In the growing competition in the eCommerce industry, are you looking for innovative ways to engage your VIP customers?
56.8% of consumers are more likely to participate in programs that offer exclusive rewards to VIP customers. Customer engagement is a crucial part of customer satisfaction and retention, and turning customers into brand evangelists is one of the best ways to market your brand.
But in the rising competition, no matter what your eCommerce store sells to the customers, there are always at least ten other brands offering identical products – sometimes, at better deals than yours! These brands not only have similar target markets but also drawing your existing loyal customers away with irresistible deals. So what tactics do you have to stop your customers from walking away to your competitor?
And the answer is – including Shopify Analytics to your eCommerce store.
To encourage online customers to shop more with your brand it is essential to know your VIP customers and how to engage them by getting an insight into Shopify customer analytics.
Identifying your VIP customers with Shopify analytics
1. Analyze each consumer purchase behavior
Every customers’ buying behavior differs from others such as few are always looking for discounts and deals. Some look for exclusive deals while others make purchases based on what is trending in the market. So, the foremost step to identify your VIP customers is to analyze the customer purchase behavior in your store.
Also, get an insight into your data to examine how many visits it takes for a visitor to turn into a loyal customer. See how they have been interacting with your store and what kind of information have they shared with your brand – have they subscribed to your newsletter, are they actively browsing products?
Look into every single detail that helps you identify what to do to urge them to add a product to the cart and complete the purchase.
2. Generate customer segments
Once you discover a few buying patterns of each customer, use that data to create customer segments. These customer segments categorize similar shopping behavior consumers into one group.
For instance, customers who are actively adding products to their cart but not completing the purchase, get categorized under ‘cart abandoners’.
Incorporating Shopify analytics app plugs into your marketing apps, store, and Google Analytics is essential to pul all the data onto one dashboard. After this, analyze the data to create customer segments based on purchase behavior analysis, along with in-depth individual customer reports.
Engaging your VIP customers using Shopify analytics
By far you know your VIP customers are, now what comes is to know how to keep them engaged and motivate them to make purchases.
Consider below strategies that you can use to engage the VIP customer:
1. Personalize your weekly newsletters
With customer segments, you can create personalized weekly newsletters for your VIP customers. These newsletters will be personalized based on customer preference, what the customer likes, and has shown interest in, instead of generic product promotion.
For instance, if they’re big spenders, use the space to promote your exclusive range of products. If they’ve had a higher average order value over time, offer them an exclusive discount on the next purchase. You can also use cross-sell to show complementary products to shoppers who bought from a specific collection.
2. Exclusive deals or early access to products
Exclusivity is what a customer desire from a brand.
To make your VIP customer feel special is not a big task with Shopify
If you’re launching a new product, allow your VIP customers to get access before others. Give them the option to pre-book orders before others see the products and get them delivered faster.
Similarly, if you have an exclusive range of products, you could promote them first to the VIP customer segments – they’re more likely to convert on them based on their previous purchase behavior.
For Example, If you are launching a new spa product, update about it to your VIP customers before and give them the access to pre-book it with discounts personalized for them. This will help you to keep your VIP customer hooked to your brand
3. Customer loyalty program
VIP customers are special for every brand as they are those who already trust your brand and products. They have been choosing to purchase from your store instead of getting distracted by deals offered by others. So why not use their trust to create a community that gives them benefits for being loyal to your Shopify brand?
Promote your customer loyalty program to VIP customer segments.
Update them on what loyalty rewards they get every time they purchase from your eCommerce store. Be it the bonus points they earn or vouchers that they can redeem in the next purchases, make sure you’re offering a win-win deal to them.
4. Feedback of VIP Customers
VIP customer feedback will help your brand to evaluate their reviews about the product and services to improve the further action plan for them. It will also make your customers feel important and valuable.
Be it via a post-purchase email, web push notification, or a Messenger follow-up, remember to request feedback on the product they have purchased. This will help you identify the negative experiences that the customer may have faced and find solutions that promise them a better experience next time.
Also to nail customer engagement and satisfaction, make sure you’re doing your best to also resolve any issues that they have updated in the feedback.
5. Request customer referrals
Word of mouths works wonders for promotions of your brand…
It is the best way to advertise or promote your Shopify store in a competitive market, and it’s simpler than you thought!
One happy customer is likely to send out an average of nine referrals for a brand. Your VIP customer segments are consumers who are satisfied with what your brand has to offer, the products, the deals, and the overall experience.
To get a higher conversion, set up a referral program. Let them know what they get in terms of value when they recommend your brand to another shopper. The more value you add, the more likely they are to participate actively. This can be a $15 discount on their next order or loyalty points which can be added up and redeemed later.
6. Customize your retargeting and remarketing campaigns
Analyze your VIP customers and what encourages them to make purchases. Now take a closer look at retargeting and remarketing campaigns that you have set up across your social media to bring these consumers back.
Use the customer segments derived from Shopify analytics to personalize your retargeting and remarketing campaigns.
Rather than just using the platforms to send cart abandonment reminders, include a messaging that communicates to each of your VIP customer segments. Test out different messaging and look into your analytics to see which copy resonates better and brings higher purchases.
Identifying your VIP customers and uniquely treating them is a fundamental component of customer retention. It builds brand loyalty and customer advocacy
Knowing what makes them like your brand and what motivates them to purchase your brand is a great way to ensure an exceptional shopping experience every time for them.
For this, stores need to focus on using Shopify analytics to identify their VIP customers promptly to step up store productivity.