AdWords Conversion Settings go a long way. From choosing the right conversion actions to tracking the conversion actions, it is a must for all advertisers to do religiously. Conversion data plays a big part in adjusting budgets, and bids and measuring campaign performance.
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Hence, it is necessary that you check and fix AdWords conversion settings.
This article is an extension to AdWords Bid Strategy Status.
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How does AdWords Conversions Settings affect Bidding Strategies?
As discussed in the bidding strategies article, the data from conversion tracking helps in analyzing and optimizing the performance of AdWords campaigns.
In this blog, we will discuss how AdWords conversion settings affect the performance of bidding strategies.
1. Missing Conversion Tracking
If you don’t have conversion tracking set up, do it first. If you already have conversion tracking, there might be a possibility that bid strategies can’t access the conversion data. Check the status to know if conversion actions are enabled or not.
- Sign in to AdWords.
- From the tool icon on the top right, click on “conversions” under “Measurements“.
- Select the conversion action from the list and check its status.
- (If you enabled the conversion actions, the status icon will be green. The status icon will be red if you removed them. You can enable them by clicking on “edit” and choosing “enable“. )
- Click on the name of the conversion action and check the “include in conversion” column.
- (If AdWords marks the column “yes“, we are good. If it is “no“, change it to “yes“.)
2. Missing App Install Conversion Actions
Bid strategies that target app installation need conversion action like app install conversion that is useful to them. You can set up an app install conversion action for Android and iOS. If you already have mobile conversion tracking, follow the steps below to check if strategies can access the conversion data.
- Sign in to AdWords.
- From the tool icon on the top right, click on “conversions” under “Measurements“.
- Select the conversion action from the list and check its status.
- (If you enabled the conversion actions, the status icon will be green. The status icon will be red if you removed them. You can enable them by clicking on “edit” and choosing “enable“. )
- Click on the name of the conversion action and check the “include in conversion” column.
- (If AdWords marks the column “yes“, we are good. If it is “no“, change it to “yes“.)
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3. Missing Phone Call Conversion Actions
Bid strategies that target phone calls from ads need conversion action like tracking calls from ads that are useful to them. You can set up call tracking conversion action. If you already have call tracking, follow the steps below to check if strategies can access the conversion data.
- Sign in to AdWords.
- From the tool icon on the top right, click on “conversions” under “Measurements“.
- Select the conversion action from the list and check its status.
- (If you enabled the conversion actions, the status icon will be green. The status icon will be red if you removed them. You can enable them by clicking on “edit” and choosing “enable“. )
- Click on the name of the conversion action and check the “include in conversion” column.
- (If AdWords marks the column “yes“, we are good. If it is “no“, change it to “yes“.)
4. Missing Website Conversion Actions
You can set up website conversion action. If you already have conversion tracking set up for the website, follow the steps below to check if strategies can access the conversion data.
- Sign in to AdWords.
- From the tool icon on the top right, click on “conversions” under “Measurements“.
- Select the conversion action from the list and check its status.
- (If you enabled the conversion actions, the status icon will be green. The status icon will be red if you removed them. You can enable them by clicking on “edit” and choosing “enable“. )
- Click on the name of the conversion action and check the “include in conversion” column.
- (If AdWords marks the column “yes“, we are good. If it is “no“, change it to “yes“.)
Track Your Google Ads Conversions Quickly & Accurately with Our Conversion Tracking App, 👉 Install Now
