Shopify is the leading cloud-based e-commerce platform available for businesses of all sizes. It currently powers over 800,000 businesses in nearly 150 countries and is trusted by big brands. When comparing Wix vs. Shopify, it’s clear that both platforms have their strengths.
Wix is a user-friendly website-building platform that allows you to create stunning websites and customized e-commerce stores. It has best-in-class website-building features, as well as AI tools. As of June 30, 2023, Wix has over 254 Million registered users.
Both these platforms are some of the best e-commerce website builders. In this blog, we will discuss every aspect of business, such as integrations, ease of use, wix and Shopify Multi Language selling, customer support, and pricing, while providing a detailed review of Wix vs Shopify.
At the end of this blog, you will be able to learn each platform’s strengths and weaknesses and understand whether Shopify or Wix is better for your business.
Let’s get into it!
Table of Contents
Shopify Vs Wix: Head-to-Head Comparison
| Business Aspects | Shopify | Wix |
| Customer Rating by G2 | ⭐⭐⭐⭐4.4 star | ⭐⭐⭐⭐4.2 star |
| Free Trial / Free Plan | Free Trial for 3 Days. No credit card is required. | Free Trial for 14 Days |
| Unlimited Products | ✔ | Allows up to 50,000 products. |
| SSL Certificate | ✔ | ✔ |
| Custom Domain | NA | ✔ |
| Checkout | ✔ | ✔ |
| Abandoned Cart Recovery | ✔ | ✔ |
| E-Commerce Analytics | ✔ | ✔ |
| Starting Price | $25/month | $17/month |
| Mobile apps | Shopify and Shopify POS for iOS and Android. | Wix Owner for iOS and Android. |
| Integrations | 8000+ | 800 |
| Accept Payments on Facebook, Instagram, Amazon, TikTok…so on | ✔ | ✔ |
| Transaction Fees | Shopify Payments: none External payment gateways: 0.5% to 2%. | No Transaction Fees. |
| Dropshipping | ✔ | Available for 25 products on the Core Plan, 250 products on the Business Plan, and unlimited products on the Elite Plan. |
| Customer Accounts | ✔ | ✔ |
| Discount Codes | ✔ | ✔ |
| Gift Codes | ✔ | Provides third-party apps. |
| Automatic Tax Calculations | Available in a few countries like the US, Canada, the European Union, and the UK. | Available for Business and Business Elite Plans. |
| Multilingual Capabilities | ✔ | ✔ |
| Product Options & Variants | 3 product options, 100 variants per product | 6 product options, 100 variants per product. |
| Blogging | It is not ideal for blogging and needs advanced features. | It was made for this purpose and extended to e-commerce. |
| POS System | POS can be used anywhere. It has two plans.POS Lite: Comes free with any Shopify plan.POS Pro: Charges are $89/month | POS can be used only in Canada; U.S. POS hardware is also costlier. |
| AI Features | ✔ | ✔ |
| Best Suited For | E-commerce | Blogging |
| Templates | 13 Free and 183 Paid | 900+ |
Shopify’s pricing plan starts at $25/month and charges a transaction fee on a few plans. It’s ideal for e-commerce stores, as it offers various advanced features but is limited to 200 design templates.
On the other hand, Wix starts at $17/month and is best suited for building content-rich websites and selling online. It offers 900+ design templates, enhancing the website-building experience with beautiful and responsive design.
The above table quickly compares Wix and Shopify. Now, let’s examine in depth the other important aspects of both.
Ease of Use
Shopify is an all-in-one e-commerce building website with a user-friendly and intuitive interface, offering advanced features that allow you to build a customized store. Alongside its robust e-commerce tools, Shopify marketing features help you promote your store effectively. Shopify also powers a drag-and-drop WYSIWYG (What You See Is What You Get) functionality, making it easy to create your website your way.
Coming to Wix, it boosts a flexible drag-and-drop interface, making it simpler for businesses to build a website. It also uses AI’s latest technology to build a unique website.
When comparing Wix vs Shopify both are beginner-friendly, providing ample resources and support for building a website from scratch. Wix is built to create content-rich blogs, simple personal blogs, and small businesses with a complete suite of e-commerce features enough to open a web store and keep running. Whereas Shopify is built for ecommerce marketing and offers a plethora of advanced features to open, run, grow, and scale your store.
Verdict: Wix wins in this aspect due to its simplicity in allowing customers to build a customized store despite its advanced features.
Customization Capabilities
Using Wix’s drag-and-drop editor, customers can customize the site according to their brand identity and give it complete control over the look and feel of the online store. Meanwhile, Shopify allows its customers to make edits to the liquid programming language to customize the store.
Verdict: Wix offers plenty of design customization, including each element, layout, and menu style, and it provides several built-in features.
Handling Inventory and Orders
Shopify is designed for medium to large-scale businesses, making it the best choice for companies with extensive inventories and a multinational customer base.
It allows you to set up inventory tracking, view your inventory, and adjust your inventory levels in the Inventory area of your Shopify admin. You can also view the inventory adjustments and transfers history for variants tracked by Shopify.
You also get inventory month-end reports, as well as many inventory management apps that offer inventory quantity, location tracking, stock level alerts, and order monitoring.
Wix is ideal for small businesses and bloggers who don’t need advanced features and scalable ecommerce marketing tools. The Wix Owner app provides two inventory management methods.
Track inventory automatically, and another method is assigning In Stock or Out of Stock manually for products and variants.
While both platforms provide order fulfillment, Shopify offers more real-time shipping options than Wix and even offers free shipping. Shopify charges a transaction fee on every order on a few plans, while Wix doesn’t.
Verdict: Shopify is the best due to its better inventory insights and large supplier network.
Shopify Vs Wix Pricing
Source – Shopify
Shopify has 4 plans: Basic, Shopify, Advanced, and Plus. It offers a 3-day free trial, and there’s no free plan.
Every plan in Shopify comes with the following features:-
1. Checkout
2. In-person selling
3. Multiple Sales channels
4. In-depth analytics
5. Commerce apps
Shopify Basic plan starts at $25 USD/month and is suitable for solo entrepreneurs.
Card rates start at 2% for third-party payment providers.
A few of the main features provided in this basic plan include:
- 10 inventory locations,
- 24/7 chat support
- localized global selling (3 markets) POS Lite.
The Shopify Plan costs $65 USD/month and is suitable for small companies. Third-party payment provider card rates start at 1%.
It includes the features below:-
- 10 inventory locations
- 24/7 chat support
- Localized global selling (3 markets)
- 5 additional staff accounts
- POS Lite
Shopify Advanced is suitable for companies looking to scale and costs $399 USD/month
. Card rates start at 0.6% for third-party payment providers.
A few features include:-
- Custom reports and analytics
- 10 inventory locations
- Enhanced 24/7 chat support
- Localized global selling (3 markets) + add markets for $59 USD/mo each
- 15 additional staff accounts
- 10x checkout capacity
- POS Lite
Shopify Plus is for more complex businesses and brands and costs $2300/month.
This plan comes with advanced features such as:-
- Custom reports and analytics
- 200 inventory locations
- Priority 24/7 phone support
- Localized global selling (50 markets)
- Unlimited staff accounts
- Fully customizable checkout with 40x capacity
- 200 POS Pro locations with Shopify Payments
- Sell wholesale/B2B
Shopify provides alternate solutions like Starter at $5/month, Retail at $89/month, and Enterprise Commerce, which is provided upon request at custom pricing.
Wix Pricing
Light Plan: This plan costs $17 and comes with the following features:
- 2 Collaborators
- 2 GB storage space
- Light marketing suite
- Free domain for 1 year
Core Plan: This Plan costs $29 and comes with the following features:
- 5 Collaborators
- 50 GB storage space
- Basic marketing suite
- Free domain for 1 year
- Basic site analytics
- Accept payments
Business Plan: This plan costs $36. Below are a few features included in the plan:
- 10 Collaborators
- 100 GB storage space
- Standard marketing suite
- Free domain for 1 year
- Standard site analytics
- Accept payments
- Standard eCommerce
Business Elite: This plan costs $159. It is the highest-priced plan and includes advanced features.
- 15 Collaborators
- Unlimited storage space
- Advanced marketing suite
- Free domain for 1 year
- Advanced site analytics
- Accept payments
- Advanced eCommerce
- Advanced developer platform
Except for the Light Plan, the rest include features to run an e-commerce store successfully. The Business Elite plan has some advanced features like Abandoned cart recovery, up to 50,000 products, Advanced shipping, Dropshipping, product reviews, multiple currencies, and many more.
Get the detailed pricing here.
Additionally, Wix also has an Enterprise Solution, which is ideal for large-scale businesses to create, launch, and manage fully customized sites and webpages at scale. This plan offers enterprise-level marketing and multi-site management for franchises and commerce. It can be tailored according to business needs, and pricing varies depending on the required solutions and project scope.
Shopify is much more expensive than Wix, but it is the hub for e-commerce solutions, providing features for complex-level businesses with huge inventories. On the other hand, Wix’s enterprise solution is suitable for only large-scale companies. If you’re keen to establish a big brand, Shopify is your choice, and Wix is the right solution if you’re looking for competitive pricing with an e-commerce solution.
Verdict: Wix is the best choice as it’s a cheaper option than Shopify.
Shopify and Wix Integrations
Shopify
Source – Shopify app store
While Shopify alone provides a wide variety of features for running your online store, Shopify app integrations take your store to the next level. These integrations help you add functionality ranging from a small element on your website to seamlessly managing inventory and shipping.
There are over 8,000+ apps on the Shopify app store, and you can access them from the Shopify app store. There is an app for every need, including design, inventory management, marketing, ads, sales, analytics, and more.
The Shopify app store offers apps like AdNabu, TikTok, Sellbrite, Google and YouTube, Facebook and Instagram, and more.
Wix
Source – Wix App Market
With Wix, the integrations are minimal. The platform focuses on marketing automation. It extends its support to integrating tools like Google Analytics, Google Ads, TikTok, and Facebook Pixel to enable merchants to measure ad performance and gain insights into visitors’ behavior. Here’s how you add marketing integrations to your store.
Wix App Market provides 800+ integrations with marketing, financial, and others.
It also supports free apps. Wix builds most of them, and there are 23 in total, including Wix chat, Wix Pro Gallery, Wix blog, Instagram feed, Wix FAQ, Wix Forum, Google Event Calendar, and Table Master.
You can also choose from third-party apps like Etsy Integration, TikTok, Google Analytics Link Builder, Donor Dude, and others. Most of these apps are mobile-optimized and are easy to install.
Shopify supports various app integrations compared to Wix.
Verdict: Shopify is the leader in this segment as it offers 8000+ plus integrations.
Multichannel Selling
Shopify
Shopify is the best option for selling online as it provides more marketplaces and social media platforms than Wix. Shopify provides the ‘Shop’ app allowing you to sell, manage, and engage with customers.
‘Buy Button’ is an additional functionality provided by Shopify, where you can embed a button on your website on WordPress or Squarespace. ‘Shopify Inbox’ is another sales channel that lets customers chat with you through the Shopify store.
You can also sell using apps available in the Shopify app store; these channels include Google & YouTube, Linkpop, Shopify Collective, Faire wholesale marketplace, TikTok shop, and Shopify Marketplace Connect app.
Wix
Wix allows you to connect with multiple sales channels, social media platforms, and online marketplaces like Amazon, Instagram, Facebook, eBay, Wish, and more. In addition, Wix allows you to build a custom mobile app that you can use to sell your products. You can customize your app’s layout, look, and feel. This app is compatible with iOS and Android and easily downloadable from Google Play.
Wix allows you to connect with the Multi-Channel Fulfillment app, which you can install from the Wix App Market. When you sell on Amazon, this app can provide on-time delivery, low fulfillment costs, streamlined workflow, and fully trackable orders.
In comparison, Shopify allows merchants to access a number of channels to sell their products.
Verdict: Shopify allows sellers to expand their market to more channels than Wix and, thus, stands as a winner in this aspect.
Design Options
Source – Wix
Shopify
Shopify offers only 183 templates, of which only 12 are free of cost, and others require a one-time payment.
Wix
Wix is a leader in this segment as a website builder. It allows you to create aesthetically pleasing websites in no time without coding.
It’s easy to use and has various templates to kickstart website building. Wix Studio Editor is suitable for professional designers.
Wix’s website design solution offers built-in design features and a range of templates for industries such as e-commerce, food and drink, service providers, blogs, and more.
You can infuse variants to your site, like videos, animations, and background scroll effects, for an engaging user experience. Additionally, you can interact with AI to create layouts and choose the one that best suits your business.
It provides 900 design templates, and you can build your site using a drag-and-drop editor. With Wix AI, called Wix Artificial Design Intelligence (Wix ADI), you simply respond to some questions by AI, and your site is ready.
When building a website, Wix offers more options, flexibility, and freedom than Shopify.
Verdict: Wix is the winner in this segment as it offers a flexible website-building experience that includes customized templates, visual elements, and Wix ADI.
Customer Reviews
Shopify
Shopify is reliable, secure, suitable for beginners, requires no coding skills, and offers everything needed to run a store with access to thousands of applications through the Shopify app store.
Customers admire Shopify’s ease of use and e-commerce services: payments and shipping, integrations, quick setup, and the ability to get sales on Shopify quickly. This comprehensive approach makes it easier for businesses to thrive and grow online.
Customers dislike Shopify because of its costs, limited customization, and limitations in features. It gets expensive when you want to add functionality, it is hard to edit the code, and it charges extra commission per order on a few plans.
Customers need help understanding the analytics. They dislike relying on third-party apps for every added functionality.
Wix
Wix is immensely praised for its website builder, claiming it does its job in minutes while other sites take time. It’s beginner-friendly, easy to set up, and has content management capabilities.
Wix tops in aspects such as ease of use, template variations, customization options, and no coding.
Its downsides include the limited features and customer support. Customers complain about its support team, inconsistencies in UX, slow page loads, and lack of in-depth analytics.
Verdict: Shopify is rated 4.4 out of 5 stars, and customers prefer Shopify due to its extensive e-commerce features, reliability, and scalability.
Internationalization
Shopify
Selling globally with Shopify is easier, and it is available in 180 countries.
In addition to supporting multilingual sites, it implements SEO strategies, manages international shipping, taxes, and customs, handles Multi Currency conversion, and offers various payment methods.
Additionally, Shopify provides tools like Global-e, Shopify Markets, and Shopify Markets Pro to simplify customs, taxes, and setting price rules.
Wix
Wix operates in 190 countries and provides Wix Multilingual to auto-translate the site into more than 180 languages.
You can customize your URL, SEO settings, and specific pages to your audiences’ regional language. When you choose Wix stores, they are already in domestic and international regions.
In comparison, Shopify offers advanced and premium features, enabling merchants to build a global market for their brands. Tools like Global-e, Shopify Markets, and Shopify Markets Pro make it easier for merchants to reach customers worldwide, irrespective of language barriers, payment inconsistencies, and logistics difficulties.
However, to translate sites on Shopify, you must look for a third-party app, whereas Wix auto-translates the site.
Verdict: Shopify is the best choice for internationalization as it provides various tools to simplify selling worldwide.
Customer Support
Shopify
Shopify provides customer support through various methods, such as email, phone, live chat, self-assistance, and the Shopify Community.
Shopify Community: This community has over 900,000 members to help you overcome any issue you’re facing in running your store and to assist you as you sell on Shopify. It’s easy to navigate and free to use. Merchants like you post their problems so you can be assured that someone has faced this issue earlier, and you can use the community as a valuable learning source.
Shopify Help Center: This is a self-service resource where you simply enter your query in the search bar and get relevant FAQs. If these do not answer your queries, you can always turn to the Shopify AI-powered assistant, which provides suggestions.
Shopify Live Chat: This is the quickest way to get your query answered, and you will be connected to a real, helpful, and friendly agent.
Other ways to get assistance are email or phone support. Pick the region-based phone number and contact the support team.
You can also go to their official page on social media platforms like Facebook, X, and Instagram and message them your query. The turnaround time might vary from platform to platform, ranging from 2 hours to 3 days.
Wix
You can expect assistance from Wix through the Wix help center, Phone, Email, Contact Us page, Social Media, forums, and WixBot.
Go to the Wix help center and type in your query. You will be given relevant FAQs. If these don’t answer your question, you can register a ticket, and the support team will respond to your query and give you personalized assistance.
To get assistance on the phone, go to their Contact Us page, talk to a support representative, and resolve your issues.
Use the help@wix.com email address to write a detailed query via email.
You can also contact WixBot, an AI-powered chatbot. You can describe your issue by chatting to the bot. You can ask follow-up questions and keep chatting until you find your answer.
You can also get support via social media channels and Wix forums.
While Wix addresses issues within 24 hours except during the weekends, Shopify clearly has an edge over it by offering 24/7 assistance via email, chat, and phone, which is lacking in Wix as it only provides a callback option.
Verdict: Shopify is a reliable platform for support assistance due to its huge community and timely response from support executives.
Marketing & SEO Tools
Shopify
Shopify doesn’t offer built-in solutions, but when you create a Shopify store, you can always turn to the Shopify app store, where you will find several apps to optimize your store for SEO.
Below is a list of SEO apps you can add to your store:
- Magical XML/HTML Sitemap
- Plug In SEO
- VF Image Resizer & Optimizer
- 20North Instant SEO Indexer
- SEO Manager
- Hyperspeed
- Optizen
- SearchPie
- Google Console
- Google Analytics
- Google Keyword Planner
- Ahrefs
- Yoast SEO
- Screaming Frog SEO Spider
Similarly, you can find various marketing tools from the Shopify app store. Some apps include AdNabu, Omnisend, Justuno, Unbounce, and Candy Rack, among others.
Wix
Wix offers an SEO toolset built into every site. Thus, you don’t have to invest in third-party apps that provide tools for email marketing and site optimization for SEO.
These tools include:
- Email marketing
- Social media marketing
- Paid ads
- Google Business Profile integration
- SEO features
- Analytics integrations
Wix provides various SEO features to optimize the site. It boosts the site performance and provides an optimized site infrastructure, including server-side rendering and the creation of customizable URLs. And a few more include:
1. Customized structured data markup
2. URL redirect manager
3. Integrates with Google Search Console, Google Analytics, and Semrush.
4. Image optimization
5. Site Verification
6. Wix Analytics
While Shopify allows you to choose any app you prefer, Wix offers plenty of tools to keep your site up, optimized, and running with its built-in SEO and marketing tools.
Verdict: Wix is the winner in Marketing & SEO, as it provides a variety of built-in tools to promote your products and optimize your store.
AI Tools
Shopify
Shopify’s Winter Edition introduced Shopify Magic and Sidekick, AI business tools that are game changers for entrepreneurs.
Shopify Magic writes product descriptions, creates professional product photos, suggests personalized FAQs, generates an email, and provides relevant and personalized responses in live chats.
Sidekick is an AI assistant trained to act like your business advisor. It gives you instant support, generates reports, suggests content, and more.
Shopify Magic is a suite of AI tools that enables merchants to use AI in the following areas:
- Shopify Magic Automatic Text Generation can be used for Blog Posts, Pages, Product Descriptions, Shopify Email, Theme Editor, and Shopify Inbox instant answers and suggested replies.
- Sidekick
- Shopify Magic Media Generation: Useful to edit images and remove background from a product image.
- App Review Summaries: Generates app review summaries on select apps to help merchants evaluate the right app for their business.
- Predicted Values for Amount Spent Per Customer: Displays predictions about possible future amount spent per customer at the cohort level. This feature is available on Shopify Advanced and Shopify Plus plans.
In addition, Shopify allows you to add third-party AI tools like Notion, Otter.ai, HubSpot, Chatfuel, Jasper, and Pictory.
Wix
Coming to Wix, Wix AI Website Builder generates a site while you chat with the bot. It makes it look so easy, and your site is ready with layouts, images, and a brand story. What’s more impressive is that the site generated is mobile-friendly, unique, high-quality, and complete, including SEO, marketing tools, built-in site management, robust security, and solid infrastructure.
You can build your site with AI for free and then upgrade to a premium plan for a custom domain and additional features.
Wix’s AI tools include:
- AI Text Creator
- AI image creator
- Image Auto Enhancement
- Auto Background Remover
- AI Section Creator
- AI Meta Tags Creator
- AI Email Generator
To conclude, Shopify Magic has been released, and users find it extremely helpful in their business. Sidekick is yet to be launched. Additionally, Shopify has spread out the usage of AI in every aspect of business. Meanwhile, Wix provides a comprehensive set of AI tools majorly focused on building and optimizing a store.
Verdict: Shopify wins in this segment for utilizing AI technology in various fields of business.
Payment Options
Shopify
Shopify offers 100+ payment options and offers Shopify Payment, a more straightforward process. Customers can pay through credit card using Shopify Payments or a third-party provider.
There are over 100+ third-party providers. Other ways to pay online are through PayPal, Meta Pay, Amazon Pay, and Apple Pay. Cryptocurrency is also another payment option.
Wix
Wix provides around 70 payment methods. Through Wix, you can accept debit or credit cards, Apple Pay, Tap to Pay on iPhone, Tap to Pay on Android, Google Pay, Pix, Boleto, and Pay Now by Klarna.
Wix supports credit cards such as Visa, Mastercard, Discover, AMEX, Diners, CUP, JCB, and Maestro. Additionally, Wix has a native payment solution called Wix Payments.
In comparison Wix vs Shopify, Shopify allows more payment methods than Wix.
Verdict: Shopify wins in this segment as it provides more number of payment options.
Bottom Line
Wix and Shopify are equally competent in almost every aspect of the business. But choosing one platform boils down to your business requirements and preferences.
Shopify shines as an e-commerce solution provider with advanced features, scalability, and customer service. Wix thrives in design flexibility, customization capabilities, and simplicity.
To clearly decide on the best platform, analyze your business requirements and priorities.
No matter the platform you choose, with Shopify or Wix, you can build a customized store, add additional functionalities, integrate with marketplaces, sell globally, provide secure payment options, and market your products.
We wish you luck in your search process!
FAQs
Which platform has better e-commerce features, Shopify or Wix?
Shopify has better e-commerce features than Wix. It comes with advanced analytics and reports, unlimited products, inventory locations, ecommerce automation, and more.
Can I manage my inventory easily with both platforms?
Yes, both platforms provide inventory management. Whether you choose Shopify or Wix, you can track and fulfill orders.
Which platform offers more design flexibility?
With Wix, you get 900+ design templates across industries, and its drag-and-drop editor provides flexibility in customizing your site. Shopify only provides close to 200 templates; however, you can build your store with deep customization by editing code.
Are there any design limitations on Shopify or Wix?
On both platforms, you can create a website quickly without having to code. However, Shopify provides limited design flexibility compared to Wix.
What payment options do Shopify and Wix support?
Wix accepts secure debit/credit card payments from all major payment providers, including Visa, Mastercard, and American Express. You can also use Wix Payments, Stripe, Square, and more. With Shopify, you have Shopify Payments, credit cards, Shop Pay, Apple Pay, Google Pay, and Paypal Express.
Do Shopify and Wix charge transaction fees?
Shopify charges a transaction fee based on the plan you choose. For Shopify Basic: 2.9% + 30 cents for online card sales, flat 2.7% for in-person sales. For Shopify Plan: 2.6% + 30 cents for online card sales, flat 2.5% for in-person sales. For Advanced Plan: 2.4% plus 30 cents for online card sales, flat 2.4% for in-person sales. For Shopify plus with a third-party processor: processor fee + 0.15% to 0.30% per transaction
Which platform is better for SEO?
Shopify is the best choice for multilingual SEO, but Wix provides better keyword assistance and AI tools to improve sitewide SEO.
Which is best, Wix vs Shopify?
Shopify vs Wix: The best platform depends on your business requirements and preferences. Both platforms are good for building a unique website and setting up an e-commerce store.
Why do people choose Shopify over Wix?
Shopify is an all-in-one e-commerce platform that provides various integrations, multiple sales channels, 100+ payment gateways, unlimited storage, unlimited products, and many e-commerce functionalities lacking in Wix. Additionally, Shopify provides everything you need to open a store and scale your business.
Should I switch from Shopify to Wix?
The choice entirely depends on what factors you’re looking for in an e-commerce solution. If you’re a small business, Wix might be the right solution for you. If you’re focused on scaling your business you can choose Shopify.
Which is the best, Wix or Squarespace?
The best platform depends on your business requirements. Squarespace provides intuitive layouts and sleek designs. Wix offers a wide variety of templates and e-commerce-centric features.
