United States, Canada, the EU, and others, you need to set up taxes based on your store’s location and the destination of your shipments​​.

Setting Up Taxes

• Check Tax Obligations: Verify whether you need to charge sales taxes to your customers and if your product is taxable. 
• Configure Tax Rates: Go to Settings > Taxes and duties in your Shopify admin. Enter the applicable tax rates for each region. 

• Ensure you set up shipping zones for the destination countries to apply the correct tax rates​​.

Legal Compliance and Considerations for Selling Internationally on Shopify

When selling internationally on Shopify, there are important legal and compliance considerations that every seller should be aware of to ensure smooth and lawful operations. 

Below, we have discussed some important points that you must consider as you prepare to start selling internationally on Shopify: 

Business Registration and Licensing Requirements

Register your business with the government and obtain the necessary licenses and permits to operate legally. Each country has different requirements, so thorough research and compliance are necessary. Ensuring proper registration helps avoid legal issues and builds trust with customers.

Intellectual Property Laws

Understanding intellectual property rights is crucial. Respecting IP rights helps avoid legal issues related to the use of inventions, artistic works, names, and symbols in eCommerce. Ensure you do not infringe on existing patents, trademarks, or copyrights.

Product Restrictions

Shopify has strict policies on prohibited and restricted items. Sellers must adhere to these guidelines to maintain a reputable and compliant storefront. This includes avoiding the sale of counterfeit items, hate symbols, explicit adult material, and other restricted products. 

Familiarize yourself with Shopify’s policies to ensure compliance.

Marketing and Advertising Laws

Compliance with marketing and advertising laws is important to protecting consumers from deceptive practices. To avoid misleading customers, ensure that your marketing strategies align with legal requirements. This includes being honest about product capabilities, pricing, and promotions.

Marketing Your Store Globally 

Now that you are selling globally, the world needs to know about it, right? And for that, we have some marketing strategies that will help you. 

International SEO Best Practices

Optimize your store for international SEO by using region-specific URLs, such as subdirectories (e.g., yoursite.com/fr), to target different markets. Implement “hreflang” tags to indicate the language and region of your pages, ensuring users see the correct content. 

Focus on keyword research tailored to each market to understand local search behaviors and preferences​​​​.

Use Social Media and Digital Marketing for Global Outreach

Leverage social media platforms to reach international audiences. Here are some actionable tips:

• Create Localized Content: Tailor your posts to reflect local trends and cultural nuances. This makes your content more relatable.
• Engage with Followers: Respond in their language and consider their cultural context. This builds a loyal community.
• Use Platform-Specific Strategies: Different regions prefer different platforms. For instance, use WeChat for China and WhatsApp for parts of Europe and Latin America.
• Run Regional Campaigns: Adjust your marketing campaigns to fit local holidays and events. This increases relevance and engagement.

Collaborating with Local Influencers and Affiliates

• Partner with local influencers so that you can improve your credibility. They can also create content that resonates with local followers and help you improve your brand image.
• Affiliates promote your products for a commission, expanding your reach.

Running Targeted Ads and Promotions in Different Regions

• Customize ad campaigns for each region.
• Use platforms like Google Ads and Facebook to target specific demographics.
• Use local keywords and geographical points to improve the relevance of your campaigns.
• Offer region-specific promotions and discounts.
• If you are a Shopify merchant, Google Shopping Ads are a great option. These ads display your products directly in Google search results, making it easier for customers to find and buy your products.

Learn How You Can Market Your Shopify Products In Minutes Here.

Customer Support and Service

Excellent customer service and support are important for building trust and maintaining customer loyalty across different regions. So, while working on that, here are some important points that you must consider: 

• Multilingual Support Team: Hire customer care representatives who speak the local languages of your target markets. This helps address customer queries and concerns in their preferred language, improving customer loyalty and overall experience.

• Use AI Chatbots: Offer 24/7 support using AI chatbots. Chatbots can handle common queries and direct customers to the appropriate resources, providing quick and efficient service.

• Addressing Language Barriers: Use Shopify’s Translate & Adapt app to auto-translate your store content into multiple languages for free. For more accuracy, invest in professional translations. This ensures your content is culturally appropriate and clear.

• Extended Support Hours: Offer extended support hours to accommodate different time zones. This ensures that international customers receive timely assistance regardless of their location.

• Cultural Sensitivity Training: Train your support team on cultural sensitivity. Understanding and respecting diverse cultural norms and practices can improve interactions with international customers.

• Work On Streamlining Return Processes: Simplify the return process for international customers. Provide user-friendly return request forms, automated notifications, and clear instructions on initiating returns. This makes the process easy to navigate and improves customer satisfaction.

Analyzing and Optimizing Your International Strategy

In this journey of selling internationally on Shopify, it is very important that you keep evaluating and optimizing your strategy. It will help you stay relevant and competitive in the market. 

The question is, how to do it? Well, we have discussed it below. 

Using Shopify Analytics to Track International Sales Performance

Shopify Analytics provides valuable insights into your international sales. Use these insights to:

• Monitor sales by region and country.
• Identify top-selling products in each market.
• Analyze conversion rates and average order values by market.
• Track customer behavior and purchasing habits across different regions.

For example, if you notice that a particular product is selling very well in Europe but not in Asia, you can adjust your ecommerce marketing strategy to focus more on promoting that product in Asia. 

Similarly, if customers in South America tend to buy more during a specific time of year, you can plan your promotions and inventory accordingly to maximize sales during that period.

Gathering Customer Feedback and Making Necessary Adjustments

Collecting customer feedback is essential for understanding your international customers. Use surveys, reviews, and support requests to gather insights. This feedback helps you:

• Customize product offerings and marketing strategies to specific markets.
• Optimize your website and checkout experience for international customers.
• Improve customer support and service in different regions.
• Incorporating this feedback can increase satisfaction and loyalty, driving higher sales.

Continuously Optimizing Your Store Based on Performance Data

Use Shopify’s analytics and reporting features to continually optimize your store. Focus on:

• Regularly audit your site to find and fix issues that might affect international customers, such as broken links or slow load times.
• Use tools like Google PageSpeed Insights to ensure your site loads quickly in all regions.
• Experiment with different pricing models and shipping options to find what works best in each market.
• Use Geo-targeted content to show different content, promotions, and even products based on the visitor’s location.

This continuous optimization will ensure that your store always remains competitive and attractive to global customers. And that your plan to sell internationally on Shopify stays on track. 

Tools and Resources for Selling Internationally on Shopify

Expanding your business across international borders is both exciting and challenging. To effectively reach customers worldwide, you’ll need the right set of tools. 

Below, we have discussed some Shopify apps that will ease up the process of selling internationally on Shopify for you:

AdNabu 

AdNabu is a ‘Built For Shopify’ product feed management app that helps merchants with feed management and improve their marketing efforts. 

With AdNabu, merchants can promote their products locally and internationally with accurate and optimized product feeds that can be synced to leading marketplaces.

Plus, it has already served over 3000+ brands globally, showcasing its reliability amongst merchants all over the world.

Features

• AI Feed Optimization: Using the robust GPT 3.5 Turbo model, AdNabu helps optimize important product elements like titles, product highlights, and more. This improves product visibility, helping boost sales. 

• Multilingual Feed Support: AdNabu supports Multilanguage Google Shopping Feeds and localized feeds, making it easier to reach customers worldwide by providing localized content.

• Multicurrency Feature: AdNabu supports over 90 currencies, allowing merchants to automatically adjust product prices to the local currency based on the customer’s location. By using real-time exchange rates, AdNabu ensures accurate pricing in different markets. And this also helps enhance the shopping experience by allowing customers to make purchases in their local currency.  

• Keyword Suggestions: With AdNabu, merchants can get fresh, high-ranking keyword suggestions for their products in 30 languages directly sourced from Google Keyword Planner. This helps improve product visibility, driving more traffic to your store.

• Sell on Multiple Marketplaces: The app gives you platform-compliant data feed URLs. This means you can list and manage products on various marketplaces like Google Shopping, Facebook, Instagram, TikTok, and more. This feature helps you reach more customers and boost sales.

• Shopify Markets: Adnabu helps with data feed generation for markets with custom domains or subfolders, providing URLs that can be used further in the Google Merchant Center. This helps businesses effectively manage international sales channels and adapt quickly to market changes.

Customer ratings

AdNabu has a staggeringly high rating of 4.8 from 631 reviews, which reflects its reliability amongst Shopify merchants. 

Pricing 

14-day free trial available. AdNabu’s pricing plans include: 

• Starter Plan: Free for up to 10 orders; $4.99 + $0.06/order over 10. Includes automatic syncing and bulk editing.
• Basic Plan: $29.99/month or $299/year; free for up to 400 orders. Adds AI optimization and multi-language feeds.
• Advanced Plan: $79.99/month or $799/year; free for up to 1500 orders. Adds 12,000 AI credits/month, headless support.
• Plus Plan: $249.99/month or $2,399/year; free for up to 6000 orders. Adds 75,000 AI credits/month, instant sync, priority support.

Custom pricing is also available.

Transcy: AI-Language Translate

Transcy translates your store into multiple languages and converts currencies to enhance global sales.

• Features: Translates unlimited words into 148+ languages, offers real-time currency conversion, and includes customizable language and currency switchers.
• Pricing: Free plan available, with paid plans starting at $11.90/month.
• Shopify Rating: 4.8 (5,670 reviews).

ShipStation

ShipStation simplifies shipping by syncing orders across channels and providing discounted shipping rates.

• Features: Syncs orders from multiple channels, offers discounted shipping rates, and automates order management and fulfillment.
• Pricing: Plans start at $9.99/month with a free trial available.
• Shopify Rating: 4.0 (741 reviews).

EAS EU & UK Compliance

EAS automates EU and UK VAT compliance, including tax registrations and reporting.

• Features: Automates EU and UK VAT compliance and handles tax registrations, reporting, filing, and VAT corrections for returns.
• Pricing: Free to install, with additional charges for advanced features.
• Shopify Rating: 4.9 (53 reviews).

Prediko Inventory Management

Prediko is one of those Shopify inventory sync apps that uses AI to forecast and manage inventory, optimizing stock levels and purchase orders.

• Features: AI-powered inventory forecasting, planning, and purchase order management, with automated inventory alerts and detailed reports.
• Pricing: Starts at $119/month with a free trial available.
• Shopify Rating: 5.0 (41 reviews).

Conclusion 

Selling internationally on Shopify opens your business to a broader market, enhancing your brand’s global presence. By managing different currencies, Shopify taxes, and shipping requirements properly, you can expand successfully. 

This blog has outlined all the important steps, from market research to using the right tools, to help you sell internationally on Shopify successfully. 

Start growing your sales beyond your local market today!

FAQs

1. How to sell products online internationally?

To sell products internationally, research target markets, localize your store, offer multiple payment methods, ensure compliance with local regulations, and provide efficient shipping and returns.

You can also try using an e-commerce platform like Shopify. There, you get access to special features like Shopify Markets that simplify the process of selling products internationally by providing tools for multi-currency, multi-language, and global shipping from a single-store.

2. Does Shopify work internationally?

Yes, Shopify works internationally. It offers tools like Shopify Markets to handle localization and compliance for selling in over 150 countries​​.

3. How to allow international orders on Shopify?

To allow international orders on your Shopify store, start by setting up international shipping zones and rates in your Shopify admin under Settings > Shipping. Create a shipping zone named “International countries,” select the countries you want to ship to, and set a specific shipping rate for these locations. 

Additionally, activate these countries in Settings > Markets to ensure they appear during checkout. Consider using Shopify Shipping for discounted rates and better handling of customs forms.

4. What is ‘Shopify markets’, and how can it help me sell internationally on Shopify?

Shopify Markets is a tool that simplifies selling internationally by handling localization, pricing, currency conversion, and market compliance all from your Shopify dashboard​​.

5. How to make your Shopify store international?

To make your Shopify store international, use Shopify Markets to create customized shopping experiences for different countries.

Activate markets to automatically enable local currencies, URLs, and payment methods. Optimize each market with translations, duties, and shipping.

6. What are the best practices for selling internationally on Shopify?

Best practices for selling internationally on Shopify include localizing your store for different markets, offering local payment options, and using international domains for SEO​​.

7. How can I optimize my Shopify store’s SEO for international markets?

Optimize your Shopify store’s SEO for international markets by using local keywords, setting up international domains, and ensuring your site content is translated into local languages​​.

8. How do I handle international taxes for my Shopify store?

To manage international taxes in your Shopify store, first understand the tax obligations such as VAT, GST, and import taxes in the countries you serve. Use Shopify’s built-in settings under Settings > Taxes and duties to configure these rates. 

For efficiency, consider integrating tax automation apps that handle calculations based on customer locations.