Google Shopping Ads Shopify: A Guide for Shopify Store Owners

Generating maximum revenue is one of the main goals of most e-commerce businesses. A large part of achieving that goal involves effective marketing.

When done right, marketing your e-commerce products will expand your customer base and amplify their reach. Shopify merchants find themselves in the same boat—wanting heightened product coverage.

It is said that if a Shopify store owner earns $226 in revenue per customer, then their store is amongst the top 10% of best-performing stores on the platform.

So, how can your store be a part of that statistic? Google Shopping Ads Shopify is the answer!

As we all know, Google is a search engine that is used by nearly every Tom, Dick or Harry! The beauty of Google Shopping Ads lies in the fact they can hyper-target search queries and display your products in front of those who have the intent to buy them. These ads are said to reach 90% of internet users worldwide!

Google Shopping provides a platform for merchants to list their products through free and paid methods. The accessibility to a large audience presents a significant opportunity for Shopify merchants to increase their sales and drive more traffic.

Let’s explore how store owners can get their Shopify products on Google Shopping.

An example of e-commerce merchants running Google Shopping Ads

Requirements for a Shopify store to start Google Shopping

Before we delve into how you can kickstart your Google Shopping ads’ journey for your Shopify store—ensure all of these prerequisites are in place to be approved for Google Merchant Center:

An online store with a unique domain name. One Merchant Center account can only be associated with a single domain i.e., myshopify.com URL cannot be used for Google Shopping.
An active terms of service page.
An active refund policy page.
A publically accessible store that requires no login credentials.
A valid payment gateway to ensure every customer can check out after visiting your website.
Easily accessible page containing the business’ contact information on your website.
Configured sales tax and shopping rates depending on the country of sale.

Now, let’s move on to the setup process.

Setting Up the Foundations

Creating a Google Merchant Center Account

Please Read: All new Google Merchant Center accounts are, by default, opted into a Google Merchant Center Next experience (a newer version). You must manually downgrade to Google Merchant Center Classic.

Google Merchant Center has a newer version called ‘Google Merchant Center Next.’ It has revamped features and is regarded as a simpler and less complicated version of its old one.

If you don’t already have a Google Merchant Center (GMC) account, you will have to create one. GMC is a free tool that allows retailers to upload product feeds to generate product listings (your ads).

To create a Google Merchant Center account, you need to have an existing Google account (Gmail).

Step 1: Click here to sign up for Google Merchant Center. If you are logged into your Gmail account (linked to your business), your first page will typically look like screenshot 1 below. If you are starting from scratch, refer to screenshot 2 below.

Before you begin, they will ask you about your business: is it online? Do you have a brick-and-mortar store, or both?

Google will ask you to input business details, such as business name, business country, and timezone.

Screenshot 1 – Already logged in Gmail account

Screenshot 2 – Not logged into Gmail account. Click on ‘Start now’

Step 2: Business Domain

Based on the information selected/entered on the first page, you will be requested to enter information encompassing that. Ensure you are providing accurate information.

As a Shopify merchant, enter your domain name when you select ‘yes’ for ‘do you sell your products online?’.

This information can be edited later on.

Step 3: Once you click next, you will be redirected to this page—asking you to connect to Shopify directly. You can either click on that or click on ‘Continue to Merchant Center’.

Step 4: Business Information

Google will ask you to input business details, such as business name and country.

enter your business info on google merchant center

Step 5: Sign up complete

Once you click on ‘Continue to Merchant Center’, your sign-up will be complete. You will be asked again to directly connect your Shopify store through the ‘Google & Youtube’ app on Shopify. This app makes it easy to connect your Shopify store with GMC and syncs products from your store to the digital platform.

Step 6: Customer Checkout Options

Under ‘Business info’, you can select checkout options that apply to your business.

Include: Leads will see your product listing on Google, see the ‘Buy Now’ option, and be redirected directly to your website’s checkout page.
Don’t include: Leads will see your product listing on Google without the checkout option. Only the ‘visit site’ option will be available. If they engage with the product, they will be redirected to the product listing page on your website.

Pro Tip: There are account-level and product-level checkout options.

Step 7: Domain Verification

The next step is to verify that you own the domain. There are several ways to prove this: HTML file upload, HTML tag, code sent to email, and verifying through Shopify or Google Tag Manager. Choose the best method for you and follow the prompts to verify your website.

Step 8: Add Your Shopify Products To Google Shopping

You have a few options for adding your products (also referred to as a Google Shopping Feed or a Product Feed).

Connecting to Shopify (installation of the Google & Youtube app required on Shopify)
Adding products from a file
Google sheets template
Adding products one by one
Add products using API
Using a product feed management app like AdNabu (recommended – we use content API)

Jump To Step-By-Step Instructions On How To Create A Google Shopping Feed

Step 9: Linking Your Google Ads Account

Finally, link your Google Ads account to start creating ads.

Building Your Google Shopping Feed For Shopify

Now that you’re all set on the Google Merchant Center front, let’s revisit one crucial step: adding your Shopify products to Google Shopping.

While there are a few methods of doing this, including Content API, manual feed upload, Google Sheets, connecting to Shopify through the Google & Youtube app, and using a product feed management app–we highly recommend using a product feed app that exclusively generates product feeds for Google Shopping

One such app is AdNabu. AdNabu carries the ‘Built For Shopify’ tag, which means the app’s functionality has been coded for Shopify.

The app also specializes in creating feeds for Google Shopping Ads and uses a content API to automatically sync your product feed (& data) in real time.

💡Your products must be approved by Google Merchant Center before you can start running ads.

But first, let’s understand the role of product feeds in Google Shopping Ads:

The Role Of Product Feeds In Google Shopping Ads

In a nutshell, a feed is a file that has the data of all of your products with grouping and attributes to define each product in your inventory. It is often generated in a .txt, .xml, .csv file formats and more. The information in the file is sent to advertising platforms to communicate the information your product listings need to display.

As mentioned earlier, GMC has a few methods for creating your shopping feed.

Typically, users are instructed to create two types of feeds:

A Primary Feed – This feed acts as the data source for displaying your products on Google.
A Supplemental Feed – This feed provides additional data to your primary feed. Users can provide more details or update existing details that may be missing from the main feed. It’s main purpose is for updating purposes.

Now let’s move on to the different methods of creating a product feed:

Creating A Google Shopping Feed (Methods)

There are six methods for creating a Google Shopping feed, but this blog only delves into three—which can be considered the most popular and recommended methods.

Method 1. Using A Product Feed Management App (Content API)

⭐⭐⭐⭐⭐

Difficulty level: Easy

Verdict: Easy installation, feed created in minutes and synced daily with limited errors.

A product feed management app is one that streamlines and automates the process of creating a feed. It centralizes your product data and exchanges information in real time with relevant platforms.

You will find many apps on Shopify that serve this purpose. I highly recommend AdNabu:

AdNabu

AdNabu is a product feed management app specially designed for Google Shopping Ads. With over 9+ years in the industry, the app has successfully created numerous product feeds that have yielded high ROAS. The ‘Built For Shopify’ tag and the 4.8/5 ⭐ rating based on a pool of 626 reviews speaks for itself.

Features

AI-Powered Product Feeds – Product feeds are optimized via GPT 3.0 Turbo to automate time-consuming tasks and optimize product data in accordance with Google’s policies.
Keyword Suggestions – The app offers keyword suggestions directly sourced from Google’s keyword planner to boost the visibility of product listings—bettering your overall product SEO.
Multi-language and multi-currency feeds – If merchants wish to expand their reach globally, they can make use of this feature to create region-specific product feeds. The data is exchanged with Google Merchant Center, free of errors and in accordance with the stringent policies set by the platforms.
Marketplaces – AdNabu’s marketplaces feature allows merchants to expand their marketing efforts to Facebook, Instagram, TikTok, Bing, Pinterest, Snapchat, and X (Twitter). A data feed URL is provided (for different regions, too) to facilitate this process, and product data is regularly synced and updated as and when changes are made to your Shopify store.

Pricing

Freemium
14-Day free trial
Basic – $29.99/Month (Ideal for shops with ≤ 400 orders p.m)
Advanced – $79.99/Month (Ideal for shops with ≤ 1500 orders p.m)
Plus $249.99/Month (Ideal for shops with ≥ 6000 orders p.m)
Custom pricing

Creating a product feed via AdNabu

Step 1: Download Nabu For Google Shopping Feed on the Shopify app store (and configure the plan most suitable for your shop—if not, you can start a 14-day free trial)

Step 2: Open the app on your Shopify admin dashboard

Step 3: Connect your Merchant Center Account

Step 4: Once you have connected to your Merchant Center account you will be redirected to this page. Click on ‘edit products’.

Step 5: Add Products

To add products, click on ‘sync Shopify.’ This will sync products from your Shopify store.

Step 6: Check your Merchant Center Account issues before syncing your feed to GMC (this will help with a decreased number of disapproved products and/or feed)

Step 7: Sync products to Google Merchant Center by clicking on ‘Update Feed’

Your Google Shopping feed has successfully been created.

(the screenshot below shows two feeds since we created region-specific feeds. These feeds were synced to GMC and are enabled via our multi-language feeds feature.)

And you’re all set!

Some settings to explore:

Blocklist – This will help you exclude products and categories from your feed.
Product page details – This is where you can edit each attribute of your products and also get product scores and AI-powered suggestions (if you have enabled background AI optimization, the fields automatically populate)
Approved products – This will show you a list of products approved by GMC
Disapproved products
Shopify multi language/multi currency feeds – Create feeds in different languages for localized product listings.
Product Review – Integrate top Shopify product review apps with AdNabu. Display product ratings on your Shopping ads to drive conversions.

Method 2. Using The Google & Youtube App On Shopify

⭐⭐⭐

Difficulty level: Moderate

Verdict: Users have reported limitations within the app, leading to a high product disapproval rate

This is the default method on Shopify. Google & Youtube is a native sales channel app on Shopify to help with connecting your Shopify to Google Merchant Center.

Here’s how it’s done:

Step 1: Install the app

Go to your dashboard, click on ‘sales channels’, and a drop-down menu will appear. Type in ‘Google & Youtube’ into the search bar if you don’t see it already. Then proceed to install it.

Step 2: Install and connect your Google account

After you click on ‘install’, the app will open up and ask you to connect your Google account.

Step 3: Give Google consent to allow Shopify to access your data

Step 4: Before you can connect your Merchant Center account and add products (create a feed), you will be asked to complete these necessary steps.

Step 5: Connect to Google Merchant Center and start adding products

Method 3. Manual Feed Creation

⭐

Difficulty level: Hard

Verdict: It requires specialized knowledge, a lengthy manual entry process, and is prone to errors.

Google Sheets offers templates that can help you create a product feed easily. Merchant Center Exporter add-on allows users to create feeds directly from Google Sheets and updates it automatically when data is changed.

Beyond this, you have the option of creating a feed using a spreadsheet in CSV, XLS, and XML file formats and uploading it to Google Merchant Center.

This method is considered time-consuming and prone to errors. However, it offers more customization options i.e. you can create feeds for different campaigns, or advertising platforms.

Sample product feed file (source: webappick)

On Google Merchant Center, when you click on ‘products’ and then ‘add products’, you can choose the manual options.

How To Optimize Your Google Shopping Feed?

To achieve maximum success from your Google Shopping feed, consider implementing the following tips to optimize it:

Product Categorization (Taxonomy) – Google Shopping categorizes products in your feed. This is done to align your product listings with search queries increasing visibility. All products are automatically assigned a category (but can be changed). Choose specific categories that reflect the nature of your product. Use category insights and historical data to identify consumer preferences.
Product Attributes – Include product attributes and unique identifiers to make your listing more accurate. Include brand, color, and GTIN/MPNs. Add detailed descriptions and specifications to influence purchase decisions.
Custom Labels – These labels allow advertisers to create custom labels to organize and manage product bids effectively. Categorize your products by seasonality, sales performance, promotions, and audience segmentation for remarketing purposes.
RegEx (Regular Expressions) – RegEx is a powerful tool used to match, search and manipulate text based on specific patterns. In your Shopping feed, use regex to ensure data consistency, validate fields, and transform data.
Product Grouping – Product grouping involves categorizing products using attributes like product type, brand, and custom labels. This segmentation allows you to create a targeted bidding strategy and improve ad relevance.

Common Google Shopping Feed Errors

Your Google Shopping feed or the items in the feed can sometimes incur errors. In most cases, these can be resolved, but certain issues could result in account suspension or product disapprovals.

Below is an example of what this looks like on Google Merchant Center:

Source: DataFeedWatch

Google has categorized issues into 2 types:

Errors

Errors are indicated by the red exclamation mark symbol (❗). These indicate critical feed issues and require immediate attention. If left unresolved, they could lead to product disapprovals, disallowing you to run ads for the affected products. Sometimes, errors can result in account suspension as well.

Warnings

Warnings are indicated by the yellow caution symbol (⚠️) and are less severe than errors. They also tell you that Google has not rejected your items. These warnings can impact feed quality and decrease the performance of affected products. If warnings remain unresolved for a long period of time, they could lead to product disapproval or account suspension.

These are some of the most common errors and warnings that you could incur –

Account Issues – Policy violation, misrepresentation error, promotion of prohibited items,
Invalid or missing product identifiers – Limited performance due to missing value [gtin], Limited performance due to missing identifiers [gtin, mpn, brand]
Missing or incorrect price value – currency mismatch, mismatched price, price mismatch for product variation, missing or zero value for price
Missing or incorrect shipping value – Missing value: shipping [shipping], Missing Value: Shipping Weight [shipping_weight]
Pending initial review – Usually resolved on its own in 3 to 5 days.
Invalid or missing availability – Invalid value [availability], Missing required attribute: [availability]
Invalid images & product titles – Invalid image: image link [image_link], Promotional Overlay on Image [image link], Image Too Small or Low Image Quality [image link], Invalid Value [Title], Excessive capitalization [title]

To resolve these issues, read these informative blogs and help articles:

How To Fix GTIN errors on Google Merchant Center & Shopify?

Common Google Shopping Feed Errors and Fixes

Common Merchant Center Issues: How To Fix Them?

7 Common Google Feed Errors And How To Avoid Them – Google Shopping Tips

Performance Max and Standard Shopping Campaigns

Before you start creating Google Shopping ads for your store—let’s briefly explore the two types of campaigns available on the platform.

Performance Max Campaigns allows advertisers to access the entirety of Google’s advertising channels. This includes the shopping tab, google search, google images, google display network, Youtube, Gmail, demand gen and maps (via Local inventory ads).

It is an automated campaign type that uses machines learning to automate bidding, targeting and ad placements across all Google channels. It is significantly different from search, display or shopping campaigns. All of this is done in real-time and is fully automated.

On the other hand, Standard Shopping Campaigns provide advertisers with limited options for their ads on the Google ads channels. These channels include the shopping tab, google search, google images, google search partner websites, and maps (via Local inventory ads).

It allows manual control over your shopping ads campaigns, bidding, and product groups. It supports automated bidding to optimize performance. In essence, such campaigns offer a mix of control and automation.

Which one should you go for?

Google Performance Max (PMax) campaigns are better suited for maximizing your ad campaign performance and expanding your reach.

Standard shopping campaigns are better for users who are beginners and have a small remarketing audience.

Ultimately, it’s all about your preference for automation vs granular control.

Considerations:

Automation vs. Granular Control: If your goal is to reach a larger audience in a short span of time with minimal manual effort, then PMax is a good choice. For more detailed control and precision, standard shopping campaigns would be better.
Time Spent: PMax is ideal for those who have limited time and manpower for campaign management. Standard shopping campaigns are better for those who can invest in optimizations.

Pro Tip: Google offers Search Ads 360 as a search management platform for agencies and marketers to advertise across multiple search engines and media channels.

How To Set Up Google Shopping Ads?

Before you create a Google Shopping campaign, ensure you have linked your Google Ads account to the designated merchant center account associated with your Shopify store.

Follow these steps to create your Google Shopping Ads campaign (standard Shopping campaigns)

Sign in to your Google Ads account
Click on ‘Campaigns’
Click on the plus button to create a new campaign
Choose ‘sales’ as your campaign goals
You have the option of choosing between ‘Performance Max’ or ‘Shopping’ campaigns (jump to learn the differences)
Select Shopping type
Set your campaign name
Select Target ROAS as your bid strategy (best to get maximum conversion value)
Key in a desired ROAS
If your goal is efficiency rather than expanding reach, uncheck the ‘Search Partners’ option and uncheck ‘Include YouTube, Gmail & Discover’. (You can keep network options checked as well).

Source: Shopify

Source: Shopify

The final step is to create your ad group and naming it, and setting your Bid.

Let’s explore some advanced features of Google Shopping Ads that you can use to maximize your ROAS.

Advanced Google Shopping Ads Features

Targeting

When creating your Google Shopping campaigns, you can select:

Where you want ads to appear
The devices your ads will appear on
Locations you want to target
Demographics
Interests

Pro Tip💡: Keyword targeting is not available for Google Shopping Ads. Instead, you can use negative keywords.

Dynamic Remarketing For Google Shopping Ads

‘Remarketing’ is an umbrella term for re-engaging potential customers, leads, or viewers who have previously encountered your website, brand, or advertisement.

Standard remarketing and dynamic remarketing are features available for Google Shopping Ads. They allow you to ‘remarket’ your products based on certain trigger actions.

Standard remarketing means showing your ad to visitors without any personalization. You can create a single or series of ads to be shown to audiences once they leave your website (conditions and filters can be set). This is an effective choice for those who don’t have the capacity to segment remarketing lists for beginners.

Dynamic remarketing takes it a step further by displaying ads with specific product information personalized to the customer’s previous site activity, online behavior, purchase history, demographics, etc.

The Return On Investment (ROI) for dynamic remarketing is higher than standard—having said that, it can also be more complex to design in-house.

Local Inventory Ads (LIAs)

Local Inventory Ads (LIAs) are specifically for merchants with brick-and-mortar stores. These ads help nearby customers identify local stores selling products that can be bought in-store or picked up. LIAs are useful for generating foot traffic and promoting products to local shoppers.

For example, if a customer is interested in buying a yoga mat, and wants to check the availability and selection at the local stores. A search for “yoga mats near me” will display the following results.

An example of an LIA (source: Tinuiti)

Conversion Tracking

Conversion tracking is essentially a tool that gives you an insight into how users are interacting with your ads. It tracks these events, sign-ups, clicks, conversions, abandoned carts, calls to your business, downloaded your app, form submissions, etc.

You can enable conversion tracking on Google Ads itself using a ‘Google Tag’ for Shopify. The code can be set up through ‘Google & YouTube’ Shopify app, or you can opt to manually paste the code in your theme.

Now, the issue with the methods mentioned above is that they are complex and require some coding knowledge. Users have also complained about misfiring of the pixel or duplicated events being recorded for the Google & YouTube app.

This is why most Shopify merchants opt for using conversion tracking pixel apps for Shopify.

Such apps make it easy to kickstart your conversion tracking efforts and involve a one-click installation.

AdNabu’s Conversion Pixel App For Google Ads

(Built for Shopify certified, 4.9/5⭐ rating based on 548 reviews)

AdNabu’s conversion pixel app offers enhanced conversion tracking and upsell tracking. The app requires no coding knowledge, no theme files changes, and is easy to set up.

The setup requires a mere one-click integration with Google Ads. The process of creating and enabling a pixel is simple and involves copy pasting an auto-generated code in your Shopify settings (customer events).

Accurate conversion tracking – Avoid deduplication errors, incorrect sales value, or missing conversions.
Enhanced conversions – Send hashed first-party data directly to Google in a privacy-safe way.
Multi-pixel management – Manage all your conversion pixels for individual advertiser and MCC accounts.
Detailed event tracking – Track important events such as add to cart, initiate check out and purchase events.
Integrate one-click upsell apps – Track upsells and post purchasing behavior by integrating OCU apps.
Auto-detection of other pixels – The app automatically detects the presence of other pixels to avoid double counting.

Pricing starts at $19.99/month, and a freemium plan is offered too.

Shopify Google Shopping Apps

We have curated a list of Shopify Google Shopping Apps that can help you scale your marketing efforts, and also decrease manual work.

AdNabu

(Built for Shopify certified, 4.8/5⭐ rating based on 635 reviews)

AdNabu is a product feed management app that specializes in creating optimized Google Shopping feeds. It carries the ‘Built For Shopify’ which ensures the app was specifically coded for Shopify merchants and their unique needs.

The rundown:

Uses generative AI tech for product titles and attributes (powered by GPT 3.5 Turbo). A background AI feature can be enabled which auto populates product fields.
Informs users of feed errors before pushing data to Google Merchant Center (expert customer support team available to assist in resolving errors).
Sources keywords directly from Google’s Keyword Planner for better ad campaign performance.
Generates product scores for each attribute to ensure details are in line with Google’s standards.
Integrates with top ranking product review integration apps so you can display ratings on your product listings.
Instantly syncs with Shopify and Google Merchant Center.
Get Data Feed URLs to advertise your Shopify products on other popular marketplaces such as Bing Shopping, Instagram, Facebook, TikTok, Pinterest, Snapchat and X (Twitter).
Custom products support for handmade or unique products that don’t have GTINs.

Pricing

Freemium
14-day free trial
Basic $29.99/month
Advanced $79.99/month
Plus $249.99/month
Custom pricing available for agencies

GoDataFeed

(3.8/5⭐ rating based on 20 reviews)

GoDataFeed is a feed management app that manages and optimizes product feeds for Google, Amazon, Meta, TikTok, and 200 other sales channels.

Some its most prominent features include: Connection to 200+ channels, feed quality analysis & optimization, smart catalogs, and automated product & inventory updates.

Pricing starts at $39/month with a 14-day free trial.

CedCommerce

(4..8/5⭐ rating based on 1560 reviews)

CedCommerce is a multichannel e-commerce integration solution. The company has different apps for various marketplaces/advertising platforms for Shopify merchants.

‘Ced – Google Shopping Feed’ is the app to use to generate and manage your Shopping Feed.

Some prominent features include: a custom profile to filter products, sync of products to GMC in real-time, ability to target multiple countries, creation of promotional labels, order syncing, google ads dashboard, and create feed for local inventory ads.

Pricing starts at $13/month with a 7-day free trial. A freemium plan is available.

Simprosys Google Shopping Feed

(4.9/5⭐ rating based on 6094 reviews)

Simprosys Google Shopping Feed generates and imports product feeds to Google Ads, Microsoft Ads, and Facebook.

Some prominent features include: Supports Shopify markets, feed submission for multiple advertising platforms, bulk editing, assigning promotions to products, create or sync pmax campaigns, tracking tags, and more.

Pricing starts at $4.99/month with a 21-day free trial.

FeedHub by OneCommerce

(4.8/5⭐ rating based on 655 reviews)

Feedhub is a product feed sync and management app. It allows Shopify merchants to manage all product feed data across multiple sales channels under one hub.

Some prominent features include: Auto sync product data with GMC, create & manage XML feeds, auto refresh feed every hour, smart score, multi-currency, and mutlilanguage feeds.

Pricing starts at $9.90/month with a 14-day free trial. A freemium plan is available.

Best Practices for Google Shopping Ads

Use Negative Keywords – Since you cannot target keywords in your Google Shopping campaigns, use negative keywords instead. Negative keywords tell Google search queries that are not related to your business. When you add a list of negative keywords to your campaigns, your ads won’t show to people searching for those terms.
Add Product Ratings – By adding reviews and ratings to your product listings, you rely on social proof to drive sales. For Shopify merchants, product review apps like Yotpo, Okendo, Judge.me, Fera.ai, etc, allow you to display your Shopify product ratings on your ads. AdNabu offers product review integration of these apps and helps display the ratings on your Google Shopping Ads. You must configure product ratings on Google Merchant Center first.
Improve Page Load Speed – Your landing pages’ page load speed should be optimal. Compress images, remove unnecessary scripts, and use a content delivery network (CDN). You can check your page speed here.
Compelling Product Titles & Descriptions – Optimize product titles and descriptions to increase click-through-rates. Use a descriptive title, add important keywords, list down the most important details in 160-500 characters for descriptions, aim for 70 characters or less for titles, avoid using all caps, and don’t add promotional information as it is against Google’s policies.
Use Ad Groups – Ad groups will help you structure your campaigns effectively. For example, you can create ad groups for different product categories, seasonal campaigns, or marketing goals. This will aid in setting bidding strategies and budget allocation.
Monitoring Performance – Trial and error is the best way to go. Keep monitoring the performance of your campaigns, keep a keen eye on products that are doing well and vice versa. Optimize, refine, and A/B test!

Conclusion

So there you have it, everything from A to Z about Google Shopping Ads for Shopify store owners! If you follow everything to a tee, you are guaranteed to yield results.

Good luck!

FAQs

How do I start with Google Shopping ads on Shopify?

Set up a Google Merchant Center (GMC) account and link it to your Google Ads account. Connect Shopify to GMC, create a product feed, set up your shopping campaigns, and start running your Shopping ads.

What are the steps to create a Google Ads account?

Visit ads.google.com and fill in the required fields.

How do I link my Shopify products to Google Shopping Ads?

Once GMC and Google Ads accounts are set up, you can choose which products to send from Shopify to Google Shopping through the chosen product feed app, Google & Youtube app or uploading a manual product feed, etc.

What types of campaigns are available, and how do I choose the right one?

Google Shopping ads have the following campaign options available, Standard shopping campaigns, performance max campaigns, Local Inventory Ads (LIAs), and Showcase shopping ads.

How can I automate and optimize my Google Shopping Ads for Shopify?

The best way to automate and optimize Google Shopping Ads is to use a product feed management app, which automates feed creation and product syncing. We highly recommend AdNabu, which specializes in Shopping feeds and is constantly updated to stay in line with Google’s ever-changing policies.

What are some strategies for successful Google Shopping campaigns?

Effective strategies include using detailed and high-quality product images, setting realistic budgets, and choosing the right bid strategy. It’s also important to continuously monitor and adjust your campaigns based on performance data to maximize your return on investment.

What If my Google Shopping products aren’t approved?

Usually Google Merchant Center informs you of the issues with your disapproved product. Review the disapproved products, make the recommended changes to the product data and upload/sync it again.

With AdNabu, if there are any errors within your feed, users are informed in advance to reduce the chances of products getting disapproved. Plus, we offer 24/7 customer support by Shopify and Google Ads experts to resolve all of your issues.

How to make free shipping on Shopify on Google Shopping?

Free shipping can be set up on the Google & Youtube app or Google Merchant Center (read here).

AdNabu automatically copies your Shipping details from Shopify to Google Merchant Center during onboarding.

How to upload Google Shopping verification HTML to Shopify store?

Download the verification HTML file from Google Merchant Center (go to Business Information). Go to your Shopify admin panel and edit your theme code. Scroll down to ‘Assets directory; and click ‘Add a new asset’, and then upload a file and select HTML verification file.

How to add multiple variants to Google Shopping from my Shopify store?

Each product variant should have unique identifiers like SKU, GTIN, size, color, etc. To do this go to Products and scroll down to the variants section. GTIN is an important identifier for product variants. All of this product data will sync to GMC, or will be present in your feed file.