Analytics apps for Shopify go through heaps of data to present you with information about your store performance. These key metrics help you make data-driven decisions. They tell you what’s working for your store and what’s not. However, there are various Shopify analytics apps out there, so we have curated a list of 10 apps that make your search process easier.
Let’s not delay and get onto the list.
Table of Contents
What Are Analytics Apps in Shopify?
Shopify analytics apps are tools designed for Shopify merchants to understand how their store is performing in terms of sales, marketing, and inventory management and get better insights into customer behavior.
Shopify analytics apps offer advanced features and in-depth analytics and dive deeper into customer behavior, buying habits, and other important performance indicators.
You must know that Shopify has built-in analytics, too. These analytics give you insights into your store’s recent activity and visitors’ behavior and allow you to analyze your web performance and store transactions.
Every Shopify store owner can access the Analytics and Reports pages. However, custom reports are available on the Advanced Shopify and Shopify Plus plans. Additionally, Shopify’s analytics are limited and only provide common analysis and reports.
Difference between Shopify Analytics and Google Analytics
Both tools offer valuable insights and are helpful for your business in making data-driven decisions, but both analytics tools differ in various ways.
Also, choosing one of these analytics tools depends on your requirements. Google Analytics is the best choice if you’re looking for a feature-rich analytics tool. It provides analytics based on consumer behavior, marketing campaign results, customer intent, content flow, and critical metrics.
Shopify analytics is centered around e-commerce analytics and provides data on products, inventory, customers, orders, sales, and similar metrics.
Now, let’s quickly understand what features to look for when choosing the right Shopify analytics app.
Features To Look For In Shopify Analytics Apps
Ease Of Use:
Choose an app that offers intuitive features and a user-friendly interface.
Scalability:
Choose an app that grows with your company, handling increased data volumes and offering advanced features as your requirements evolve.
Integration capabilities:
The app must let you connect with e-commerce website builders, ad platforms, shipping platforms, and more.
Support & Resources:
Check if the app provider comes with additional support when required and adequate resources to troubleshoot issues on your own.
Actionable Insights:
This is a crucial element in choosing the right app. Understand if the app offers you in-depth insights to make well-informed decisions.
Comprehensive Data Coverage:
Choose a tool that provides metrics covering sales, customer behavior, inventory, and marketing. Look for features like Real-time tracking, customer segmentation, conversion funnels, custom reports, and multi-channel support.
Now, let’s get to the best part and understand the apps listed below.
Best Shopify Analytics Apps
We’ve handpicked a few Shopify analytics apps to help you stay ahead of your competitors and make data-driven decisions to skyrocket sales, improve customer retention, optimize marketing strategies, and improve inventory management.
Better Reports
First on our list is Better Reports. Better Reports is a Shopify analytics tool that connects you to apps like Stripe, Shopify, Help Scout, and QuickBooks Online. It uses the powerful BRQL language designed for reporting and analytics.
Ratings: 4.9⭐(1060)
Key Features
Built-in Reports: For each connector (integrated app), you can choose from hundreds of built-in reports and metrics.
Visual Report Builder: This tool enables you to build a custom report with pivot tables and visual charts.
Automation: You can automatically receive daily, weekly, and monthly reports in your inbox or on Google Sheets.
One Click Export: Supports CSV, PDF, Excel, or HTML file formats when downloading reports.
Access & Permissions: Set up separate spaces for each team with granular permissions.
Pricing
All the plans come with the following features:
- Built-in reports
- Custom reports and fields
- Export to PDF, Excel, CSV, or Google Sheets
- Schedule automatic reports
- Free custom report service
It offers 4 plans along with a 14-day free trial.
Basic Shopify: Costs $19.90/month built for stores on the basic plan of Shopify.
Shopify: Costs $39.90/month for store on Shopify Plan.
Advanced Shopify: The price is $149.90/month and is suitable for stores on the Advanced Shopify plan.
Shopify Plus: This plan costs $299.90/month and is suitable for Shopify Plus stores.
Pros
- Allows you to segment and filter by any field.
- Automatically sends scheduled reports via email or to Google Sheets.
- It lets you build custom reports and metrics along with various chart visuals.
- Automates complex reports on sales, inventory, and customer data.
- The turnaround time of the customer support team is faster.
Cons
- Users face glitches while using the app.
Best Suited For:
Small Shopify stores to large stores.
Lucky Orange Heatmaps & Replay
Lucky Orange is a Shopify analytics app that improves websites’ conversion rates using tools like dynamic heatmaps, session recordings, and surveys. These tools are CCPA and GDPR-compliant.
Ratings: 4.7⭐ (1,196)
Key Features
Session Recordings: This tool allows you to watch the replay of frustrated, confused, or engaged visitors.
Dynamic Heatmaps: This feature lets you see how users interact with dynamic elements like menus, forms, and popups.
Surveys: This tool allows you to gather feedback regarding product preferences, technical issues, and new feature ideas.
Dashboard: This enables you to create unlimited dashboards to track key components of marketing campaigns.
Conversion Funnels: Understand the pages that are converting and the pages that are causing abandonment.
Pricing
Lucky Orange offers 4 plans along with a free plan.
Free Plan: Offers 100 sessions/month and 30-day data storage.
Launch: Costs $19/month and offers 500 sessions/month and 30-day data storage.
Build: Starts at $39/month and offers 5000 sessions/month with 60-day data storage.
Grow: Costs $79/month, offering 15000 sessions/month and 60-day data storage.
Pros
- Identifies the sources of cart abandonment and lost sales.
- Heatmaps show you what shoppers find most attractive on your site.
- Improves website performance and conversion rates.
- It’s easy to set up and use.
- Supportive customer team with a timely response.
Cons
- Users complain about the bugs in the app functionality.
- The app is expensive.
- Users find that the heatmap functionality needs to map correctly.
Best Suited For
Small companies, companies looking to scale, and enterprise-level companies.
Report Pundit
Next on our list is Report Pundit. This Shopify analytics tool generates customized and detailed reports using your Shopify data. It offers reports, integrations, a report builder, and customer stories.
Ratings: 5⭐ (1541)
Key Features
Premade Reports: Offers 100+ premade templates and is fully equipped to report on the store’s functions.
Integrations: This tool allows you to create reports from 25+ third-party apps. It connects with apps like Facebook, Google Analytics, and Stripe with a few clicks.
Custom Reports: This lets you pull data from the Shopify API to create calculated columns or manually enter data to create static columns.
Automation: Automates report delivery to Email, FTP, or third-party apps.
Report Designer: This tool lets you build a report from scratch or choose one from an existing library.
Pricing
Report Pundit offers a free plan and a free trial of 14 days.
The pricing depends on the Shopify plan. It allows you to select your Shopify plan first to choose the right plan.
Free: Suitable for stores with 999 orders or less.
Basic Shopify: Costs $9/month and is ideal for basic Shopify stores.
Shopify: Starts at $19/month, which is suitable for stores on the Shopify plan.
Advanced: Costs $35/month and is ideal for stores on the Shopify Advanced plan.
Pros
- Allows you to connect multiple stores to your primary Shopify store.
- It enables you to convert the currency of multiple stores to your choice of currency.
- You can customize reports to filter, sort, and format.
- Offers user-friendly options for customization.
Cons
- The app shows incorrect inventory and sales data.
- Users dislike the support team assistance.
Best Suited For
Stores on Basic, Shopify, and Advanced Plans.
BeProfit
BeProfit is a Shopify analytics app designed to maximize your profit potential. It allows you to track key metrics in one place to understand your profits and losses. It provides reporting tools, an analytics suite, and a data management solution.
Ratings: 4.6⭐(343)
Key Features
Profit & Loss Report: Easily track your expenses, revenue, and profit.
LTV Retention Analysis: Get data on new customers acquired monthly and the profit earned over time.
Real-time Performance: You will have complete visibility into your business’s performance in terms of sales, orders, marketing spend, ROAS, POAS, return cost, and other key metrics.
Integrations: It connects with various e-commerce platforms like Shopify and WooCommerce, ad platforms, shipping platforms, and email marketing tools like Klaviyo and provides a single, user-friendly dashboard to manage finances seamlessly.
Analytics Suite: Offers a suite of analytics on Products, orders, Shipping, Discounts, Marketing, and Returns to gain more insights into profits and losses.
Pricing
BeProfit offers a free plan and a 7-day free trial.
Basic: Costs $49/month designed for tracking profit-focused metrics. Suitable for stores with 200 orders at a $0.3 extra fee.
Pro: It costs $99/month and offers an advanced profit insight suite. It is suitable for stores with 600 orders at a $0.2 extra fee.
Ultimate: It costs $149/month and provides insights, simulators, and more. It suits stores with 1200 orders and offers $0.1 extra free.
Plus: The price is $249/month, allowing unlimited shops and orders at no extra fee.
Pros
- It offers an intuitive analytics dashboard and tracking reports to track profit and loss in real-time accurately.
- Get visibility of profit from orders, products, countries, platforms, and shops in a single place.
- Provides insights into understanding the impact of shipping, marketing, and gateway fees on profit and retention.
- The app has a user-friendly interface.
- The expenses shown are accurate.
Cons
- Users complain about the support team’s inefficiency in resolving issues.
- Users claim that they don’t offer the free plan.
- The app disconnects from the ad channels.
Best Suited For
Small stores and large stores looking to scale.
Mipler: Advanced Reports
Mipler is a reporting app designed exclusively for Shopify that allows merchants to create reports of various complexity levels. It enables merchants to build reports, automate routine tasks, and share them across teams.
Ratings: 4.9⭐ (392)
Key Features
Reporting & Visualization: Enables you to build reports and visualize results.
Report Builder: Build custom reports, create columns, measures, and formulas. You can also use filters and nested filters.
Dashboard: Within the Shopify dashboard, you can track sales, and the tools provide data analytics.
Push to Google Sheets: Insert report data to Google Sheets using the auto-update feature every few minutes.
Pricing
This Shopify analytics app offers 4 plans with a free trial for 7 days.
Starter: Starts at $19.99/month. It includes features such as:
- 50+ Built-in Reports
- Data Modeling
- Filtering
- Exporting
- Live Chat Support
Basic: Costs $29.99/month and comes with features like:
- 50+ Built-in Reports
- Custom Reports & Dashboards
- Data Modeling
- Filtration
- Exporting
- Quick Access and Sharing
- Live Chat Support
- Zoom/Google Meeting Support
Optimal: The price of this plan is $39.99/month and has features like:
- 50+ Built-in Reports
- Custom Reports & Dashboards
- Data Modeling
- Filtration
- Exporting
- Quick Access and Sharing
- Live Chat Support
- Zoom/Google Meeting Support
- Data Access API
- ACL
- Additional Data Sources and Connectors
Advanced: Costs $49.99/month and has features such as:
- 50+ Built-in Reports
- Custom Reports & Dashboards
- Data Modeling
- Filtration
- Exporting
- Quick Access and Sharing
- Live Chat Support
- Zoom/Google Meeting Support
- Data Access API
- ACL
- Additional Data Sources and Connectors
- Custom Features and Data Modeling
Pros
- Quickly access and share reports across the team.
- Allows you to export reports in formats like XLSX, CSV, PDF, HTML, and JSON.
- Access sales analytics and financial reports, tax reports, inventory reports, customer analysis, and data export.
- There’s no need for Shopify admin access. You can share reports using public links.
Cons
- The app is expensive.
Best Suited For
Stores on Basic Shopify plan.
Report Toaster
Report Toaster is part of Return Prime. It is a custom reports and analytics tool for Shopify merchants. It allows them to export and download reports. It provides advanced reporting using real-time data, which you can report, customize, automate, export, and share.
Ratings: 4.9⭐ (204)
Key Features
Built-in Reports: Provides 120+ built-in report templates for the customers.
Export and Download: Allows merchants to export and download reports in PDF or CSV formats.
Automation: Enables you to schedule reporting for automated delivery via email, SMS, or Slack.
Multi-store Reporting: Utilize the multi-store reporting to report and compare data from multiple shops.
Pricing
The app has a free plan and a free trial for 14 days.
Free: Suitable for stores only on basic or Shopify plans.
For Basic/Shopify: Costs $9/month and is suitable for essential or Shopify plan stores.
For Advanced: Costs $30/month and is suitable for stores on Shopify’s Advanced Plan.
For Plus: The price is $150/month and only for Shopify Plus Plan stores.
Pros
- The tool provides advanced, customizable reporting capabilities that are limited in Shopify.
- This app is Ideal for preparing sales tax and inventory reports.
- Users like the easy-to-use templates and scheduled email reports.
Cons
- Limited options in filters
- Users feel the features provided in the Plus plan are not worth it.
Best Suited For
Stores from Basic Shopify plans to Plus plans.
Lifetimely & Profit by AMP
Lifetimely by AMP provides lifetime value and marketing analytics exclusively for D2C brands. Three thousand brands use it, and it tracks profits in real-time, analyzes customer LTV, and benchmarks against other stores.
Ratings: 4.8⭐ (432)
Key Features
Custom Dashboards: This feature allows you to build powerful dashboards to track KPIs and marketing reports and access reports through easy-to-build dashboards.
Customer Behavior Analytics: Generates customer behavior reports to help you learn about your customer’s buying habits.
P&L Metrics: Get complete and automated P&L metrics to your inbox, including the marketing channels data.
Integrations: Connect with the e-commerce platform Shopify and marketing channels like Facebook, TikTok, Microsoft, Kalviyo, Pinterest, Snapchat, and Google Ads, as well as shipping, analytics, and subscription platforms.
Pricing
Lifetimely offers a 14-day free trial and a free plan.
Free: Allows you to have centralized profit and cost data into a comprehensive 30-day profit and loss.
Basic: Costs $34/month and allows up to 500 orders/month.
Pro: The price is $75/month, suitable for stores with 1500 orders/month.
Plus: Costs $149/month and allows unlimited orders.
Pros
- It allows you to build unlimited dashboards and choose and monitor KPIs as per the team member role.
- This analytics tool lets you understand customer acquisition costs and the highest and lowest-value customers.
- Get a comparison of your KPIs against other Shopify stores in your category.
- P&L tracking is fully automated.
Cons
- The tool provides inaccurate LTV.
- The app is slow and quite expensive.
Best Suited For:
D2C brands and shops with minimal orders and for shops with 1000+ new monthly customers.
Track123 Order Tracking
Track123 was launched in 2021. It provides all-in-one tracking and management services for cross-border sellers to make tracking management more efficient. It offers products like a Tracking API, an iframe ticketing widget, and a Shopify app.
Ratings: 4.9⭐ (2,874)
Key Features
Integrations: Supports 1500+ carrier integrations and tracks the full path of the order using shipment tracking API.
Tracking API: This tool provides a comprehensive global package and cargo tracking API. It tracks package, air cargo, and ocean cargo.
Mobile App: The Shopify app improves buyers’ shopping experience with a branded tracking page and auto-emails.
Pricing
This app offers a free plan and a 7-day free trial.
Free Plan: This plan includes:
- 50 orders/month
- Multiple tracking page template
- Real-time tracking
- Basic analytics
- Dropshipping mode
- Access to 1700+ carriers
Growth: Starts at $9/month and charges $0.05 per extra order above 300. It includes features like:
- Custom order status
- Transit time reports
- Export tracking data
- Instagram integration
- PayPal & Stripe integration
Advanced: Cosst $49/month and charges $0.05 per extra order above 2000 orders.
This plan comes with features like:
- All Growth features
- Checkpoint translation
- Estimated Delivery Date
- Klaviyo, Omnisend integration
- Remove Track123 Branding
Enterprise: This plan costs $399/month and charges over $0.05 per extra order above 3000.
- 30,000 orders/month
- All Advanced features
- Dedicated CS manager
- Custom carrier/platform integration
Pros
- This Shopify analytics app provides efficient data storage and accurate tracking of large shipment volumes.
- It provides a highly reliable technical architecture and security measures.
- Supports multiple data formats and coding languages.
- Easy integration and flexible customization for quick onboarding.
- Offers a shipment analytics dashboard to analyze carrier performance and make better decisions.
- Provides product recommendations for upselling and cross-selling.
- Lets you hide Chinese origin with dropshipping mode and no more WISMO tickets.
- This tool provides powerful and smart analytics for tracking and tracing.
- The app is easy to set up and boasts a user-friendly interface.
Cons
- Customers complain about the delay in response time.
- The app is expensive.
- Customers are disappointed with the glitches in inaccurate tracking.
Best Suited For
Small shops with 50 orders a month to enterprise-level companies.
Reveal: Customer Data & NPS
Reveal is a data-driven and customer-centric Shopify analytics app that enables users to get real-time answers to all customer-related questions. It is part of Omniconvert.
Ratings: 5.0⭐ (93)
Key Features
Customer Analytics & Segmentation: This tool helps you segment customers and provides valuable insights into attracting, retaining, and nurturing the ideal customers.
eCommerce Analytics: Find the right customers by tracking the critical e-commerce metrics that truly matter. These include revenue, retention rate, average order value, and more.
Product Performance: Improve product assortments and experience by generating real-time produt reports.
Customer Experience: Through NPS surveys improve customer satisfaction and experience.
Pricing
This Shopify analytics app offers 2 plans with a free plan and a free trial for 30 days.
Free: Comes with features like:
- eCommerce Dashboard
- Trends Overview
- Customer Retention Tracking
- Customer Segmentation (RFM)
- Email Support
- 48h First response time
Scale: Costs $299/month.
Includes:
- CLV
- Product & Purchase trends
- NPS Pre and Post-Purchase & Realtime Alerts
- Custom email campaigns
- Audience Builder
Pros
- Improves your customer profiles and enables you to find top customers.
- The tool makes customer-centric adjustments based on the feedback received on NPS surveys.
- It helps you identify top products, brands, and categories through automated reporting.
- Improves customer experiences on your website, app, and other forms of purchase interaction.
Cons
- The price of this tool is costlier.
Best Suited For
Small and medium companies looking to scale and for enterprise-level companies.
Google Analytics
The list is incomplete without Google Analytics. This analytics tool collects data from websites and apps and provides reports on your business. It also offers in-depth insights into user behavior on the web and app. This helps in understanding the customer journey and improving return on investment.
Below are the Google Analytics apps available on the Shopify app store.
- Analyzify: Costs $749 (one-time charge)
- Lara Google Analytics: Costs $2.99/month
- Ad Google Analytics 4: Costs $2.95/month
- Magic Google Analytics 4: Costs $5.95/month
Ratings:
Analyzify: 4.7⭐ (261)
Lara Google Analytics (GA4): 4.5⭐ (4)
AD Google Analytics 4: 5.0⭐ (4)
Magic Google Analytics 4: 5.0⭐ (1)
Key Features
Built-in Automation: Get analytics data and proactive insights and predict user and customer behavior through Google’s machine learning capabilities.
Reporting: Access reports to understand how customers interact with your website. These reports include acquisition, engagement, monetization, and more.
Advertising Workspace: This tool helps you make informed decisions regarding budget allocation and evaluating attribution models.
Data Collection & Management: Collect, organize, and manage data seamlessly with integrated tools like collection APIs, tag management support, admin API, and more.
Integrations: Google Analytics connects with other Google platforms, such as Google Ads, Display & Video 360, Search Ads 360, and Google Cloud.
Pricing
Google Analytics is Free
Google Analytics 360: Starts at $150,000/year or $12,500/month
Pros
- It helps you understand how users interact with the website, identify areas for improvement, and enhance the user experience.
- You can segment website visitors based on various attributes such as demographics, location, interests, and behavior.
- Offers conversion tracking capabilities to track specific goals and actions on the website.
- Provides detailed data on product performance, transactional information, revenue, and customer behavior.
Cons
- Steep learning curve.
- Limited features on the free plan.
Best Suited For
Companies looking out for Google Analytics.
Conclusion
Having a Shopify analytics app to track your store performance gives you direction and empowers you to make well-informed decisions. Without these apps, you will be lost in the vast amounts of data pointing towards nowhere. Hence, choosing the right Shopify analytics app is crucial in understanding customer behavior, enhancing marketing strategies, managing inventory, and boosting sales.
We wish you luck in finding the right Shopify analytics app!
FAQs
How do I get Shopify Analytics?
You can view analytics through the Shopify app. In the app, tap the ‘…’ button. Tap Analytics. By default, the Analytics dashboard displays data for today compared to yesterday.
Is Shopify Analytics free?
Every Shopify merchant can access the Shopify analytics, dashboard, finance reports, and product analytics. The other reports are accessible depending on the Shopify plan.
What is the best Google Analytics app for Shopify?
Analyzify, Littledata Analytics, Lara Google Analytics, Blyp: Ai-powered Cro, Audience Insights & Analytics, Ad Google Analytics 4, and Magic Google Analytics 4 are some of the best Shopify Google Analytics apps.
Is Shopify Analytics better than Google Analytics?
Shopify analytics is exclusively for e-commerce businesses. Hence, it is the right choice if you’re looking for a tool to track store-specific metrics. It is enough for any e-commerce business. Google Analytics provides in-depth insights into customer behavior and more and has various features compared to Shopify Analytics.
How do I integrate third-party analytics apps with my Shopify store?
You can integrate third-party apps on Shopify through the Shopify app store, Shopify API, and external services.
Can I customize reports with Shopify analytics apps?
Yes, you can create custom reports on Shopify. These reports are available for merchants on the Advanced Shopify plan or higher. You can create a custom report in two ways: by building a custom report using a template or by modifying an existing default report.
Are there free analytics apps available for Shopify?
Analytics apps available for Shopify come with a free trial and free plan; you can always stay on the free plan and upgrade for advanced features.
How can I use analytics apps to boost my sales and conversion rates?
You gain insights into buyers’ habits and behavior on your website. You can track where users are engaging and where they are dropping off. This enables you to optimize pages and refine marketing strategies to bring back customers, which helps increase conversion rates and sales.
Can I export data from Shopify analytics apps to other formats?
Yes, you can export Shopify data like products, customers, and orders to a CSV file.
